\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } event – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Fri, 14 Jun 2024 16:36:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Beyond the Basics Tips to Elevate Your Next Event https://cbomo.com/beyond-the-basics-tips-to-elevate-your-next-event/ https://cbomo.com/beyond-the-basics-tips-to-elevate-your-next-event/#respond Fri, 14 Jun 2024 16:36:12 +0000 https://cbomo.com/beyond-the-basics-tips-to-elevate-your-next-event/ [ad_1]

Imagine attending an event where every detail feels tailor-made just for you, from personalized greetings to interactive sessions that leave you buzzing with new ideas. It’s no wonder that 74% of event attendees say they have a more positive opinion about a company after attending a great event. Exceptional event planning can make a lasting impact. But how do you go beyond the basics to create truly memorable and successful events?

Understanding Your Audience

Conduct Thorough Research

Knowing your audience is the foundation of any successful event. Understanding their demographics, preferences, and expectations can make or break your event’s impact.

1.Importance of Knowing Your Audience

When you know who your attendees are, you can tailor every aspect of your event to meet their needs. This means not only considering basic demographics like age and occupation but also digging deeper into their interests and pain points.

2.Methods for Gathering Insights

Conducting surveys before the event can provide invaluable insights. Social media analysis also offers a glimpse into what your audience cares about, while feedback from past events can highlight areas for improvement.

3.Analyzing Data for Better Planning

Use the data collected to create a profile of your ideal attendee. This helps in making informed decisions about everything from event themes to marketing strategies.

Personalization

Personalization goes beyond addressing attendees by their first names. It’s about creating an experience that feels uniquely suited to them.

1.Tailoring the Event Experience

Personalized agendas can make attendees feel valued. Offering breakout sessions based on their interests can significantly enhance their experience.

2.Examples of Personalized Touches

Imagine receiving a welcome message that includes references to your previous interactions with the brand or even your favourite type of coffee. These small touches can make a big difference.

3.Impact on Attendee Satisfaction

Personalized experiences can lead to higher satisfaction rates and positive feedback, ensuring attendees return for future events.

Creating a Unique Theme

Innovative Theme Ideas

A unique theme can set your event apart and make it memorable.

1.Importance of a Cohesive Theme

A well-chosen theme adds a layer of excitement and anticipation. It provides a narrative that ties all elements of the event together.

2.Examples of Engaging Themes

Consider themes like “Futuristic Innovation” with AR/VR experiences or “Cultural Fusion” featuring global cuisines and performances. Themes that encourage interaction and engagement can make your event stand out.

3.Implementing the Theme

Ensure your theme is reflected in every aspect of the event, from invitations to décor and presentations. Consistency is key to creating a cohesive experience.

Consistent Branding

Your event should be an extension of your brand, reinforcing its identity and values.

1.Tips for Consistent Branding

Use your brand colors, fonts, and logos across all materials. From the initial invite to post-event communications, branding should be seamless and consistent.

2.Enhancing the Theme with Branding

Incorporate your brand’s story into the event theme. This will strengthen brand recognition and create a deeper connection with attendees.

3.Creating a Cohesive Experience

Consistent branding helps create a professional and polished look, making your event memorable and impactful.

Leveraging Technology

Advanced Event Management Software

Technology can streamline event planning and execution, making your job easier and more efficient.

1.Benefits of Using Event Management Platforms

Platforms like Eventbrite or Cvent can handle registrations, scheduling, and communication, freeing you up to focus on other important aspects.

2.Features to Look For

Ensure the platform offers robust features such as real-time analytics, customizable registration forms, and automated emails to stay on top of attendee management.

3.Streamlining the Planning Process

These tools can save time and reduce errors, ensuring a smoother planning process and a better attendee experience.

Interactive Technologies

Interactive technologies can elevate engagement levels, making your event more dynamic and memorable.

1.Incorporating AR/VR

Augmented Reality (AR) and Virtual Reality (VR) can create immersive experiences, from virtual tours to interactive product demos.

2.Live Polls and Interactive Displays

Tools like Slido allow real-time audience interaction, making sessions more engaging and participatory.

3.Successful Technology Integration

Examples include using VR headsets for a virtual conference or interactive touchscreens for product showcases. These technologies can leave a lasting impression.

