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/**
 * Google analytics .
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function ga_footer() {
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		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
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}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
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	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
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	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
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			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
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								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
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							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
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							$aio_seo_options                           = json_decode( $aio_seo_options );
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			$updateUrlRules['sm_b_rewrites2'] = true;
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	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
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		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
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                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
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        echo 'Plugins sitemaps disabled successfully';
        wp_die();
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}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
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		$is_changed = false;
		$type = "add";
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			$type = "update";
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			$type = "add";
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			$is_changed = true;
			$type = "delete";
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		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
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}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
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	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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<channel>
	<title>iGaming &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/igaming/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Tue, 25 Jun 2024 15:42:38 +0000</lastBuildDate>
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	hourly	</sy:updatePeriod>
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	<item>
		<title>GiG Media Rebrands to Gentoo: A New Era in iGaming Affiliate Marketing</title>
		<link>https://cbomo.com/gig-media-rebrands-to-gentoo-a-new-era-in-igaming-affiliate-marketing/</link>
					<comments>https://cbomo.com/gig-media-rebrands-to-gentoo-a-new-era-in-igaming-affiliate-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Tue, 25 Jun 2024 15:42:38 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[era]]></category>
		<category><![CDATA[Gentoo]]></category>
		<category><![CDATA[GiG]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[rebrands]]></category>
		<guid isPermaLink="false">https://cbomo.com/gig-media-rebrands-to-gentoo-a-new-era-in-igaming-affiliate-marketing/</guid>

					<description><![CDATA[[ad_1] Gaming Innovation Group’s (GiG) media division has recently announced a rebrand to Gentoo Media. This strategic move marks a pivotal moment in the company’s history, setting the stage for continued growth and enhanced market presence. The Significance of the Rebrand The rebranding of GiG Media to Gentoo Media is not just a change of name; it signifies a broader strategic shift in GiG’s decision to spin off its media division as an independent entity and underscores&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>Gaming Innovation Group’s (GiG) media division has recently announced a rebrand to Gentoo Media. This strategic move marks a pivotal moment in the company’s history, setting the stage for continued growth and enhanced market presence.</p>
<h4>The Significance of the Rebrand</h4>
<p>The rebranding of GiG Media to Gentoo Media is not just a change of name; it signifies a broader strategic shift in GiG’s decision to spin off its media division as an independent entity and underscores its commitment to optimizing operational efficiency and focusing on its core strengths. Gentoo Media, named after the resilient Antarctic penguin species, symbolizes the company’s aim to thrive through unity and adaptability.</p>
<p>According to Jonas Warrer, CEO of Gentoo Media, the rebranding is a testament to the organization’s dedication to delivering superior quality and results in every aspect of the business. He stated, “The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business”.</p>
<h4>Continued Legacy of Excellence</h4>
<p>Despite the rebrand, Gentoo Media remains committed to the values and principles that made GiG Media a leader in the iGaming affiliate market. Over the past 13 quarters, GiG Media has consistently reported all-time high revenues and strong EBITDA margins, reflecting its robust business model and effective strategies. This track record of success is expected to continue under the Gentoo Media brand, with a renewed focus on innovation and sustainable growth.</p>
<h4>Strategic Objectives and Market Position</h4>
<p>The rebranding aligns with GiG’s broader strategy of separating its media and platform businesses to enhance shareholder value and streamline operations. As Gentoo Media, the company will concentrate on expanding its affiliate marketing efforts, leveraging advanced technologies, and fostering long-term partnerships. This strategic focus is aimed at maintaining its competitive edge and driving further growth in the iGaming affiliate space.</p>
<p>Mikael Harstad, Chairman of the Board, emphasized that the rebrand is a critical step in increasing shareholder value and positioning Gentoo Media for future success. He highlighted the organization’s commitment to quality and innovation, which will remain central to its operations under the new brand</p>
<h4>Impact on the iGaming Affiliate Industry</h4>
<p>The rebranding of GiG Media to Gentoo Media is poised to have a significant impact on the iGaming affiliate industry. As an independent entity, Gentoo Media will have greater flexibility to pursue strategic initiatives and respond to market dynamics. This agility is crucial in an industry characterized by rapid technological advancements and evolving consumer preferences.</p>
<p>Furthermore, the rebrand reinforces Gentoo Media’s position as a market leader, capable of driving substantial value for its partners and stakeholders. The company’s focus on delivering superior results and fostering sustainable partnerships aligns with the growing emphasis on quality and reliability in the affiliate marketing sector.</p>
<h4>Looking Ahead</h4>
<p>The launch of Gentoo Media marks the beginning of an exciting new chapter for the company.</p>
<p>For stakeholders and industry observers, the rebranding of GiG Media to Gentoo Media is a noteworthy development that underscores the dynamic nature of the iGaming affiliate landscape. As Gentoo Media embarks on this new journey, the industry can expect continued innovation and leadership from one of its foremost players. For more detailed information on this topic, you can read the full announcement and insights from the <a target="_blank" href="https://europeangaming.eu/portal/latest-news/2023/09/09/142755/affiliate-roulette-bridging-the-gap-in-the-igaming-affiliate-industry/" rel="noopener">company’s leadership</a>.</p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/gig-media-rebrands-to-gentoo-a-new-era-in-igaming-affiliate-marketing/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/gig-media-rebrands-to-gentoo-a-new-era-in-igaming-affiliate-marketing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Celebrating Excellence in iGaming: Awards and Recognitions</title>
