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function sm_add_wp_version_error() {
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/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
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function sm_add_php_version_error() {
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<channel>
	<title>Growing &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/growing/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Fri, 28 Jun 2024 09:49:39 +0000</lastBuildDate>
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		<title>Native Advertising growing in importance as investments increase</title>
		<link>https://cbomo.com/native-advertising-growing-in-importance-as-investments-increase/</link>
					<comments>https://cbomo.com/native-advertising-growing-in-importance-as-investments-increase/#respond</comments>
		
		<dc:creator><![CDATA[Simon Theakston]]></dc:creator>
		<pubDate>Fri, 28 Jun 2024 09:49:39 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Growing]]></category>
		<category><![CDATA[importance]]></category>
		<category><![CDATA[increase]]></category>
		<category><![CDATA[investments]]></category>
		<category><![CDATA[native]]></category>
		<guid isPermaLink="false">https://cbomo.com/native-advertising-growing-in-importance-as-investments-increase/</guid>

					<description><![CDATA[[ad_1] Native advertising has long been used as a  powerful brand marketing strategy. EMARKETER previously forecasted that US advertisers spent $97.46 billion on native display advertising  last year. Unlike traditional ads that often disrupt the user experience, native ads blend seamlessly with the content around them. This approach not only captures attention more effectively but also enhances user engagement. Native advertising continues to grow in popularity, with a significant number of marketers planning to increase their investment&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>Native advertising has long been used as a  powerful brand marketing strategy. EMARKETER previously forecasted that US advertisers spent <a target="_blank" href="https://www.emarketer.com/content/display-advertising-5-charts-programmatic-retail-media" rel="noopener">$97.46 billion on native display advertising</a>  last year. Unlike traditional ads that often disrupt the user experience, native ads blend seamlessly with the content around them. This approach not only captures attention more effectively but also enhances user engagement. Native advertising continues to grow in popularity, with a significant number of marketers planning to increase their investment in this area.</p>
<h4>What is Native Advertising?</h4>
<p>Native advertising is a type of paid media designed to match the look, feel, and function of the media format in which it appears. These ads seamlessly integrate with the surrounding content, providing a non-disruptive experience for the user. Common formats include sponsored articles, branded videos, and social media ads that appear in users’ feeds.</p>
<h4>The Rise of Native Advertising in content</h4>
<p>Recent reports highlight the growing importance of native advertising. According to HubSpot, over a third of marketers plan to increase their investment in native advertising this year. This trend is driven by the effectiveness of native ads in capturing user attention and delivering higher engagement rates compared to traditional display ads.</p>
<h4>Why Native Advertising Works</h4>
<p><strong>1. Seamless Integration</strong></p>
<p>Native ads are designed to blend in with the surrounding content, making them less intrusive. This seamless integration helps in capturing the user’s attention without disrupting their experience. Users are more likely to engage with content that feels natural and relevant to their browsing experience.</p>
<p><strong>2. Higher Engagement Rates</strong></p>
<p>Studies have shown that native ads generate higher engagement rates than traditional ads. <strong>According to Marketing Dive, native ads are viewed over 50% more than banner ads, </strong>and they result in a more positive brand perception. This increased engagement is a key factor driving the shift towards native advertising.</p>
<p><strong>3. Improved Trust and Credibility</strong></p>
<p>Native ads often provide valuable and informative content, which helps in building trust and credibility with the audience. When users perceive an ad as informative rather than purely promotional, they are more likely to engage with it and trust the brand behind it.</p>
<p><strong>4. Better Performance Metrics</strong></p>
<p>Marketers are finding that native ads deliver better performance metrics. These ads often lead to higher click-through rates (CTR) and conversion rates, making them a more effective use of advertising budgets. The non-disruptive nature of native ads also means that users are less likely to use ad blockers, ensuring that the content reaches a broader audience.</p>
<p><strong>Examples of Effective Native Advertising</strong></p>
<p>Many brands have successfully leveraged native advertising to boost their marketing efforts. For example, companies like Patagonia and Ben &amp; Jerry’s have used native ads to promote their social and environmental initiatives, resonating deeply with consumers who value sustainability. These campaigns not only increase brand visibility but also strengthen the brand’s connection with its audience.</p>
<h4>Implementing Native Advertising</h4>
<p>To implement native advertising effectively, businesses should focus on creating high-quality, relevant content that aligns with the interests of their target audience. Here are some steps to get started:</p>
<p><strong>1. Understand Your Audience</strong></p>
<p>The first step in creating effective native ads is understanding your audience. Conduct thorough research to identify their preferences, behaviours, and pain points. This information will guide the creation of content that resonates with them.</p>
<p><strong>2. Create High-Quality Content</strong></p>
<p>Invest in creating high-quality content that provides value to your audience. Whether it’s informative articles, engaging videos, or interactive social media posts, ensure that your content is relevant and useful.</p>
<p><strong>3. Choose the Right Platforms</strong></p>
<p>Select platforms that align with your target audience and campaign goals. Social media platforms like Facebook, Instagram, and LinkedIn offer robust native advertising options that can help you reach a wide audience.</p>
<p><strong>4. Monitor and Optimise</strong></p>
<p>Regularly monitor the performance of your native ads and make necessary adjustments to optimize their effectiveness. Use analytics tools to track engagement, CTR, and conversion rates, and refine your strategy based on these insights.</p>
<h4>How to use Native Ads partnerships within your Affiliate Program mix:</h4>
<p>Native advertising is proving to be a vital component of modern marketing strategies. Many of the native advertising platforms like Taboolah and Outbrain all have performance marketing teams that work collectively with brands to distribute content and offers throughout their platforms.  Understanding where and how native advertising partners can impact your program growth at each stage of the program lifecycle is important for ensuring your partner segmentation and brand awareness is being leveraged alongside new sales targets.</p>
<p>Native ads have the ability to seamlessly integrate with long form and short content creators and can drive higher engagement rates, and build trust with audiences making it an attractive option for advertisers to leverage on a performance based payment. <a target="_blank" href="https://lp.outbrain.com/outbrain-academy/" rel="noopener">Understanding how native advertising works</a> and where to leverage these kinds of partnerships in your program growth cycle is an important step for any affiliate manager to take when trying to scale.</p>
<p>By focusing on high-quality content and strategic placement, businesses can leverage native advertising to achieve their marketing goals effectively.</p>
<p> </p>
