\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } higher – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Sat, 15 Jun 2024 02:37:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Navigating the New Landscape of Higher Ed Marketing: Part 2 https://cbomo.com/navigating-the-new-landscape-of-higher-ed-marketing-part-2/ https://cbomo.com/navigating-the-new-landscape-of-higher-ed-marketing-part-2/#respond Sat, 15 Jun 2024 02:37:05 +0000 https://cbomo.com/navigating-the-new-landscape-of-higher-ed-marketing-part-2/ [ad_1]

eCampusnews.com Content Director and host Kevin Hogan continues his conversation with Verlan Stephens, Managing Partner at Agile Education, about the dramatic changes higher education institutions face and how these developments impact their brands and operations.

The pair highlight the significant shift in marketing strategies, particularly the decline of traditional email campaigns and the rise of micro-targeting and digital advertising. Verlin shares valuable insights on how solution providers can adapt their approaches, emphasizing the importance of understanding specific audiences, leveraging engagement data, and crafting tailored messages that resonate deeply with educators.

Kevin Hogan
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Strategies in Content Marketing for Higher Education https://cbomo.com/strategies-in-content-marketing-for-higher-education/ https://cbomo.com/strategies-in-content-marketing-for-higher-education/#respond Sun, 10 Mar 2024 14:48:47 +0000 https://cbomo.com/strategies-in-content-marketing-for-higher-education/ [ad_1]

We all see how the world has changed. Now it’s not enough to have a glossy brochure or a billboard to get students rushing to your campus gates. Today’s students are online, scrolling through their feeds, not looking up at billboards. They’re savvy, skeptical, and they crave authenticity more than ever. In this case, content marketing for higher education is about creating a story they want to be part of. It’s about showing students the real deal:

  • what life on campus is actually like
  • the success stories of alumni who’ve walked the same halls
  • the groundbreaking research happening in your labs.

It’s about engaging them in a conversation, not just feeding them a sales pitch.

So, now we all live in a digital world where students seek help online. That’s exactly why integrating references to digital resources and a reliable essay writing service becomes very important. These platforms are a key part of academic support for anybody who needs it. They can guide essay structuring, research, and clear expression of ideas. Acknowledging such essential online help within their content marketing can enhance universities’ and colleges’ connections with students. This approach demonstrates the institution’s dedication to supporting every aspect of their academic journey.

A Few Words About Content Marketing Strategy

Imagine that you are a storyteller, but your listeners are scattered across the globe. The only thing connecting them is the vast web of the Internet. Besides, your tales aren’t just spoken. They can be written, filmed, illustrated, and shared far and wide. This is what the essence of content marketing strategy is like.

What’s more, your stories are not that simple. They are carefully crafted messages designed to captivate, educate, and engage your audience. On top of that, they aren’t about you but about your audience. In this case, you are the mentor who does so many things at the same time:

  • guiding your listeners
  • offering them value
  • solving their problems
  • making their day just a bit brighter.

Content marketing is a creative plan that outlines:

  • what tales you’ll tell
  • the paths you’ll take to reach your audience
  • how you’ll ensure they’re listening.

It involves understanding your audience’s deepest desires and challenges. The next step is crafting content that resonates with them on a personal level. This content can be blogs, videos, podcasts, or social media posts.

As your stories spread, they leave a trail—a connection between you and your audience. Over time, this connection deepens, trust is built, and your audience doesn’t just listen. They engage, they share, and they come back for more. In business, these engaged listeners become loyal customers, advocates for your brand, and the next chapter in your ongoing story.

Marketing Strategies for Colleges

To achieve great results, institutions should apply principles for marketing for higher education. What are those? Let’s consider university marketing strategies that can bring the best outcomes.

Storytelling Through Alumni Success

Universities and colleges have this goldmine of success stories. Here’s the game plan: Hunt down these former students who are killing it in their careers or making a dent in their communities. We’re talking about the recent grad turning heads in the tech world, the decade-out alum who’s now a CEO, or the one who’s dedicating their life to a cause that’s changing lives. Sit them down, get the lowdown on how their education played a part in their badassery, and then blast that story everywhere.