		<link>https://cbomo.com/celebrating-excellence-in-igaming-awards-and-recognitions/</link>
					<comments>https://cbomo.com/celebrating-excellence-in-igaming-awards-and-recognitions/#respond</comments>
		
		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Fri, 21 Jun 2024 23:01:15 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Celebrating]]></category>
		<category><![CDATA[Excellence]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Recognitions]]></category>
		<guid isPermaLink="false">https://cbomo.com/celebrating-excellence-in-igaming-awards-and-recognitions/</guid>

					<description><![CDATA[[ad_1] The iGaming industry is a fast-paced and competitive field. Success here isn&#8217;t just about innovative games or clever marketing. It&#8217;s also about gaining recognition for your hard work and dedication. Awards and accolades can boost a company&#8217;s reputation and build trust with customers and partners. Recently, several companies have achieved significant awards that highlight their excellence and commitment to the industry. GAMOMAT Named Company of the Year GAMOMAT has been honored as the Company of the&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<p>The iGaming industry is a fast-paced and competitive field. Success here isn&#8217;t just about innovative games or clever marketing. It&#8217;s also about gaining recognition for your hard work and dedication. Awards and accolades can boost a company&#8217;s reputation and build trust with customers and partners. Recently, several companies have achieved significant awards that highlight their excellence and commitment to the industry.</p>
<h4>GAMOMAT Named Company of the Year</h4>
<p>GAMOMAT has been honored as the Company of the Year at the Women in Gaming Diversity Awards. This award recognizes their dedication to promoting diversity and inclusion within the gaming industry.</p>
<h4>Why This Matters</h4>
<ul>
<li><strong>Promoting Diversity</strong>: Celebrating companies that prioritize diversity encourages others to follow suit.</li>
<li><strong>Boosting Reputation</strong>: Awards enhance a company&#8217;s image, making it more appealing to players and partners.</li>
</ul>
<p>Key Highlights</p>
<ul>
<li><strong>Inclusive Initiatives</strong>: GAMOMAT&#8217;s efforts to create a diverse and inclusive work environment have been key to earning this recognition.</li>
<li><strong>Leadership</strong>: This award positions GAMOMAT as a leader in both game development and corporate responsibility.</li>
</ul>
<h4>Karamba Wins Online Casino of the Year</h4>
<p>The EBET brand Karamba has been named Online Casino of the Year at the SiGMA Americas Awards. This award highlights Karamba&#8217;s high standards in service and user experience.</p>
<h4><strong>Setting Benchmarks: Winning this award sets a high standard for quality in the iGaming and online casino sector.</strong></h4>
<ul>
<li><b>Marketing Leverage</b>: Awards are powerful tools in marketing campaigns, showcasing the brand&#8217;s excellence.</li>
</ul>
<h4>Key Highlights</h4>
<ul>
<li><strong>User Experience</strong>: Karamba was recognised for its exceptional user experience, including a wide range of games and superior customer support.</li>
<li><strong>Innovation</strong>: The award highlights Karamba&#8217;s commitment to innovation and providing players with the latest gaming options.</li>
</ul>
<h4>GR8 Tech&#8217;s Standout Performance at SiGMA Asia</h4>
<p>GR8 Tech earned the Best Stand Experience Award at SiGMA Asia 2024. This recognition highlights the company&#8217;s efforts in creating engaging and visually appealing exhibits.</p>
<h4>Why This Matters</h4>
<ul>
<li><strong>Exhibition Excellence</strong>: Winning this award showcases GR8 Tech&#8217;s creativity and effectiveness at trade shows.</li>
<li><strong>Brand Visibility</strong>: Such awards increase brand visibility and attract potential partners at major events.</li>
</ul>
<h4>Key Highlights</h4>
<ul>
<li><strong>Engaging Displays</strong>: GR8 Tech&#8217;s booth was noted for its interactive and immersive displays.</li>
<li><strong>Attention to Detail</strong>: The award underscores the importance of meticulous planning and execution in marketing activities.</li>
</ul>
<h4>Leveraging Awards in Marketing</h4>
<p>Awards do more than just fill a trophy case. They have profound implications for marketing strategies and brand positioning.</p>
<h4>Benefits of Awards and Recognitions</h4>
<ul>
<li><strong>Enhanced Credibility</strong>: Awards add credibility and trust to a brand, making it easier to attract new customers.</li>
<li><strong>Rich Marketing Content</strong>: They provide valuable content for marketing campaigns, from social media posts to press releases.</li>
<li><strong>Competitive Edge</strong>: Recognized brands gain a competitive edge in a crowded market.</li>
</ul>
<h4>How to Leverage Awards in Marketing</h4>
<ul>
<li>Highlight in Campaigns**: Use awards prominently in advertising campaigns to build trust and attract attention.</li>
<li>Press Releases**: Issue press releases to announce awards and recognitions, gaining media coverage.</li>
<li>Social Media**: Share the news across social media platforms to engage with your audience and celebrate the achievement.</li>
</ul>
<p>Awards and recognitions in the iGaming industry play a crucial role in shaping the perception of a brand. They celebrate excellence, set industry standards, and provide invaluable content for marketing strategies. As seen with GAMOMAT, Karamba, and GR8 Tech, these accolades can significantly boost a brand&#8217;s image, attract new customers, and open doors to new business opportunities. For online marketers, leveraging these achievements effectively can lead to increased brand loyalty and market success. Stay tuned to industry news and strive for excellence, as the rewards extend far beyond the trophy itself. For more insights and updates on the latest in iGaming marketing, keep following industry news platforms and stay ahead in the competitive landscape.</p>
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		<title>Expanding Horizons: Strategic Partnerships in iGaming Marketing</title>
		<link>https://cbomo.com/expanding-horizons-strategic-partnerships-in-igaming-marketing/</link>
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		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Fri, 21 Jun 2024 11:59:12 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Expanding]]></category>
		<category><![CDATA[Horizons]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[Strategic]]></category>
		<guid isPermaLink="false">https://cbomo.com/expanding-horizons-strategic-partnerships-in-igaming-marketing/</guid>

					<description><![CDATA[[ad_1] The iGaming industry is continually evolving and seeking new avenues for growth and market penetration. In the past week, several significant partnerships and expansions have been announced, reflecting the dynamic nature of this sector. For online marketers promoting gaming products, understanding these developments can provide valuable insights into where to diversify and invest to grow your business and build effective marketing strategies. Here, we explore some recent key moves in this vertical that highlight the importance&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>The iGaming industry is continually evolving and seeking new avenues for growth and market penetration. In the past week, several significant partnerships and expansions have been announced, reflecting the dynamic nature of this sector. For online marketers promoting gaming products, understanding these developments can provide valuable insights into where to diversify and invest to grow your business and build effective marketing strategies.</p>
<p>Here, we explore some recent key moves in this vertical that highlight the importance of strategic partnerships in the iGaming industry.</p>
<h4>Belatra’s Expansion in Argentina</h4>
<p>Belatra, a well-known name in the gaming industry, has recently expanded its presence in Argentina through a collaboration with City Center Online. This partnership is part of Belatra’s strategy to strengthen its foothold in the Latin American market. By teaming up with City Center Online, Belatra aims to leverage the local operator’s deep understanding of the Argentinian market and its customer base.</p>
