email – Affiliate Marketing Programs

https://cbomo.com Your Affiliate Online Money Opportunities Sat, 22 Jun 2024 16:34:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Email Marketing Still Works—And It’s More Effective Than Ever https://cbomo.com/email-marketing-still-works-and-its-more-effective-than-ever/ https://cbomo.com/email-marketing-still-works-and-its-more-effective-than-ever/#respond Sat, 22 Jun 2024 16:34:05 +0000 https://cbomo.com/email-marketing-still-works-and-its-more-effective-than-ever/ [ad_1]

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects.

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Email marketing still matters—perhaps more than it ever has.

There. I said it. Even amid the maelstrom of digital marketing strategies, email marketing not only still matters, but some, like me, believe that—done properly—it is more effective than ever and an essential component of a successful marketing campaign strategy.

Why is it so effective? Because it’s highly targeted. It’s surgically precise. No other method can touch it in terms of hitting a bull’s-eye. Fashionable digital platforms can be effective, no doubt, but they’re often more shotgun than rifle.

Email marketing enables you to identify and sharply define demographics, behavior and interests with remarkable accuracy. The ability of email marketing techniques to zoom in so tightly ensures elevated click-through and response rates. It ensures not only that you target the right people, but also that you reach them.

Many B2B marketing agencies would like you to feel that they are all about the latest software marketing tools “that get results,” but they neglect to acknowledge that almost every business, large or small, fundamentally runs on email. Despite the obvious benefits of email marketing, a lot of people are either wary of being seen as “old-fashioned” or “uncool” by those of a certain generation, or they simply aren’t convinced that this tried-and-tested method is still viable. That’s not to say that other marketing tools don’t work, but too often younger marketers dismiss the tried-and-tested to try the next bright, shiny, trendy thing.

In other words, they want to sell you the hype.

Don’t buy it.

It’s also the case that some marketers fear stepping on a General Data Protection Regulation land mine, but there are ways to run legitimate interest campaigns that are incredibly effective at a very low cost. To circumvent GDPR, some corporate privacy policies are overly restrictive (e.g., they offer an “opt in only” option when they don’t have to). All that does is limit their options.

One argument against email marketing is linked to the perception that marketing emails tend to go straight into spam/junk folders. But not only is there a straightforward explanation for that view, but there’s also an equally straightforward resolution.

Yes, a percentage of marketing emails land in junk folders. But why? It’s usually because the target audience for that email was not carefully researched and qualified. Moreover, the quality of the email message itself is often poor. That combination lands straight in the trash.

You can resolve this problem by ensuring that you send the right email to the right person—with a well-structured style, compelling copy and a clear call to action. You do this by regularly reviewing and maintaining your mailing list.

Many marketers are still not data-driven. If they were, they’d look at the numbers generated by an email campaign and swiftly acknowledge that good email campaigns work.

But many will still tell their clients that email isn’t a very exciting or effective way to implement a good campaign. It’s “old-fashioned and boring.”

I’ve noticed that many older marketers tend to be arrogant and jaded, and they often don’t bother to gather and examine the data to find out that email marketing works much better than the new tools they’re spending buckets of time and money failing with. At my agency, we’ve found that email marketing has long demonstrated some of the highest and most consistent open and click-through rates among all marketing channels, and by any measure, it still does.

What many contemporary marketers—both those who are experienced and those who are new to the profession—fail to consider is that email marketing is highly directional. I’ve already talked about how targeted it is, but what I mean by directional is what makes it so targeted beyond its means of dissemination.

What makes it directional and, therefore, more effective is that it’s more personal. You are much more likely to open and click through an email that has your name in the salutation. It’s much more compelling than “hey you” or “click here.”

Once acknowledged and engaged with, even briefly, email has a much greater potential to establish a direct line of communication than a random—even if tailored—ad. Search engine algorithms throw up a raft of “sponsored” results that increasing numbers of people simply skim over. But an email is already in their inbox, with their name on it. There is a subtle feeling that the recipient was selected to receive that message and, therefore, there is more reason to open it.

And crucially, direct email is more trusted than digital ads on social platforms.

I shouldn’t have to remind anyone of this next point, but the fact that I’m writing this article suggests that it needs to be said. Email marketing is an exceptionally low-cost exercise that can deliver high-value results. I honestly don’t understand why people insist on making the comparisons so complicated. (Perhaps so they can sell more “sophisticated” digital marketing campaign tools.)

Don’t get me wrong, digital marketing tools have their place and can be successful. However, they don’t have to be implemented in isolation, solely because of a limited budget (even though they can save a lot of money, regardless of budget size).

Now, let me pause to say that email does have one main downside, but it was foisted upon it by another shiny new object that came along: HTML. In my opinion, HTML is the worst thing that ever happened to email marketing.

HTML handed over the keys to the candy store. Marketers promptly started spending a lot of time and money overdesigning everything—because they could. What they are now doing is highlighting the fact that the email is trying to sell something. What they get is usually “delete.”

Marketing is about relationship building. Emails, especially in B2B marketing, that are obviously a sales pitch are wasted by being sent to those who are not ready to buy.

Email marketing should be implemented not for cost-saving reasons, but because it is still the most effective campaign trail you can follow.

So giddyup.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

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]]> https://cbomo.com/email-marketing-still-works-and-its-more-effective-than-ever/feed/ 0 Introducing the New Visual Email Editor | FeedOtter https://cbomo.com/introducing-the-new-visual-email-editor-feedotter/ https://cbomo.com/introducing-the-new-visual-email-editor-feedotter/#respond Fri, 21 Jun 2024 13:51:12 +0000 https://cbomo.com/introducing-the-new-visual-email-editor-feedotter/ [ad_1]

Really exciting news: in just a few days, we’re releasing the new visual email editor, a brand new way to build and design your emails with FeedOtter.

With the new Visual Editor, you’ll get an even more streamlined workflow when customizing the elements of each email newsletter, using our WYSIWYG email editor.

Note: this feature only applies to Curated FeedOtter emails. It will not affect the Automated email builder flow.

Here’s a visual walkthrough to show how it looks:

How It Works:

When you’re in the curated email editor, all you have to do is click on the section that you want to edit to reveal the settings, which makes it incredibly easy to change subject lines, intro text, logos, and custom fields.

A Cleaner Interface

With the release of the new visual email builder, existing users will immediately notice a cleaner, more intuitive interface.

Some of the changes to look for include:

The Template, Custom, and Sender tabs are now combined into a single new tab labeled Customize, where you can simply click to select any customizable part of your email template, then edit it accordingly.
All of the email design templates will be found within the Customize area, via the button labeled Template Library.
Sender Info can also be edited in the Customize area, by clicking on the sender info at the top of the visual email builder.
To edit newsletter defaults like CTA text, template colors, and more, head over to the Settings menu item in the email builder.

A Note to Existing Users:

Please take the time to review these changes and connect with your team to ensure they are aware of these updates, as it will affect the existing workflow that you may be used to.

Hope you’re as excited about this new update as we are—looking forward to hearing how this improvement supports your email sending workflow.

