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The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to navigate this transition and seize new opportunities, look no further than the Affiverse ELEVATE Summit. This transformative event, set for September 16-17 in London, promises to equip you with the insights and tools you need for the future of digital marketing.
Right now, tickets are just £349. This gives you access to two whole days of a packed event agenda. PLUS, lunch for both days, business matchmaking, tech demos, masterclasses, an evening drinks reception…. and more! All hosted at the prestigious Park Plaza Westminster Bridge London.
This is a fully immersive and interactive event that has been purposely planned for the month of September – the month synonymous with education and that back-to-school feeling. Join 500+ decision makers and step into a realm where innovation meets inspiration, and where delegates are catalysts for change.
So, let’s all educate ourselves on exactly what we need to do in order to be ready for 2025. This is no time to drag your heels in the affiliate marketing industry – no time ever is!
Learn from Industry Leaders: ELEVATE brings together over 30 of the brightest minds in marketing and advertising. These heavy hitters will share their knowledge on the latest trends, strategies, and technologies that are shaping the future of the industry.
Build Your 2025 Marketing Strategy: With the digital world undergoing rapid changes, planning for the future is more important than ever. ELEVATE is designed to help you develop a robust marketing strategy that not only addresses current challenges but also anticipates future trends. By attending, you’ll gain actionable insights that can be directly applied to your business, ensuring you stay ahead of your competition.
Networking Opportunities: One of the most valuable aspects of ELEVATE is the chance to network with like-minded professionals. Over the course of two days, you’ll have multiple opportunities to connect with fellow attendees, speakers, and industry leaders. These interactions can lead to new partnerships, collaborations, and business opportunities that can drive your company’s growth.
Immersive Experience: ELEVATE is more than just a conference – it’s an immersive experience designed to foster learning, innovation, and growth. The event features a variety of sessions, including keynotes, panel discussions, workshops, and interactive exhibits. Plus, with lunch and networking breaks built into the schedule, you’ll have plenty of time to recharge and engage with other participants.
All under one roof, we bring lead generation and performance marketing together – to collide. This event is all about helping brands understand where and how to position themselves to keep growing their businesses in 2025.
Comprehensive Content: Our agenda is packed with sessions that cover a wide range of topics, from data privacy and contextual advertising to AI-driven marketing and omnichannel strategies. Each session is designed to provide practical takeaways that you can implement in your business right away.
Expert Consultations: Imagine having access to a room full of experts ready to answer your most pressing questions. At ELEVATE, that’s exactly what you’ll get. Our speakers and panelists will be available for one-on-one consultations, giving you the opportunity to get personalised advice and guidance.
Exhibitions and Demonstrations: Discover the latest tools and technologies that can enhance your marketing efforts. Our exhibition area will feature cutting-edge solutions from leading providers, allowing you to explore new ways to optimize your campaigns and improve your ROI.
Are you feeling stuck with your strategy, apprehensive about the changes to advertising that lay ahead, or perhaps AI has you feeling baffled? Whatever you need help with, we’re bringing a host of experts into the room to act as your personal consultants. All of this for just £349 for two days – featuring an agenda that has been designed to help your business grow!
Tickets for ELEVATE are selling fast, and with an Early Bird price of just £349 that can’t stick around for long, now is the time to secure your spot. Don’t miss this opportunity to learn from the best, network with industry leaders, and gain the insights you need to future-proof your marketing strategy.
Join us in London this September and take the first step towards mastering the next era of digital advertising. Book your tickets today and get ready to ELEVATE your business to new heights!
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Google has been planning to phase out the use of data-tracking cookies for several years. It would appear the process is more complicated than first anticipated, as it has been delayed a number of times, now expected to be completed by 2024.
Removing cookies is one thing, replacing them with something equally as effective is another. To do, Google has been working on the Privacy Sandbox tech solution, which is designed to allow for ad campaign management with greater user privacy capabilities.
Recently, Google has been running tests to see how the Privacy Sandbox tools compare to cookie tracking, publishing the results to keep marketers and digital businesses in the loop.