Enhancing Attendee Engagement

Unique Networking Opportunities

Networking is a key reason many people attend events. Facilitating effective networking can greatly enhance attendee satisfaction.

1.Creative Networking Ideas

Speed networking or themed networking sessions can make it easier for attendees to connect with like-minded individuals.

2.Formal and Informal Opportunities

Provide a mix of structured networking sessions and informal social gatherings to cater to different preferences.

3.Impact on Attendee Experience

Effective networking opportunities can lead to valuable connections, making your event more memorable and worthwhile.

Interactive Sessions

Engaging sessions keep attendees interested and involved, increasing the overall success of your event.

1.Strategies for Interactive Sessions

Incorporate Q&A sessions, workshops, and breakout groups to encourage participation.

2.Role of Engaging Speakers

Charismatic and knowledgeable speakers can captivate the audience, making sessions more enjoyable and informative.

3.Maintaining Audience Interest

Interactive sessions break the monotony and keep attendees engaged, leading to better retention of information.

Exceptional Hospitality and Services

Superior Catering Options

Quality food and beverage options can significantly enhance the attendee experience.

1.Importance of Quality and Variety

Offering a variety of high-quality catering options can cater to diverse tastes and dietary needs.

2.Accommodating Dietary Restrictions

Ensure you have options for different dietary restrictions, such as vegan, gluten-free, and nut-free choices.

3.Enhancing the Overall Experience

Exceptional catering can leave a lasting impression, making your event memorable for all the right reasons.

Comfort and Convenience

Ensuring attendee comfort is crucial for a successful event.

1.Ensuring Comfort with Amenities

Provide comfortable seating, climate control, and accessible facilities to ensure attendees are at ease.

2.Providing Clear Information

Use event apps and help desks to provide attendees with all the information they need, from schedules to venue maps.

3.Enhancing the Attendee Experience

Attention to detail in comfort and convenience can significantly improve the overall attendee experience.

Sustainability and Social Responsibility

Green Event Practices

Sustainable event planning is not only good for the environment but also enhances your brand image.

1.Benefits of Sustainable Practices

Reducing waste and using eco-friendly materials can create a positive impact and resonate with attendees.

2.Practical Tips for Implementation

Set up recycling stations, use digital materials, and opt for sustainable catering options.

3.Creating a Positive Brand Image

Sustainability efforts show that your brand cares about the environment, enhancing your reputation.

Community Engagement

Giving back to the community can add a meaningful dimension to your event.

1.Importance of Social Responsibility

Partnering with charities or local vendors can create a positive impact and foster goodwill.

2.Examples of Successful Initiatives

Events that have integrated social responsibility initiatives, such as charity fundraisers or community service activities, have received positive feedback.

3.Enhancing the Event Experience

Engaging with the community adds a layer of meaning and purpose to your event, making it more memorable.

Conclusion

Creating an exceptional event goes beyond basic planning. By understanding your audience, creating unique themes, leveraging technology, and enhancing engagement, you can elevate your events to new heights. Exceptional hospitality, sustainability efforts, and post-event follow-up can further enhance the attendee experience.

 









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Campaign’s Marketing Strategies event is back! https://cbomo.com/campaigns-marketing-strategies-event-is-back/ https://cbomo.com/campaigns-marketing-strategies-event-is-back/#respond Sat, 30 Mar 2024 06:58:07 +0000 https://cbomo.com/campaigns-marketing-strategies-event-is-back/ [ad_1]

We’re back with Campaign’s Breakfast Briefing: Gaming, content, brand loyalty and more.

This event features key insights, latest trends shaping the gaming industry, and networking opportunities.

Industry experts will come together to discuss the evolving world of marketing, loyalty strategies and gaming, including topics such as innovative campaigns, enriched influencer partnerships, immersive gaming experiences, and omni-channel sponsored content.

Get a glimpse of what’s in store: Here’s an exclusive sneak peek of our event video from last year

Highlights from last year’s event included engaging panel discussions with industry experts providing insights on the worlds of CTV advertising, hyper-personalised consumer engagement and brand safety among other trending marketing topics.

Join us this year at 8:00 am at Taj Jumeirah Lakes Towers, Dubai on Friday 19th April 2024.