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]]> https://cbomo.com/introducing-the-new-visual-email-editor-feedotter/feed/ 0 12 Personalization Techniques That Will Enhance Your Email Marketing Campaigns https://cbomo.com/12-personalization-techniques-that-will-enhance-your-email-marketing-campaigns/ https://cbomo.com/12-personalization-techniques-that-will-enhance-your-email-marketing-campaigns/#respond Wed, 19 Jun 2024 07:49:28 +0000 https://cbomo.com/12-personalization-techniques-that-will-enhance-your-email-marketing-campaigns/ [ad_1]

In today’s world, people receive a lot of marketing messages every day, so it’s important to make yours stand out. Using personalization is a great way to grab your audience’s attention and get them involved. Personalized email marketing doesn’t just increase how many people open and click on your emails but also helps build customer loyalty and boost sales.

This detailed guide looks at different ways you can personalize your email marketing to give your subscribers a more customized experience.

Understanding Personalization in Email Marketing

In email marketing personalization utilizes customer information to craft meaningful content designed to match individual tastes and actions. This approach extends beyond incorporating the recipient’s name; it includes adjusting subject lines suggesting products and tailoring overall email interactions to connect with each reader. Successful personalization elevates interaction. Increases sales by ensuring emails feel distinctly pertinent.

For businesses on a budget, exploring Mailchimp cheaper alternatives can offer robust personalization features without high costs. By understanding and implementing personalization techniques, marketers can transform generic email blasts into compelling, individualized communications that foster deeper connections with their audience.

The Benefits of Personalization

Increased Engagement: Personalized emails are more likely to be opened and clicked on because they resonate more with the recipient.

Higher Conversion Rates: By addressing specific needs and preferences, personalized emails can drive more conversions.

Improved Customer Loyalty: Personalization helps build stronger relationships with customers, leading to increased loyalty and retention.

Reduced Unsubscribe Rates: Relevant content reduces the likelihood of subscribers opting out of your email list.

Techniques to Personalize Your Email Marketing Campaigns

1. Use Recipient’s Name

The simplest form of personalization is using the recipient’s name in the email. This small touch can make your emails feel more personal and less like generic marketing blasts.

How to Implement:

Collect names during the sign-up process.

Use merge tags in your email marketing platform to automatically insert the recipient’s name into the email.

2. Segment Your Email List

Segmentation involves dividing your email list into smaller groups based on specific criteria, such as demographics, behavior, or purchase history. This allows you to send more targeted and relevant content to each segment.

How to Implement:

Use data from sign-up forms, purchase history, and website behavior to segment your email list.

Create tailored email campaigns for each segment, addressing their specific needs and interests.

3. Dynamic Content

Dynamic content changes based on the recipient’s data. This allows you to create a single email template that delivers personalized content to different recipients.

How to Implement:

Use your email marketing platform’s dynamic content feature to customize sections of your email based on subscriber data.

For example, show different product recommendations to different segments based on their past purchases or browsing behavior.

4. Behavioral Trigger Emails

Behavioral trigger emails are sent based on specific actions taken by the recipient. These emails are highly relevant and timely, making them more likely to drive engagement and conversions.

How to Implement:

Set up automated workflows that trigger emails based on specific actions, such as abandoned cart reminders, post-purchase follow-ups, or browsing behavior.

Use your email marketing platform to track user behavior and send triggered emails accordingly.

5. Personalized Subject Lines

Personalized subject lines can significantly improve open rates. They catch the recipient’s attention and indicate that the email content is relevant to them.

How to Implement:

Include the recipient’s name or reference a recent interaction in the subject line.

Test different personalized subject lines to see which ones resonate best with your audience.

6. Location-Based Personalization

Geographic location can be a valuable data point for personalization. Tailor your email content based on the recipient’s location to make it more relevant.

How to Implement:

Collect location data during the sign-up process or use IP geolocation to determine the recipient’s location.

Send location-specific offers, event invitations, or weather-related content.

7. Personalized Product Recommendations

Personalized product recommendations based on past purchases or browsing behavior can drive repeat purchases and increase average order value.

How to Implement:

Use your ecommerce platform’s data to track past purchases and browsing behavior.

Include product recommendations in your emails based on this data.

8. Personalized Content Blocks

Personalized content blocks allow you to show different content to different segments within the same email template. This can include different images, copy, or offers.

How to Implement:

Use your email marketing platform’s dynamic content feature to create personalized content blocks.

Set rules for which content blocks are shown to which segments based on subscriber data.

9. Personalized Timing

Sending emails at the right time can improve open and engagement rates. Use data on when your subscribers are most active to personalize email send times.

How to Implement:

Analyze past email performance to determine the best send times for different segments.

Use your email marketing platform’s send time optimization feature to automatically send emails at the optimal time for each subscriber.

10. Personalized Email Frequency

Not all subscribers want to receive emails at the same frequency. Allowing subscribers to choose how often they receive emails can improve engagement and reduce unsubscribe rates.

How to Implement:

Provide options for email frequency during the sign-up process or in the email preferences center.

Segment your email list based on these preferences and send emails accordingly.

11. Anniversary and Birthday Emails

Sending personalized emails to celebrate anniversaries or birthdays can make subscribers feel valued and appreciated.

How to Implement:

Collect birthdate and subscription anniversary data during the sign-up process.

Set up automated workflows to send personalized birthday or anniversary emails with special offers or discounts.

12. Personalized Call-to-Actions (CTAs)

Personalized CTAs can drive higher engagement by aligning with the recipient’s interests and behavior.

How to Implement:

Use dynamic content to customize CTAs based on subscriber data.

Test different personalized CTAs to see which ones drive the most engagement.

Best Practices for Personalization

To ensure your personalization efforts are effective and well-received, follow these best practices:

Keep Data Accurate and Up-to-Date

Ensure that the data you use for personalization is accurate and up-to-date. Regularly clean your email list and update subscriber information to maintain data quality.

Continuously test different personalization techniques and optimize based on the results. A/B testing can help you determine which personalization strategies work best for your audience.

Be transparent about how you collect and use subscriber data. Ensure that you comply with data protection regulations such as GDPR and provide options for subscribers to manage their preferences.

Avoid Over-Personalization

While personalization is important, avoid going overboard. Overly personalized emails can come across as intrusive. Strike a balance between personalization and privacy.

Always prioritize providing value to your subscribers. Ensure that your personalized content is relevant, helpful, and aligned with their interests and needs.

Personalization is a powerful tool that can significantly enhance the effectiveness of your email marketing campaigns. By tailoring your content to the specific needs and preferences of your subscribers, you can boost engagement, drive conversions, and build stronger customer relationships.

Implementing the techniques outlined in this article will help you create more personalized, impactful email marketing campaigns that resonate with your audience. As you continue to refine your personalization strategies, remember to focus on providing value, respecting privacy, and using data responsibly to deliver the best possible experience for your subscribers.

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]]> https://cbomo.com/12-personalization-techniques-that-will-enhance-your-email-marketing-campaigns/feed/ 0 14 E-Commerce Email Marketing Tips to Grow Your Business – Forbes Advisor https://cbomo.com/14-e-commerce-email-marketing-tips-to-grow-your-business-forbes-advisor/ https://cbomo.com/14-e-commerce-email-marketing-tips-to-grow-your-business-forbes-advisor/#respond Sun, 16 Jun 2024 09:15:08 +0000 https://cbomo.com/14-e-commerce-email-marketing-tips-to-grow-your-business-forbes-advisor/ [ad_1]

Ready to start a successful email campaign? Use the following tips to take your e-commerce email marketing to the next level.

1. Use Email Marketing Software

Before you get started, we recommend investing in email marketing software that can help you manage all of your campaigns, audiences and click-through rates (CTRs). They make it far easier to create and send emails to specific customers as well as see which emails are the most effective. Mailchimp is a top choice for all-in-one marketing. Another option is Constant Contact, which offers differently priced plans depending on your company’s needs. But there are plenty of alternatives to consider as well.