As per Google: “The experiment showed that when using interest-based audience (IBA) solutions with privacy-preserving signals on the display network, Google Display Ads advertiser spending on IBA – as a proxy for scale reached – decreased by 2-7% compared to third party-cookie-based results.
“For conversions per dollar, as a proxy for return on investment, the decrease was 1-3%. Finally, we also observed that click-through rates remained within 90% of the status quo. And we observed similar performance for Display & Video 360.”
The results indicate that these new tools might not be quite as effective as traditional cookies, but it’s worth keeping in mind that the tech is still in development and will likely see improvements before it is rolled out.
Marketers and businesses have expressed concerns about what the cookie phase-out will mean for them, but it is at least encouraging to know that Google is working to create a suitable replacement.
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How much would you pay for an in-demand Girl Scout cookie?
That’s the question being asked of consumers on secondary selling websites such as eBay, where a flavor of Girl Scout cookies called “Raspberry Rally,” is seeing a host of listings, according to news reports.
After selling out on official websites, the raspberry-flavor-filled cookie has become a hot secondary market commodity.
A listing on eBay is currently asking $29.99 for one box, which is several times what the typical cookie box costs from the organization (typically about $5) — about a 500% markup. Another Etsy sale posting, which appeared to solicit orders ahead of Girl Scout cookie season for a presale, offered a box of raspberry cookies for $20.98. Insider found a box for $99.99.
(If you’re buying cookies from an official Girl Scout site, in some cases, at least, you have to buy at least four boxes, according to Entrepreneur’s attempt to buy cookies from Troop 4758, which is also sold out of Raspberry Rally.)
“Wow! Our Raspberry Rally was released online today, and boy did she sell out QUICKLY,” the Girl Scouts of the Chesapeake Bay wrote in a Facebook post, as Insider noted.
Girl Scout announced the Raspberry Rally cookies in August 2022, along with the lineup of cookies for its 2023 season, which typically starts in January and runs until April, as CNN noted.
“The thin, crispy cookie is a ‘sister’ cookie to the beloved Thin Mints™, infused with raspberry flavor instead of mint and dipped in the same delicious chocolaty coating,” Girl Scouts wrote in the August press release.
The organization decided to only offer the Raspberry cookie as an online product for local chapters to sell to, “enhancing girls’ e-commerce sales and entrepreneurial skills,” the organization wrote.
Enter: the raspberry ringer. Girl Scouts itself noted the popularity of the cookie. In one email to a troop in New York, it told them that the cookie had “Raspberry Rally cookie sold out in less than a day,” per CNN, which said it reviewed the email.
Online, people are commenting about how difficult the cookies are to get:
guys I’ve been trying to get my hands on the new raspberry rally girl scout cookies for a week now they’re only* available online & sold out & my local fb moms group is tagging people to help me & my mom friends are texting their mom friends & I emailed the girl scouts website
— more waffles please (@am1naaa) March 2, 2023
If anyone has an extra box of the raspberry rally or caramel chocolate chip please lmk ?? They are all sold out and I didn’t get to try them pic.twitter.com/IScDd9BVtj
— Tenny Minassian (@itsme10e) March 2, 2023
Others celebrated getting a box:
Behold the unicorn Girl Scout cookie…the Raspberry Rally! pic.twitter.com/gstqKvapvX
— Dr. Melissa Aho (@melissaaho) February 28, 2023
In an email to CNN, the Girl Scouts expressed disappointment in the secondary-market frenzy.
“When cookies are purchased through a third-party seller, Girl Scout troops are deprived of proceeds that fund critical programming throughout the year,” the company wrote.
“Girl Scouts of the USA, your local Girl Scout council, and our licensed cookie bakers cannot guarantee the freshness or integrity of cookies bought through unauthorized sites,” it added.
Raspberry Rally. Courtesy company.
But, as CNN noted, eBay didn’t say it planned to take down the cookies. “We strongly support the entrepreneurial spirit of hardworking local Girl Scout troops and encourage cookie-seekers to also support their local Girl Scouts… However the sale of Girl Scout cookies does not violate eBay policies,” a rep from eBay told the outlet.
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