<p>Image by <a target="_blank" href="https://pixabay.com/users/diggitymarketing-12123926/?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=4111003" rel="noopener">Diggity Marketing</a> from <a target="_blank" href="https://pixabay.com//?utm_source=link-attribution&amp;utm_medium=referral&amp;utm_campaign=image&amp;utm_content=4111003" rel="noopener">Pixabay</a></p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/native-advertising-growing-in-importance-as-investments-increase/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/native-advertising-growing-in-importance-as-investments-increase/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Affiliate Marketing Platform Market Outlook and Growing Demand Forecast till 2023-2031</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid651c5828a07e40479504aaffa53c9ba5urlhttps%3a%2f%2fwww-benzinga-com%2fpressreleases%2f23%2f09%2f34891012%2faffiliate-marketing-platform-market-outlook-and-growing-dem/</link>
					<comments>https://cbomo.com/apiclick-aspxreffexrssaidtid651c5828a07e40479504aaffa53c9ba5urlhttps%3a%2f%2fwww-benzinga-com%2fpressreleases%2f23%2f09%2f34891012%2faffiliate-marketing-platform-market-outlook-and-growing-dem/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 03 Oct 2023 18:06:34 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Demand]]></category>
		<category><![CDATA[Forecast]]></category>
		<category><![CDATA[Growing]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Outlook]]></category>
		<category><![CDATA[platform]]></category>
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					<description><![CDATA[[ad_1] &#8220;Affiliate Marketing Platform Market&#8221; Research Report 2023, Spanning numerous 120 Pages The Report delves deep into the prosperous growth opportunities, offering insights into prevailing trends, challenges, and future developmental plans. This comprehensive report conducts an in-depth analysis of market sizes, shares, trends, and segments, encompassing various aspects such as types, applications, and regions. Notably, in an era where artificial intelligence (AI) plays a pivotal role in shaping industries. Our comprehensive reports are designed to equip you&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div><!--$--><!--/$--><!--$--></p>
<h3 class="core-block"><b class="core-block">&#8220;</b><a target="_blank" href="https://www.marketresearchguru.com/enquiry/request-sample/22359582?utm_source=BZ_Shivay" class="core-block" rel="noopener"><b class="core-block">Affiliate Marketing Platform Market</b></a><b class="core-block">&#8221; Research Report 2023, Spanning numerous 120 Pages </b></h3>
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<p class="core-block">The Report delves deep into the <b class="core-block">prosperous growth opportunities</b>, offering insights into <b class="core-block">prevailing trends, challenges, and future developmental plans</b>. This comprehensive report conducts an in-depth analysis of market <b class="core-block">sizes, shares, trends, and segments</b>, encompassing various aspects such as types, applications, and regions. Notably, in an era where artificial intelligence (AI) plays a pivotal role in shaping industries. Our comprehensive reports are designed to equip you with the knowledge needed to make informed decisions and stay ahead in the market.</p>
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<p class="core-block">At <b class="core-block">Market Research Guru</b>, our solid dedication lies in providing you with unparalleled market intelligence that will empower your business endeavors like never before. Dive into our comprehensive report to unlock the vast potential of the Affiliate Marketing Platform market and navigate your business towards a future filled with growth and vital success.</p>
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<p class="core-block"><b class="core-block">Get a sample PDF of the report at &#8211; </b><a target="_blank" href="https://www.marketresearchguru.com/enquiry/request-sample/22359582?utm_source=BZ_Shivay" class="core-block" rel="noopener">https://www.marketresearchguru.com/enquiry/request-sample/22359582</a></p>
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<p class="core-block"><b class="core-block">The global Affiliate Marketing Platform market size was valued at USD 16207.46 million in 2022 and is expected to expand at a CAGR of 15.44% during the forecast period, reaching USD 38352.89 million by 2028.<br class="core-block"/></b></p>
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<h2 class="core-block"><b class="core-block">Top Leading Key Players Covered in This Report:</b></h2>
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<p>   eBay</p>
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<p>   Shopify</p>
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<p>   MaxBounty</p>
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<p>   Taobao</p>
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<p>   CJ Affiliate</p>
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<p>   ConvertKit</p>
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<p>   Amazon</p>
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<p>   Tradedoubler</p>
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<p>   Clickbank</p>
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<p>   Avangate Affiliate Network</p>
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<p>   Bluehost</p>
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<p>   JD</p>
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<p>   AWIN</p>
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<p>   Rakuten Advertising</p>
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<h2 class="core-block"><b class="core-block">Updated Version 2023 of Affiliate Marketing Platform Market Report Includes the following:</b></h2>
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<p>   Concise Introduction</p>
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<p>   Competitive Landscape Analysis</p>
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<p>   Market Overview</p>
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<p>   Precise Market Segmentation</p>
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<p>   In-Depth Product/Service Analysis</p>
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<p>   Robust Research Methodology</p>
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<p>   Comprehensive Table of Contents</p>
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<h3 class="core-block"><a target="_blank" href="https://www.marketresearchguru.com/enquiry/request-sample/22359582?utm_source=BZ_Shivay" class="core-block" rel="noopener"><b class="core-block">Get Sample Copy of Affiliate Marketing Platform Market Report</b></a></h3>
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<h2 class="core-block"><b class="core-block">What are the factors driving the growth of the Affiliate Marketing Platform Market?</b></h2>
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<p class="core-block">Growing demand for below applications around the world has had a direct impact on the growth of the Affiliate Marketing Platform</p>
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<p>   Large Enterprises</p>
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<p>   Medium Enterprises</p>
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<p>   Small Enterprises</p>
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<h2 class="core-block"><b class="core-block">What are the types of Affiliate Marketing Platform available in the Market?</b></h2>
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<p class="core-block">Based on Product Types the Market is categorized into Below types that held the largest Affiliate Marketing Platform market share In 2023.</p>
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<p>   CPS</p>
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<p>   CPA</p>
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<p>   CPC</p>
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<p>   Others</p>
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<h2 class="core-block"><b class="core-block">Research Scope:</b></h2>
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<p class="core-block"><b class="core-block">Market Size Analysis</b>: Determine the current market size and potential growth prospects for Affiliate Marketing Platforms within specific industries or niches.</p>