2. Utilize Abandoned Cart Emails

When someone makes it nearly through checkout but then doesn’t finish the purchase, it’s like having a fish on your marketing line. You know exactly what they want to buy, so use that to reel them in. Send out cart abandonment emails to remind customers of what they’re missing out on. They’re effective at closing the deal, as 50% of users who click into a cart abandonment email end up completing their purchase.

However, you don’t want to overwhelm your audience. Limit your efforts to three total cart abandonment emails: one within a couple of hours of abandonment, one the next day and one the day after that.

3. Send Out Discounts and Promos

Give customers a reason to stay subscribed to your email list by, for example, offering them a chance to receive savings and discounts.

Offer frequent promos and discounts only available through email. For example, it might be something as simple as a 10% off code for subscribing to your newsletter. It could also be something even more exclusive, such as access to a special edition product or experience.

4. Always Include a Call to Action (CTA)

Your emails should always have a point, whether that’s encouraging customers to buy a certain product or check out your new blog post. Make this CTA clear and easy to follow.

For example, if you want customers to see your new product line, include a clear link to it as well as enticing copy encouraging readers to learn more. On average, email CTAs have a CTR of 3% to 5%, which is a far higher rate than Facebook ads (1.1% – 1.3%) or Google Ads (0.05%).

5. Segment Your Audiences

One of the most crucial things to do before you send out emails is segment your audience. About 78% of marketers rate it as the most effective strategy for email marketing campaigns.

Segmenting your audience means organizing it by type of customer. For example, you might create separate email campaigns based on customer demographics, previous purchase history, product interests or even responsiveness to previous email campaigns.

When you establish these different audiences, you can then create custom content tailored to their needs. You might send your VIP customers additional bonuses or rewards or you might market more expensive products to customers with a higher-value purchase history. The possibilities are endless.

6. Personalize Your Emails

Along the same lines, you’ll want to make sure you’re personalizing your emails—72% of marketers rated it as the most effective strategy for email marketing. Naturally, this means addressing the customer by name, but it can also go further than that. You might reference products they previously bought or were interested in through dynamic content.

Approximately 64% of emails leverage dynamic customization. Personalizing content can make your emails feel more human and less generic, helping customers build brand trust and loyalty.

7. Create a Winning Subject Line and Email Preview

The subject line might be your only chance for a shot on goal. You could have the best-crafted email message in the world, but if the subject is boring, spammy or irrelevant, customers won’t even open it to find out.

Two of the top strategies you might want to consider are personalization and emojis. Currently, 60% of email marketing teams use personalization in the subject line to grab a consumer’s interest, while 58% use emojis to add some fun to the inbox.

Don’t forget about the first few lines of your email, too. This often shows up in email previews in modern mailboxes. Make sure these are compelling and intriguing—perhaps with a bit of a cliffhanger so the reader has to click into the message to find the answer to their question.

8. Design Emails for Both Mobile and Desktop Users

Mobile users are more prevalent than ever before, but that doesn’t mean everyone has abandoned desktop computers. The solution? Create emails with a responsive design that works perfectly in both formats. This is the strategy 63% of email marketers take. By making sure everyone can enjoy your emails no matter where they’re reading them, you’ll maximize your chance of success.

9. Try Out A/B Testing

A/B testing is a way to see which version of an email performs better. You’ll send out two versions of an email—a control one that uses your typical strategy and an experimental one that changes just one element. Then, you’ll track the results from each email to see which one generated more interest.

The elements that email marketing teams A/B test most often include personalization in the subject line, emojis in the subject line and animated GIFs or PNGs. However, you could also use it to test different CTAs, font sizes, color schemes and much more.

10. Preview Your Email Before Sending

This tip should be a no-brainer, but we know how frantic things can get when you’re on a deadline. Always preview your email before sending it out to make sure everything is spelled right, customization is working properly and all images load correctly.

Customers will take you less seriously if your email has a lot of typos or broken links. There’s research to back this up: companies that regularly tested every email before sending increased saw a 6% average improvement in ROI compared to companies that didn’t.

11. Invest in Automation

Email automation campaigns are ranked as the most important strategy for email marketing campaigns by 71% of marketers. This is for good reason as they’ll make your life a lot easier. Rather than hand-crafting every message and sending it out, email automation services can curate cart abandonment emails, product reminder emails and even out-of-stock notification emails on your behalf. You can even set up a welcome drip campaign to send out automatically to every new member of your email list.

12. Refrain From Spamming Your Email Lists

No one likes getting 12 messages a day from the same company. You’ll want to limit the number of emails you send to a reasonable amount. Research suggests that the sweet spot is nine to 16 emails a month—or about two to four a week.

But don’t make the mistake of not sending enough emails as well. Only sending one email a month has a lower ROI than sending over 33 emails a month. Being consistent without being overwhelming is key to staying at the top of a customer’s mind.

13. Consider Design Elements Carefully

Email is about more than just a relevant message. It’s also about the visual experience. You want your emails to look nice to reflect well on your brand. One area that many companies aren’t optimizing is creating emails specifically for Dark Mode. As many as 40% of people use this mode when viewing email, so if your message is in all-black text, it might not even be readable.

You might also consider integrating multimedia into your email. Nearly 50% of marketers said adding a video to an email somewhat improved that email’s performance.

14. Test Out Artificial Intelligence (AI)

AI is a hot-button issue in the marketing world, so it’s no surprise that many email marketers have started using it to craft subject lines, copy and even CTAs. It looks like AI might be helping as 56% of marketers said that content created by AI performs better for them than content created without it.

Still, this doesn’t mean you should dive in head-first on the robot train. Our survey on AI found that 64% of consumers were concerned with AI being used in personalized advertising, meaning you might lose trust if you over-rely on this tool.

Bottom Line

E-commerce email marketing is an excellent strategy for converting consumers into customers. It’s also a great way to nurture brand awareness and trust with former customers. However, it’s not always an easy process to get started with. It can be daunting creating your first email and sending it to your subscribers. But when you use the e-commerce email marketing tips we’ve outlined here, you’ll be well on your way to curating an email experience your followers will love.

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]]> https://cbomo.com/14-e-commerce-email-marketing-tips-to-grow-your-business-forbes-advisor/feed/ 0 How to Email a Podcast: Quick & Easy Steps | FeedOtter https://cbomo.com/how-to-email-a-podcast-quick-easy-steps-feedotter/ https://cbomo.com/how-to-email-a-podcast-quick-easy-steps-feedotter/#respond Mon, 10 Jun 2024 21:26:25 +0000 https://cbomo.com/how-to-email-a-podcast-quick-easy-steps-feedotter/ [ad_1]

Podcasting is a great, creative way to share content with your clients. But what happens when you create an awesome podcast episode, and no one knows it exists?

That’s where email marketing comes in.

Even though podcast platforms notify existing subscribers whenever new episodes go live, the notifications are easy to overlook, and do very little when it comes to building up your subscriber base.

Fortunately, there are other more effective promotional channels available, such as email. In this article, we’ll show you how to email a podcast, as well as the reasons why email can be such a great way to bring more listeners to your podcast, and ultimately, more traffic to your website.