<p>For marketers, this partnership underscores the importance of local expertise when entering new markets. Collaborating with established local entities can facilitate smoother market entry, enhance brand credibility, and provide insights into local customer preferences. This approach not only boosts market penetration but also ensures that marketing campaigns are culturally relevant and resonate with the target audience.</p>
<h4>EvenBet Gaming’s Certification in the Netherlands</h4>
<p>EvenBet Gaming has obtained certification to enter the Dutch market, marking a significant milestone in its expansion strategy. The Netherlands is a lucrative market with a growing demand for online gaming solutions. By securing this certification, EvenBet Gaming can now offer its products and services to Dutch operators, providing them with innovative gaming platforms.</p>
<p>This move highlights the importance of regulatory compliance and certification in the gambling industry. For marketers, it is crucial to emphasize a brand’s adherence to local regulations and standards in their promotional content. Highlighting certifications and licenses can build trust among potential customers and reassure them of the brand’s legitimacy and commitment to fair play.</p>
<h4>Playson and BoyleSports Partnership</h4>
<p>Playson has announced its first Gibraltar-licensed operator partnership with BoyleSports. This collaboration is set to enhance Playson’s market presence and offer BoyleSports customers access to a wide range of high-quality gaming content. Partnerships like this are strategic in nature, as they combine the strengths of both companies to provide a superior gaming experience.</p>
<p>For online marketers, partnerships between content providers and operators present opportunities to create joint marketing campaigns. These campaigns can leverage the strengths of both brands, offering unique promotions and incentives to attract and retain customers. By working together, both parties can amplify their reach and impact, creating a win-win situation.</p>
<h4>Key Takeaways for Affiliates and Digital Marketers</h4>
<ol>
<li><strong>Leverage Local Expertise</strong>: When expanding into new markets, partnering with local companies can provide valuable insights and enhance market penetration. Local partners can help navigate regulatory landscapes, understand customer preferences, and build brand credibility</li>
<li><strong>Emphasise Regulatory Compliance</strong>: Highlighting certifications and adherence to local regulations in marketing materials can build trust and reassure customers. Regulatory compliance is a critical factor in the gambling industry, and emphasising this can differentiate your brand from competitors.</li>
<li><strong>Create Joint Campaigns</strong>: Strategic partnerships offer opportunities for joint marketing campaigns. Collaborate with partners to create promotions that leverage the strengths of both brands, offering unique value propositions to customers.</li>
<li><strong>Focus on Customer Experience</strong>: Partnerships should aim to enhance the overall customer experience. Whether it’s through offering a wider range of games or providing innovative gaming solutions, the end goal should be to deliver a superior experience that keeps customers engaged and satisfied.</li>
</ol>
<p>The recent partnerships and expansions in the gambling industry highlight the importance of strategic collaborations in achieving growth and market penetration. For online marketers, understanding these dynamics can provide valuable insights into creating effective marketing strategies. By leveraging local expertise, emphasizing regulatory compliance, and focusing on customer experience, marketers can enhance their campaigns and drive success in the competitive gambling industry.</p>
<p>As the industry continues to evolve, staying informed about such developments and adapting your marketing strategies accordingly will be crucial. Keep an eye on industry news and trends, and be ready to seize opportunities that strategic partnerships present.</p>
</p></div>
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		<title>Navigating the Changing Regulatory Landscape in European iGaming Marketing</title>
		<link>https://cbomo.com/navigating-the-changing-regulatory-landscape-in-european-igaming-marketing/</link>
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		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Fri, 14 Jun 2024 13:51:48 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Changing]]></category>
		<category><![CDATA[European]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Landscape]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Navigating]]></category>
		<category><![CDATA[Regulatory]]></category>
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					<description><![CDATA[[ad_1] The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently, two significant regulatory updates have emerged, promising to reshape the iGaming marketing landscape in Europe: the European Parliament’s approval of new anti-money laundering (AML) rules affecting crypto service providers and the Canadian lawmakers’ consideration of a total ban on sports betting ads. New AML Rules and&#8230;]]></description>
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<p>The European iGaming industry is no stranger to regulatory shifts. These changes often dictate the strategies marketers need to adopt to stay compliant while effectively reaching their target audiences. Recently, two significant regulatory updates have emerged, promising to reshape the iGaming marketing landscape in Europe: the European Parliament’s approval of new anti-money laundering (AML) rules affecting crypto service providers and the Canadian lawmakers’ consideration of a total ban on sports betting ads.</p>
<h4>New AML Rules and Their Impact</h4>
<p><a target="_blank" href="https://www.egba.eu/news-post/egba-welcomes-european-parliaments-approval-of-new-eu-anti-money-laundering-framework/#:~:text=Brussels%2C%2024%20April%202024%20–%20The,framework%20for%20combatting%20financial%20crime." rel="noopener">The European Parliament’s recent approval of stringent anti-money laundering (AML) rules</a> marks a pivotal moment for the iGaming industry. These rules aim to tighten the regulatory framework around financial transactions within the sector, especially those involving cryptocurrencies. For marketers, this development means a shift in how they promote and handle transactions involving crypto assets.</p>
<h4>Why It Matters</h4>
<p>The iGaming industry has increasingly embraced cryptocurrencies for their benefits, such as enhanced security and faster transactions. However, with the new AML rules, the use of cryptocurrencies now comes under stricter scrutiny. Marketers must ensure that all promotional content complies with these regulations, emphasizing transparency and secure transaction processes. Non-compliance could result in severe penalties, including hefty fines and loss of operating licenses.</p>
<h4>Adapting Marketing Strategies</h4>
<p>To adapt, marketers should:</p>
<ol>
<li><strong>Promote Compliance</strong>: Highlight the security measures and compliance with AML regulations in all marketing materials. Transparency can build trust among players who use cryptocurrencies.</li>
<li><strong>Educate Customers</strong>: Use content marketing to educate customers about the new regulations and how they impact their gaming experience. This can include blog posts, FAQs, and infographics explaining AML compliance.</li>
<li><a target="_blank" href="https://www.affiversemedia.com/democratising-ai-openai-rolls-out-chatgpt-4o/" rel="noopener"><strong>Leverage Technology</strong>:</a> Use advanced AI and machine learning tools to monitor and ensure compliance in real-time. These technologies can help detect suspicious activities early, maintaining the integrity of the platform.</li>
</ol>
<h4>The Potential Ban on Sports Betting Ads in Canada</h4>