Mix it up. Write about it, sure, but why not throw in some videos where they tell it straight or podcasts where they can dive deep into their journey? Use social media not just as a megaphone but as a conversation starter, letting these stories spark chats, debates, and maybe even dreams.

Why? Because showing the diverse paths alumni have taken proves that the piece of paper you’re working your ass off for is more than just that. It’s a ticket to wherever you want to go.

Interactive Social Media Campaigns

That’s where the gold is. Think about it: live Q&A sessions where anxious prospects can throw their toughest questions at admissions officers without the formalities. It’s raw, it’s real, and it demystifies the whole “Am I good enough for your school?” nightmare.

Then, imagine faculty members jumping into the mix, hosting live discussions right from their labs or offices. They can share what’s buzzing in their world, making those lofty academic ideas feel a bit more down-to-earth. It’s like breaking down the ivy-covered walls of academia and letting students peek inside.

And don’t even get me started on student takeovers. Hand over the keys to your social media castle to the real stars of the show—the students. Let them share a day in their life, the unfiltered version. It’s authentic, relatable content that shows what being part of your community really looks like, beyond the polished brochures and staged campus shots.

Interactive campaigns on social media tear down the barriers, making the institution feel accessible and, dare I say, human. They’re not just boosting engagement. They’re building relationships and trust. In a world where everyone’s fighting for attention, those genuine connections are what make your institution stand out and stick in people’s minds. So, yeah, interactive social media campaigns are a no-brainer for colleges and universities wanting to make a real impact.

Customized Email Newsletters

Highlight programs that spark curiosity, stories of student achievements that inspire, and sneak peeks into campus life that make them think, “Hell yes, I want in.” It’s about turning that “maybe” into a “definitely” by hitting them with content that resonates with their dreams and goals.

Current students? They’re in the thick of it. They need the lowdown on career services that prep them for the real world, insider tips on acing their courses, and maybe a dash of motivational content to keep the academic burnout at bay.

Alumni, those proud flag-bearers of your institution’s legacy, they want to know their alma mater doesn’t just remember them when it’s fundraising time. Share updates that make them puff up with pride, opportunities to mentor current students, and events that rekindle their connection to the community.

Final Thoughts

Content marketing for higher education has shifted. Now it blends traditional and digital marketing for higher education techniques to directly engage students, alumni, and prospective learners. Utilizing education content marketing, from alumni success stories to social media interactions and personalized email newsletters, is a great decision.

These approaches are at the heart of content marketing for university engagement, representing key marketing strategies for universities and integral college marketing strategies. They not only boost the institution’s visibility but also strengthen community bonds. In short, they make the educational journey more connected and impactful. As we move forward, these content marketing strategies will continue to be essential.

 

Featured image provided by fauxels; Pexels; Thanks!

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Drones for Higher OKC Emphasizes Real Estate Marketing with Commercial Drone Videography in Oklahoma City https://cbomo.com/drones-for-higher-okc-emphasizes-real-estate-marketing-with-commercial-drone-videography-in-oklahoma-city/ https://cbomo.com/drones-for-higher-okc-emphasizes-real-estate-marketing-with-commercial-drone-videography-in-oklahoma-city/#respond Mon, 09 Oct 2023 16:32:43 +0000 https://cbomo.com/drones-for-higher-okc-emphasizes-real-estate-marketing-with-commercial-drone-videography-in-oklahoma-city/ [ad_1]

Innovative marketing strategies are essential when it comes to selling real estate in the vibrant and competitive market of Oklahoma City. In recent years, one technology has revolutionized the way properties are showcased and marketed – commercial drone videography. Leading the charge in this exciting field is “Drones for Higher OKC,” a company dedicated to enhancing the real estate experience in the Oklahoma City area.

Capturing the Beauty of Oklahoma City from Above

Oklahoma City has a unique blend of modernity and natural beauty. From the stunning skyline to the picturesque neighborhoods, capturing the essence of this vibrant city can be challenging. However, commercial drone videography has changed the game, providing a fresh perspective on real estate marketing.

Advantages of Drone Photography in Real Estate

So, why should real estate professionals consider incorporating commercial drone videography in Oklahoma City into their marketing strategies? Here are some compelling reasons:

1. Stunning Visuals

Drones can capture stunning visuals that traditional photography and videography simply can’t match. Aerial shots offer a unique and captivating perspective that can make a property stand out in a crowded market.

