\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '
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Makers of many at-home dental devices claim to help you clean your teeth as well as your dentist. But do they actually work?
There is no shortage of home dental products on the market: from at-home ultra-sonic cleaners, electric toothbrushes, and powerful water flossers. Many can help keep your teeth clean, but Dr. Fred Guerra of Guerra Dental said nothing beats a trip to the dentist.
“Consumers have to really understand that if used properly, they can be a great adjunct to keeping your teeth clean and your gums clean. But if used improperly, they can actually cause damage,” he said.
Dr. Guerra said before you use any at-home dental instrument you find online, run it past the professionals.
“Really, the best recommendation might come from your hygienist when she’s seeing you. She can actually see what’s going on in your month and any areas that you’re missing,” he said.
Water flossing products come in portable sizes now. So is water flossing a good substitute for people who may have a hard time building a good flossing habit?
“The Water Pik has been proven to be very efficient at cleaning in between the teeth and between gums, right up to those contact areas underneath the gum line. I highly recommend it for those folks that, for whatever reason, flossing just isn’t in their future and they haven’t been doing it,” Dr. Guerra said. “The bottom line is, whatever allows you to get the job done most comfortably and efficaciously would be the best method to use.”
No matter how clean you’re able to keep your teeth with at-home devices, he said you none of these products should replace going to the dentist on a regular basis.
“Individuals that are trying to cut down on going to the dentist by using at-home products, what they’re missing is a diagnosis. No matter how clean your teeth are, you can’t have a diagnosis of potential problems without visiting the dentist. While I laud those folks for their efforts of keeping their teeth nice and clean, they’re really operating in the dark,” he said.
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Digital marketing is gradually taking over traditional marketing strategies. The influence of digital marketing on dental practices has increased significantly in recent years. It has contributed to increased patient inquiries and conversions, which are vital for a successful practice.
In this article, you will learn about the 8 best digital marketing strategies that can help you generate more reviews for your dental practice.

Build a strong website. Make sure it has an appointment booking system. This can be as simple as having forms on your website where patients can submit their information and book appointments online. You could also have an online booking software that integrates with your existing website to make things easier. Ensure your website copy is optimized for local searches by targeting local keywords on each webpage. Your keywords should appear on the meta description and title of your website.
Dental SEO (Search Engine Optimization) is optimizing a dental website to rank higher in search engines like Google. It helps you attract more qualified leads. Moreover, dental SEO has many benefits, such as:
The Best Dental SEO practice to focus on are:
It’s no secret that mobile devices are the preferred way to search for businesses. 61% of mobile users are more likely to pick a local business with a mobile site, according to a study.
Additionally, Google has announced that the more mobile-friendly the site, the higher it will rank in the search results on a mobile device, specifically on a smartphone. You can test whether or not your site is mobile-friendly by entering your URL into the Google Mobile-Friendly Test tool.
Social media is an excellent way to reach and engage patients. Many dental practices use social media to communicate with their existing patients. Others also use it as a tool for growing their reach and awareness.
With the right content strategy, your social channels can be used to promote your dental practice and build brand awareness. You can also engage with current and potential patients and share patient testimonials and reviews, all while building authority and trust in your brand.

Claim your social media handles on popular platforms like Facebook, Instagram, LinkedIn, Twitter, or Pinterest. Then, start creating content. Include posts about before-after pictures, new equipment, or even fun contests with prizes.

75% of all American millennials and Gen Zs prefer texting over phone calls. And almost 89% of consumers prefer texting over calls or emails when communicating with their healthcare providers. Strong communication with patients is key to the success of any dental office. But when your front desk is busy with appointments and procedures, the patient experience can suffer.
Text marketing is a cost-effective and efficient solution to this problem. It allows practices to send appointment reminders, special offers, and answers to patients’ queries automatically.

Sending timely text messages to your patients is a great way to engage, retain and convert them. You’ll keep your patients happy for years by providing relevant, timely, and helpful communication. But make sure your text messages are HIPAA compliant, or you risk getting in trouble with the law.
Email marketing is an inexpensive way to remind patients about appointments or other important updates. It also lets you reach out to them about special offers, discounts, and new treatments. You can send personalized emails to send:
Blogging is one of the best digital marketing strategies today. But it can be hard to keep up with if you’re not doing it regularly. Creating a blog for your dental practice will help increase brand awareness, show off your expertise, interact with patients and build trust and authority in the community.

So, how often should you blog? It depends on your goals and the type of content you create. Some dental practices blog daily, while others do it once a week or less often. But if you want to generate more leads, post a blog twice a week. Create a content calendar to stay consistent. You can write blogs about:
By sharing videos on social media, 67% of marketers say their return on investment (ROI) has been boosted. According to Wyzowl, 87% of businesses state that video has effectively generated more leads. And 81% of marketers feel its direct impact on sales.
Most people are visual learners. So, creating videos about your services is a great way to share your work with potential patients. Make video content for YouTube or TikTok to attract more patients and promote your dental practice.

You can use video in several ways, such as:
Many free editing tools are available online if you can’t afford to hire a professional videographer. These tools will allow you to create nice-looking videos without breaking the bank. For example, iMovie or Windows Movie Maker on your computer or even YouTube’s own editing features (which are surprisingly good).
We hope these 8 strategies will help you generate more profits for your dental practice. If you want to promote your dental office, there is no better place than the Internet. With just a little effort and research, you can make your practice successful with these tactics.
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