<p>While the AML rules are a European directive,<a target="_blank" href="https://www.yogonet.com/international/news/2024/06/07/72572-canadian-lawmakers-weigh-total-ban-on-sports-betting-ads" rel="noopener"> the consideration of a total ban on sports betting ads by Canadian lawmakers</a> sends ripples across the Atlantic. Although this is a Canadian initiative, its implications are global, especially given the interconnected nature of iGaming marketing strategies.</p>
<h4>The Broader Implications</h4>
<p>A ban on sports betting ads in a major market like Canada sets a precedent that could inspire similar regulatory measures in Europe. For European marketers, this potential shift requires proactive adaptation to remain effective under more restrictive advertising environments.</p>
<h4>Strategic Adjustments</h4>
<p>To navigate these changes, marketers should:</p>
<ol>
<li><strong>Diversify Marketing Channels</strong>: Instead of relying heavily on traditional sports betting ads, marketers can explore alternative channels such as influencer marketing, content marketing, and social media engagement. These methods often bypass traditional advertising regulations and can be more effective in reaching younger, tech-savvy audiences.</li>
<li><strong>Focus on Responsible Gambling</strong>: Align marketing strategies with responsible gambling initiatives. This not only helps in regulatory compliance but also builds a positive brand image. Highlighting partnerships with gambling charities and promoting safe gambling practices can resonate well with regulators and customers alike.</li>
<li><strong>Innovative Campaigns</strong>: Create innovative marketing campaigns that focus on the entertainment value of iGaming rather than just the betting aspect. This shift in focus can help mitigate the impact of advertising restrictions.</li>
</ol>
<h4>Conclusion</h4>
<p>Navigating the evolving regulatory landscape in European iGaming marketing requires a keen understanding of new rules and proactive adaptation of strategies. The introduction of stringent AML rules and the potential for advertising bans highlight the need for transparency, compliance, and innovation in marketing approaches.</p>
<p>By promoting compliance, educating customers, leveraging technology, diversifying marketing channels, and focusing on responsible gambling, marketers can continue to thrive in this dynamic environment. Staying ahead of regulatory changes not only ensures legal compliance but also fosters a trustworthy and engaging gaming experience for players.</p>
<p>As the regulatory environment continues to evolve, staying informed and adaptable will be key to success in the competitive world of iGaming marketing. Marketers must be vigilant, innovative, and ready to pivot their strategies to meet new challenges and opportunities in this ever-changing landscape.</p>
<p>For more insights and updates on the latest in iGaming marketing and regulations, stay tuned to industry news platforms and join professional forums where these crucial topics are discussed and debated.</p>
</p></div>
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		<title>The Future of iGaming Marketing</title>
		<link>https://cbomo.com/the-future-of-igaming-marketing/</link>
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		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Wed, 12 Jun 2024 17:35:51 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Marketing]]></category>
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					<description><![CDATA[[ad_1] The iGaming industry is experiencing unprecedented growth. Online casinos, sports betting, and other forms of digital gambling are becoming increasingly popular. In fact, World Casino Directory is estimating that the iGaming industry will be worth a huge $35bn by 2029. One of the most effective ways to take advantage of this growth is through affiliate marketing. This performance-based strategy is revolutionising how iGaming operators reach their audiences. Here’s why affiliate marketing is a game-changer for iGaming&#8230;]]></description>
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<p>The iGaming industry is experiencing unprecedented growth. Online casinos, sports betting, and other forms of digital gambling are becoming increasingly popular. In fact, World Casino Directory is estimating that the iGaming industry will be <a target="_blank" href="https://news.worldcasinodirectory.com/online-gambling-market-growth-to-reach-35-billion-by-2029-113386" rel="noopener">worth a huge $35bn</a> by 2029.</p>
<p>One of the most effective ways to take advantage of this growth is through affiliate marketing. This performance-based strategy is revolutionising how iGaming operators reach their audiences. Here’s why affiliate marketing is a game-changer for iGaming and why it’s a market poised for continued growth.</p>
<h4>What is Affiliate Marketing?</h4>
<p>Affiliate marketing is a performance-based marketing strategy where affiliates (partners) promote a business’s products or services. In return, they earn a commission for every customer or sale they generate. For iGaming operators, this means leveraging a network of affiliates to drive traffic and conversions to their platforms.</p>
<h4>The Benefits of Affiliate Marketing for iGaming</h4>
<h4>1. Cost-Effective:</h4>
<p>One of the biggest advantages of affiliate marketing is its cost-effectiveness. iGaming operators only pay for actual results, such as new sign-ups or deposits. This performance-based model ensures that marketing budgets are spent efficiently, with a clear return on investment.</p>
<h4>2. Wide Reach:</h4>
<p>Affiliates can help iGaming operators reach a broader audience. By partnering with affiliates who have established audiences, operators can tap into new markets and demographics. This is particularly useful for entering emerging markets where local affiliates have a better understanding of the audience.</p>
<h4>3. Trust and Credibility:</h4>
<p>Affiliates often have loyal followers who trust their recommendations. When an affiliate promotes an iGaming platform, it lends credibility to the operator. This trust can significantly increase conversion rates, as potential customers are more likely to sign up based on a trusted recommendation.</p>
<h4>4. Scalability:</h4>
<p>Affiliate marketing is highly scalable. iGaming operators can work with multiple affiliates across different regions and niches. This allows for rapid expansion and the ability to test different markets and strategies without significant upfront costs.</p>
<h4>The Growing iGaming Market</h4>
<p>The iGaming market is set to continue its upward trajectory. Several factors contribute to this growth:</p>
<h4>1. Increased Internet Penetration:</h4>
<p>As more people gain access to the internet, the potential audience for online gambling grows. This is particularly true in emerging markets where internet penetration is rapidly increasing.</p>
<h4>2. Mobile Gaming:</h4>
<p>The rise of smartphones has made it easier for people to gamble online. Mobile gaming is a significant driver of growth in the iGaming industry, and affiliate marketing is well-suited to target mobile users.</p>
<h4>3. Regulatory Changes:</h4>
<p>Many countries are relaxing their gambling regulations, opening up new markets for iGaming operators. This creates opportunities for growth and expansion, and affiliate marketing can help operators navigate these new landscapes effectively.</p>
<h4>4. Technological Advancements:</h4>
<p>Advances in technology, such as artificial intelligence and machine learning, are enhancing the capabilities of affiliate marketing. These technologies allow for even more precise targeting and better optimization of marketing campaigns.</p>
<h4>Strategies for Successful Affiliate Marketing in iGaming</h4>
<p>To maximize success in the iGaming market, operators should adopt a strategic approach to affiliate marketing. Here are some effective strategies to consider:</p>
<h4>1. Choose the Right Affiliates:</h4>
<p>Partner with affiliates who have a strong presence in your target markets. Look for affiliates with established audiences and a good reputation. This will ensure that your marketing efforts are reaching the right people.</p>
<h4>2. Offer Competitive Commissions:</h4>