2. Showcase Property Features

With drones, you can effortlessly showcase a property’s features such as spacious yards, swimming pools, gardens, and more. This gives potential buyers a comprehensive view of what they can expect, helping them make more informed decisions.

3. Highlight Neighborhood Amenities

Beyond the property, drone footage can highlight nearby amenities like parks, schools, shopping centers, and recreational areas. This adds value to the property by emphasizing its proximity to essential conveniences.

4. Create Engaging Virtual Tours

Drone videography enables the creation of captivating virtual tours. Prospective buyers can explore a property from the comfort of their own home, providing a convenient and immersive experience.

5. Increased Online Visibility

In today’s digital age, online visibility is crucial. Properties with high-quality drone imagery are more likely to attract attention on real estate websites and social media platforms.

6. Competitive Edge

By embracing drone technology, real estate professionals in Oklahoma City gain a competitive edge in a market where innovation and differentiation are key.

Drones for Higher OKC: Your Trusted Partner

Drones for Higher OKC” understands the unique real estate landscape of Oklahoma City and is committed to providing exceptional drone videography services to real estate agents, brokers, and property owners. Our services are tailored to meet your specific needs, whether you’re listing a single-family home, a luxury estate, or a commercial property.

Safety and Compliance

We prioritize safety and adhere to all FAA regulations and guidelines for drone operations. Our pilots are trained to maintain the highest safety standards during each flight, ensuring a worry-free experience for our clients.

Conclusion

In the ever-evolving world of real estate marketing, staying ahead of the curve is essential. Commercial drone videography has emerged as a game-changer, offering stunning visuals, enhanced property showcases, and a competitive edge in the Oklahoma City market. “Drones for Higher OKC” is your trusted partner in harnessing the power of drone technology to elevate your real estate marketing efforts. Contact us today to discover how we can help you soar above the competition and showcase Oklahoma City’s real estate in its best light.









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4 Ways Email Newsletters Can Save Small Businesses Money and Bring Higher Conversions https://cbomo.com/4-ways-email-newsletters-can-save-small-businesses-money-and-bring-higher-conversions/ https://cbomo.com/4-ways-email-newsletters-can-save-small-businesses-money-and-bring-higher-conversions/#respond Sat, 01 Apr 2023 03:14:30 +0000 https://cbomo.com/4-ways-email-newsletters-can-save-small-businesses-money-and-bring-higher-conversions/ [ad_1]

  • Small-business owners say email marketing is one of the most cost-effective ways to reach an audience.
  • Newsletters are a more direct channel to customers and can sometimes get better engagement than social media marketing.
  • These growing companies share how they saved money and were able to make more personal connections through email marketing.
  • This article is part of “Marketing for Small Business,” a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business.

Brandy Thomason McNair started sending out an email newsletter soon after launching her business, Bella Vita Jewelry, in 2008. 

“It just seemed like the thing to do,” she told Insider. “I was so green and didn’t have a business school background or anything. I just thought I needed to keep up with people somehow.” 

To encourage newsletter signups early on, she placed a signup sheet on the table she set up at her local farmers market every week, and anyone who joined the email list was entered to win a pair of earrings. Since then, McNair has set up other paths to get the newsletter in front of customers, including a website  pop-up notification and mentioning it as customers check out at her brick-and-mortar shop in Little Rock, Arkansas.  

Each Bella Vita newsletter, sent out weekly, highlights one piece of jewelry and features other products and event announcements, new items, or sales, McNair said. It has about 6,800 subscribers, and the newsletters have about an open rate of more than 50%, which is higher than the industry average of just over 20% according to a 2019 Mailchimp study. 

“I see the value in people opting in to let me send them a message in their inbox,” McNair said. “I think that’s special and important because it means they like what I’m doing.” 

Email marketing can be a cost-effective way for small businesses to promote themselves and share information with their target audiences. According to eMarketer, 67% of marketing professionals are investing in email marketing, and 48% of millennial consumers prefer to receive deals from brands via email. 

Small business owners can launch an email newsletter without a large budget or marketing team. These growing companies break down several potential benefits of email marketing. 