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<p class="core-block"><b class="core-block">Trends and Patterns</b>: Identify and analyze trends and patterns in Affiliate Marketing Platform usage, helping businesses stay ahead of industry shifts.</p>
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<p class="core-block"><b class="core-block">Competitive Landscape</b>: Assess the competitive environment by studying the Affiliate Marketing Platforms targeted by industry leaders and emerging players.</p>
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<p class="core-block"><b class="core-block">Consumer Behaviour</b>: Understand how consumer behaviour and preferences influence Affiliate Marketing Platform usage and search trends.</p>
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<p class="core-block"><b class="core-block">Geographic Variations</b>: Examine regional and geographic variations in Affiliate Marketing Platform usage to tailor marketing strategies for specific markets.</p>
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<p class="core-block"><b class="core-block">To Understand How Covid-19 Impact Is Covered in This Report </b><b class="core-block">&#8211; </b><a target="_blank" href="https://marketresearchguru.com/enquiry/request-covid19/22359582?utm_source=BZ_Shivay" class="core-block" rel="noopener">https://marketresearchguru.com/enquiry/request-covid19/22359582</a></p>
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<p class="core-block">Global Affiliate Marketing Platform market report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market. The Affiliate Marketing Platform industry trends and marketing channels are analyzed. Finally, the feasibility of new investment projects is assessed and overall research conclusions offered.</p>
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<h2 class="core-block"><b class="core-block">Regional Analysis:</b></h2>
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<p class="core-block">The report outlines the regional development status of the global Affiliate Marketing Platform market share and it also throws light on the supply and demand chain, profits, and market attractiveness in the various regions.</p>
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<p>   The Middle East and Africa (GCC Countries and Egypt)</p>
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<p>   North America (the United States, Mexico, and Canada)</p>
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<p>   South America (Brazil etc.)</p>
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<p>   Europe (Turkey, Germany, Russia UK, Italy, France, etc.)</p>
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<p>   Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)</p>
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<h2 class="core-block"><b class="core-block">Affiliate Marketing Platform Market Key Points:</b></h2>
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<p>   Characterize, portray and Forecast Affiliate Marketing Platform item market by product type, application, manufacturers and geographical regions.</p>
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<p>   Give venture outside climate investigation.</p>
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<p>   Give systems to organizations to manage the effects of COVID-19.</p>
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<p>   Give market dynamic examination, including market driving variables, and market improvement requirements.</p>
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<p>   Give market passage system examination to new players or players who are prepared to enter the market, including market section definition, client investigation, conveyance model, item informing and situating, and cost procedure investigation.</p>
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<p>   Stay aware of worldwide market drifts and give an examination of the effect of the COVID-19 scourge on significant locales of the world.</p>
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<p>   Break down the market chances of partners and furnish market pioneers with subtleties of the cutthroat scene.</p>
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<p class="core-block"><b class="core-block">Inquire or Share Your Questions If Any Before the Purchasing This Report &#8211; </b><a target="_blank" href="https://www.marketresearchguru.com/enquiry/pre-order-enquiry/22359582?utm_source=BZ_Shivay" class="core-block" rel="noopener">https://www.marketresearchguru.com/enquiry/pre-order-enquiry/22359582</a></p>
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<h2 class="core-block"><b class="core-block">Is the Influence of COVID-19 and the Russia-Ukraine Conflict Assessed in this Report on the Affiliate Marketing Platform Market?</b></h2>
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<p class="core-block">Absolutely. In recognition of the significant disruptions caused by COVID-19 and the Russia-Ukraine conflict on the worldwide supply chain dynamics and pricing of raw materials, our research takes these factors into careful account. Within our comprehensive analysis, we provide an in-depth exploration of the repercussions of both the pandemic and the conflict on the Affiliate Marketing Platform Market</p>
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<h2 class="core-block"><b class="core-block">Key Questions Answered in the Report:</b></h2>
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<p>   What is the projected growth rate of the Affiliate Marketing Platform market for the upcoming years and what factors are driving this growth?</p>
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<p>   What is the consumer perception and adoption rate of different types of Affiliate Marketing Platforms in the market?</p>
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<p>   How are regulatory policies and government initiatives affecting the Affiliate Marketing Platform market growth?</p>
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<p>   What is the market share of the top 5 players in the Affiliate Marketing Platform market and how is it expected to change in the coming years?</p>
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<p>   What are the emerging technologies and innovations in the Affiliate Marketing Platform market and how are they shaping the industry landscape?</p>
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<p>   How is the Affiliate Marketing Platform market affected by macroeconomic factors such as inflation, GDP, and exchange rates?</p>
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<p>   What are the supply chain and logistics challenges faced by the Affiliate Marketing Platform market players and how are they addressing them?</p>
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<p>   How is the changing consumer behavior and preferences influencing the Affiliate Marketing Platform market dynamics?</p>
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<p>   What are the potential risks and uncertainties associated with investing in the Affiliate Marketing Platform market and how can they be mitigated?</p>
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<p class="core-block"><b class="core-block">Get a sample PDF of the report at &#8211; </b><a target="_blank" href="https://www.marketresearchguru.com/enquiry/request-sample/22359582?utm_source=BZ_Shivay" class="core-block" rel="noopener">https://www.marketresearchguru.com/enquiry/request-sample/22359582</a></p>
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<h2 class="core-block"><b class="core-block"><u class="core-block">Detailed TOC of Affiliate Marketing Platform Market Research Report:</u></b></h2>
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<p class="core-block"><b class="core-block">1 Affiliate Marketing Platform Market Overview</b></p>
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<p class="core-block"> 1.1 Product Overview and Scope of Affiliate Marketing Platform</p>