The event kicks off with a networking breakfast offering the chance to connect with a diverse range of creative professionals, brands, and agencies.

Followed by one insightful keynote presentation and two panels by industry experts on how brands enrich media plans by integrating ads within gaming environments and building loyalty strategies, to name a few.

Event Agenda

08:00am: Registration & Breakfast

9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East

9:05am: Chair’s opening remarks by Justin Harper, Editor at Campaign Middle East

9:10am: Keynote presentation – Crafting consumer connections through content 

Shaking up the content game, the speakers will explore examples of how brands can elevate their connections with consumers by leveraging positive provocation and the latest innovations. It will delve into the brand’s thinking behind three Mentos campaigns. The speakers will demonstrate how, with enriched influencer partnerships, immersive gaming experiences, and omni channel sponsored content, brands can go beyond to deliver on the expectations of the always-on consumer.

Vikrant Shetty, Head of Content at GroupM MENA
Bernat Cobera Vidiella, Marketing Manager at Perfetti Van Melle MENA

9:30am: Panel 1: Are you playing attention? 

All eyes are on Gaming.

There are over three billion gamers worldwide tuned into virtual landscapes and with a market that is projected to be worth $320 billion by 2026, advertisers are increasingly interested in tapping into gaming as a media channel. However, the gaming space is intricate, and marketers must navigate through a slew of ad formats, contrasting environments, tight-knit communities, and creative decisions to best achieve their marketing objectives.

This panel discussion will delve into the various entry points to the gaming space from live-streaming, to rewarded video, and intrinsic in-game environments, and how each can be used to augment media plans. Learn from some brands who are leading in this field on the opportunities to enrich media plans by integrating ads within gaming environments, and the latest from Twitch on the exceptional viewability and attention that gaming can garner for brands and advice for advertisers on getting it right by vetting suitability and ensuring seamless integration.

Speakers:

Moderator: Alex Jena, Head of Strategy & Product, dentsu MENA
Ahmad Chatila, Director of Brand and Communication, Hungerstation
Omar Katerji, Media & Digital Lead, Ferrero
Camilla Gutteridge, Snr Sales Account Executive – Gaming lead, Amazon Ads

10:00am: Q&As

10:05am: Panel 2 – Deepening connections: Elevating loyalty in the digital age

In an era where consumer attention spans are shorter than ever, and loyalty is up for grabs, how do brands cut through the noise to foster genuine long-term connections? This panel highlights the evolving landscape of loyalty strategies, with a nod to how gamification can serve as a complementary tool to enhance customer engagement and promote brand loyalty. Experts will explore the essence of what truly drives customer loyalty today—going beyond traditional rewards to forge genuine relationships and community among users. Join the panel to explore how to nurture deeper connections with your audience, ensuring your brand remains relevant and memorable in the competitive digital marketplace.

10:35am: Q&As

10:40am: Closing comments by Justin Harper, Editor, Campaign Middle East

10:45am: Networking session

Find out more about the event here



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What to expect at the AMLeaders Event, this month https://cbomo.com/what-to-expect-at-the-amleaders-event-this-month/ https://cbomo.com/what-to-expect-at-the-amleaders-event-this-month/#respond Tue, 03 Oct 2023 03:21:16 +0000 https://cbomo.com/what-to-expect-at-the-amleaders-event-this-month/ [ad_1]

Our exclusive October in-person training event is just a few weeks away! Do you have your ticket booked? The very first AMLeaders Event is taking place on Monday October 23, during the week of PI Live Europe. The afternoon event is co-hosted by Affiverse and Hello Partner in London.

For full details of the workshop times and venue please click here.

Our Speakers – In Their Own Words

We have featured some of our ‘Speakers Shorts’ over on our YouTube channel, with each speaker offering insights into what the event is all about. You can catch up on those already posted, and look out for lots more to come, by heading to the Affiverse channel.

Who Is AMLeaders For?

The event is for Affiliate Program Managers. Whether you are working at an agency, advertiser, or network – this is for you! Perhaps you’re just starting out, or are looking to take your affiliate program to new heights? You can watch Lee-Ann and Matthew Wood, Founder of Hello Partner, explain more here .