It gives businesses a direct pipeline to their audience

Collecting customer information is one of the most valuable aspects of email marketing, McNair said. “I feel like my email list is my most prized possession in a way. I own it. I have full control over it. I know the emails are going to hit someone’s inbox.” 

She added that email has become more reliable than social media platforms, like Facebook and Instagram, which often require businesses to pay for ads. Recent updates to Apple’s iOS 14 have also enabled users to opt out of being tracked by advertisers through mobile apps and websites, which often hinders advertisers’ ability to target specific audiences.  

Anna Gorovy

Anna Gorovoy cofounder and chief brand officer of Shaker & Spoon.

Courtesy of Anna Gorovy



“The importance of the newsletter is you’re actually building your audience,” Anna Gorovoy, cofounder and chief brand officer of Shaker & Spoon, a cocktail subscription box, told Insider.

Owning customer first-party data, which is collected from people interacting with websites or apps, and zero-party data, or information that customers voluntarily share with companies, allows businesses to deliver content that’s more personalized to them, Gorovoy said.

Shaker & Spoon, which was founded in 2015, uses a website pop-up to collect email addresses and phone numbers from visitors. To entice people to sign up, Gorovoy said the company uses a “spin to win” game that people can play to receive a discount code. 

Data helps businesses personalize content

About 90% of consumers said they enjoy receiving offers from brands that are based on their interests and purchasing or browsing history, and they’re willing to provide companies with more personal information after a positive experience with them, according to a 2022 Merkle study

Email marketing platforms can help businesses track which content recipients interact with, the items they browse on an e-commerce site, and what they purchase as a result. These metrics help companies personalize content, such as product suggestions or deals, that’s most relevant to customers. 

For instance, McNair has used data from email marketing to identify customers that haven’t returned to her website in the past few months and then send a discount code to encourage them to buy again. 

Shaker & Spoon uses data to segment its newsletter subscribers and send different emails to different groups of people, Gorovoy said. Some emails go to cocktail box subscribers, while others go to newsletter subscribers, even if they haven’t purchased anything, she explained. Some newsletters are targeted to specific groups based on past purchases and preferences. 

Gorovoy’s company sends newsletters twice a week and often includes details about what’s in the monthly subscription box, alcohol recommendations, or information about deals and events. 

Businesses can engage customers and inspire purchases

Experts at Mailchimp say that regular emails can keep a brand’s products and services fresh in the minds of their audience and boost brand awareness.

Shaker & Spoon’s email open rates exceed 50%, which Gorovoy said is a result of directing most email campaigns to subscribers that have engaged with the emails over the past several weeks. The company also makes a point to send emails no more than twice a week to avoid bombarding customers’ inboxes. “Email marketing has always worked pretty well for us. There’s always the challenge of trying to improve engagement and get higher open rates.” 

McNair acknowledged that, while she does enjoy the sales that are generated from their emails, she also appreciates the opportunity to consistently interact with customers and enjoys it when people reply to an email campaign with positive feedback. 

“Not every single email that goes out is going to be a winner or get the sales, but I look at it as staying consistent,” she said. “People know you’re there even if they don’t buy anything. And then when somebody buys something from your email campaign, it’s really exciting.”

Newsletters generate return-on-investment 

For every $1 spent on email newsletters, businesses can see $36 in return, according to Litmus survey of over 2,000 marketers, indicating a higher potential return on investment compared to other forms of digital marketing. 

Govoroy handles Shaker & Spoon’s newsletters herself with input from the company’s small marketing team. “I’ve honed my email marketing skills over the past eight years,” she said, adding that she uses online resources like Really Good Emails and subscribes to other companies’ newsletters for ideas and tips. 

McNair usually creates Bella Vita’s newsletter but sometimes hires a friend to help. She said she’s considered hiring a marketing firm to take over the newsletter, but feels that it’s most cost-effective to keep doing it in-house. 

Both business owners say the time they spend on their newsletters is well worth it for the sales it generates. McNair said a recent email focusing on summer hats brought in $550 in sales. 

Emails also build and sustain customer relationships. Govoroy urges small business owners to start a newsletter and experiment to see what type of content works best. 