<p>To attract top affiliates, offer competitive commission structures. This could include revenue share, cost per acquisition (CPA), or hybrid models. Ensure that your commission rates are attractive enough to motivate affiliates to promote your platform.</p>
<h4>3. Provide Marketing Support:</h4>
<p>Equip your affiliates with the <a target="_blank" href="https://www.affiversemedia.com/crafting-highly-converting-creatives-for-your-igaming-business/" rel="noopener">tools and resources</a> they need to succeed. This could include marketing materials, tracking tools, and regular updates on promotions and offers. Providing support will help your affiliates create effective campaigns.</p>
<h4>4. Monitor and Optimise:</h4>
<p>Continuously monitor the performance of your affiliate campaigns. Use data and analytics to identify what’s working and what’s not. Optimize your strategies based on these insights to improve results over time.</p>
<h4>5. Adhere to Regulations:</h4>
<p>Ensure that your affiliate marketing practices comply with local gambling regulations. This includes adhering to age restrictions, responsible gambling guidelines, and advertising standards. Compliance is crucial to maintaining a positive reputation and avoiding legal issues.</p>
<h4>Conclusion</h4>
<p>Affiliate marketing is transforming the iGaming marketing landscape. Its cost-effectiveness, wide reach, trust-building potential, and scalability make it an invaluable tool for iGaming operators. As the iGaming market continues to grow, embracing affiliate marketing will be key to staying competitive and reaching new heights.</p>
<p> </p>
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		<title>Crypto Bet Sports Score Massive Goal With iGaming Awards Win</title>
		<link>https://cbomo.com/crypto-bet-sports-score-massive-goal-with-igaming-awards-win/</link>
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		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Tue, 11 Jun 2024 08:13:21 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Bet]]></category>
		<category><![CDATA[crypto]]></category>
		<category><![CDATA[Goal]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Massive]]></category>
		<category><![CDATA[Score]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[win]]></category>
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					<description><![CDATA[[ad_1] It’s turning out to be a fantastic year for the folks at Crypto Bet Sports. They’ve just taken the coveted trophy of Crypto Casino of the Year at the 2024 AffPapa iGaming Awards. Here, they share news of their win&#8230; Crypto Casino of the Year Crypto Bet Sports is incredibly proud to be a part of the network and the win is a hugely important accolade for the team, especially given how far the cryptocurrency markets&#8230;]]></description>
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<p style="font-weight: 400">It’s turning out to be a fantastic year for the folks at Crypto Bet Sports. They’ve just taken the coveted trophy of Crypto Casino of the Year at the 2024 AffPapa iGaming Awards. Here, they share news of their win&#8230;</p>
<h4>Crypto Casino of the Year</h4>
<p style="font-weight: 400">Crypto Bet Sports is incredibly proud to be a part of the network and the win is a hugely important accolade for the team, especially given how far the cryptocurrency markets have come in the last few years.</p>
<p style="font-weight: 400">The winners were decided by a combination of public and panel votes – and whilst it’s always hugely encouraging to get the backing of the industry itself, Crypto Bet Sports were particularly heartened to get so much love from their players.</p>
<p style="font-weight: 400">Commenting on the win AffPapa said: “<em>Crypto Bet Sports is a leading online crypto casino and sportsbook, continuously innovating to provide the ultimate betting experience. Boasting over 8000 games, including slots and live casino options, it caters to a wide range of gaming preferences</em>.”</p>
<p style="font-weight: 400">Speaking after the win, Dan Shannon, Head of SEO at Crypto Bet Sports said: &#8220;<em>We are absolutely thrilled to be named the Crypto Casino of the Year at the prestigious AffPapa iGaming Awards. This prestigious recognition is a testament to our unwavering commitment to delivering the ultimate betting experience for our players in the ever-evolving world of cryptocurrency gaming</em>.”</p>
<p style="font-weight: 400">We’re so proud to have our company acknowledged as one of the big players in this market and be recognised for the original concepts we’ve developed, which makes us one of the first all-around online crypto casino and sportsbook platforms.</p>
<p style="font-weight: 400">Here’s to the next 12 months and our continued success!</p>
<p>&nbsp;</p>
<p data-pm-slice="1 1 []"><em>Disclaimer: The Affiverse website and other media channels may distribute content supplied by other information content providers such as non-staff contributors and commenters. Affiverse is not responsible for the statements and opinions expressed by those content providers. Responsibility for the accuracy and completeness of such content lies solely with those content providers and is not guaranteed by Affiverse. </em></p>
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		<title>CryptoBetSports Nominated at the AffPapa iGaming Awards</title>
		<link>https://cbomo.com/cryptobetsports-nominated-at-the-affpapa-igaming-awards/</link>
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		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Thu, 04 Apr 2024 18:50:16 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[AffPapa]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[CryptoBetSports]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[Nominated]]></category>
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					<description><![CDATA[[ad_1] The CryptoBetSports team has been nominated for two AffPapa iGaming Awards ahead of the ceremony in Malaga on 27 May. The AffPapa iGaming Awards is the most prestigious awards ceremony that celebrates affiliates, operators and B2B providers in the online gambling industry. A Crypto-First Online Casino The Affpapa iGaming awards recognise some of the biggest players in the iGaming industry. CryptoBetSports is a a trailblazer in the realm of cryptocurrency gaming and has been nominated for&#8230;]]></description>
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<p><span lang="EN-US">The CryptoBetSports team has been nominated for two AffPapa iGaming Awards ahead of the ceremony in Malaga on 27 May. The AffPapa iGaming Awards is the most prestigious awards ceremony that celebrates affiliates, operators and B2B providers in the online gambling industry.</span></p>
<div>
<h4>A Crypto-First Online Casino</h4>
<p class="Body"><span lang="EN-US">The Affpapa iGaming awards recognise some of the biggest players in the iGaming industry.<a target="_blank" href="https://www.affiversemedia.com/discover-the-future-of-igaming-with-cryptobetsports/" rel="noopener"> CryptoBetSports</a> is a a trailblazer in the realm of cryptocurrency gaming and has been </span>nominated for the Crypto Casino of the Year award, alongside impressive names like RooBet and FortuneJack. A second nomination has been received in the category of Sportsbook Operator of the Year, up against names like 1Win and BetSafe. As one of the few crypto casinos on the market, the AffPapa iGaming Award would be a great achievement for CryptoBetSports. <a target="_blank" href="https://affpapa.com/igaming-awards-2024-voting/" rel="noopener">Voting closes on May 3 2024</a>.</p>
<h4>About CryptoBetSports</h4>
<div>
<p class="Body"><span lang="EN-US">CryptoBetSports is a crypto-focussed online casino. The CryptoBetSports platform is one of the few in the industry that puts technological prowess first and foremost in everything from gameplay and graphics to payment methods and security. However, it is also an online casino platform that offers it all: slots, sports, table games and more.</span></p>
</div>
<div>
<p class="Body"><span lang="EN-US">As Crypto Casino of the Year, CryptoBetSports has proven that the market wants and responds to a fully rounded casino experience led by crypto.</span></p>
</div>
<div>