Why Email Is a Key Channel for Podcast Promotion

Email marketing is a huge force in the marketing world and important for any company to utilize for sending content. In fact, according to the 2023 Square Future of Commerce report, 86% of consumers stated that they want to hear from businesses that they frequent, and 60% listed email as their preferred method. This trend is likely to continue for the foreseeable future, since 73 percent of millennials prefer email communication from businesses over any other type of communication.

Email Strategies to Promote Your Podcast

There are a few key ways that you can leverage emails to promote and build a subscriber base for your podcast…and turn these listeners into clients for your business.

1. Podcast Episode Notification Emails

If you already have a list of email subscribers, you can set up an automated email campaign to run every time a new podcast episode goes live. These emails can be as simple as an episode title, a brief description or show notes summary, and then a link out to your website or the podcast platform of your choice.

Tip: If you use a tool like FeedOtter, this type of email can be fully automated, so you don’t have to take extra time to build and manually send out notification emails every time a new episode is released. Keep reading for a step-by-step to learn how to set up an automated email like this.

2. Behind-the-scenes footage

If you’re looking for ways to keep listeners engaged on a deeper level, you can offer exclusive behind-the-scenes footage for email subscribers, and use this offer as a lead magnet to build up your list of email subscribers and new listeners.

3. Promotional offers

When you’re trying to monetize a podcast and maximize engagement with your subscribers, it’s important to make sure that you’re constantly directing them back to your owned channels.

How do you accomplish this in a way that doesn’t come off as smarmy?

One example: if you have a promotional offer or discount code that you share in an episode, you can remind listeners to subscribe to your podcast newsletters, so they can receive the discount code directly in their inbox—no frantic note scribbling required.

How to Automate Your Podcast Email Campaigns

One of the most challenging aspects of running a successful podcast is that every episode requires a large amount of effort to record, produce, and market to the right audience.

Luckily, FeedOtter has the perfect solution for streamlining the process of automated emails for podcast episodes.

We also provide various podcast guest email templates to help you invite busy experts, fellow podcasters, and industry leaders as guests on your podcast. Here at FeedOtter, we use your podcast hosting sites RSS feed and create beautiful automated emails sent through your existing email provider.

Let me take you through creating a podcast email in FeedOtter and emailing your podcast episodes to your listeners. In today’s guide, I’ll use Zilliant, a b2b company that currently uses Marketo as their email service provider. Zilliant has a great podcast hosted on Libsyn, with a great-looking subscribe form to create an emailing list.

Step-By-Step: How to Email a Podcast With FeedOtter

Step 1: Get the RSS feed from your podcast’s hosting site

FeedOtter integrates well with all the major podcasting hosting sites including Libsyn, Anchor, Apple iTunes, Google Podcasts, and more, making it easier to collaborate with other podcasts. You will use the hosting sites RSS feed to pull your podcast episode into your FeedOtter email.

In our Zilliant example, the RSS feed comes from their podcast hosting site, Libsyn.

2. Set Up Your Email in FeedOtter

In your FeedOtter account, you’ll create want to click on New Automated Email at the top of your screen. Give your email campaign a name and choose the email service provider that you’d like to integrate FeedOtter with.

Next, you’ll set up a sending schedule for emailing your podcast. FeedOtter has plenty of options for scheduling your email sends, but we recommend setting up the schedule for shortly after you usually launch a new podcast episode.

For example, if you usually publish new podcast episodes on Wednesday mornings, you can set up the email to send on Wednesdays at 10 a.m. (If you happen to miss a week for your podcast, FeedOtter will automatically detect that there’s no new content, and won’t send an email that week.)

Then, add your RSS feed for the podcast site.

At this point, FeedOtter automatically pulls from your RSS feed and puts your latest podcast episode into a beautiful FeedOtter template.

3. Customize the email look and feel

FeedOtter has its own set of podcast email templates, or you can add your own custom template to your account. You can also customize the template by clicking on the Template tab, and change the colors and add a header or logo image.

The next step is to add your Subject To/From information. Here, you can also add the title of your latest podcast episode to the subject line, or mention an upcoming episode to generate interest.

Finally, connect your ESP through the Integration tab and click Activate Campaign in the top-right corner. You’re all set to start emailing your podcast directly to your listeners.

Happy Emailing!

FeedOtter is so excited to work with you and start emailing your podcast episodes through your ESP. You can start a free trial or schedule a demo with us and we’d be happy to get you started automating the creation of your emails.

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]]> https://cbomo.com/how-to-email-a-podcast-quick-easy-steps-feedotter/feed/ 0 10 Email Marketing Tips To Grow Your Business in 2024 – Forbes Advisor UK https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor-uk/ https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor-uk/#respond Thu, 21 Mar 2024 22:14:24 +0000 https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor-uk/ [ad_1]

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The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right.

In this guide, we’ll walk you through what you need to know to create winning email marketing campaigns for your business. We’ll outline what exactly email marketing is, why it matters and explore strategies that can generate exceptional results.

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What is email marketing?

Email marketing does what it says on the tin – it simply means sending emails in order to market and promote your business’ products or services. Emails could take the form of promotions, newsletters or updates and can be personalised to the customer and where they are on the buying journey.

Building an email marketing campaign involves segmentation, content creation, automation and analytics. Marketers measure the success of their campaigns through metrics such as open rates, click-through rates and conversions. Carried out to its best advantage, it can be a cost-effective channel that can engage customers and convert leads into business.

Why is email marketing important?

Employing an email marketing strategy can be important for businesses for several reasons. We explore some below.

Cost-effective

Email marketing means you can communicate with your audience cost-effectively. Since minimal expenses are involved in designing and sending emails, businesses can reach a broad audience without breaking the bank. Compared to traditional advertising channels, it comes with a low entry cost and potentially very high return on investment.

Email marketing also provides detailed and measurable analytics. Marketers can track open rates, click-through rates and conversions. Thanks to this data-driven approach, they can achieve impressive results.

Targeted and personalised communication

Email marketing is about sending targeted and personalised messages to your audience. In fact, HubSpot found effective email marketing campaigns involve subscriber segmentation (78%), message personalization (72%) and automated email campaigns (71%).

Segmenting people based on demographics, behaviours or preferences makes it easier to craft relevant messages for recipients.

Not only can targeted emails enhance engagement, but they can also boost conversion rates. More than three-quarters (76%) of buyers expect personalised messages to develop a closer relationship with brands accordiing to a State of Email Report from Litmus. It also found that most (83%) customers are even willing to share their data in exchange for a personalised experience.

For example, including a recipient’s name or referencing past interactions communicates that you pay attention to customer needs. It can help you foster stronger connections with subscribers and drive them towards desired actions.

Building customer relationships

Email marketing lets businesses communicate directly with their customers. You can nurture relationships by delivering regular newsletters, exclusive offers and personalised updates to subscribers’ inboxes.

According to Databox, around 45% of marketers send weekly emails. Done well, consistent communication allows businesses to cultivate trust, loyalty and brand advocacy.

Measurable and trackable results

A key advantage of email marketing lies in its measurability. Businesses can track metrics including open rates, click-through rates and conversions through complex analytics tools.

The data-driven approach lets companies evaluate the performance of their campaigns. By analysing these insights, marketers can make informed decisions, refine strategies and optimise future campaigns for better results.

Sales and conversions

An effective email campaign lets businesses guide leads through the sales funnel.For example, if you have a strategic email sequence coupled with compelling calls to action, you can drive conversions.

Businesses can choose to send specific email campaigns, offering discounts and quality content, influencing recipients’ purchasing decisions.