“Don’t let the perfect be the enemy of the good, just try to get started and iterate as you go,” she said. “If you’re not doing email marketing, you’re leaving really important money on the table.”  

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This type of savings account has a 1,600% higher interest rate right now https://cbomo.com/apiclick-aspxreffexrssaidtid63fe4ee6d9fc42e38cf83ba0323382dburlhttps%3a%2f%2fwww-kcra-com%2farticle%2fbest-types-of-savings-accounts-right-now%2f43047449c8087050690046752338mkten-us/ https://cbomo.com/apiclick-aspxreffexrssaidtid63fe4ee6d9fc42e38cf83ba0323382dburlhttps%3a%2f%2fwww-kcra-com%2farticle%2fbest-types-of-savings-accounts-right-now%2f43047449c8087050690046752338mkten-us/#respond Tue, 28 Feb 2023 18:58:47 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid63fe4ee6d9fc42e38cf83ba0323382dburlhttps%3a%2f%2fwww-kcra-com%2farticle%2fbest-types-of-savings-accounts-right-now%2f43047449c8087050690046752338mkten-us/ [ad_1]

This type of savings account has a 1,600% higher interest rate right now

Interest rates on savings accounts are the highest they’ve been in years — but the type of account matters. Here’s how to make the right pick.

Jean Folger is writer specializing in real estate and personal finance. She has written for Investopedia, The Motley Fool, Business Insider, and more. She is also the co-founder of PowerZone Trading, a company that has provided software, consulting, and strategy development services to active traders and investors since 2004. Her goal is to help people make better financial decisions, so they have more money and time to spend on the things that matter most.Hearst Television participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. This may influence which products we write about and where those products appear on the site, but it does not affect our recommendations or advice, which are grounded in research.Mobile app users, click here for the best viewing experience.While checking accounts are useful for everyday spending on bills, rent, grocery shopping, and the like, savings accounts are ideal for stashing cash you don’t plan to spend right away. After all, savings accounts pay interest, which can help you grow your money faster. That’s especially true when rates are good — and 2023 has some of the best savings account interest rates we’ve seen in years. It’s not unusual to find interest rates on high-yield savings accounts surpassing 4% — 1,600% higher than what you’ll find on the average savings account right now, according to Bankrate.But there are certain situations where interest isn’t the only factor to consider. Ready to get serious about your savings? Here’s a quick look at six types of savings accounts to help you decide where to park your cash in 2023. TIP: The cash you keep in a checking account, savings account, money market deposit account, certificate of deposit (CD), and some cash management accounts is insured up to $250,000 (per depositor, per account type), provided it’s in an FDIC-insured bank or NCUA-insured credit union. Non-deposit investment products (such as stocks, bonds, mutual funds, and crypto assets) are not insured, even if you buy them at an FDIC- or NCUA-insured financial institution.PHNwYW4+PC9zcGFuPjxzY3JpcHQgYXN5bmM9InRydWUiIHNyYz0iaHR0cHM6Ly9zdGF0aWMubXlmaW5hbmNlLmNvbS93aWRnZXQvbXlGaW5hbmNlLmpzIj48L3NjcmlwdD48ZGl2IGNsYXNzPSJteUZpbmFuY2Utd2lkZ2V0IiBkYXRhLWFkLWlkPSJjYjdiMTc1Yy03YjU2LTRmY2QtODVjZS1kYjcxNjJmZDhmM2UiIGRhdGEtY2FtcGFpZ249ImhlYXJzdHR2LXNhdmluZ3MtbXVsdGkiIGRhdGEtc3ViLWlkPSJodHRwOi8vd3d3LmtjcmEuY29tL2FydGljbGUvYmVzdC10eXBlcy1vZi1zYXZpbmdzLWFjY291bnRzLXJpZ2h0LW5vdy80MzA0NzQ0OSI+PC9kaXY+1. Traditional savings accountsGood for people who make frequent cash deposits or want the option to visit a local bank for in-person help. Traditional savings accounts are the standard accounts brick-and-mortar banks and credit unions offer. The interest rates are low compared to other savings options, and you might pay a monthly service fee (unless you maintain a minimum balance or meet other requirements). Many of the big banks offer interest rates of just 0.01% on traditional accounts. However, these accounts are usually convenient: You can get in-person help, deposit cash, and access your money by visiting a local branch or using your ATM card. TIP: Some banks and credit unions charge a penalty if you make more than six monthly withdrawals from a savings or money market account (excluding ATM or in-person withdrawals). Review your bank or credit union’s withdrawal policy to avoid potential penalties. 