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<p class="core-block"> 1.2 Affiliate Marketing Platform Segment by Type</p>
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<p class="core-block"> 1.3 Affiliate Marketing Platform Segment by Application</p>
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<p class="core-block"> 1.4 Global Market Growth Prospects</p>
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<p class="core-block"> 1.5 Global Market Size by Region</p>
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<p class="core-block"><b class="core-block">2 Market Competition by Manufacturers</b></p>
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<p class="core-block"> 2.1 Global Affiliate Marketing Platform Production Market Share by Manufacturers (2017-2022)</p>
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<p class="core-block"> 2.2 Global Affiliate Marketing Platform Revenue Market Share by Manufacturers (2017-2022)</p>
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<p class="core-block"> 2.3 Affiliate Marketing Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3)</p>
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<p class="core-block"> 2.4 Global Affiliate Marketing Platform Average Price by Manufacturers (2017-2022)</p>
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<p class="core-block"> 2.5 Manufacturers Affiliate Marketing Platform Production Sites, Area Served, Product Types</p>
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<p class="core-block"> 2.6 Affiliate Marketing Platform Market Competitive Situation and Trends</p>
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<p class="core-block"><b class="core-block">3 Production by Region</b></p>
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<p class="core-block"> 3.1 Global Production of Affiliate Marketing Platform Market Share by Region (2017-2022)</p>
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<p class="core-block"> 3.2 Global Affiliate Marketing Platform Revenue Market Share by Region (2017-2022)</p>
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<p class="core-block"> 3.3 Global Affiliate Marketing Platform Production, Revenue, Price and Gross Margin (2017-2022)</p>
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<p class="core-block"> 3.4 North America Affiliate Marketing Platform Production</p>
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<p class="core-block"> 3.5 Europe Affiliate Marketing Platform Production</p>
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<p class="core-block"> 3.6 China Affiliate Marketing Platform Production</p>
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<p class="core-block"> 3.7 Japan Affiliate Marketing Platform Production</p>
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<p class="core-block"><b class="core-block">4 Global Affiliate Marketing Platform Consumption by Region</b></p>
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<p class="core-block"> 4.1 Global Affiliate Marketing Platform Consumption by Region</p>
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<p class="core-block"> 4.2 North America</p>
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<p class="core-block"> 4.3 Europe</p>
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<p class="core-block"> 4.4 Asia Pacific</p>
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<p class="core-block"> 4.5 Latin America</p>
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<p class="core-block"><b class="core-block">5 Segment by Type</b></p>
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<p class="core-block"> 5.1 Global Production Market Share by Type (2017-2022)</p>
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<p class="core-block"> 5.2 Global Revenue Market Share by Type (2017-2022)</p>
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<p class="core-block"> 5.3 Global Price by Type (2017-2022)</p>
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<p class="core-block"><b class="core-block">6 Segment by Application</b></p>
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<p class="core-block"> 6.1 Global Production Market Share by Application (2017-2022)</p>
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<p class="core-block"> 6.2 Global Revenue Market Share by Application (2017-2022)</p>
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<p class="core-block"> 6.3 Global Price by Application (2017-2022)</p>
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<p class="core-block"><b class="core-block">7 Key Companies Profiled</b></p>
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<p class="core-block"><b class="core-block">8 Affiliate Marketing Platform Manufacturing Cost Analysis</b></p>
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<p class="core-block"> 8.1 Key Raw Materials Analysis</p>
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<p class="core-block"> 8.2 Proportion of Manufacturing Cost Structure</p>
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<p class="core-block"> 8.3 Manufacturing Process Analysis of Affiliate Marketing Platform</p>
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<p class="core-block"> 8.4 Industrial Chain Analysis</p>
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<p class="core-block"><b class="core-block">9 Marketing Channel, Distributors and Customers</b></p>
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<p class="core-block"> 9.1 Marketing Channel</p>
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<p class="core-block"> 9.2 Distributors List</p>
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<p class="core-block"> 9.3 Customers</p>
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<p class="core-block"><b class="core-block">10 Market Dynamics</b></p>
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<p class="core-block"> 10.1 Affiliate Marketing Platform Industry Trends</p>
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<p class="core-block"> 10.2 Affiliate Marketing Platform Market Drivers</p>
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<p class="core-block"> 10.3 Affiliate Marketing Platform Market Challenges</p>
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<p class="core-block"> 10.4 Affiliate Marketing Platform Market Restraints</p>
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<p class="core-block"><b class="core-block">11 Production and Supply Forecast</b></p>
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<p class="core-block"> 11.1 Global Forecasted Production of Affiliate Marketing Platform by Region (2023-2028)</p>
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<p class="core-block"> 11.2 North America Production, Revenue Forecast (2023-2028)</p>
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<p class="core-block"> 11.3 Europe Production, Revenue Forecast (2023-2028)</p>
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<p class="core-block"> 11.4 China Production, Revenue Forecast (2023-2028)</p>
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<p class="core-block"> 11.5 Japan Production, Revenue Forecast (2023-2028)</p>
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<p class="core-block"><b class="core-block">Continued..</b></p>
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<p class="core-block">COMTEX_440947994/2598/2023-09-26T02:18:33</p>
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		<pubDate>Mon, 08 May 2023 04:01:34 +0000</pubDate>
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					<description><![CDATA[[ad_1] Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content creators hone their skills, reach, and transparency about niche audiences. “When it comes to inspiring people and getting people excited about a destination, showing them something they didn’t know about the destination, influencers can be very powerful,” said Discover Puerto Rico Chief Marketing Officer Leah Chandler.  Influencer reach was one reason the Sedona City Council in Arizona has refused to restart destination&#8230;]]></description>
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<p>Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content creators hone their skills, reach, and transparency about niche audiences.</p>



