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/**
 * Google analytics .
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function ga_footer() {
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/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
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	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
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	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
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function register_consent() {
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					update_option( 'sm_user_consent', 'yes' );
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			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
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			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
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							update_option( 'sm_show_beta_banner', 'false' );
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								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
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								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
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							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
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							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
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						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
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			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
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						$auto_update_plugins = get_option( 'auto_update_plugins' );
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						update_option( 'sm_hide_auto_update_banner', 'yes' );
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			/*
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							$aio_seo_options                           = json_decode( $aio_seo_options );
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			$updateUrlRules['sm_b_rewrites2'] = true;
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			update_option('sm_options', $updateUrlRules);
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	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
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			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
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	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
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}

function disable_plugins_callback(){
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        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

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                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
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				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
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        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
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	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
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			$is_changed = true;
			$type = "update";
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			$is_changed = true;
			$type = "add";
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			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
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<channel>
	<title>Connect &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/connect/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Fri, 16 Feb 2024 14:31:48 +0000</lastBuildDate>
	<language>en-US</language>
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	hourly	</sy:updatePeriod>
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	1	</sy:updateFrequency>
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	<item>
		<title>Connect, Learn, Amplify: Make the Most of the Affiverse Amplify Summit</title>
		<link>https://cbomo.com/connect-learn-amplify-make-the-most-of-the-affiverse-amplify-summit/</link>
					<comments>https://cbomo.com/connect-learn-amplify-make-the-most-of-the-affiverse-amplify-summit/#respond</comments>
		
		<dc:creator><![CDATA[er@affiverse.com]]></dc:creator>
		<pubDate>Fri, 16 Feb 2024 14:31:48 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[Affiverse]]></category>
		<category><![CDATA[AMPLIFY]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Learn]]></category>
		<category><![CDATA[Summit]]></category>
		<guid isPermaLink="false">https://cbomo.com/connect-learn-amplify-make-the-most-of-the-affiverse-amplify-summit/</guid>