2. High-yield savings accountsGood for people who want the best savings account interest rates, low fees, and are comfortable banking online.High-yield savings accounts are available at online banks and credit unions. They offer much higher interest rates than traditional savings accounts, lower fees, and lower minimum deposit requirements. These perks make online banks a terrific option if you want a savings account that maximizes your money’s potential. Still, online banks have few (if any) branch locations, so it can be a hassle to deposit cash or get in-person help when you need it.3. Money market accountsGood for people who want to earn interest and have more ways to access their cash. Traditional and online banks and credit unions offer money market accounts, which combine a savings account’s interest-earning capabilities with a checking account’s flexibility. These accounts usually have a higher minimum balance than other savings accounts, and you might need a larger balance to get the best interest rates. But you can write checks, use your ATM card, and make purchases with your debit card. 4. Certificates of deposit (CDs)Good for people who want competitive rates but are OK parking their cash for a while.CDs are time deposits offered by traditional and online banks and credit unions. You can earn above-average interest rates (online banks offer the best rates) for several months to several years until the CD matures. At this point, you withdraw your deposit and interest or roll it into a new CD at the then-current rate. Early withdrawals usually trigger a penalty, so CDs are best for money you won’t need immediately. PHNwYW4+PC9zcGFuPjxzY3JpcHQgYXN5bmM9InRydWUiIHNyYz0iaHR0cHM6Ly9zdGF0aWMubXlmaW5hbmNlLmNvbS93aWRnZXQvbXlGaW5hbmNlLmpzIj48L3NjcmlwdD48ZGl2IGNsYXNzPSJteUZpbmFuY2Utd2lkZ2V0IiBkYXRhLWFkLWlkPSIwN2ZiOTg4My0yNzgwLTQ3MjItYmIzZi1mMjBhZWEwYWM1ZWEiIGRhdGEtY2FtcGFpZ249ImhlYXJzdHR2LWNkLW11bHRpIiBkYXRhLXN1Yi1pZD0iaHR0cDovL3d3dy5rY3JhLmNvbS9hcnRpY2xlL2Jlc3QtdHlwZXMtb2Ytc2F2aW5ncy1hY2NvdW50cy1yaWdodC1ub3cvNDMwNDc0NDkiPjwvZGl2Pg==5. Cash management accountsGood for people who want to keep larger amounts of cash safe and readily accessible while earning some interest. Cash management accounts (CMAs) are offered through nonbank financial institutions like brokerage firms and robo-advisors. These accounts typically pay competitive interest rates and let you access your funds via check, ATM and debit cards, direct deposit, and electronic transfer (keeping your funds ready to invest). Another perk: CMAs typically sweep your funds into multiple partner banks, bypassing the FDIC’s $250,000 limit, so all your cash is insured.6. Retirement accountsGood for anyone who wants to save for retirement in a tax-advantaged account. You can open a tax-advantaged individual retirement account (IRA) at a bank, credit union, brokerage firm, or robo-advisor. Savings IRAs typically hold low-risk assets like checking and savings accounts, money market deposit accounts, and CDs — all insured up to FDIC limits. IRAs can also have stocks, bonds, mutual funds, and other investments that can earn a higher rate of return than bank products, but these assets aren’t FDIC-insured. The best savings accounts for 2023The best savings account for you offers a competitive interest rate and the features you want. Here are some tips to help you decide:Traditional savings accounts don’t offer the highest rates, but you can visit a local branch to deposit cash or get in-person help. High-yield savings accounts typically offer the best rates, so they’re an excellent choice if you’re comfortable banking online and have a plan for handling cash deposits. Money market accounts are a good option if you want to earn interest and be able to write checks from the account. CDs offer some of the best rates, but they’re time deposits. Early withdrawals trigger penalties, which can be steep, depending on the bank. Cash management accounts are a good way to store your cash in one place while keeping it FDIC-insured, even if it holds more than the $250,000 limit. Retirement accounts are ideal for long-term savings goals. Traditional IRAs provide an upfront tax break, but you pay taxes on withdrawals in retirement. Roth IRAs don’t offer the upfront tax break, but withdrawals in retirement are tax-free, even on your earnings. Of course, you’re not limited to just one type of savings account. For example, you might want a high-yield savings account to stash money you plan to use in the next year or two, plus a multi-year CD for longer-term financial goals (especially if you can lock in a good rate). Decide how you’d like to use your savings account(s), and then shop around to find the best rates and terms. Remember that savings accounts are just one part of your overall financial picture. Review your investment and retirement accounts regularly to ensure you’re making the most of your money. PHNwYW4+PC9zcGFuPjxzY3JpcHQgYXN5bmM9InRydWUiIHNyYz0iaHR0cHM6Ly9zdGF0aWMubXlmaW5hbmNlLmNvbS93aWRnZXQvbXlGaW5hbmNlLmpzIj48L3NjcmlwdD48ZGl2IGNsYXNzPSJteUZpbmFuY2Utd2lkZ2V0IiBkYXRhLWFkLWlkPSJjYjdiMTc1Yy03YjU2LTRmY2QtODVjZS1kYjcxNjJmZDhmM2UiIGRhdGEtY2FtcGFpZ249ImhlYXJzdHR2LXNhdmluZ3MtbXVsdGkiIGRhdGEtc3ViLWlkPeKAnGh0dHA6Ly93d3cua2NyYS5jb20vYXJ0aWNsZS9iZXN0LXR5cGVzLW9mLXNhdmluZ3MtYWNjb3VudHMtcmlnaHQtbm93LzQzMDQ3NDQ5Ij48L2Rpdj4= Editorial Disclosure: All articles are prepared by editorial staff and contributors. Opinions expressed therein are solely those of the editorial team and have not been reviewed or approved by any advertiser. The information, including rates and fees, presented in this article is accurate as of the date of the publish. Check the lender’s website for the most current information.This article was originally published on SFGate.com and reviewed by Lauren Williamson, who serves as Financial and Home Services Editor for the Hearst E-Commerce team. Email her at lauren.williamson@hearst.com.