<p>“When it comes to inspiring people and getting people excited about a destination, showing them something they didn’t know about the destination, influencers can be very powerful,” said <a target="_blank" href="https://www.discoverpuertorico.com/" rel="noopener">Discover Puerto Rico</a> Chief Marketing Officer Leah Chandler. </p>



<p>Influencer reach was one reason the Sedona City Council in Arizona has refused to restart<a target="_blank" href="https://skift.com/2023/04/20/why-sedonas-tourism-bureau-fired-its-city-over-destination-marketing/" rel="noopener"> destination marketing spending since 2021</a>. City Councilman Pete Furman said overcrowding had been concentrated on five to six attractions due to influencer selfies and photos. </p>



<p>“Media never had that kind of spread before,” Furman said. “Some council members are asking ‘Why are we doing paid advertising when it seems everything you do there’s some hike blog or some crystal spiritual growth people talking about Sedona for free?’”</p>



<h3 id="h-the-strong-trust-factor" class="wp-block-heading has-background" style="background-color: #fcb900cc;"><strong>The Strong Trust Factor</strong></h3>

<p>What influencers say about their travels can have more sway over audiences than other types of advertising. “For a lot of people that’s more trustworthy than seeing an ad that we may buy or a TV spot that we may buy,” said <a target="_blank" href="https://www.sftravel.com/" rel="noopener">San Francisco Travel </a>President and CEO Joe D’Alessandro. </p>


<p>During the<a target="_blank" href="https://skift.com/2022/10/14/tiktoks-short-form-video-revolution-gains-traction-in-search-for-destinations/" rel="noopener"> the early decision-making process</a> is where influencers can impact traveler choices the hardest. About 53 percent of social media users say they have purchased something after seeing an influencer or content creator they follow post about it on social media, according to a <a target="_blank" href="https://www.pewresearch.org/short-reads/2022/11/21/for-shopping-phones-are-common-and-influencers-have-become-a-factor-especially-for-young-adults/" rel="noopener">2022 Pew Research survey</a>. </p>


<figure class="wp-block-image aligncenter size-large is-resized"><a target="_blank" href="https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12.png" rel="noopener"><img fetchpriority="high" decoding="async" alt="Graph showing demographics for: Young Social Media Users stand out for following influencers, content creators and saying they've made purchases based on influencer recommendations. " width="572" height="658" srcset="https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-890x1024.png 890w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-261x300.png 261w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-768x883.png 768w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-1336x1536.png 1336w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-1781x2048.png 1781w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-1188x1366.png 1188w" src="https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-890x1024.png" data-sizes="(max-width: 572px) 100vw, 572px" class="alignnone wp-image-586521 lazyload"/><noscript><img decoding="async" class="alignnone wp-image-586521" src="https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-890x1024.png" alt="Graph showing demographics for: Young Social Media Users stand out for following influencers, content creators and saying they've made purchases based on influencer recommendations. " width="572" height="658" srcset="https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-890x1024.png 890w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-261x300.png 261w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-768x883.png 768w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-1336x1536.png 1336w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-1781x2048.png 1781w, https://skift.com/wp-content/uploads/2023/04/INFLUENCER-CHAT-BLACK-12-1188x1366.png 1188w" sizes="(max-width: 572px) 100vw, 572px"/></noscript></a></figure>


<p>Influencers can have a more intimate relationship with their followers compared to celebrities, although some celebrities can be influencers, as well. “You feel almost like you know an influencer more than a celebrity,” said Puerto Rico’s Chandler. “Celebrities seem so out of reach, whereas Influencers seem very approachable. You may run into them on your flight.”</p>


<p>It’s not just their followers they reach. Influencer content gets to social media users in other ways. Social media platforms like<a target="_blank" href="https://skift.com/2022/10/14/tiktoks-short-form-video-revolution-gains-traction-in-search-for-destinations/" rel="noopener"> TikTok are now search engines</a>, <a target="_blank" href="https://skift.com/2023/03/22/gen-z-is-influencing-hotels-to-rethink-strategies-a-skift-deep-dive/" rel="noopener">especially for Gen Z</a>. They are used in travel discovery, a <a target="_blank" href="https://skift.com/2023/01/10/tiktok-chips-away-at-googles-dominance-in-travel-discovery/" rel="noopener">2023 Skift megatrend found</a>. Platforms like TikTok have become more precise in pushing personalized, authentic and original content into user feeds.</p>


<p>Amid <a target="_blank" href="https://skift.com/2023/01/09/perus-post-covid-tourism-faces-setback-from-civil-unrest/" rel="noopener">Peru’s civil unrest in December</a>, TikTok travel vlogger Will Lad posted a video about local turmoil that attracted over 10 million viewers — rivaling global news networks — warning about avoiding travel to Peru. It helped to cause the country to lose millions of dollars in tourism revenue and set back its post-pandemic recovery back.</p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@will_the_lad/video/7178572463171800321" data-video-id="7178572463171800321" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@will_the_lad" href="https://www.tiktok.com/@will_the_lad?refer=embed" rel="noopener">@will_the_lad</a> <p>DO NOT TRAVEL PERU NOW I didn’t want to make this video, but with the protest in Peru it has become unsafe for tourists to be in Peru, here is my story about what it is like traveling Peru at the moment. Peru has put themselves in a 30 day state of emergency, so please please don’t go until its safe . . <a target="_blank" title="peru" href="https://www.tiktok.com/tag/peru?refer=embed" rel="noopener">#peru</a> <a target="_blank" title="perutravel" href="https://www.tiktok.com/tag/perutravel?refer=embed" rel="noopener">#perutravel</a> <a target="_blank" title="backpack" href="https://www.tiktok.com/tag/backpack?refer=embed" rel="noopener">#backpack</a> <a target="_blank" title="backpacking" href="https://www.tiktok.com/tag/backpacking?refer=embed" rel="noopener">#backpacking</a> <a target="_blank" title="travel" href="https://www.tiktok.com/tag/travel?refer=embed" rel="noopener">#travel</a> <a target="_blank" title="travelstorys" href="https://www.tiktok.com/tag/travelstorys?refer=embed" rel="noopener">#travelstorys</a> <a target="_blank" title="travelhorrorstory" href="https://www.tiktok.com/tag/travelhorrorstory?refer=embed" rel="noopener">#travelhorrorstory</a> <a target="_blank" title="horrorstory" href="https://www.tiktok.com/tag/horrorstory?refer=embed" rel="noopener">#horrorstory</a> <a target="_blank" title="peruprotests" href="https://www.tiktok.com/tag/peruprotests?refer=embed" rel="noopener">#peruprotests</a> <a target="_blank" title="travellife" href="https://www.tiktok.com/tag/travellife?refer=embed" rel="noopener">#travellife</a> <a target="_blank" title="traveltips" href="https://www.tiktok.com/tag/traveltips?refer=embed" rel="noopener">#traveltips</a> <a target="_blank" title="southamerica" href="https://www.tiktok.com/tag/southamerica?refer=embed" rel="noopener">#southamerica</a> <a target="_blank" title="southamericatravel" href="https://www.tiktok.com/tag/southamericatravel?refer=embed" rel="noopener">#southamericatravel</a> </p> <a target="_blank" title="&#x266C; Chopin Nocturne No. 2 Piano Mono - moshimo sound design" href="https://www.tiktok.com/music/Chopin-Nocturne-No-2-Piano-Mono-6817665487665629186?refer=embed" rel="noopener">♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design</a> </section> </blockquote> 


