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		<title>Building an Affiliate Empire: Female Founders that are FIERCE</title>
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					<comments>https://cbomo.com/building-an-affiliate-empire-female-founders-that-are-fierce/#respond</comments>
		
		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Fri, 29 Mar 2024 06:47:09 +0000</pubDate>
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		<category><![CDATA[Affiliate]]></category>
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					<description><![CDATA[[ad_1] Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of  First Media, a leading media publisher with over 250 million followers that reaches 71% of US women every month across its brand portfolio. As President, she has grown the business from a single linear cable channel to a global media&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
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<div>
<p><span style="font-weight: 400;">Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of </span><a target="_blank" href="https://first.media/" rel="noopener"> <span style="font-weight: 400;">First Media</span></a><span style="font-weight: 400;">, a leading media publisher with over 250 million followers that reaches 71% of US women every month across its brand portfolio. As President, she has grown the business from a single linear cable channel to a global media business, with over 200 employees across three countries. Sharon has created a phenomenal business empire and shares some of the best advice for affiliate managers and publishers just starting out….</span></p>
<p><span style="font-weight: 400;">Listen in here for all of the insights </span></p>
<h4><b>Always Meet the Consumer Where They Are</b></h4>
<p><span style="font-weight: 400;">Lee-Ann asks Sharon, “I wanted to get into the nitty gritty around why you decided early on to make a conscious decision to not build a publishing platform, because with all of this data, with all of this knowledge of how to build content, why didn’t you build a website? I know you have three, you’ve got your publishing sites now, but in the beginning – why did you choose to go to where your consumer was? What was the decision that led you there?”</span></p>
<p><span style="font-weight: 400;">Sharon replies, “That’s an interesting thing that I think everybody who creates funding goes back and forth on. I want to say we started with manners.</span> <span style="font-weight: 400;">It wasn’t polite to come to Mark’s barbecue and push all your friends to come to another party, and maybe Facebook rewarded us for that. But other than manners, our philosophy was, and bear in mind, we didn’t raise millions and millions of dollars to do this. So, our philosophy was to always meet the consumer where they are.</span></p>
<p><span style="font-weight: 400;">“Don’t try and get that extra step to come to you. You know, there are pros and cons for that approach, obviously, but meet the consumer wherever they are. So, today our content is available in addition to being on all the platforms:  Facebook, Instagram, TikTok, YouTube, and all of those, it’s also available in gas stations.”</span></p>
<h4><b>Doing Things Differently</b></h4>
<p><span style="font-weight: 400;">Sharon goes on to explain, “We have never sacrificed the quality of our content and the virality of our content. I think we do content very differently to other publishers; What we call publishers – publishers on Facebook. Then drive them directly to a transaction. We’ve also looked at the transaction – always as an added value to the consumer.</span></p>
<p><span style="font-weight: 400;">“To give an example, if we’re showing you on </span><i><span style="font-weight: 400;">So Yummy</span></i><span style="font-weight: 400;"> this amazing recipe on how to make muffins, and you’re going, “oh my, I’d love to do it, but this was only a very short video”, then we add, ‘click here to get all the ingredients added to your cart’. We’re not annoying the viewers, they’re actually going to save that video to watch it later, but they add the ingredients to cart and they shop.</span> <span style="font-weight: 400;">So our philosophy is very different. And I like that because a lot of brands don’t think about affiliates this way.</span></p>
<h4><b>Future Trends</b></h4>
<p><span style="font-weight: 400;">Lee-Ann asks, “What do you think the top three trends are that are going to be coming forward in 2024/2025?”</span></p>