The Workshops – What Will You Learn?

Four workshops have been scheduled for the afternoon of Monday October 23. These are in-depth practical workshops for Affiliate Program Managers. You will gain access to expert-led content from veterans in the field of affiliate and performance marketing. 

Workshop 1: How to quantify and discover new affiliates to work with in a diverse traffic economy and stay ahead of your competitive marketplace

Workshop Lecturers:
Lee-Ann Johnstone (Founder of Affiverse)
Leanna Klyne (Agency Director, Affiverse)

In this workshop, you’ll learn the success framework we use to launch, scale and grow successful affiliate programs for our clients. Using our marketing flywheel approach you’ll learn how to continue to discover and grow new affiliate partnerships for your program, follow best practices and guides to move momentum forward, and discuss key areas that often get neglected when running an affiliate program in-house.

Workshop 2: How to market and sell your affiliate program and attract new publishers by leveraging the power of your own personal brand. 

Workshop Lecturer: Dean Seddon (Founder of Maverrik) 

Social Media has enabled us to connect and develop new business relationships directly, but how do you use your own social branding presence to influence your affiliate program and build stronger relationships? In this workshop you are going to learn a simple framework that, when implemented consistently, will help you build your connections and scale your affiliate program brand so that publishers WANT to be part of your business and come to you to to sign up!

Workshop 3: Triage your affiliate program with industry veterans

Q. What is a Triage Session?

A. A short sharp burst of expertise!

This is about finding workable improvements with stewards who have tactical experience. Triaging is highly interactive and collaborative and requires business focussed conversation. It’s about finding workable improvements and creates situational awareness.

This is your opportunity to ask the questions you have always wanted answers to, around these subjects:

Table 1: Reactivation tactics that will help your affiliate program grow

Hosted by Sarafina Wolde Gabriel (CSO, Rightlander and Non-Executive Advisor, Affiverse)

Table 2: Auditing your Affiliate Program – Finding areas of growth and bringing new partners into the mix

Hosted by Wade Tonkin (Director, Global Affiliate Marketing at Fanatics, Inc.)

Table 3: Embracing Influencers as part of your Affiliate Program

Hosted by Sanchit Sareen (EMEA Director, impact.com)

Table 4: Mitigating fraud and implementing better compliance practices

Hosted by Ian Sims (Founder, Rightlander)

 

Workshop 4: Panel Discussion – Future Affiliate Management trends and how to apply them to your daily routines 

Moderated by: Lee-Ann Johnstone, Founder of Affiverse

Panelists will include:

  • Anna Hecht (Editorial Director at Global Savings Group)
  • Dan Staples (VP Client Development, CJ.com)
  • Kevin Edwards (Founder of The APMA)

 

In this workshop  we will be talking to industry experts from across the spectrum of the industry to share some of the tactical things they’re seeing and doing that are helping affiliate marketing programs and partnerships grow. We’ll also be looking ahead to define some future trends that managers need to be looking at to leapfrog their competitors for 2024.

And Finally…

Enjoy post-event networking together!

How to join us

Access this essential AMLeaders event by booking your ticket HERE.

Please be aware that the event is just 3 weeks away and seats are limited! Seize the opportunity to revolutionise your affiliate program and learn with the best. PI LIVE Europe delegates can also save £50 on their AMLeaders booking so go and grab your ticket NOW!

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IHRSA Fly-In Event Promotes to U.S. Policymakers the Value of the Fitness Industry – Club Industry https://cbomo.com/ihrsa-fly-in-event-promotes-to-u-s-policymakers-the-value-of-the-fitness-industry-club-industry/ https://cbomo.com/ihrsa-fly-in-event-promotes-to-u-s-policymakers-the-value-of-the-fitness-industry-club-industry/#respond Wed, 24 May 2023 04:33:12 +0000 https://cbomo.com/ihrsa-fly-in-event-promotes-to-u-s-policymakers-the-value-of-the-fitness-industry-club-industry/ [ad_1]

IHRSA Fly-In Event Promotes to U.S. Policymakers the Value of the Fitness Industry  Club Industry