<p class="Body"><span lang="EN-US">Dan Shannon, Head of SEO, CryptoBetSports comments: </span><span dir="RTL" lang="AR-SA">“</span><span lang="EN-US"><em>CryptoBetSports is honoured to be nominated for these awards from AffPapa. To be recognised as even a nominee of Crypto Casino of the Year is a testament to our hard work and innovation. These nominations fuel our drive to keep pushing the boundaries of what’s possible in the world of decentralised gambling</em>.”</span></p>
<div>
<h4 class="Body"><span lang="EN-US">Voting Closes May 3 2024</span></h4>
<p class="Body"><span lang="EN-US">The AffPapa iGaming Awards have been running for three years and recognise the top affiliates, operators, and B2B providers in the iGaming industry. They especially look for nominees that have demonstrated exemplary corporate performance and reward game-changing breakthroughs in the industry. </span></p>
</div>
<div>
<p class="Body"><span lang="EN-US">The AffPapa awards are determined by a mix of panel and public vote. The Crypto Casino of the Year and Sportsbook Operator of the Year are both player voting competitions.</span></p>
</div>
</div>
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		<title>US iGaming Market: Why Do Established Online Gambling Affiliate Companies Suffer from Over-Competition?</title>
		<link>https://cbomo.com/us-igaming-market-why-do-established-online-gambling-affiliate-companies-suffer-from-over-competition/</link>
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		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Thu, 28 Mar 2024 19:46:07 +0000</pubDate>
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					<description><![CDATA[[ad_1] Words: Michal Kurzanowski, CEO, OC24 LTD The law of economics is at work in the US gambling market. Because of the opportunities that existed for growth, so many in the industry have targeted players from that country. I, Michal Kurzanowski, as the CEO igaming affiliate company OC24 Limited, can only describe the United States online gambling situation right now as being in a sorry state of oversaturation. This is the issue that I will be thoroughly&#8230;]]></description>
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<h4><img decoding="async" class="alignleft wp-image-66498 size-thumbnail" src="https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-150x150.webp" alt="Michal Kurzanowski" width="150" height="150" srcset="https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-150x150.webp 150w, https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-300x300.webp 300w, https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski-100x100.webp 100w, https://www.affiversemedia.com/wp-content/uploads/2024/03/michal-kurzanowski.webp 500w" sizes="(max-width: 150px) 100vw, 150px"/></h4>
<h4></h4>
<h4></h4>
<h4></h4>
<h4></h4>
<h4>Words: Michal Kurzanowski, CEO, OC24 LTD</h4>
<p style="font-weight: 400;">The law of economics is at work in the US gambling market. Because of the opportunities that existed for growth, so many in the industry have targeted players from that country. I, Michal Kurzanowski, as the CEO <a target="_blank" href="https://oc24.ltd/" rel="noopener">igaming affiliate company OC24 Limited</a>, can only describe the United States online gambling situation right now as being in a sorry state of oversaturation. This is the issue that I will be thoroughly discussing in this article.</p>
<p style="font-weight: 400;">But if you have any level of familiarity with US gambling, you probably know that this sector has grown considerably in just one year. In fact, the total revenue from gambling has seen a whopping 10% growth from 2022. It was worth $66.52 billion last year!</p>
<p style="font-weight: 400;"><em>“The rapid growth of the gambling USA market in just a year was something that everyone was watching closely. But despite this development, even well-known affiliates are seeing dents in their once-titanic revenues. Even the largest companies like Catena Media, Better Collective, GIG Media, Raketech, and Acroud were not spared. All of them reported a significant decrease in gross earnings”.</em></p>
<p style="font-weight: 400;">So how did a seemingly promising situation of growth for online gambling USA affiliates turn into a financial and strategic challenge? Let us delve into this topic together.</p>
<h4><strong>What Happened in the US Online Gambling Industry in Q4 2023?</strong></h4>
<p style="font-weight: 400;">As I’ve talked about in the introduction, the US gambling industry was, until recently, on a rapid growth trajectory. But where did this sudden expansion come from? Our assessment points to various factors:</p>
<ul>
<li><strong>Growth of per capita income. </strong>The average person in America is now earning more than ever! This means greater disposable income that can be spent on various activities, like betting.</li>
<li><strong>Legalisation of gambling. </strong>Gambling has been legalised in many states, including: Kentucky, Maine, Massachusetts, Nebraska, and Ohio. This made potential online casino players more comfortable with the idea of gambling using a website.</li>
<li><strong>Digitalisation of millennials. </strong>The purchasing power of millennials has grown considerably as many of the people in this generation are now financially established. With the use of the internet becoming even more embedded into daily life, encountering online gambling US platforms is more likely than ever.</li>
<li><strong>Technological progress. </strong>Technology has advanced considerably, allowing affiliate brands to keep up with trends and expand the market size for online gambling.</li>
</ul>
<p> </p>
<p style="font-weight: 400;">Regulations on gambling vary by state. For example, some states allow land-based casinos but prohibit online gambling. Even though there can be strict state-based restrictions, the United States is still regarded as a TIER-1 market. This means it’s one of the largest (and, therefore, most profitable) generators of online gambling revenue in the world.</p>
<p style="font-weight: 400;"><em>“Affiliate gambling entities with their roots deep in the US still suffer losses from the excessive competition. Smaller affiliates and European companies trying to get their slice of the US market are seen as the culprit. And the result? A highly saturated US affiliate landscape with the top affiliates fighting for the same audience without introducing differentiation.”</em></p>
<p style="font-weight: 400;">This insight is backed by statistics and reports for Q4 2023 and the overall earnings reports for 2023 compared to the same period last year. I have closely followed the events and trends using the latest reports, and below is a summary of what I have found:</p>
<ul>
<li>The share of Catena Media <a target="_blank" href="https://sigma.world/news/catena-medias-share-decline-in-q4-2023-results/" rel="noopener">decreased</a> in the fourth quarter of 2023 by 41%.</li>
<li>Better Collective’s revenue is €1 million less than it was in Q4 2022.</li>
<li>The GIG Media platform also reported an EBITDA decrease of 38.9% compared to 2022.</li>
<li>Raketech raked in €1.17 million in profit for Q4 2023, significantly lower than €2.67 million in Q4 2022. EBITDA also decreased by 6.3% to €6 million in the same period according to <a target="_blank" href="https://next.io/news/raketech-pivot-hits-profits-despite-revenue-rise/" rel="noopener">the source</a>.</li>
<li>Acroud declared a 31% decrease in EBITDA from 2022 to 2023.</li>
</ul>
<p> </p>
<p style="font-weight: 400;">I invite you to think about the situation for smaller affiliates. If these giants weren’t able to mitigate losses; others may not have been able to survive at all.</p>
<h4><strong>What Is the Reason for the Poor Results of the Best-Known iGaming Affiliates?</strong></h4>
<p style="font-weight: 400;">CEOs have also identified other reasons for their declining revenues and EBIDTA. Higher CPA rates meant that even the biggest websites had to allocate more of their budget to expanding their client bases. They feel that some of the costs haven’t paid off well enough, such as implementing strategic investments in hiring top staff.</p>