Brand awareness and reach

Email marketing offers a global platform to enhance brand visibility and reach. Since there are 4.48 billion email users worldwide, businesses can introduce their brands to many potential customers.

A series of three welcome emails can lead to 90% more orders compared to sending just one welcome email, according to industry data. And compared to typical email marketing campaigns, they have a four times higher open rate and a five times higher click-through rate.

By regularly appearing in subscribers’ inboxes, businesses can keep their brand front-of-mind and foster stronger connections with their audience.

10 email marketing tips

Knowing the right tips and tricks can be the game-changer that differentiates a successful campaign from one that falls short. To navigate this landscape effectively, try these 10 targeted tips.

1. Segmentation and personalisation

Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based on demographics, behaviour or purchase history.

You can create personalised content for each segment to craft highly tailored messages that lead to conversions – whether your goal is more sign-ups, subscriptions or sales.

Small businesses with limited resources can focus on a specific audience to build a loyal customer base.

2. Sending emails at the right time

Timing is crucial in email marketing. Sending emails when your subscribers are most active, whether during specific hours of the day or particular days of the week, increases the likelihood of people interacting with your content.

Figure out your audience’s behaviour patterns, preferences and time zones. That way, you can pinpoint the optimal time to send emails across different segments.

Having a strategic email schedule in place will also ensure you don’t overwhelm your audience. Sending too many emails in a short period can lead to subscriber fatigue and higher numbers of ‘unsubscribers’.

3. Compelling subject lines

First impressions matter. In email marketing, subject lines can determine whether or not customers will read your email, so it’s worth crafting an engaging subject line. This could be a question about their needs, a surprising industry statistic, or it could reference an exciting news story.

Here are some examples of compelling subject lines from HubSpot:

We Saw You Checking Us Out 😏 – DollsKill
Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve) – Groupon
Don’t Open This Email* – Manicube
I got Botox — and this is what it looked like – Refinery29
Watch Out for This Amazon Phishing Scam – Wired

Whatever angle you pick, it’s essential to consider what can attract readers. A good subject line lets you stand out in a crowded inbox. It should incite curiosity and communicate the urgency to open your email.

4. Images with Alt Text

Alt text provides a textual description of an image. It is designed for readers with visual impairments or those using assistive technologies to read the image’s content.

Images may not load because the email client blocked your photos. With alt text on email photos, you can display text descriptions even when images don’t render correctly.

For calls to action (CTAs), it’s best to make the alt text actionable, such as, “Click here to download the PDF.” This way, recipients can understand its intended message, even with missing visuals.

5. Clear Call to Action (CTA)

A clear and prominent call to action (CTA) directs recipients to take action upon reading the email. It can guide subscribers to purchase, sign up for a service or visit a website.

To get started, define the specific goal of your email. What will audiences gain by clicking the CTA button? Consider the value proposition when writing the email copy that leads to your CTA. Having a value-centric approach will motivate people to act.

Once you’re ready to write the CTA, use concise and impactful words that convey what action you want your audience to take. It can be as simple as “Shop Now,” “Subscribe,” “Learn More” or “Get Started.”

Make the CTA stand out visually by using contrasting colours, bold fonts or buttons. Experiment with CTA colours, buttons and placement, then optimise the buttons based on your insights for better results.

6. Automated email marketing campaigns

Staying on top of email marketing copy, design and analytics can be challenging, so automation is critical.

An effective email marketing automation tool allows marketers to send emails based on user behaviour or pre-defined timelines. That way, marketers have more time to focus on strategy and content creation.

Automated email sequences also ensure subscribers receive messages at the right time. There are two main types of email sequences:

Trigger-based sequences: Trigger emails are sent based on user actions such as signing up, purchasing or abandoning a cart. Some examples include a welcome series triggered by subscribing to a brand or a follow-up email started by checking out a product
Time-based sequences: Scheduled emails follow a predetermined timeline. These sequences are sent at scheduled intervals, such as weekly newsletters, anniversary emails or post-purchase emails.

7. Social sharing buttons

Social sharing buttons let subscribers share your email across their social networks. It extends your message beyond the confines of the inbox and provides opportunity to reach a much broader audience.

Subscribers sharing your content on their social profiles enhances your credibility. Recommendations from friends or connections often carry more weight because they’re the ones people trust the most.

8. Mobile-optimised emails

There are more than 7.1 billion mobile users in the world. That’s why optimising emails for mobile in today’s digital landscape is essential. This is what to look for:

Responsive design: Use a responsive email design that adapts seamlessly to various screen sizes. Make it readable using a single-column layout, larger fonts and ample white space
Concise Content: Keep your content concise and scannable. Use short paragraphs, bullet points and headers to make it easy for mobile users to consume your content
Optimised images and media: Compress images to reduce load times. Avoid large files that might slow down email loading times on mobile devices
CTA accessibility: Make sure call-to-action (CTA) buttons can be tapped on mobile. Use extensive and easily identifiable buttons with enough spacing to prevent accidental clicks
Device testing: Send test emails to multiple mobile devices and email clients to ensure compatibility and readability across different platforms
Accessible links or elements: Links, buttons and clickable elements should be adequately sized and spaced to accommodate touchscreens and to prevent users from accidentally clicking the wrong link.
Minimal scrolling: Aim to keep the most important information visible without excessive scrolling. Place crucial content and CTAs within the initial screen view for visibility.

9. Analytics and optimisation

Email marketing metrics provide valuable insights into what works best for the audience. They let you understand your audiences’ preferences to guide your personalisation and segmentation efforts. That way, you can create hyper-targeted campaigns that resonate with customer needs.

Here are some standard email marketing metrics you should know:

Open rate
Open rate refers to the percentage of recipients who opened your email. A high open rate could indicate that you have engaging email subject lines. According to CampaignMonitor, an excellent open rate is around 17% to 28%, but it can vary depending on industry.

Click-Through Rate (CTR)
CTR refers to the percentage of recipients who clicked on any link within your email. It measures the effectiveness of your content and CTAs. A good CTR is around 2% to 5%.

Conversion rate
Conversion rate refers to the percentage of recipients who completed a desired action, such as purchasing or signing up. As a general guideline, it’s best to aim for a 2% to 5% conversion rate.

Bounce rate
It refers to the percentage of emails that couldn’t be delivered to the recipient’s inbox. High bounce rates indicate your emails might be labelled as spam. Generally, a bounce rate lower than 40% is ideal.

Unsubscribe rate
It refers to the percentage of recipients who opted out of receiving emails. A high unsubscribe rate signifies a need to evaluate subscriber satisfaction and content relevance. You’re in a good spot if your unsubscribe rate is less than 0.5%.

Forward/share rate
This metric refers to the percentage of recipients who forwarded or shared your email. It shows the quality and shareability of your content.

List growth rate
The rate at which your number of subscribers is growing. An ideal email list growth rate, on average, is 2.5%. An email marketing software, such as Mailchimp, Zoho Campaigns and Drip, lets you monitor your campaign analytics. To narrow your options, check out our list of email marketing software.

10. A/B test emails

A/B testing emails allows marketers to compare different versions of an email to determine which performs better. As your audience evolves, it’s essential to identify what resonates with them. Experiment with different elements to learn what drives higher open rates, click-through rates and conversions.

Here’s a list of what you should A/B test for:

Name or sender name
Message preview
Subject line
Copy
Images
Layout or design
CTA
Send date and time.