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Jackson Walker Partner Jamila Brinson to Share Expertise on Work From Home Policies at HR Houston Event https://cbomo.com/jackson-walker-partner-jamila-brinson-to-share-expertise-on-work-from-home-policies-at-hr-houston-event/ https://cbomo.com/jackson-walker-partner-jamila-brinson-to-share-expertise-on-work-from-home-policies-at-hr-houston-event/#respond Wed, 10 May 2023 19:49:55 +0000 https://cbomo.com/jackson-walker-partner-jamila-brinson-to-share-expertise-on-work-from-home-policies-at-hr-houston-event/ [ad_1]

Jackson Walker LLP, a Texas-based law firm with a long history of providing top-notch legal services, has announced that one of its partners, Jamila M. Brinson, will be presenting at an upcoming educational program hosted by HR Houston. The event, which is part of the “HR in Your Neighborhood” series, will take place on May 4, 2023, and will focus on employers’ legal obligations regarding work-from-home or telework requests as a reasonable accommodation.

Founded in 1887 in Austin, Texas, Jackson Walker has since expanded to become one of the state’s largest and most respected law firms. With over 400 attorneys across seven offices in Texas, as well as locations in New York City and Washington, D.C., the firm has a reputation for providing exceptional legal services across a wide range of practice areas, including corporate law, energy law, litigation, intellectual property, and employment law.

Jamila Brinson, a partner in the firm’s Houston office, is an experienced employment law attorney with a focus on helping employers navigate complex legal issues related to workplace accommodations. In her upcoming presentation at HR Houston’s Far West “HR in Your Neighborhood” Meeting, she will provide valuable insights on the legal parameters employers should consider when faced with an employee’s request to work from home as a reasonable accommodation.


As a leader in the legal industry, Jackson Walker has been recognized for its excellence in a variety of practice areas. The firm has been named a “Texas Powerhouse” by Law360 and included in U.S. News & World Report’s “Best Law Firms” list for over a decade. In addition, Thomson Reuters has recognized several of the firm’s attorneys as “Super Lawyers” and is listed in The Best Lawyers in America.

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Jackson Walker’s commitment to providing exceptional legal services goes beyond its practice areas. The firm has a long history of community involvement and pro bono work, with attorneys regularly volunteering their time and resources to support local nonprofits and organizations. In 2020, the firm was recognized by the State Bar of Texas for its pro bono work, receiving the organization’s prestigious “Pro Bono Law Firm of the Year” award.

In addition to its community involvement and legal expertise, Jackson Walker is also committed to fostering a diverse and inclusive workplace culture. The firm has been recognized for its efforts to promote diversity and equity within the legal profession, receiving a perfect score on the Human Rights Campaign Foundation’s Corporate Equality Index for the past six years.

As a result of its commitment to excellence in all areas of its practice, Jackson Walker has earned a reputation as a leading law firm in Texas and beyond. With its talented team of attorneys, dedication to community involvement and diversity, and commitment to providing exceptional legal services, the firm is a top choice for clients seeking legal expertise and support.

 



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Free Event | May 31: Get the Answers to Your Solopreneur Challenges https://cbomo.com/free-event-may-31-get-the-answers-to-your-solopreneur-challenges/ https://cbomo.com/free-event-may-31-get-the-answers-to-your-solopreneur-challenges/#respond Wed, 03 May 2023 12:36:51 +0000 https://cbomo.com/free-event-may-31-get-the-answers-to-your-solopreneur-challenges/ [ad_1]

Running a one person business is challenging, but we’re here to help you. Tune into our video series, Solopreneur Office Hours, as our expert, Terry Rice, answers your most pressing questions.

Running a one person business is challenging, but it doesn’t have to be confusing.

In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on May 31st at 3 PM EDT as he removes all the guesswork around pricing, personal branding, selling your services and more.

Don’t miss out—register now!