<p><span style="font-weight: 400;">Sharon replies, “I think AI is a great tool and you and I used the word publishers a little bit differently so I’m trying not to get confused. AI is amazing. If you go to AI and say, ‘create 10 ads for me for meal kits for people who are on a budget and talk about the budget’, AI will do it. These ads will all suck. So that’s not how I would use AI unless you’re seeking ideas. We told every designer, now you are no longer a designer, you’re a head of a design department. Leveraging AI for the amount of money we have saved on shoots and ad design and video design, and the amount of output we are able to create with the same team.</span></p>
<p><span style="font-weight: 400;">“So, that’s the number one thing I want to say. That can transform an affiliate business to me, that trend is so much bigger than everything else. I don’t do the trendy stuff. I work on building deep relationships with brands and I  would say  I look for fewer partners. But ones that I can improve, improve, improve, and scale with, because that’s where our learning goes into.”</span></p>
<h4><span style="font-weight: 400;">Discover more over at</span><a target="_blank" href="https://first.media/blog/" rel="noopener"><span style="font-weight: 400;"> First Media Blog</span></a><span style="font-weight: 400;">. </span></h4>
<h4><b>Listen to find out more about:</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How Sharon got to where she is today</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The consumer and content relationship </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">‘</span><span style="font-weight: 400;">Data is King’ discussion</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">‘Ad Fatigue’ – why if you’re married to a concept, you can’t grow and expand your audiences.</span></li>
</ul>
<p> </p>
<h4><b>Key segments of this podcast and where you can tune in to go direct: </b></h4>
<p><b>[11:20] </b><span style="font-weight: 400;">The importance of content access</span></p>
<p><b>[15:00] </b><span style="font-weight: 400;">Why a brand needs to allow affiliates the freedom to get different results</span></p>
<p><b>[33:15]</b><span style="font-weight: 400;"> Future trends</span></p>
<p> </p>
<h4><b>Discover Affiliate Mastery at AMLeaders Miami</b></h4>
<p><b>Live event. April 16. Miami, FL.</b></p>
<p><span style="font-weight: 400;">A game-changing Affiliate Manager training workshop where you can learn from industry leaders, fine tune your affiliate program management skills, and stay ahead of the latest affiliate marketing trends in this tell-all Chatham House rules event.</span></p>
<p><span style="font-weight: 400;">Running in partnership with Hello Partner and Affiverse, this interactive workshop is your path to success. to affiliate program success. Don’t miss out on this opportunity to learn from the best minds in the affiliate marketing industry. </span></p>
<p><a target="_blank" href="https://www.eventbrite.co.uk/e/amleaders-miami-tickets-798277137407" rel="noopener"><span style="font-weight: 400;">Book your ticket now</span></a></p>
<p> </p>
<h4><b>Rate, Review &amp; Subscribe on Apple Podcasts </b></h4>
<p><span style="font-weight: 400;">“I love Affiverse’s Affiliate Marketing Podcast.” </span><i><span style="font-weight: 400;">&lt;– If that sounds like you</span></i><span style="font-weight: 400;">,</span><a target="_blank" href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="noopener"><span style="font-weight: 400;"> please give us a 5 Star rating here</span></a><span style="font-weight: 400;">! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. </span></p>
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		<title>Planet Based Foods Engages with Empire Marketing Strategies</title>
		<link>https://cbomo.com/planet-based-foods-engages-with-empire-marketing-strategies/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 30 May 2023 13:03:59 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Based]]></category>
		<category><![CDATA[Empire]]></category>
		<category><![CDATA[Engages]]></category>
		<category><![CDATA[Foods]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planet]]></category>
		<category><![CDATA[strategies]]></category>
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					<description><![CDATA[[ad_1] VANCOUVER, BC, May 30, 2023 /CNW/ &#8211; Planet Based Foods Global Inc. (CSE: PBF) (OTCQB: PBFFF) (FRA: AZ0) (&#8220;PBFG,&#8221; &#8220;Planet Based Foods&#8221; or the &#8220;Company&#8220;), a Company that offers a wide range of hemp-based food alternatives, announced today that it has engaged with Empire Marketing Strategies to provide food brokerage services to further its flourishing relationship with various Kroger locations. Planet Based Foods Logo (CNW Group/Planet Based Foods) Empire Marketing Strategies has worked hand in hand&#8230;]]></description>