<p>Destination influencers are a component of direct-to-consumer marketing strategies. Destinations <a target="_blank" href="https://skift.com/2022/11/11/new-orleans-incoming-tourism-chief-eyes-international-marketing-shift/" rel="noopener">don’t have to be as reliant on intermediaries like travel agents</a> to stimulate travel sales as much now thanks to influencers, said <a target="_blank" href="https://www.neworleans.com/" rel="noopener">New Orleans &amp; Company </a>CEO and President CEO Walter Leger. </p>


<p>Destinations have a story, brand and message to communicate with potential visitors through their website, advertising, events and other channels. Destination influencers serve as a channel to translate these things in a way their specific audiences can often absorb. They talk about the destination to consumers in a digestible way that doesn’t sound like a paid ad, said Joseph Marinelli, CEO and president of <a target="_blank" href="https://visitsavannah.com/" rel="noopener">Visit Savannah</a>.</p>


<p>Amid the pandemic, to stay in the mind of South Koreans when travel was unavailable, Singapore hosted <a target="_blank" href="https://www.instagram.com/rozy.gram/?hl=en" rel="noopener">Rozy</a>, South Korea’s number one computer-generated image Instagram influencer, to keep the destination in local minds. The trip received extensive media coverage in South Korea, said <a target="_blank" href="https://www.stb.gov.sg/content/stb/en.html" rel="noopener">Singapore Tourism Board </a>CEO Keith Tan at ITB Berlin. </p>



<h3 class="wp-block-heading has-background" style="background-color: #7bdb86;">Smarter Strategies and Destination Influencers</h3>


<p>As influencer impact expands, destinations have become more sophisticated in their collaborations with them. For one, destinations are more proactively shopping for influencers, whereas before the latter just made pitches to the former.</p>


<p>San Francisco Travel’s global offices identify food influencers that can effectively tell the Golden City’s story. Discover Puerto Rico is launching its first request for proposal, or RFP, for an agency to assist them with their influencer marketing strategy, said Puerto Rico’s Chandler.</p>


<figure class="wp-block-image size-full"><a target="_blank" href="https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing.png" rel="noopener"><img decoding="async" alt="The Influencer Factor in Destination Marketing - pictograph showing the stats for each of the factors to consider for marketing strategies" width="2048" height="1366" srcset="https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing.png 2048w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-300x200.png 300w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-1024x683.png 1024w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-768x512.png 768w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-1536x1024.png 1536w" src="https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing.png" data-sizes="(max-width: 2048px) 100vw, 2048px" class="alignnone wp-image-586985 lazyload"/><noscript><img loading="lazy" decoding="async" class="alignnone wp-image-586985" src="https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing.png" alt="The Influencer Factor in Destination Marketing - pictograph showing the stats for each of the factors to consider for marketing strategies" width="2048" height="1366" srcset="https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing.png 2048w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-300x200.png 300w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-1024x683.png 1024w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-768x512.png 768w, https://skift.com/wp-content/uploads/2023/05/Influencer-Marketing-Chart-2_Influencer-Marketing-1536x1024.png 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px"/></noscript></a></figure>


<p><a target="_blank" href="https://www.thebrandusa.com/" rel="noopener">Brand USA</a>, the U.S. national tourism marketing agency, <a target="_blank" href="https://thebrandusa.app.box.com/s/3ogvqprri547yc7y6x3f9vysyuvf8lwu" rel="noopener">has program that loans out</a> trusted and vetted international influencers to partner destinations.</p>


<p>The marketplace has a “much higher quality influencer” today compared to five or even 10 years ago, as more of them make it their full-time job, Chandler said.</p>

<p>S. Dilla Thomas quit his job as a ComEd lineman after becoming a TikTok star. He’s now a Chicago urban historian and a destination ambassador, said Lynn Osmond, president and CEO of <a target="_blank" href="https://www.choosechicago.com/" rel="noopener">Choose Chicago.</a></p>
<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@6figga_dilla/video/7185629299985141034" data-video-id="7185629299985141034" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@6figga_dilla" href="https://www.tiktok.com/@6figga_dilla?refer=embed" rel="noopener">@6figga_dilla</a> <p>Chicago architecture is second to none. You can’t go wrong with a visit to Edgewater so pull up. <a target="_blank" title="chicago" href="https://www.tiktok.com/tag/chicago?refer=embed" rel="noopener">#Chicago</a> <a target="_blank" title="chicagohistory" href="https://www.tiktok.com/tag/chicagohistory?refer=embed" rel="noopener">#chicagohistory</a> <a target="_blank" title="edgewater" href="https://www.tiktok.com/tag/edgewater?refer=embed" rel="noopener">#edgewater</a>  </p> <a target="_blank" title="&#x266C; Spongebob Tomfoolery - Dante9k Remix - David Snell" href="https://www.tiktok.com/music/Spongebob-Tomfoolery-Dante9k-Remix-6787142837377959937?refer=embed" rel="noopener">♬ Spongebob Tomfoolery – Dante9k Remix – David Snell</a> </section> </blockquote> 