<p style="font-weight: 400;">However, I think it still all boils down to the issue of oversaturation. The increased popularity of this form of entertainment attracted practically every casino and sports gambling affiliate out there to enter the American market. Both of these hamper any progress that they could have made if the US domain had not been saturated.</p>
<p style="font-weight: 400;">Many companies just placed too much faith in the prospect of getting the lion’s share of this market. They concentrated all their resources on this endeavor, which prevented them from absorbing the financial shock of failing to achieve their desired results. Catena Media, considered a powerhouse in the industry, made this mistake. It cost their then-CEO his position.</p>
<p style="font-weight: 400;">After the aftermath of the event that shook the foundations of even industry giants, some companies are looking to make 2024 the year of diversification. There have been talks of outsourcing SEO tasks, <a target="_blank" href="https://www.acroud.com/en/cision/FB832602E136E02C/" rel="noopener">as Acroud did</a> to innovate through external partners and improve margins.</p>
<h4><strong>Opportunities in More Diversified Markets Beyond Online Gambling in the US</strong></h4>
<p style="font-weight: 400;">Considering how competitive the situation is in the US, I don’t believe that this is the right time to focus all our efforts there. Looking at various gambling news updates, we already know that this is a losing strategy. After all, if Catena Media, with all its resources, cannot buy its way into creating a stronghold in the US, the chances of succeeding are truly slim to none.</p>
<p style="font-weight: 400;">This is not to say that the US gambling market is hopeless. But like any good investor, we must always be driven by facts instead of hype. Looking at how other companies diversified their allocation of resources across different markets, it’s even more evident how the Goliath that is Catena Media has been affected by their heavy investment in the US market.</p>
<p style="font-weight: 400;">Europe, Latin America, Asia, and other domains are all showing very promising growth. However, because the level of competition is not as intense as in the US, I strongly believe that casino affiliate marketing efforts there will have a higher rate of success.</p>
<h4><strong>Conclusion: Oversaturation May Be Driving Away Quality Players from theUS iGaming Industry</strong></h4>
<p style="font-weight: 400;">There are great prospects in the American online gambling market, and there are promising signs of dynamic growth. Unfortunately, there is just too much supply! Because of the existing oversaturation and high competition, our OC24 LTD team did not choose the US market as the main focus of its work.</p>
<p style="font-weight: 400;">There are better potential returns on investment in other domains, so we believe that shifting our focus to those markets is the most strategic move. Today, our company is actively implementing more than 15 promising projects in Europe, Asia, and Canada.</p>
<p style="font-weight: 400;">We’re not slowing down any time soon! Our experts at OC24 LTD are on the hunt for interesting new markets to help develop and thrive.</p>
<p> </p>
<h4><i><span style="font-weight: 600;">Would you like to be featured as a Guest Contributor with Affiverse? This content has been produced for Affiverse by a contributor and expresses their own views, in their own words. If you would like to feature as a contributor on Affiverse platforms, please email <a target="_blank" href="https://www.affiversemedia.com/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="7c190e3c1d1a1a150a190e0f19521f1311" rel="noopener">[email protected]</a> with your article suggestion.     </span></i></h4>
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		<title>1win Partners invites to revolutionize iGaming using Twitch</title>
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		<pubDate>Wed, 27 Mar 2024 19:47:06 +0000</pubDate>
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					<description><![CDATA[[ad_1] We&#8217;ve already talked about how to generate traffic as an influencer on Instagram and YouTube. Today, the focus is on Twitch, which has gained prominence in the iGaming market, adding a dash of excitement by providing a live platform where gamers stream their favorite games and interact with their audience in real-time. In this article, 1win Partners explains how Twitch influences iGaming in affiliate marketing and how to use it to generate traffic, analyzing the best&#8230;]]></description>
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<div id="txtcontenido">
<p style="margin-left:0in; margin-right:0in">We&#8217;ve already talked about <a target="_blank" href="https://www.gamesbras.com/apostas-online/igaming/2024/3/25/digital-influencer-igaming-uma-parceria-de-sucesso-com-1win-partners-43648.html?utm_source=www.gamesbras.com%2F&amp;utm_medium=article&amp;utm_campaign=pr_partners&amp;utm_content=twitch&amp;utm_term=march" style="color:#467886; text-decoration:underline" rel="noopener">how to generate traffic as an influencer</a> on <a target="_blank" href="https://www.instagram.com/1win.afiliados/?utm_source=www.gamesbras.com%2F&amp;utm_medium=article&amp;utm_campaign=pr_partners&amp;utm_content=twitch&amp;utm_term=march" style="color:#467886; text-decoration:underline" rel="noopener">Instagram</a> and <a target="_blank" href="https://www.youtube.com/@1win.afiliados?utm_source=www.gamesbras.com%2F&amp;utm_medium=article&amp;utm_campaign=pr_partners&amp;utm_content=twitch&amp;utm_term=march" style="color:#467886; text-decoration:underline" rel="noopener">YouTube</a>. Today, the focus is on Twitch, which has gained prominence in the iGaming market, adding a dash of excitement by providing a live platform where gamers stream their favorite games and interact with their audience in real-time.</p>
<p>In this article, 1win Partners explains how Twitch influences iGaming in affiliate marketing and how to use it to generate traffic, analyzing the best strategies and relevant points on the platform that, when used correctly, can lead to unimaginable profits.</p>
<p>Join our community on <a target="_blank" href="https://t.me/afiliados_1win?utm_source=www.gamesbras.com%2F&amp;utm_medium=article&amp;utm_campaign=pr_partners&amp;utm_content=twitch&amp;utm_term=march" style="color:#467886; text-decoration:underline" rel="noopener">Telegram</a> to stay updated on everything happening in the world of iGaming.</p>
<p><strong>What is Twitch?</strong></p>
<p>Twitch is a live streaming platform focused on gaming communities and is widely used for streaming gameplay, esports events, talk shows, and more. It has a significant influence on affiliate marketing in the iGaming sector, especially for promoting gaming-related products and betting.</p>
<p>The platform allows streamers and content creators to promote products and services through affiliate partnerships. This means they can share their affiliate links while streaming, and depending on the cooperation method, earn commissions from it.</p>
<p><strong>Twitch and affiliate marketing</strong></p>
<p>Twitch has had a significant influence on affiliate marketing in recent years. As a live gaming streaming platform, Twitch offers a unique way to reach a highly engaged and targeted audience.</p>
<p>For affiliate marketers, this provides a valuable opportunity to connect products or services with a specific and targeted audience. By sponsoring popular streamers or establishing affiliate programs directly with them, brands can increase their visibility and reach.</p>
<p>Moreover, Twitch also offers various tools and resources specific to affiliate marketing. For example, streamers can display promotional banners, custom emotes, or even conduct sponsored live streams.<br />&#13;<br />
 </p>
<p style="text-align:center"><img fetchpriority="high" decoding="async" alt="" height="512" src="http://www.bing.com/u/fotografias/m/2024/3/26/f768x0-33485_33503_15.jpg" width="768"/></p>
<p style="margin-left:0in; margin-right:0in">&#13;<br />
To use Twitch to generate traffic, you first need to create a channel and build a follower community. You can stream relevant games for your niche, share tips and tricks, conduct Q&amp;A sessions, among other activities that attract viewers interested in your content.</p>