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<p><span class="legendSpanClass"><span class="xn-location">VANCOUVER, BC</span></span>, <span class="legendSpanClass"><span class="xn-chron">May 30, 2023</span></span> /CNW/ &#8211; Planet Based Foods Global Inc. (CSE: PBF) (OTCQB: PBFFF) (FRA: AZ0) (&#8220;<b>PBFG</b>,&#8221; &#8220;<b>Planet Based Foods</b>&#8221; or the &#8220;<b>Company</b>&#8220;), a Company that offers a wide range of hemp-based food alternatives, announced today that it has engaged with Empire Marketing Strategies to provide food brokerage services to further its flourishing relationship with various Kroger locations.</p>
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<div class="caas-img-container caas-img-loader portrait" style="padding-bottom:100%;"><a target="_blank" class="link" href="https://mma.prnewswire.com/media/2086956/Planet_Based_Foods_Planet_Based_Foods_Engages_with_Empire_Market.html" rel="nofollow noopener" data-ylk=""><img decoding="async" class="caas-img caas-lazy" alt="Planet Based Foods Logo (CNW Group/Planet Based Foods)" src="https://s.yimg.com/ny/api/res/1.2/A8vIxUKbLi8F7Zaj_Kl_zg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNQ--/https://media.zenfs.com/en/cnwgroup.com/0dfe3bd76ad50ea7749460454596f1e2"/><noscript><img decoding="async" alt="Planet Based Foods Logo (CNW Group/Planet Based Foods)" src="https://s.yimg.com/ny/api/res/1.2/A8vIxUKbLi8F7Zaj_Kl_zg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNQ--/https://media.zenfs.com/en/cnwgroup.com/0dfe3bd76ad50ea7749460454596f1e2" class="caas-img"/></noscript></a></div>
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<p><figcaption class="caption-collapse">Planet Based Foods Logo (CNW Group/Planet Based Foods)</figcaption></p>
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<p>Empire Marketing Strategies has worked hand in hand with Kroger for over 40 years, soliciting brand-specific analytic services for in-store and e-commerce sales. This announcement is especially timely for the Company as Planet Based Foods&#8217; products are now found in over 429 Kroger banner locations.</p>
<p>&#8220;I&#8217;m thrilled to announce our partnership with Empire Marketing Strategies. Their expertise in marketing and sales, combined with their lasting partnership with Kroger, will be instrumental in helping us bring our delicious and sustainable hemp-based products to more consumers. Empire Marketing Strategies&#8217; innovative and data-driven approach to marketing will complement our mission to deliver our delicious products to a broader audience,&#8221; said <span class="xn-person">Braelyn Davis</span>, CEO and Co-Founder of Planet Based Foods.</p>
<p>Empire Marketing Strategies is a marketing and sales agency specializing in work with Kroger in helping brands and retailers grow their businesses through various marketing and sales initiatives. Focusing on customized solutions and deep industry expertise, they partner with clients from multiple industries, including consumer packaged goods, food and beverage, and health and beauty, to develop marketing and sales strategies that align with their business objectives.</p>
<p>Empire Marketing Strategies additionally offers comprehensive services, including retail merchandising, sales planning and execution, brand development, product launches, and marketing campaigns. Based in <span class="xn-location">Cincinnati, Ohio</span>, they have a proven track record of delivering results and helping clients build stronger relationships with their customers.</p>
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<p>Their customized solutions and deep industry expertise have made it a trusted partner for innovative and disruptive brands like Planet Based Foods.</p>
<p><b>About Planet Based Foods </b></p>
<p>PBFG, through its wholly-owned subsidiary in <span class="xn-location">San Diego, California</span>, Planet Based Foods, is a producer of sustainable plant-based food substitutes. Planet Based Foods was founded in 2018 in <span class="xn-location">San Diego, California</span>, with a mission to build a better food system by providing hemp-formulated superfood products to people today that support our planet tomorrow. All Planet Based Foods products are 100% vegan. Planet Based Foods creates clean, non-GMO, nutrient-dense food built for the future: the first line of plant-based foods with sustainable hemp as the number-one ingredient. Founded by former nutrition coach and cannabis marketer <span class="xn-person">Braelyn Davis</span>, food scientist and plant-based pioneer <span class="xn-person">Robert Davis</span>, and restaurant industry veteran <span class="xn-person">Ted Cash</span>, the company aims to establish hemp as a nutrient-dense protein source to feed the world sustainably for generations to come. Planet Based Foods&#8217; suite of products includes its new consumer line of nutritious frozen foods, plant-based food ingredients and handheld comfort foods for food service and restaurants.</p>
