Attention Affiliates and Affiliate Managers across all industries! Prepare for knowledge blastoff – the Affiverse AMPLIFY 2024 Virtual Learning Summit is just one month away! Mark your calendars for March 19th and 20th and get ready to amplify your performance with actionable tactics, engaging discussions, and expert-led workshops.
This exciting two-day virtual event brings together industry leaders to share their insights and strategies for success in the ever-evolving world of affiliate marketing. Whether you’re a seasoned pro or just starting out, AMPLIFY 2024 has something for everyone.
Why Affiverse AMPLIFY is a Must-Attend for Affiliate Marketers:
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Unparalleled Networking: Dive into a vibrant community of industry leaders, fellow affiliates, and potential partners. Forge valuable connections, exchange insights, and discover exciting collaboration opportunities. Imagine the doors that could open with the right conversation.
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Cutting-Edge Knowledge: Immerse yourself in a dynamic learning environment packed with insightful panel discussions led by the brightest minds in affiliate marketing. Gain actionable strategies, stay ahead of the curve on emerging trends, and equip yourself with the knowledge to dominate the ever-evolving landscape.
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Actionable Insights: Learn from the successes and failures of others, refine your approach, and unlock the full potential of your affiliate partnerships. This is your chance to get ahead of the competition and stay informed in a rapidly changing industry.
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Unforgettable Experience: Beyond the knowledge and connections, Affiverse AMPLIFY promises an unforgettable experience. The event is designed to leave a lasting impression and foster a sense of community. Be part of something special!
Here’s what you can expect:
- Informed Debates: Dive into insightful discussions on the latest trends in affiliate marketing, covering topics like future proofing tactics and new trends that affiliates cannot ignore., influencer marketing strategies, and emerging technologies.
- Networking Opportunities: Connect with fellow attendees, industry experts, and potential partners through online networking events and interactive features. Expand your network and build valuable connections that can boost your success.
- On-Demand Access: Missed a session? No problem! With on-demand access for just £49, gain access to all of the recordings. You can catch up at your own pace and revisit insights.
Don’t Procrastinate – Secure Your Ticket Today!
With the event date fast approaching, tickets are selling out quickly. Don’t miss out on this incredible opportunity to amplify your affiliate marketing success. Secure your ticket today and join us for an event that will leave you empowered, informed, and connected.
Amplify Your Future
This is your chance to network with industry leaders, gain cutting-edge knowledge, discover innovative solutions, and forge valuable partnerships. Don’t let this opportunity pass you by. Visit the Amplify page on our website today, explore the agenda, and secure your ticket. We look forward to welcoming you to an event that will truly amplify your future in affiliate marketing!
P.S. Don’t forget to share your excitement for Affiverse Amplify with your fellow affiliates using the hashtag #AffiverseAmplify
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TUSLA, Okla., July 17, 2023 /PRNewswire/ — A Midwest-based PR and marketing firm, Resolute, released a guide for businesses to maintain market share during an economic downturn. In response to price increases, marketing budgets tend to be the first to be cut across industries. However, Resolute CEO Nicole Morgan shares that businesses need to spend money to make money.
“While we’re not currently in a recession, financial experts have indicated we may be heading in that direction. It may seem counterproductive, but maintaining a marketing spend during an economic downturn leads to increased brand awareness, workforce retention, and long-term growth.”
Recessions don’t last forever. Historically, 75% of recessions end within a year and 30% only last two quarters. Instead of slashing budgets, consider optimizing strategies.
Stay Top of Mind with Brand Awareness
During a recession, consumers are more selective about spending. By investing in marketing, businesses can stay top of mind with consumers, which increases chances of being considered during purchasing decisions.
Building awareness and maintaining loyalty can help minimize business risk and project a state of stability to your customers. A creative marketing campaign can help differentiate your brand and increase appeal.
Workforce recruitment
Attracting and retaining talented employees is a critical aspect of growing any business. Marketing your competitive benefits is an investment that can lead to profitability in the long run.
On the flip side, building positive brand awareness can reduce reputation damage from layoffs or other cost-saving cuts.
Gain a competitive advantage
With less noise in the marketplace, businesses that continue to invest in marketing can gain competitive advantage to better reach their target audience.
Even if your budget remains the same, your competitors may decrease their spending, which creates less competition for ad space.
Marketing for long-term growth
While it may be tempting to reduce marketing expenses, businesses that do so risk sacrificing growth. Marketing contributes to long-term business success by building brand awareness, generating leads, and driving sales.