<p>The standards for being a professional influencer are higher than before. They have to produce content consistently on platforms, maintain community engagement and be skilled at using their phones to produce vertical photography and video content while maintaining their authenticity.</p>
<p>“We look for someone that has strong photography skills and can provide some visual assets as part of the contract,” said Diane Medler, executive director of Montana’s <a target="_blank" href="https://discoverkalispell.com/" rel="noopener">Discover Kalispell </a>. “That’s really important to us.”</p>
<p>This year, months after the deadly Hurricane Ian physically devastated Southwest Florida and left <a target="_blank" href="https://skift.com/2022/10/21/florida-lets-tourists-know-its-still-open-for-business/" rel="noopener"> $165 million</a> in negative earned media, Visit Fort Myers worked with influencers like the Florida-based The Capturing Couple to visually communicate that some resorts were welcoming visitors amid their recovery. </p>
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CqDqAjADT9l/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:600px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"></blockquote>
<p>Destinations are sometimes dropping large amounts of money on influencers. Fáilte Ireland <a target="_blank" href="https://www.independent.ie/irish-news/social-media-influencers-paid-nearly-300000-to-promote-irish-tourism-42256914.html" rel="noopener">spent nearly 300,000 pounds</a> (nearly $375,000) on social media stars from 2020 to 2022. South Dakota <a target="_blank" href="https://skift.com/2022/12/16/state-bans-in-u-s-on-tiktok-will-impact-tourism-marketing/" rel="noopener">hosted TikTok star “Corn Kid”</a> for less than $10,000.</p>
<p>Some agencies don’t partner with influencers. <a target="_blank" href="https://www.parisinfo.com/" rel="noopener">Paris Convention and Visitors Bureau</a> doesn’t pay  or work with them, said Managing Director Corinne Menegaux. “I’m not sure of influencers in this space,” she said. “Either you love Paris so you contribute, or either you don’t, no problem with that.”</p>
<p>Influencer fraud, which includes activities like using fake followers, remains a concern for brands. About 64 percent of firms worry about the practice, according to <a target="_blank" href="https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2023.pdf" rel="noopener">Influencer Marketing Hub’s survey </a>of 3,500 respondents from marketing, brands, press relations and other backgrounds across a variety of industries.</p>
<p>In the past, follower count was the key quality metric. Now, that’s one of many metrics like engagement but another big one is audience quality and fit. In fact, a micro influencer (from 10,000 to 100,000 followers) is often chosen over a macro influencer (100,000 to 1 million followers) because the former has the better fit and more engaged audience.</p>


<figure class="wp-block-pullquote">
<blockquote>
<p>“Some council members are asking ‘Why are we doing paid advertising when it seems everything you do there’s some hike blog or some crystal spiritual growth people talking about Sedona for free?’”</p>
<p><em>Sedona City Councilman Pete Furman</em></p>
</blockquote>
</figure>

<p>Influencers are offering metrics like advertising agencies do.  “They’re getting much more serious about sharing key performance indicators, sharing who their audience is, providing data and that helps us make more informed decisions,” said Puerto Rico’s Chandler.</p>
<p>Beyond event and attractions promotion, destinations that do work with influencers often bring them to hidden gems or obscure areas, with the idea that influencers will alert their niche audiences. Kalispell contracts with influencers to attract outdoor recreation enthusiasts, like Montana native Andy Austin who is looking for a small town experience and to explore lands outside Glacier National Park, said Medler.</p>
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CcQ261HBcVn/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:600px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"></blockquote>

<p>Destinations around the world try to entice repeat visits, spotlighting areas travelers may have missed. To fight off the “been there and done” effect, London works with influencers to show travelers that they didn’t see everything there is to see in their last visit. There’s more than Big Ben and other famous attractions, said Tracy Halliwell, director of tourism, conventions and major events at <a target="_blank" href="https://www.visitlondon.com/" rel="noopener">Visit London</a>.</p>
<p>In the early days, in exchange for on some videos and images, destinations covered their influencer trip expenses. Now, more are paid for their content for deliverables and sharing on their network. About 40 percent of brands pay influencers, according to <a target="_blank" href="https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2023.pdf" rel="noopener">Influencer Marketing Hub.</a> It estimates the influencer marketing industry will grow from <a target="_blank" href="https://influencermarketinghub.com/influencer-marketing-benchmark-report/" rel="noopener">$16.4 billion</a>. to <a target="_blank" href="https://influencermarketinghub.com/ebooks/Influencer_Marketing_Benchmark_Report_2023.pdf" rel="noopener">grow to $21 billion in 2023.</a></p>
<p>However, there are still “horror stories” where destination expectations weren’t met, said Dave Serino, Chief Strategist for <a target="_blank" href="https://twosixdigital.com/" rel="noopener">TwoSix Digital</a>. </p>
<p>There’s not really a way to effectively measure a direct return of investment on essential indicators like revenue. Engagement, reach and viewer numbers give a “general sense” if an influencer has been effective, said Puerto Rico’s Chandler.</p>
<p>“We’ve had some success,” said  Kalispell’s Medler. “Some better that others, but we’ve had some good success.”</p>