<p>For further details about the Company and the listing transaction, please refer to the Company&#8217;s listing statement at <u><a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3877614-1&amp;h=968026147&amp;u=http%3A%2F%2Fwww.thecse.com%2F&amp;a=www.thecse.com" rel="nofollow noopener" data-ylk="slk:www.thecse.com;elm:context_link;itc:0" class="link ">www.thecse.com</a></u> and the Company&#8217;s profile at <u><a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3877614-1&amp;h=1225259414&amp;u=http%3A%2F%2Fwww.sedar.com%2F&amp;a=www.sedar.com" rel="nofollow noopener" data-ylk="slk:www.sedar.com;elm:context_link;itc:0" class="link ">www.sedar.com</a></u>. In addition, to view information about the Company and subscribe to automated email alerts for future news and public filings, visit the Planet Based Foods website at <u><a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=3877614-1&amp;h=2765047789&amp;u=http%3A%2F%2Fwww.planetbasedfoods.com%2F&amp;a=www.planetbasedfoods.com" rel="nofollow noopener" data-ylk="slk:www.planetbasedfoods.com;elm:context_link;itc:0" class="link ">www.planetbasedfoods.com</a></u>.</p>
<p><b>On Behalf of the Board</b></p>
<p>Braelyn Davis <br />CEO and Co-Founder</p>
<p><b>Forward-Looking Statements</b></p>
<p>Certain statements included in this news release constitute forward-looking information or statements (collectively, &#8220;forward-looking statements&#8221;), including those identified by the expressions &#8220;anticipate,&#8221; &#8220;assume,&#8221; &#8220;believe,&#8221; &#8220;plan,&#8221; &#8220;estimate,&#8221; &#8220;expect,&#8221; &#8220;intend,&#8221; &#8220;may,&#8221; &#8220;should&#8221; and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. Therefore, this news release contains forward-looking statements. These forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Such statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Such statements and information are based on numerous assumptions regarding present and future business strategies and the environment in which the Company will operate in the future. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Accordingly, readers should not place undue reliance on the Company&#8217;s forward-looking statements.</p>
<p>The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this news release.</p>
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<div class="caas-img-container caas-img-loader" style="height:16px;width:100%;"><img decoding="async" class="caas-img caas-lazy has-preview has-width" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/sw0Z79vxwOb7rb69eEc6Og--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/cnwgroup.com/3fe712012293c2eb57c41af40e3cfaf0" height="16" width="16"/><noscript><img decoding="async" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/sw0Z79vxwOb7rb69eEc6Og--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/cnwgroup.com/3fe712012293c2eb57c41af40e3cfaf0" height="16" width="16" class="caas-img has-width"/></noscript></div>
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<p>View original content to download multimedia:<a target="_blank" href="https://www.prnewswire.com/news-releases/planet-based-foods-engages-with-empire-marketing-strategies-301836199.html" rel="nofollow noopener" data-ylk="slk:https://www.prnewswire.com/news-releases/planet-based-foods-engages-with-empire-marketing-strategies-301836199.html;elm:context_link;itc:0" class="link ">https://www.prnewswire.com/news-releases/planet-based-foods-engages-with-empire-marketing-strategies-301836199.html</a></p>
<p>SOURCE Planet Based Foods</p>
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<div class="caas-img-container caas-img-loader" style="height:16px;width:100%;"><img decoding="async" class="caas-img caas-lazy has-preview has-width" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/0UxkFPhdUcT0OVK84zjf0Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/cnwgroup.com/580cc30c739a65fe7a21d407dad0fc63" height="16" width="16"/><noscript><img loading="lazy" decoding="async" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/0UxkFPhdUcT0OVK84zjf0Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/cnwgroup.com/580cc30c739a65fe7a21d407dad0fc63" height="16" width="16" class="caas-img has-width"/></noscript></div>
<p><figcaption class="caption-collapse">Cision</figcaption></p>
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<p>View original content to download multimedia: <a target="_blank" href="http://www.newswire.ca/en/releases/archive/May2023/30/c7160.html" rel="nofollow noopener" data-ylk="slk:http://www.newswire.ca/en/releases/archive/May2023/30/c7160.html;elm:context_link;itc:0" class="link ">http://www.newswire.ca/en/releases/archive/May2023/30/c7160.html</a></p>
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