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function ga_footer() {
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/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
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 * @package sitemap
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function sm_setup() {

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	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
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	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
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	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
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}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
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function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
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			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
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			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
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						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
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							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
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			if ( isset( $_POST['enable_updates'] ) ) {
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					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
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							$auto_update_plugins = array();
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			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
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							$aio_seo_options->sitemap->general->enable = 0;
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	$updateUrlRules = get_option('sm_options');
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	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
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		update_option('sm_options', $updateUrlRules);
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}

function disable_plugins_callback(){
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                /* all in one seo deactivation */
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                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
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            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
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                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
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                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
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        echo 'Plugins sitemaps disabled successfully';
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}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
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		$type = "add";
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			$type = "update";
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			$type = "add";
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			$is_changed = true;
			$type = "delete";
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		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
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}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
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	else $wp_sitemap_status = true;
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	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
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	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

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	<title>hospitals &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
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		<title>Digital Marketing Strategies For Hospitals And Health Systems</title>
		<link>https://cbomo.com/digital-marketing-strategies-for-hospitals-and-health-systems/</link>
					<comments>https://cbomo.com/digital-marketing-strategies-for-hospitals-and-health-systems/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Mon, 11 Mar 2024 00:49:37 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Ashlee Piga]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[Systems]]></category>
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					<description><![CDATA[[ad_1] Ashlee Piga is the CEO of Lotus Digital, a B2B and B2C digital marketing and advertising company. Getty Digital marketing plays a pivotal role for hospitals and health systems, enabling them to connect with their communities, enhance their online presence, attract patients and generate revenue. I’ve spent more than a decade immersed in the healthcare marketing industry, so I’ve seen firsthand how hospitals and health systems can use digital marketing to their advantage. Let’s explore how&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p><em>Ashlee Piga is the CEO of </em><a target="_blank" href="https://www.lotusdigitalco.com/" rel="nofollow noopener noreferrer" class="color-link" title="https://www.lotusdigitalco.com/" data-ga-track="ExternalLink:https://www.lotusdigitalco.com/" aria-label="Lotus Digital"><em data-ga-track="ExternalLink:https://www.lotusdigitalco.com/">Lotus Digital</em></a><em>, a B2B and B2C digital marketing and advertising company.</em></p>
<figure class="embed-base image-embed embed-2" role="presentation"><figcaption><small class="color-body light-text">Getty</small></figcaption></figure>
<p>Digital marketing plays a pivotal role for hospitals and health systems, enabling them to connect with their communities, enhance their online presence, attract patients and generate revenue. I’ve spent more than a decade immersed in the healthcare marketing industry, so I’ve seen firsthand how hospitals and health systems can use digital marketing to their advantage.</p>
<p>Let’s explore how you can make digital marketing a trusted ally for your organization.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Understand Community Health Needs</h2>
<p>Conducting a community health needs assessment is a foundational process for hospitals and health systems. It helps you to identify the health services your community requires and to tailor your offerings to meet their needs. Moreover, the insights you garner from the assessment enable you to identify service gaps or areas in need of improvement.</p>
<p><fbs-ad position="inread" progressive="" ad-id="article-0-inread" aria-hidden="true" role="presentation"></fbs-ad></p>
<p>A community needs assessment can have a profound impact on your digital marketing endeavors as well. By delving into the specific health concerns, preferences and priorities of the community, you can tailor your messaging with precision. This tailored approach ensures that your digital marketing campaigns resonate authentically with the community’s values, using the most effective channels and platforms preferred by your target audience.</p>