How long should an A/B test last? According to Zapier, the sweet spot is around four to five days. Otherwise, you might ruin the results. Not surprisingly, the impact of an email declines over time.

Bottom line

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing.

You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

Frequently Asked Questions (FAQs)

What are the different types of email marketing?

The best types of emails that you can send to your audience are confirmation emails to verify purchases, promotional emails to highlight offers, newsletters for regular updates and drip campaigns to automate emails based on user actions or schedules.

What email marketing strategies work best for small businesses?

Small businesses can benefit from segmenting and personalising their emails to craft messages that resonate with their audience.

You can also communicate consistently through your audience newsletters and send emails with clear calls to action to drive specific actions.

How do I start email marketing as a beginner?

Begin by choosing an email marketing software.

From there, you can build an email list through website forms, create valuable content with a consistent schedule and track results to understand audience engagement and campaign effectiveness.

To get started, check out our list of best email marketing software.

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]]> https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor-uk/feed/ 0 Phone and Email Betting: The Gambling Commission’s GAMSTOP Expansion Strategy https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/ https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/#respond Sat, 16 Mar 2024 09:53:06 +0000 https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/ [ad_1]

In December 2023, the Gambling Commission of Great Britain announced they were extending GAMSTOP to all gambling businesses that make and accept bets by telephone and email. The press release stated that “impacted gambling businesses will have to integrate with the GAMSTOP application programming interface,” allowing their customers’ details to be appropriately cross-referenced.

The changes are due to come into force on April 1st, 2024, and the news has sent ripples through the UK’s gambling industry. Let’s take a broader look at the effects of this expansion and the strategy behind it.

The GAMSTOP problem

GAMSTOP is a free voluntary self-exclusion scheme that gambling consumers can register for. Once on the list, players cannot access their accounts or sign up to play at UK-licensed gambling websites. Until recently, GAMSTOP only applied to online gambling sites, but it’s now being extended to all telephone and email betting services in the UK to create an all-encompassing self-exclusion tool.

However, like many tools designed to assist problem gamblers and people with an addiction, GAMSTOP has not worked as its creators hoped, and in many cases, players who registered found loopholes which could help them evade the blocks.

These loopholes mainly consisted either of issues with the program itself (consumers who changed their details, like name or address, were able to join gambling sites restriction-free) or with players moving to the offshore casino market to evade restrictions entirely (GAMSTOP does not apply to unlicensed gambling sites). Unfortunately, a byproduct of moving offshore means even fewer (or no) responsible gambling and player protections, further exacerbating issues for players who initially sought to stop gambling.

Since GAMSTOP launched in 2018, research has shown a huge increase in predatory marketing practices aimed at GAMSTOP users, or rather content created to fulfil the user intent of finding casinos or gambling sites not on GAMSTOP.

One study found that between 2020 and 2022, there was a significant increase in affiliate sites and casinos advertising as “not on GAMSTOP”. Other studies have reported increased Google searches for “not on GAMSTOP” (or similar) terms. Most concerningly, there has been an increase in the number of news sources featuring this type of advertisement through paid editorials.

Moving towards more comprehensive solutions

The current form of GAMSTOP has many shortcomings, leaving many questioning the decision to extend its reach instead of designing a better, more robust version. Well, GAMSTOP is one of many ways for players to stay safe while gambling online, and it’s been found that players who incorporate multiple tools and prevention strategies are the most successful in cutting harms/stopping gambling.

Responsible gambling tools

These methods include the use of responsible gambling tools like budget limiting, time limits, self-exclusions, time outs, talking therapy, support groups, and blocking software. While a fair amount of criticism has also been levelled at some of these tools (for being unattractive and difficult to set up), there is a more recent trend towards the development of safer gambling tools that are more intuitive and inviting to use, like gamified problem gambling diagnostic tests.

Gambling site-blocking software

Instead of or on top of GAMSTOP, there’s also additional blocking software that players can use. These options block consumers from accessing gambling sites and include both licensed and offshore gambling sites. While many of these are paid subscriptions, which creates a financial barrier to uptake, some, like BetBlocker, are free and include interesting features, like calendaring.

Calendaring allows players to restrict which days of the week they want to gamble, blocking access to sites on offer days. This feature is proactive rather than reactive, seeking to limit gambling before it becomes problematic. Moreover, it is designed for both problem and regular gamblers, meaning it has mainstream appeal and can be introduced and suggested to all players at any point in the player experience.

Role of casinos and affiliates

Speaking of proactive measures, as the first point of call and providers of the product, online casinos have a prominent role in helping consumers gamble responsibly by providing safe and responsible products; this is especially true regarding bonuses.

Specific measures introduced by reputable online slot sites, such as low or no wagering requirements, along with transparent terms and conditions, have been instrumental in driving the market (just as “non GAMSTOP” search terms have increased, similarly so have “no wagering” terms across the same period) and consumer change, while helping to keep customers safe while gambling. For example, playing no wagering slots ensures players can withdraw any winnings immediately without having to wager them excessively beforehand.

The rise in search terms for both non-GAMSTOP and no wagering casinos and the content aiming to fulfil these intents shows the importance of affiliates in how player protection is promoted or not. Affiliates must be sensitive to player protection, balancing profits with responsible gambling. Moreover, they must quickly adapt to any regulation changes with a nuanced approach that aligns with regulatory requirements and ethics.

However, it’s also crucial to caveat this by saying that some of the new measures that will come into force in 2024 are considered more controversial for player safety. For example, there are growing concerns that the newly enforced £2 stake limit for younger players could push them into unregulated markets without player protections.

Conclusion

The GAMSTOP expansion is happening, but unlike the government’s expectations, this may not provide greater levels of player protection as it’s far too easy for players to circumvent the system, whether it applies to online sites or email and phone betting.

Instead, operators and affiliates must encourage the simultaneous uptake of multiple tools and activities to combat problem gambling, including GAMSTOP, website blocking software, support groups, talking therapies, and more. Emphasis also needs to be placed on more proactive rather than reactive protection measures.

Lastly, as key stakeholders in the industry, affiliates must deal with these changes by adapting their strategies to align with the broader scope of self-exclusion measures and safer gambling policies rather than embracing predatory marketing practices.

This promoted content is produced by an advertiser of Affiverse. This is paid-for Advertorial content supplied by the Advertiser. Affiverse allows affiliates, operators, agencies and SaaS providers to share their news, opinion and insights with Affiverse’s audience both online and via our newsletters. To advertise with us, contact: [email protected]

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]]> https://cbomo.com/phone-and-email-betting-the-gambling-commissions-gamstop-expansion-strategy/feed/ 0 10 Email Marketing Tips To Grow Your Business in 2024 – Forbes Advisor https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor/ https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor/#respond Thu, 22 Feb 2024 17:00:13 +0000 https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor/ [ad_1]

Knowing the right tips and tricks can be the game-changer that differentiates a successful campaign from a lacking one. To navigate this landscape effectively, here are targeted tips to help you craft campaigns that make an impact.

1. Segmentation and Personalization

Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based on demographics, behavior or purchase history.

You can create personalized content for each segment to craft highly tailored messages that lead to conversions—whether your goal is more sign-ups, subscriptions or sales.

Small businesses with limited resources can focus on a specific audience to build a loyal customer base.

2. Sending Emails at the Right Time

Timing impacts the likelihood that recipients will open and engage with your emails.

By sending emails when your subscribers are most active, whether during specific hours of the day or particular days of the week, you increase the likelihood that more people will interact with your content.