<h3 class="wp-block-heading has-background" style="background-color: #38ffdebf;">In-House Destination Influencer Teams Proliferate</h3>
<p>Destinations are forming more long-term relationships with influencers to create brand affinity rather than just one-offs, said Mackenzie Bromley, vice president of social media and content strategy for <a target="_blank" href="https://www.mmgyglobal.com/" rel="noopener">MMGY Global</a>, a travel and hospitality marketing agency.</p>
<p>There are “in-house” influencers on standby. <a target="_blank" href="https://www.destinationtoronto.com/" rel="noopener">Destination Toronto</a> has a consistent core group of micro influencers and creators they work with regularly, said spokesperson Paula Port.</p>
<p>Agencies want their local influencers for their ability to craft authentic content to bring their destinations to life and create treasure troves of information that travelers will run into in their searches. Influencers craft explanatory videos down to the simplest topics for deeper engagement with the destination.</p>
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/Cl314IYj6vE/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:600px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"></blockquote>
<p><span style="font-weight: 400;">New York City has a creator squad, which is made up of local content creators in fashion, food and other categories, said Fred Dixon, President and CEO of</span><a target="_blank" href="https://business.nycgo.com/" rel="noopener"><span style="font-weight: 400;"> New York City Tourism + Conventions</span></a><span style="font-weight: 400;">.  They provide hidden gem recommendations and tips as well as advice on how to do the everyday things like ride the subway or eat a pizza.</span></p>
<p>“It drives travelers in a way that benefits communities and it matches what travelers want, so to us it’s a win-win,” he said.<br /></p>
<h3 class="wp-block-heading has-background" style="background-color: #cf2d2dc4;">Demystifying Destination Influencer Impact</h3>
<p>Looking ahead, influencers will continue to proliferate. There will be pressure, however, from destinations on influencers to better measure their return on investment beyond metrics like engagement and reach due to some emerging trends.</p>
<p>One is the proliferation of geolocation mobile data tracking technology that <a target="_blank" href="https://skift.com/2023/01/23/tourism-agencies-use-mobile-data-to-track-travelers-crashing-with-friends-and-relatives/" rel="noopener">enables destinations to measure their visitor movements</a>. Connecting marketing campaigns and visitation via mobile phones is becoming easier. There could soon be a day when technology that can directly connect visitor arrivals and dispersion with destination influencer posts becomes widely available.</p>
<p>Another is the inevitable <a target="_blank" href="https://skift.com/2023/02/06/tourism-advertising-finds-new-value-with-streaming-tv/" rel="noopener">competition for tourism marketing dollars from streaming services</a>. Destinations are pouring money into advertising on such services because of their impressive targeting and measurement transparency.</p>
<p>Expedia jumped on this bandwagon with the<a target="_blank" href="https://skift.com/blog/expedia-combines-travel-booking-shopping-and-streaming-in-new-platform/" rel="noopener"> launch of its own platform that combines streaming with shopping and booking</a>. Brand USA is one of the first to a launch a channel on the platform.</p>				</div><script async defer src="https://platform.instagram.com/en_US/embeds.js"></script>
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		<title>5 Tips For Growing Your Business During A Recession</title>
		<link>https://cbomo.com/5-tips-for-growing-your-business-during-a-recession/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 25 Apr 2023 13:06:06 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Growing]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[Tips]]></category>
		<guid isPermaLink="false">https://cbomo.com/5-tips-for-growing-your-business-during-a-recession/</guid>

					<description><![CDATA[[ad_1] Peter Boolkah (The Transition Guy): award-winning business coach, podcaster &#38; speaker helping high-performing business owners get results. getty Recessions and other times of economic uncertainty can make business growth challenging, but it&#8217;s not impossible. With the right strategies in place, companies can leverage opportunities that occur from the changes around them. For example, those businesses that can provide lower-cost services or offer solutions for specific problems that arise in a recession are often the businesses that&#8230;]]></description>
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<p><a target="_blank" href="https://boolkah.com/" class="color-link" title="https://boolkah.com/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://boolkah.com/" aria-label="Peter Boolkah"><em data-ga-track="ExternalLink:https://boolkah.com/">Peter Boolkah</em></a><em> (The Transition Guy): award-winning business coach, podcaster &amp; speaker helping high-performing business owners get results.</em></p>
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<p>Recessions and other times of economic uncertainty can make business growth challenging, but it&#8217;s not impossible. With the right strategies in place, companies can leverage opportunities that occur from the changes around them. For example, those businesses that can provide lower-cost services or offer solutions for specific problems that arise in a recession are often the businesses that succeed.</p>
<p>Knowing what strategies to adopt will give your business a better chance of staying profitable when the market is unstable. Here are five key tips to try when you&#8217;re hoping to survive—and even thrive—during a recession.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">1. Develop a clear business plan.</h2>
<p>It&#8217;s vital that your business and its teams have a shared vision of what you want to achieve in the short and long term. Having a coherent, agreed-upon plan of attack is the best way to provide this guidance. It should identify your target customers and the services or products they need from your business. You also need to consider any potential risks that may come with the strategies you want to put in place. With that in mind, you can develop the best plan forward.</p>
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<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">2. Cut costs.</h2>
<p>During a recession, it&#8217;s important to identify any areas where you can reduce costs in order to maintain profits. For example, can you reduce your overhead by renegotiating leases or arranging better prices with suppliers? If you can downsize staff without compromising the quality of your products or services, that&#8217;s another avenue for cost-cutting.</p>
<p>You may need to consider seeking additional financing, such as business loans or grants. In those cases, be prepared to demonstrate how your business plans to succeed despite the economic downturn. An unconventional option is partnering with related businesses to offer things like joint promotions or discounts. This allows your company to minimize certain costs, like advertising, while reaching new customers. This, as a result, increases your chances of making a profit.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">3. Focus on customer retention.</h2>
<p>In a difficult economy, consumers may be hesitant to spend money. Providing excellent customer service, while always important, can particularly help you increase customer loyalty and maintain good relationships during a recession. You can also retain your existing customer base by offering promotions or discounts and creating loyalty programs.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">4. Invest in marketing.</h2>
<p>When used properly, marketing strategies are powerful tools for increasing profits. During recessions, you must fully comprehend what value your strategies bring. Focus on engaging with existing customers directly through digital marketing and social media platforms, as well as on developing an effective public relations strategy to help maintain good customer relationships. Then, adopt marketing strategies that can increase brand awareness and attract new customers effectively. This may include expanding your online presence, as many cost-conscious consumers turn to online shopping <a target="_blank" href="https://www.nngroup.com/articles/why-people-shop-on-the-web/" class="color-link" title="https://www.nngroup.com/articles/why-people-shop-on-the-web/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.nngroup.com/articles/why-people-shop-on-the-web/" aria-label="to find the best deals">to find the best deals</a>.</p>
<h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">5. Consider diversifying.</h2>
<p>Updating or broadening the services or products you provide is one way to increase profits during economic uncertainty. However, you must look carefully at how diversification will impact you financially. Do you have the resources available so it won&#8217;t cost you further or create minimal increases? For example, many restaurants began offering delivery services during the pandemic. Because they had the product and staff available, they could provide a slightly different service that didn&#8217;t change their costs much—or at all.</p>
<p>When you consider diversifying your product or service, ensure that the new options still solve the problems your customers care about. Research what&#8217;s in demand and determine if those are products or services you can add. You may want to look for new markets or a broader range of customers who are more likely to purchase the diverse options you&#8217;re considering.</p>
<p>Businesses must be proactive when it comes to adapting to and growing during recessions. By focusing on your customers, offering new products or services, cutting costs and, most importantly, being patient, you can increase your chances of success.</p>
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