While reducing marketing spend may help your bottom line, this short-term strategy may hurt business down the road. Even though customers may not make certain purchases during a recession, they will remember brands that remained consistent.
Once the economy improves, customers are more likely to return to brands they remember and trust.
Adapting to the market during a recession
During a recession, consumer behaviors and preferences may change. By investing in marketing, businesses can gather data on marketing trends and adjust strategies accordingly, ensuring they remain relevant and meet customer’s needs.
In short, investing in marketing during an economic recession can help businesses maintain their visibility, gain competitive advantage, drive long-term growth, and adapt to changes in the market. Continued marketing outreach and strategy development can help you thrive, not just survive, and outlast an economic recession or downturn.
About Resolute:
Resolute delivers bold and purposeful PR, marketing, and workforce recruitment strategies. Centered on research, innovation and brand-driven ROI, its award-winning team delivers proactive, pioneering ideas that move clients toward their goals. Learn more: www.resolutepr.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/marketing-during-a-recession-thrive-dont-just-survive-301877985.html
SOURCE RESOLUTE PR
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In 1984, the journalist Steven Levy wrote a great article about the electronic spreadsheet, a new invention which was saving people huge amounts of time. He told the story of an accountant who got “a rush task, sat down with his micro and his spreadsheet, finished it in an hour or two, and left it on his desk for two days. Then he Fed Ex-ed it to the client and got all sorts of accolades for working overtime.”
I’ve spent the past few weeks meeting lawyers, accountants and consultants who are beginning to use generative AI in their everyday work. They all talk about the time savings involved in having the AI do technical research for them, or the first drafts of documents or provisions.
I was curious about what they were doing with the saved time. Going home early? Having longer lunches? Stupid question. They’re using the time to do more work.
White-collar workers demonstrated the same tendency in the pandemic. A global survey of people in 27 countries published this year found that working from home saved about two hours of commute time per week per worker in 2021 and 2022. What did people do with it? According to the survey, they devoted the biggest chunk of it — about 40 per cent — to doing more work, with smaller amounts spent on leisure and childcare.
Online calendars and remote meeting software, meanwhile, seem to have encouraged people to fill up each other’s days even more.
“Now, people generally look at diaries and the first thing they do is look for a 15-minute gap, and it just gets taken,” one consultant tells me. “My biggest challenge is finding time to eat lunch.”
I’ve come to think of this as the “suitcase principle” of white-collar work: just as you always fill your up suitcase whether you’re going away for a weekend or a week, white-collar work always seems to expand to fill the time available.
What happened after the invention of spreadsheets is an instructive example of how time-saving technology can create more work. The days when accountants could sit back and relax didn’t last long. By time Levy was writing, the new technology was already reshaping demand.
People began to expect work to be done quicker because they knew it could be done quicker. More importantly, spreadsheets vastly expanded what kind of analysis was possible.
Suddenly, businesses could keep track of things which previously went unmonitored because they would have taken too much time to calculate, such as the daily performance rankings of sales employees. And with the push of a few buttons, it was now possible to model all kinds of different scenarios: what would happen to the bottom line if we cut the pension plan, or sold that factory, or acquired this company in a hostile takeover?
These new capabilities shaped the course of corporate history, and they also created tonnes more work for people to do. Many thousands of jobs as accounting clerks disappeared, as will those jobs today which consist mostly of tasks that AI can do cheaper, such as copywriters. But that doesn’t mean there will be less white-collar work overall. Demand and expectations might well expand as different products and services become possible.
My “suitcase principle” is not, it turns out, a particularly original thought. In an essay in the Economist in 1955, C Northcote Parkinson described the same phenomenon in the civil service. According to “Parkinson’s law”, officials like to multiply their subordinates and they all tend to make work for each other.
He describes the arrival of an incoming document: “Official E decides that it falls within the province of F, who places a draft reply before C, who amends it drastically before consulting D, who asks G to deal with it. But G goes on leave at this point, handing the file over to H, who drafts a minute, which is signed by D and returned to C, who revises his draft accordingly and lays the new version before A.”
Person A rewrites it and goes home as the light fades, “reflecting, with bowed shoulders and a wry smile, that late hours, like grey hairs, are among the penalties of success”.
Is working life in most large companies and bureaucracies really so different today, in spite of tools such as email, spreadsheets, Slack and Zoom? And will it really be so different with generative AI in the mix?
I’m not sure whether to admire or despair at the human ability to make work for ourselves. But even in the age of AI, I think you would be brave to bet against it.
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