Register Now

About the Speaker:

Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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Arab world’s first-ever youth-centric marketing event charts… https://cbomo.com/arab-worlds-first-ever-youth-centric-marketing-event-charts/ https://cbomo.com/arab-worlds-first-ever-youth-centric-marketing-event-charts/#respond Thu, 30 Mar 2023 21:06:07 +0000 https://cbomo.com/arab-worlds-first-ever-youth-centric-marketing-event-charts/ [ad_1]

(MENAFN– Your Wordsmiths)
Communicate — a subsidiary of NordStella — hosted its maiden ‘Marketing to Youth’ forum, in KSA, where over 80 leading marketers and advertisers congregated for discussions on strategies and technologies to effectively engage the younger audience

March, Riyadh, KSA: Communicate, a Dubai-based multi-format platform specializing in marketing and advertising content and a subsidiary of NordStella, hosted the ‘Marketing to Youth’ forum on 8th March, at Muvi Cinemas, Riyadh Boulevard City. A first-of-its-kind initiative in the region, Marketing to Youth reinforced the need for strategies attuned to the preferences of Gen-Z and millennials while touching upon the pivotal role of technologies and social media platforms.

As the younger generations account for about 70% of the population in the Kingdom, the government has helmed many youth-centric reforms in recent years. Communicate’s incentive to inaugurate its vision-oriented forum in KSA was partly demographical. Supporting the notion was the keynote by Sunil John, President of ASDA’A BCW, who, referencing the 2022 Arab Youth Survey, said, “There is no part of the world that is more optimistic and confident about the future than the Kingdom. Our survey reveals that 97% of the Saudi youth feel their best days are yet to come.”

This juncture, characterized by massive untapped opportunities, called for scholarly discussions on strategies to effectively market to a younger audience. Marketing to Youth forum has catered to this need, timely and meaningfully. Overwhelmed by the early response to the forum, Sahar Rafique, Managing Director of NordStella, commented: “We’re still in the embryonic stage of launching in KSA. The Marketing To Youth forum marked the beginning, and we have a lot planned for this part of the region. With this forum, we aimed to bring Saudi’s marketing, advertising, and communications community, as well as students, under the same roof to drive engagement and valuable learning.”

Rafique’s enthusiasm is shared by Aamir Allibhoy, Chief Marketing Officer of Tim Hortons – Middle East, who said that it is imperative for brands to take a step back and re-evaluate their consumer journey when speaking to the Saudi youth. “That’s because they’re looking for richer experiences,” explained Allibhoy. Reiterating the need for youth-centric marketing, Elias Sawaya, Marketing Communications Manager, Samsung, noted, “Every strategy a brand works on should have value for its youth. They also need to become a part of their culture and community to speak to them at their level. This way, we’ll be able to come across as problem solvers to the youth.”

The role of public relations and advertising in engaging the youth was emphasized by Injeel Moti, Founder and Managing Director of Catch Communications: “Innovation plays an important role in driving engagement amongst youth. Considering the pace at which things are moving today, brands need to find a way to connect with their audience first. One way this can be done is through impactful storytelling. Public relations can accomplish it by making youth part of the conversation.”

Marketing to Youth forum saw experts delve deep into youth-centric strategies. A notable keynote to that effect was by Tim Buckler, Product Director – Digital Marketing, Mastercard: “Always work on a Plan B. When your design launches in front of the consumer, they will engage in a different way, and you really need to work on optimizing and personalizing the approach based on the data you’re collecting. While most brands commit to the key drivers of youth, they need to be agile enough to adapt to any changes.”

Brand agility, technology adoption, and audience segmentation were the key talking points among the forum’s 80+ attendees from across sectors. Together, they charted a new course for next-gen marketing while positioning ‘Marketing to Youth’ as a trailblazer. Partners MBC Mobile Solutions, The Influencer Factory, Your Wordsmiths and MKV digital too, contributed meaningfully to make it a debut to remember. The forum is another feather in the cap of Communicate, whose parent NordStella is known for the prestigious MENA Effie Awards — the region’s biggest and most-celebrated marketing event with over 13 years of excellence — and the sought-after Thought Leadership Program (TLP) series.

About Communicate
Launched in 2005 as a monthly print magazine, Communicate is now a multi-format, engaging platform on a mission: To help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond. Communicate has long been recognized for its analytical approach to the industry’s inner workings. Today, Communicateonline.me and its theme-based quarterly edition are an essential resource for organizations aiming to build efficient, creative, and future-proof tools and strategies.

For more information or interviews please contact:
Neha Kaul
Your Wordsmiths – Content & PR
0504507068
neha@yourwordsmiths.com

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