\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '
' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
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Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services.
As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance,
88% of them have reported that they are seeing an uptick in customer engagement, while 85% are witnessing an increase in new customer acquisitions. It’s estimated that by 2029, the
embedded finance sector will generate $384.8 billion, a notable increase from 2020’s $22.5 billion.
By incorporating embedded finance into their service offerings, businesses will be able to uncover new opportunities for growth. The embedded finance solutions allow leaders of the financial industry – major banks, payment systems, e-wallets and others -
to expand their portfolio of customers and niche products in areas and countries which were previously too expensive and risky for them to enter.
Examples of how fintech and financial companies are
applying embedded finance to their services include:
The integration of mobile banking apps with apps for food delivery or ride-sharing
Non-financial businesses using in-app payments
to create continuous customer interactions
Retailers offering POS financing options
Addressing Unmet Financial Services Needs in a Growing Market
There’s a vast affiliate marketing market with an acute need for financial services that current financial organizations are unable to adequately address. This is an ideal example of an industry where embedded finance solutions could unlock immense profit
potential for financial institutions. This gap also results in publishers facing cash flow issues and a lack of credit.
One way to start benefiting from these solutions is to engage in partnerships. In March, the international technology leader,
Mitgo Group, acquired embedded finance platform Embedded in a bid to launch a new business division. The company’s expansion is aimed to help more fintech services to tap into the affiliate marketing sector, which is estimated
to grow beyond $15.7 billion in spending this year.
Embedded provides end-to-end solutions designed to equip non-financial businesses with embedded finance products to reduce payment costs, improve business processes, and enhance customer lifetime value. Embedded
use cases cover businesses across various industries, such as pharmaceutical and medical, eCommerce and retail, and electronics manufacturing companies.
With this acquisition, Mitgo Group is looking to facilitate 7% of the transaction volume, which is estimated at over $1.5 billion, from the affiliate marketing sector within the next three years. The company plans to establish cooperation with the leading
players of this market – global payment platforms and financial institutions. This way, fintech companies can cooperate within the affiliate marketing industry and profit from it.
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Liubov Svezhentseva, a marketing specialist with over a decade of experience, shares her knowledge and experience with the financial technology industry in a new eBook available for free on her website.
In her newly released eBook, Digital Marketing Guide for FinTech Companies, author and marketing specialist Liubov Svezhentseva examines the most successful strategies for elevating companies in the financial technology (fintech) industry. The book explores the various avenues fintech companies can use to promote themselves and their services and is available for free on Svezhentseva’s website.
“The book, focused on practical advice, is perfect for anyone who wants to succeed in the challenging world of fintech,” Svezhentseva said. “I believe that my book will be useful both for aspiring marketing specialists who want to learn how to promote financial services and for company executives who need to get an overview of promotion strategies.”
What readers can expect to learn
In addition to sharing her own journey and experiences as a marketing specialist at a fintech company, advancing from junior assistant to marketing manager at Payeer, Svezhentseva’s eBook provides an overview of successful promotional practices, common mistakes, and expected fintech industry trends, along with many other topics related to the subject. Composed over two years, Svezhentseva packed the pages with well-rounded experiences, practical advice, and valuable insight without resorting to dull theory or overly technical explanations.
Svezhentseva helps readers gain a deeper understanding of the fintech industry and how to develop practices that offer effective results when competing with traditional financial institutions. Tech startups and companies that use fintech tools are the ideal audiences for Svezhentseva’s eBook.
Download the eBook for free
Professionals in the fintech industry can download Digital Marketing Guide for FinTech Companies by Liubov Svezhentseva for free from her website.
“This is a fast-growing niche with intense competition, so it is impossible to be successful in this market without taking marketing seriously,” Svezhentseva said.
Conclusion
Visit Liubov Svezhentseva’s website to learn more about her free fintech eBook and digital marketing experience. Reach out on LinkedIn, Twitter, or Medium to connect via social media.
Media Contact
Contact Person:
Liubov Svezhentseva
Email:Send Email
Country:
Italy
Website:https://liubovsvezhentseva.com/
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