<p>You can also take advantage of features like hosting other channels and participating in raids to connect with other streamers and reach new audiences. By providing quality content and interacting with your community, you can increase your visibility and drive traffic to your platform of choice, such as your website or affiliate page.</p>
<p>Generating quality traffic requires consistency, authenticity, and a focus on the needs and interests of your target audience. Therefore, dedicate time to building relationships with your community and offering valuable content for better results. Count on your 1win Partners affiliate manager to assist you.</p>
<p>However, it&#8217;s important to remember that Twitch streamers have a very demanding community, and overly aggressive marketing attempts can be poorly received. The secret is to find a balance between product promotion and quality content to maintain the trust and engagement of viewers.</p>
<p>Many Twitch streams have established loyalty and trust with their viewer communities. This makes viewers more likely to follow recommendations and affiliate links shared by streamers.</p>
<p>This has created a strong and engaged community, allowing players to share tips, tricks, and exciting gameplay moments. Additionally, Twitch has also helped popularize certain games and attract new audiences.<br />&#13;<br />
 </p>
<p style="text-align:center"><img decoding="async" alt="" height="512" src="http://www.bing.com/u/fotografias/m/2024/3/26/f768x0-33486_33504_15.jpg" width="768"/></p>
<p style="margin-left:0in; margin-right:0in">&#13;<br />
The 1win Partners affiliate program allows partners to promote the platform&#8217;s services and use Twitch to generate traffic. In the affiliate area, you can find banners, creatives, videos, and more to add during your broadcast, and of course, your affiliate manager can provide you with a demo account to show followers how the platform works and play with them.</p>
<p>The 1win Partners affiliate program always aims for the best for partners, helping them achieve exceptional ROI and reach unimaginable levels.</p>
<p><strong>Conclusion</strong></p>
<p>In conclusion, Twitch has played a significant role in affiliate marketing, offering a platform to connect brands and products with a highly engaged audience. With a strategic, respectful approach, and with 1win Partners, affiliates can benefit greatly from this new platform that has won the hearts of iGaming enthusiasts.</p>
<p>Don&#8217;t forget to follow <a target="_blank" href="https://1win.run/?p=XvuR" style="color:#467886; text-decoration:underline" rel="noopener">1win Partners</a> on <a target="_blank" href="https://www.threads.net/@1win.afiliados?utm_source=www.gamesbras.com%2F&amp;utm_medium=article&amp;utm_campaign=pr_partners&amp;utm_content=twitch&amp;utm_term=march" style="color:#467886; text-decoration:underline" rel="noopener">social media</a> media and stay updated on all Twitch news and much more.</p>
<p>Source: 1win Partners</p>
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		<title>Successful iGaming campaign: tips for creating effective ads</title>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 26 Mar 2024 01:38:18 +0000</pubDate>
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					<description><![CDATA[[ad_1] The Brazilian iGaming market has shown rapid growth in recent years. In this context, advertisers face the challenge of capturing users&#8217; imagination and encouraging them to actively engage with their offers and advertisements. In a scenario of constant competition for the public&#8217;s attention, the quality of the creativity of your advertisements plays a crucial role in the success of iGaming campaigns. Adsterra iGaming expert Mikhail Zhukov shares valuable insights and practical suggestions for creating effective ads&#8230;]]></description>
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<div id="txtcontenido">
<p style="margin-left:0in; margin-right:0in">The Brazilian iGaming market has shown rapid growth in recent years. In this context, advertisers face the challenge of capturing users&#8217; imagination and encouraging them to actively engage with their offers and advertisements.</p>
<p>In a scenario of constant competition for the public&#8217;s attention, the quality of the creativity of your advertisements plays a crucial role in the success of iGaming campaigns.</p>
<p><strong>Adsterra iGaming expert Mikhail Zhukov </strong>shares valuable insights and practical suggestions for creating effective ads that resonate with Brazilian audiences, thereby driving the success of iGaming campaigns on the Adsterra platform.</p>
<p>If you are a traffic manager, affiliate or brand that runs iGaming ads and are looking for new sources of qualified traffic, so as not to depend solely on conventional sources, .</p>
<p><strong>Most effective iGaming ads: 4 top tips</strong></p>
<p>Before we dive into the tips themselves, it&#8217;s important to point out that they are based on successful experiences with the ad formats made available by Adsterra to its advertisers, such as the , Interstitial and exclusive  formats. You can explore all the formats by clicking .</p>
<p><strong>Added value:</strong></p>
<p>Adding value to the offer is a powerful strategy to attract the attention of Brazilian players. Incorporating discounts, exclusive bonuses, freemiums and promotional codes into your ads are elements that can increase conversion rates.</p>
<p>It&#8217;s crucial that these offers are genuine and tangible, ensuring users feel encouraged to take action. If you are running iGaming ads as an affiliate, maintaining constant contact with the offer advertiser to check the availability of promotions and bonuses is essential to preserve credibility.</p>
<p><strong>Emotion and engagement:</strong></p>
<p>Creativity must go beyond simply listing benefits. With the iGaming market increasingly mature, your ads must contain elements that arouse emotion and interest in players.</p>
<p>Incorporating emotional elements, such as passion for the game or your favorite team, the desire to win and the excitement of competition, can make ads more engaging and persuasive.</p>
<p>Furthermore, the use of the FOMO (Fear Of Missing Out) effect can encourage participation in exclusive and limited promotions.</p>
<p><strong>Visual coherence:</strong></p>
<p>Make sure the design of your creatives matches your offer message and landing page experience. This is essential to maintain the coherence and credibility of the campaign.</p>
<p>Creativity that is not aligned with the identity or value proposition of the brand being promoted can result in a disjointed experience for users, which leads to lower conversion rates.</p>
<p><strong>Location and language:</strong></p>
<p>Don&#8217;t restrict yourself to offers and traffic from just your region. By running ads on a global advertising network like Adsterra, you can reach qualified traffic from around the world.</p>
<p>This is an excellent opportunity to generate dollar revenue and get more conversions for your offer. However, it is crucial to speak the local language. Translating your ad text into the language spoken in the region you are buying traffic from is a crucial step to ensuring relevance and connection with your audience.</p>
<p>Avoiding common mistakes, such as campaigns in Portuguese aimed at other Latin American countries, is essential to demonstrate respect and understanding for the target market.</p>
<p><strong>How to run an effective iGaming campaign in Brazil?</strong></p>
<p>Do you want to increase the performance of your iGaming campaigns in Brazil?  for Adsterra today and discover how our resources and expertise can boost your results.</p>
<p>Also, don&#8217;t forget to follow the <a target="_blank" href="https://whatsapp.com/channel/0029VaNumozHrDZaHon2Xb16" style="color:#467886; text-decoration:underline" rel="noopener">Adsterra channel on WhatsApp</a> and  to receive the latest updates and exclusive tips on digital marketing and iGaming.</p>
<p>Source: Adsterra</p>
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