When is the best time to send an email? Figure out your audience’s behavior patterns, preferences and time zones. That way, you can pinpoint the optimal time to send emails across different segments.

A study by GetResponse analyzed 2.85 million emails to determine the best time to send emails. Findings revealed the best hour for open rates is 4 a.m., while 6 a.m. is ideal to get the most click-through rates. Regarding the perfect day, the best day for open rates is Friday, while Tuesday is good for click-through rates.

Having a strategic email schedule lets you avoid overwhelming your audience. After all, sending too many emails in a short period can lead to subscriber fatigue and higher unsubscribe rates.

3. Compelling Subject Lines

First impressions matter. In email marketing, subject lines can determine whether or not customers will read your email.

Crafting an engaging subject line could mean several things. It can be a question about their needs, a surprising industry statistic, or it could reference an exciting news story.

Here are some examples of compelling subject lines from HubSpot:

We Saw You Checking Us Out 😏 – DollsKill
Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve) – Groupon
Don’t Open This Email* – Manicube
I got Botox — and this is what it looked like – Refinery29
Watch Out for This Amazon Phishing Scam – Wired

4. Images with Alt Text

Alt text provides a textual description of an image. It is designed for readers with visual impairments or those using assistive technologies to read the image’s content.

Images may not load because the email client blocked your photos. With alt text on email photos, you can display text descriptions even when images don’t render correctly.

5. Clear Call to Action (CTA)

A clear and prominent call to action (CTA) directs recipients to take action upon reading the email. It can guide subscribers to purchase, sign up for a service or visit a website.

The visual presentation of your CTA matters, too. Make the CTA stand out visually by using contrasting colors, bold fonts or buttons. Moreover, strategic placement is critical. Experiment with CTA colors, buttons and placement—then optimize the buttons based on your insights for better results.

6. Automated Email Marketing Campaigns

Staying on top of email marketing copy, design and analytics can be challenging, so automation is critical.

An effective email marketing automation tool allows marketers to send emails based on user behavior or predefined timelines. That way, marketers have more time to focus on strategy and content creation.

Automated email sequences also ensure subscribers receive messages at the right time. There are two main types of email sequences:

Trigger-Based Sequences: Trigger emails are sent based on user actions such as signing up, purchasing or abandoning a cart. Some examples include a welcome series triggered by subscribing to a brand or a follow-up email started by checking out a product.
Time-Based Sequences: Scheduled emails follow a predetermined timeline. These sequences are sent at scheduled intervals, such as weekly newsletters, anniversary emails or post-purchase emails.

7. Social Sharing Buttons

Social sharing buttons let subscribers share your email across their social networks. It extends your message beyond the confines of the inbox and allows you to reach a broader audience.

According to Todd Patton, 82% of Americans seek recommendations from friends and family when evaluating their purchase decisions—so don’t miss out on this opportunity.

8. Mobile-Optimized Emails

There are more than 7.1 billion mobile users in the world. That’s why optimizing emails for mobile in today’s digital landscape is essential.

Here’s how you can get this done:

Responsive Design: Use a responsive email design that adapts seamlessly to various screen sizes. Make it readable using a single-column layout, larger fonts and ample white space.
Clear and Concise Content: Keep your content concise and scannable. Use short paragraphs, bullet points and headers to make it easy for mobile users to consume your content.
Optimized Images and Media: Compress images to reduce load times. Avoid large files that might slow down email loading times on mobile devices.
CTA Accessibility: Make sure call-to-action (CTA) buttons can be tapped on mobile. Use extensive and easily identifiable buttons with enough spacing to prevent accidental clicks.
Device Testing: Send test emails to multiple mobile devices and email clients to ensure compatibility and readability across different platforms.
Accessible Links or Elements: Links, buttons and clickable elements should be adequately sized and spaced to accommodate touchscreens and to prevent users from accidentally clicking the wrong link.
Minimal Scrolling: Aim to keep the most important information visible without excessive scrolling. Place crucial content and CTAs within the initial screen view for visibility.

9. Analytics and Optimization

Email marketing metrics provide valuable insights into what works best for the audience. They let you understand your audiences’ preferences to guide your personalization and segmentation efforts. That way, you can create hyper-targeted campaigns that resonate with customer needs.

Here are some standard email marketing metrics you should know:

Open Rate
Open rate refers to the percentage of recipients who opened your email. A high open rate could indicate that you have engaging email subject lines. According to CampaignMonitor, an excellent open rate is around 17% to 28%, but it can vary depending on your industry.

Conversion Rate
Conversion rate refers to the percentage of recipients who completed a desired action, such as purchasing or signing up. As a general guideline, it’s best to aim for a 2% to 5% conversion rate.

Bounce Rate
It refers to the percentage of emails that couldn’t be delivered to the recipient’s inbox. High bounce rates indicate your emails might be labeled as spam. Generally, a bounce rate lower than 40% is ideal.

Unsubscribe Rate
It refers to the percentage of recipients who opted out of receiving emails. A high unsubscribe rate signifies a need to evaluate subscriber satisfaction and content relevance. You’re in a good spot if your unsubscribe rate is less than 0.5%.

Forward/Share Rate
This metric refers to the percentage of recipients who forwarded or shared your email. It shows the quality and shareability of your content.

List Growth Rate
The rate at which your number of subscribers is growing. An ideal email list growth rate, on average, is 2.5%.

An email marketing software, such as Mailchimp, Zoho Campaigns and Drip, lets you monitor your campaign analytics. To narrow your options, check out our list of email marketing software.

10. A/B Test Emails

A/B testing emails allows marketers to compare different versions of an email to determine which performs better.

As your audience evolves, it’s essential to identify what resonates with them. Experiment with different elements to learn what drives higher open rates, click-through rates and conversions.

Here’s a list of what you should A/B test for:

Name or sender name
Message preview
Subject line
Copy
Images
Layout or design
CTA
Send date and time

How long should an A/B test last? According to Zapier, the sweet spot is around four to five days. Otherwise, you might ruin the results. Not surprisingly, the impact of an email declines over time.

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]]> https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor/feed/ 0 Email Marketing for Hotels: How This Strategy Can Transform Your Business https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/ https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/#respond Sun, 18 Feb 2024 00:35:25 +0000 https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/ [ad_1]

In today’s digital age, hotels are constantly seeking innovative ways to engage with potential guests and maintain relationships with existing ones. As a result, email marketing has emerged as a powerful tool for promoting hotels and driving bookings. This article explores the numerous benefits of utilizing email marketing as a strategic promotional tool for hotels and outlines how this approach can transform the hospitality industry.

Targeted and Personalized Communication: One of the primary benefits of email marketing for hotels is the ability to deliver targeted and personalized communication to a segmented audience. By collecting and leveraging guest data, including past booking history, preferences, and interests, hotels can tailor their email campaigns to deliver highly relevant content. This personalized approach resonates with recipients, increasing the likelihood of engagement and ultimately driving conversions. Whether it’s highlighting specific amenities, promoting seasonal packages, or sharing tailored recommendations, personalized emails can significantly impact the recipient’s decision-making process.

Cost-Effective Promotion: Email marketing offers hotels a cost-effective means of promoting their services and engaging with potential guests. As compared to traditional advertising channels, the costs associated with email marketing are notably lower. With minimal expenses for design and delivery, hotels of all sizes – from boutique establishments to large chains – can reach a broad audience without exceeding their marketing budget. This affordability makes email marketing an effective choice for maximizing promotional efforts while maintaining a strong return on investment.