Jean Folger is writer specializing in real estate and personal finance. She has written for Investopedia, The Motley Fool, Business Insider, and more. She is also the co-founder of PowerZone Trading, a company that has provided software, consulting, and strategy development services to active traders and investors since 2004. Her goal is to help people make better financial decisions, so they have more money and time to spend on the things that matter most.

Hearst Television participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. This may influence which products we write about and where those products appear on the site, but it does not affect our recommendations or advice, which are grounded in research.

Mobile app users, click here for the best viewing experience.

While checking accounts are useful for everyday spending on bills, rent, grocery shopping, and the like, savings accounts are ideal for stashing cash you don’t plan to spend right away. After all, savings accounts pay interest, which can help you grow your money faster. That’s especially true when rates are good — and 2023 has some of the best savings account interest rates we’ve seen in years. It’s not unusual to find interest rates on high-yield savings accounts surpassing 4% — 1,600% higher than what you’ll find on the average savings account right now, according to Bankrate.

But there are certain situations where interest isn’t the only factor to consider. Ready to get serious about your savings? Here’s a quick look at six types of savings accounts to help you decide where to park your cash in 2023.

TIP: The cash you keep in a checking account, savings account, money market deposit account, certificate of deposit (CD), and some cash management accounts is insured up to $250,000 (per depositor, per account type), provided it’s in an FDIC-insured bank or NCUA-insured credit union. Non-deposit investment products (such as stocks, bonds, mutual funds, and crypto assets) are not insured, even if you buy them at an FDIC- or NCUA-insured financial institution.

Good for people who make frequent cash deposits or want the option to visit a local bank for in-person help.

Traditional savings accounts are the standard accounts brick-and-mortar banks and credit unions offer. The interest rates are low compared to other savings options, and you might pay a monthly service fee (unless you maintain a minimum balance or meet other requirements). Many of the big banks offer interest rates of just 0.01% on traditional accounts. However, these accounts are usually convenient: You can get in-person help, deposit cash, and access your money by visiting a local branch or using your ATM card.