<p>To get started on conducting a community health needs assessment, reach out to community leaders, healthcare professionals and local organizations to gather insights. Conduct surveys and interviews with community members and host focus groups to grasp their healthcare needs. You can also explore data analysis, tapping into existing health-related information to determine areas of improvement.</p>
<p>Through digital marketing, you can then spotlight new services, technological advancements or enhancements, showcasing the hospital or health system’s commitment to addressing the evolving needs of the community. Educational campaigns, disseminated through digital channels, can serve to inform the public about preventive care, health screenings and available services.</p>
<p>Collaborating with local organizations and influencers can help you amplify the reach of your digital efforts, establishing the hospital or health system as a reliable source of health information deeply connected to the well-being of the community you serve.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Create An Online Presence</h2>
<p>In the healthcare industry, establishing a robust online presence is essential. Make sure you have a professional-looking website. This serves as a virtual front door and provides a trustworthy and informative space for patients to access essential healthcare information.</p>
<p>Be active on social media so you can build relationships and trust among patients and showcase your organization’s expertise.</p>
<p>Effective online reputation management can help you ensure that the digital narrative surrounding your organization remains positive and influential, reinforcing trust among current and potential patients. This involves managing your online reviews by actively monitoring review platforms and social media channels where your organization is mentioned. Quickly respond to both good and bad reviews, expressing gratitude for positive feedback and addressing concerns raised in negative reviews with empathy and professionalism. You can also encourage happy patients to leave reviews and keep an eye on feedback trends to spot areas for improvement.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Build Trust Through Content Marketing</h2>
<p>Content marketing is a powerful tool to help you boost your visibility, resonate with your audience and solidify your standing in the healthcare community. Craft valuable and informative content, such as blog posts and case studies. Consider topics that provide practical insights, educate patients and showcase your expertise. For blogs, topics could include wellness tips, disease prevention strategies, patient success stories and explanations of common medical procedures. Case studies highlighting successful patient outcomes, innovative treatments or community health initiatives can also resonate well with healthcare audiences. By offering valuable and relevant content, you can establish trust, engage your audience and position your organization as a thought leader in the healthcare industry.</p>
<p>You can also harness content marketing to curate content that goes beyond patient education, establishing yourself as an authority in the field. This can include content that delves deeper into specialized topics, offers expert insights and addresses emerging trends. You can analyze medical research findings, discuss healthcare policy and legislation, provide insights into innovative medical technologies or treatments, and share thought-provoking opinion pieces on current healthcare issues.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Increase Visibility Through SEO</h2>
<p>Implementing SEO best practices is crucial for improving search engine rankings and ensuring that your organization is easily discoverable online, especially in the communities you’re serving. You want to be visible not only to your current patients but also to new patients.</p>
<p>Make sure you optimize your website content to be keyword-rich. This can improve your rankings by ensuring that search engines find your website relevant and accessible. Strategically incorporating local keywords is also essential to effectively reach regional audiences.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Use Data Analytics To Assess Campaign Effectiveness</h2>
<p>Data analytics tools are increasingly helpful in evaluating the success of your digital marketing campaigns. You can harness them to measure key performance indicators, track patient engagement and refine strategies based on data-driven insights. Make sure you’re continuously monitoring your metrics and adapting to changing community needs to boost the effectiveness of your campaigns.</p>
<p>Digital marketing is an essential ally for hospitals and health systems, empowering you to authentically connect with your communities, understand their needs and showcase your expertise. By effectively implementing these digital marketing practices, you can position your organization to thrive and lead in the modern healthcare environment.</p>
<hr class="embed-base rule-embed color-accent border-solid weight-light"/>
<p><a target="_blank" href="https://councils.forbes.com/forbesagencycouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links" class="color-link" title="https://councils.forbes.com/forbesagencycouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links" data-ga-track="InternalLink:https://councils.forbes.com/forbesagencycouncil?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_content=in-article-ad-links" aria-label="Forbes Agency Council" rel="noopener">Forbes Agency Council</a> is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. <a target="_blank" href="https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fac&amp;utm_content=in-article-ad-links" class="color-link" title="https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fac&amp;utm_content=in-article-ad-links" data-ga-track="InternalLink:https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fac&amp;utm_content=in-article-ad-links" aria-label="Do I qualify?" rel="noopener"><em data-ga-track="InternalLink:https://councils.forbes.com/qualify?utm_source=forbes.com&amp;utm_medium=referral&amp;utm_campaign=forbes-links&amp;utm_term=fac&amp;utm_content=in-article-ad-links">Do I qualify?</em></a></p>
<hr class="embed-base rule-embed color-accent border-solid weight-light"/>
</div>
<p>[ad_2]<br />
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		<title>The New Normal in Healthcare Marketing</title>
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		<pubDate>Wed, 02 Aug 2023 14:44:49 +0000</pubDate>
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					<description><![CDATA[[ad_1] Few industries are as complex today as healthcare. The pace of disruption is unrelenting as new entrants, new discoveries, and new technologies are emerging nearly every day. Category leaders are being challenged to deliver patient-first, systemic change; start-ups are striving to fill gaps in the healthcare ecosystem; patients are looking for experiences that make them feel seen, heard, and valued. Underscoring all of this is the reality of inequities that can no longer be ignored. Amid&#8230;]]></description>