Building Customer Loyalty: Consistent and personalized communication through email enables hotels to nurture and strengthen relationships with past guests. By regularly sharing updates on services, exclusive offers, and personalized recommendations, hotels can reinforce their brand and establish a deeper connection with recipients. This ongoing engagement fosters customer loyalty, increasing the likelihood of repeat bookings and referrals. By prioritizing customer relationships, hotels can foster a sense of trust and reliability, leading to a loyal and dedicated customer base.

Showcasing Amenities and Special Offers: Email marketing serves as an ideal platform for hotels to showcase their amenities and promote special offers to a targeted audience. By visually presenting their services, dining options, leisure activities, and exclusive packages, hotels can entice recipients to consider a future stay. Additionally, the ability to distribute time-sensitive offers and seasonal promotions through email campaigns creates a sense of urgency, prompting recipients to take immediate action and make a booking. This strategy not only drives short-term bookings but also contributes to long-term brand awareness and reputation.

Measurable Results and Data-Driven Insights: Email marketing empowers hotels with the ability to measure and analyze the outcomes of their campaigns through valuable metrics such as open rates, click-through rates, and conversion rates. By leveraging these insights, hotels can gain a comprehensive understanding of the effectiveness of their messaging and offers. This data-driven approach enables hoteliers to refine their strategies, optimize future campaigns, and tailor content to maximize engagement and conversions. The ability to track and measure campaign performance provides hotels with invaluable insights, allowing for continuous improvement and refinement of their email marketing strategies.

In conclusion, email marketing has emerged as a transformative tool within the hospitality industry, enabling hotels to engage with both potential and existing guests, drive bookings, and ultimately enhance revenue. With targeted communication, cost-effective promotion, customer loyalty building, the ability to showcase amenities and offers, and data-driven insights, email marketing continues to play a pivotal role in the success of hotel marketing strategies. By harnessing the power of personalized communication, hotels can connect with their audience on a deeper level and create meaningful, long-lasting relationships, ultimately transforming the way they operate and engage with their guests.

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]]> https://cbomo.com/email-marketing-for-hotels-how-this-strategy-can-transform-your-business/feed/ 0 Business Newsletter & Email Marketing Strategy Guide Released By ScottHall.co https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/ https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/#respond Thu, 15 Feb 2024 22:21:43 +0000 https://cbomo.com/business-newsletter-email-marketing-strategy-guide-released-by-scotthall-co/ [ad_1]

The new guide from digital marketing specialist, Scott Hall, takes readers through the process of starting up a successful business newsletter, using the latest email marketing techniques.

New York, United States – February 15, 2024 —

The newly published guide discusses the importance of email marketing for driving sales as well as the various strategies and subjects businesses may wish to adopt to create better customer engagement.

Further information is available at https://scotthall.co/how-to-start-a-successful-newsletter

Drawing on his extensive marketing background and aptitude for current marketing trend analysis, Scott Hall released the guide in response to the consumer research suggesting that newsletter marketing is having a resurgence of popularity. According to subject specialists, 37% of brands are increasing their email marketing budget for the coming year. This, as Scott Hall explains, is most likely to capitalize on 2023 customer surveys which found that Gen Z, Millennials, and Gen X most often use their email for online shopping.

“So much of digital marketing focuses on quick, snappy social media or video content, but you ignore the more traditional long-form email newsletter at your peril,” says Scott Hall, founder of ScottHall.co and author of the new guide. “A good newsletter helps you curate and showcase your product or service in a way which adds value to your customer. It is, therefore, an essential part of building that all important returning customer relationship.”

Exploring the innovative ways a business can add value to their newsletters forms the core part of Scott Hall’s guide. Providing expert advice, celebrating success stories, and offering exclusive promotions are the methods Scott rates as the most likely to engage with customers and increase the click-through rate to the company’s own website.

According to the guide, content is often the primary focus for businesses starting a newsletter. However, how that content is presented is equally important. Clean layout, eye-catching visuals, and choosing the right typography can impact how readers engage with the newsletter.

“Your newsletter should tell the story of your company, your product, and how you want your customer to feel. If they have to decipher cryptic text or search through clashing colours and busy images to find what they are looking for, then you will lose them,” explains Scott.

As with any monetized marketing strategy, there is an element of trial and refinement required. Scott Hall’s newsletter guide details how to gauge the success of each newsletter and the best tools to help with ROI analysis.

About Scott Hall

A digital content marketing expert and published author, Scott Hall helps entrepreneurs and small businesses improve their online visibility from his New York, NY, office. His company, ScottHall.co, provides a support network of writers, developers and advertising professionals who specialize in growing their SME’s clientbase to increase profit margins with a minimal stress on resources.

Those interested in starting or improving their business newsletters can read Scott Hall’s guide at https://scotthall.co/how-to-start-a-successful-newsletter

Contact Info:
Name: Scott Hall
Email: Send Email
Organization: ScottHall.co
Address: 60 West 23rd St. Suite 638, New York, NY 10010, United States
Website: https://scotthall.co

Source: NewsNetwork

Release ID: 89121670

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How It Works:

A Cleaner Interface

A Note to Existing Users:

1. Use Email Marketing Software

2. Utilize Abandoned Cart Emails

3. Send Out Discounts and Promos

4. Always Include a Call to Action (CTA)

5. Segment Your Audiences

6. Personalize Your Emails

7. Create a Winning Subject Line and Email Preview

8. Design Emails for Both Mobile and Desktop Users

9. Try Out A/B Testing

10. Preview Your Email Before Sending

11. Invest in Automation

12. Refrain From Spamming Your Email Lists

13. Consider Design Elements Carefully

14. Test Out Artificial Intelligence (AI)

Bottom Line

Why Email Is a Key Channel for Podcast Promotion

Email Strategies to Promote Your Podcast

1. Podcast Episode Notification Emails

2. Behind-the-scenes footage

3. Promotional offers

How to Automate Your Podcast Email Campaigns

Step-By-Step: How to Email a Podcast With FeedOtter

Step 1: Get the RSS feed from your podcast’s hosting site

2. Set Up Your Email in FeedOtter

3. Customize the email look and feel

Happy Emailing!

Table of Contents

What is email marketing?

Why is email marketing important?

Cost-effective

Targeted and personalised communication

Building customer relationships

Measurable and trackable results

Sales and conversions

Brand awareness and reach

10 email marketing tips

1. Segmentation and personalisation

2. Sending emails at the right time

3. Compelling subject lines

4. Images with Alt Text

5. Clear Call to Action (CTA)

6. Automated email marketing campaigns

7. Social sharing buttons

8. Mobile-optimised emails

9. Analytics and optimisation

10. A/B test emails

Bottom line

Frequently Asked Questions (FAQs)

What are the different types of email marketing?

What email marketing strategies work best for small businesses?

How do I start email marketing as a beginner?

The GAMSTOP problem

Moving towards more comprehensive solutions

Responsible gambling tools

Gambling site-blocking software

Role of casinos and affiliates

Conclusion

1. Segmentation and Personalization

2. Sending Emails at the Right Time

3. Compelling Subject Lines

4. Images with Alt Text

5. Clear Call to Action (CTA)

6. Automated Email Marketing Campaigns

7. Social Sharing Buttons

8. Mobile-Optimized Emails

9. Analytics and Optimization

10. A/B Test Emails