TIP: Some banks and credit unions charge a penalty if you make more than six monthly withdrawals from a savings or money market account (excluding ATM or in-person withdrawals). Review your bank or credit union’s withdrawal policy to avoid potential penalties.

Good for people who want the best savings account interest rates, low fees, and are comfortable banking online.

High-yield savings accounts are available at online banks and credit unions. They offer much higher interest rates than traditional savings accounts, lower fees, and lower minimum deposit requirements. These perks make online banks a terrific option if you want a savings account that maximizes your money’s potential. Still, online banks have few (if any) branch locations, so it can be a hassle to deposit cash or get in-person help when you need it.

Good for people who want to earn interest and have more ways to access their cash.

Traditional and online banks and credit unions offer money market accounts, which combine a savings account’s interest-earning capabilities with a checking account’s flexibility. These accounts usually have a higher minimum balance than other savings accounts, and you might need a larger balance to get the best interest rates. But you can write checks, use your ATM card, and make purchases with your debit card.

Good for people who want competitive rates but are OK parking their cash for a while.

CDs are time deposits offered by traditional and online banks and credit unions. You can earn above-average interest rates (online banks offer the best rates) for several months to several years until the CD matures. At this point, you withdraw your deposit and interest or roll it into a new CD at the then-current rate. Early withdrawals usually trigger a penalty, so CDs are best for money you won’t need immediately.

Good for people who want to keep larger amounts of cash safe and readily accessible while earning some interest.

Cash management accounts (CMAs) are offered through nonbank financial institutions like brokerage firms and robo-advisors. These accounts typically pay competitive interest rates and let you access your funds via check, ATM and debit cards, direct deposit, and electronic transfer (keeping your funds ready to invest). Another perk: CMAs typically sweep your funds into multiple partner banks, bypassing the FDIC’s $250,000 limit, so all your cash is insured.

Good for anyone who wants to save for retirement in a tax-advantaged account.

You can open a tax-advantaged individual retirement account (IRA) at a bank, credit union, brokerage firm, or robo-advisor. Savings IRAs typically hold low-risk assets like checking and savings accounts, money market deposit accounts, and CDs — all insured up to FDIC limits. IRAs can also have stocks, bonds, mutual funds, and other investments that can earn a higher rate of return than bank products, but these assets aren’t FDIC-insured.

The best savings account for you offers a competitive interest rate and the features you want. Here are some tips to help you decide:

  1. Traditional savings accounts don’t offer the highest rates, but you can visit a local branch to deposit cash or get in-person help.
  2. High-yield savings accounts typically offer the best rates, so they’re an excellent choice if you’re comfortable banking online and have a plan for handling cash deposits.
  3. Money market accounts are a good option if you want to earn interest and be able to write checks from the account.
  4. CDs offer some of the best rates, but they’re time deposits. Early withdrawals trigger penalties, which can be steep, depending on the bank.
  5. Cash management accounts are a good way to store your cash in one place while keeping it FDIC-insured, even if it holds more than the $250,000 limit.
  6. Retirement accounts are ideal for long-term savings goals. Traditional IRAs provide an upfront tax break, but you pay taxes on withdrawals in retirement. Roth IRAs don’t offer the upfront tax break, but withdrawals in retirement are tax-free, even on your earnings.

Of course, you’re not limited to just one type of savings account. For example, you might want a high-yield savings account to stash money you plan to use in the next year or two, plus a multi-year CD for longer-term financial goals (especially if you can lock in a good rate). Decide how you’d like to use your savings account(s), and then shop around to find the best rates and terms.

Remember that savings accounts are just one part of your overall financial picture. Review your investment and retirement accounts regularly to ensure you’re making the most of your money.

Editorial Disclosure: All articles are prepared by editorial staff and contributors. Opinions expressed therein are solely those of the editorial team and have not been reviewed or approved by any advertiser. The information, including rates and fees, presented in this article is accurate as of the date of the publish. Check the lender’s website for the most current information.

This article was originally published on SFGate.com and reviewed by Lauren Williamson, who serves as Financial and Home Services Editor for the Hearst E-Commerce team. Email her at lauren.williamson@hearst.com.


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