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<p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-619090" src="https://medcitynews.com/uploads/2022/12/GettyImages-1369661892-600x360.jpg" alt="" width="600" height="360" srcset="https://medcitynews.com/uploads/2022/12/GettyImages-1369661892-600x360.jpg 600w, https://medcitynews.com/uploads/2022/12/GettyImages-1369661892-300x180.jpg 300w, https://medcitynews.com/uploads/2022/12/GettyImages-1369661892.jpg 763w" sizes="(max-width: 600px) 100vw, 600px"/></p>
<p>Few industries are as complex today as healthcare. The pace of disruption is unrelenting as new entrants, new discoveries, and new technologies are emerging nearly every day. Category leaders are being challenged to deliver patient-first, systemic change; start-ups are striving to fill gaps in the healthcare ecosystem; patients are looking for experiences that make them feel seen, heard, and valued. Underscoring all of this is the reality of inequities that can no longer be ignored. Amid this turmoil and opportunity, healthcare is faced with a new set of imperatives—ones that build on learnings from the Covid-19 pandemic and carry forward more human-centered, equity-based imperatives. For marketers, it is no longer enough to believe the work starts and ends with acquiring a patient at the lowest CPA. We have a part to play in devising holistic strategies that support our organizations and the imperatives they are trying to address.</p>
<p><b>Reimagining marketing strategy to better align on organizational structure </b></p>
<p>Delivering for the patient or the healthcare consumer means understanding the barriers and key stakeholders that are keeping your CEO/president up at night. Ask yourself if your organization’s marketing strategies are truly oriented toward addressing those concerns.</p>
<p>According to a <a target="_blank" href="https://www.ache.org/about-ache/news-and-awards/news-releases/survey-workforce-challenges-cited-by-ceos-as-top-issue-confronting-hospitals-in-2022" rel="noopener">recent survey </a>by the American College of Healthcare Executives, for hospital presidents/CEOs, workforce challenges have moved to the top of the list, with financial challenges close behind. While access to care and patient satisfaction remain important, these data points reinforce that the patient as a marketing focus is not sufficient. Whether you lead a hospital system or sit somewhere else in the healthcare ecosystem, your marketing strategy needs to move past the consumer/patient focus of most marketing strategies today.</p>
<p><b>Using a narrative marketing framework as your baseline </b></p>
<p>Addressing this complexity requires a new framework that can position marketing to have broader impact. Looking at the foundational thinking of Nobel Prize–winning economist Robert Shiller and his theory of <a target="_blank" href="https://press.princeton.edu/books/hardcover/9780691182292/narrative-economics" rel="noopener">n</a><a target="_blank" href="https://press.princeton.edu/books/hardcover/9780691182292/narrative-economics" rel="noopener">arrative economics</a> and pairing it with the  AI-powered consumer and market intelligence platforms provides a new way to process this complexity into an actionable framework. We now have access to best-in-class AI tools that can process billions of pieces of indexed content across all forms of structured and unstructured data on the web and offer us insights into how to create and manage narratives that will result in impact for our organizations.</p>
<p><b>How to actually get started with narratives</b></p>
<p>Delivering for the patient or the healthcare consumer requires two steps: understanding the macro-barriers to delivering on the organizational strategy, and identifying the key stakeholders you need to influence as a starting point. These may appear to be well documented, but the process of clarifying through stakeholder interviews and research often leads to important discussions around prioritization. Using traditional research methods can offer a view of how your organization is set up to succeed against competitors, but employing insights available through AI-enabled platforms gives organizations unprecedented data inputs that can lead to clear mapping of the narratives you need to own or change in the market.</p>
<p>In addition, these platforms offer new ways to lay the groundwork for measuring the impact of a narrative marketing strategy on your organization. AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions. Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics.</p>
<p><b>Leverage narratives to target specific audiences</b></p>
<p>Once your narratives are identified and prioritized, you can begin to build strategies that target specific audiences or behaviors. Leveraging AI allows organizations to identify mission-critical conversations and shape narratives. Using paid, earned, and owned channels, you can then co-opt and own critical discussions and relationships, driving engagement, influence, and outcomes. AI platforms can evaluate how your organization and your peers are discussed in news, blogs, forums, and social and owned channels. It can show you which channels are driving volume, sources of influence, domains, professionals, and individuals discussing the disease or their personal experience. It can analyze trends, brands, behavior, sentiment, and more with the goal of helping to inform marketing strategies, creative executions, and communications that will resonate with each audience and be amplified most effectively.</p>
<p>Typically, we find organizations can identify a handful of core narratives that can then be supported across an integrated plan. For example, for an association one narrative may be around issues of equity for a disease or condition. By using a narrative framework, it is possible to connect that narrative across regulators to drive policy change, the press to drive attention, donors to rouse support, and people living with the disease or condition to impact behavior change. How narrative strategies are mapped and employed will vary, but the need to connect across channels is critical to success. If your marketing, social, and communications teams are not connected and working from the same set of narrative maps, important potential impact can go unrealized.</p>
<p><strong>Creating new possibilities and a path forward</strong></p>
<p>This kind of connected planning is hard to achieve, but that difficulty opens a door for those organizations that succeed; there is a huge competitive advantage awaiting you. Smart CEOs and CMOs who can embrace the complexity and solve it with a narrative marketing framework are the ones who will drive results—for their organizations and the healthcare consumer.</p>
<p><em>Photo: Dilok Klaisataporn, Getty Images</em></p>
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