					<description><![CDATA[[ad_1] Virtual events have become the new normal, opening doors to a world of knowledge and connection without the limitations of geography. But unlike physical events, getting the most out of a virtual experience requires a different kind of preparation. As we prepare for Affiverse AMPLIFY on March 19 and 20, let’s ensure you have the essential pre-summit strategies to maximise your experience and blast off your affiliate success. Mission Control: Know Your Objectives Every journey needs&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>Virtual events have become the new normal, opening doors to a world of knowledge and connection without the limitations of geography. But unlike physical events, getting the most out of a virtual experience requires a different kind of preparation. As we prepare for Affiverse AMPLIFY on March 19 and 20, let’s ensure you have the essential pre-summit strategies to maximise your experience and blast off your affiliate success.</p>
<h4><b>Mission Control: Know Your Objectives</b></h4>
<p>Every journey needs a destination. What are your goals for the Amplify Summit? Is it to <b>uncover fresh marketing tactics, forge connections with industry titans, or discover cutting-edge affiliate tools?</b> Having a clear mission helps you navigate the information overload and prioritise your time. Are you an affiliate looking to <b>boost conversions, diversify your traffic sources, or negotiate better deals?</b> Or an affiliate manager seeking to <b>attract high-performing affiliates, optimise your program, or improve communication?</b> Tailor your summit experience based on your unique needs.</p>
<h4>Charting Your Course: Master the Map</h4>
<p>The Amplify Summit boasts a star-studded lineup of keynotes, workshops, and networking opportunities. Get familiar with the agenda before liftoff. <a target="_blank" href="https://www.affiversemedia.com/affiverse-amplify-2024/" rel="noopener">Explore speaker profiles</a>, session topics, and platform functionalities. Create a personalised schedule, highlighting must-attend sessions on topics like performance optimisation, influencer marketing, or combatting fraud. Leave room for unplanned discoveries – you never know what hidden gems you might find!</p>
<h4><b>Pre-Flight Check: Tech Up for Success</b></h4>
<p>Imagine venturing into the virtual unknown with a sputtering spaceship! Ensure your digital vessel is mission-ready. Test your internet connection, computer capabilities, and microphone/webcam functionality. Download any necessary software or updates in advance. Having a backup plan, like using your phone for audio if needed, can be a lifesaver.</p>
<h4><b>Gear Up for Action: Pack Your Essentials</b></h4>
<p>Just like on a physical expedition, pack the tools you need. Prepare a digital notebook for jotting down key takeaways, have your questions ready for Q&amp;A sessions, and keep digital business cards or contact information handy for networking. Pack your curiosity and an open mind – the summit is brimming with innovative strategies and industry insights.</p>
<h4><b>Engage with the Crew: Become a Virtual Networker</b></h4>
<p>Don’t be a passive observer! Utilise chat functions to ask questions, share your experiences, and connect with other affiliates and managers. Participate in polls, live Q&amp;A sessions, and dedicated networking spaces. Remember, <b>networking is about building genuine connections, not just collecting contacts</b>. Share your expertise, offer support, and learn from others’ experiences.</p>
<h4><b>Additional Tips:</b></h4>
<ul>
<li style="list-style-type: none;">
<ul>
<li><b></b><b>On-Demand Access Ticket.</b> Upgrade your free ticket for £49 and you will be able to watch all of the learnings from the two days at a time to suit you, once the event is over.</li>
<li><b></b> <b>Set realistic goals and expectations.</b> Don’t overload your schedule. Use the On-Demand option to ensure you don’t miss a thing.</li>
<li><b></b><b>Take breaks and stretch!</b> Avoid virtual fatigue.</li>
<li><b></b><b>Dress comfortably and professionally.</b> First impressions matter, even online.</li>
<li><b></b><b>Prepare an elevator pitch.</b> Be ready to introduce yourself and your business.</li>
<li><b></b><b>Follow up with connections after the event.</b> Build lasting relationships.</li>
</ul>
</li>
</ul>
<p> </p>
<p>Remember, the summit is your launchpad to marketing success. Be prepared, be present, and be ready to <b>AMPLIFY your impact!</b></p>
<h4 style="text-align: left;">Calling all Affiliates and Affiliate Managers!</h4>
<p>Don’t miss out on this exciting opportunity! Register for the Affiverse Amplify Summit today. Our unmissable two-day Virtual Learning Summit on March 19 and 20. Delivered direct to your screen, our industry experts will share a series of informed debates covering new trends and thought leadership workshops, designed to help affiliate businesses AMPLIFY their performance!</p>
<p>GET ON-DEMAND TICKETS FOR JUST £49. Click <a target="_blank" href="https://www.affiversemedia.com/affiverse-amplify-2024/" rel="noopener">here.</a></p>
</p></div>
<p>[ad_2]<br />
<br /><a href="https://www.affiversemedia.com/connect-learn-amplify-make-the-most-of-the-affiverse-amplify-summit/">Source link </a></p>
]]></content:encoded>
					
					<wfw:commentRss>https://cbomo.com/connect-learn-amplify-make-the-most-of-the-affiverse-amplify-summit/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Unlocking Restaurant Marketing Success: Connect with Humans, Not Data</title>
		<link>https://cbomo.com/unlocking-restaurant-marketing-success-connect-with-humans-not-data/</link>
					<comments>https://cbomo.com/unlocking-restaurant-marketing-success-connect-with-humans-not-data/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Fri, 30 Jun 2023 10:06:13 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[Connect]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Humans]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[Success]]></category>
		<category><![CDATA[Unlocking]]></category>
		<guid isPermaLink="false">https://cbomo.com/unlocking-restaurant-marketing-success-connect-with-humans-not-data/</guid>

					<description><![CDATA[[ad_1] In today&#8217;s fast-paced digital world, it&#8217;s easy to get lost in the sea of analytics, metrics, and algorithms. As a result, marketing strategies have become increasingly data-driven, with businesses relying heavily on key performance indicators (KPIs) to make decisions. And while data undoubtedly can positively shape the impact of your organization (from measuring throughput to effectiveness of marketing campaigns to employee retention), one ingredient can truly unlock the potential of a successful marketing strategy: connecting with&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<p>In today&#8217;s fast-paced digital world, it&#8217;s easy to get lost in the sea of analytics, metrics, and algorithms. As a result, marketing strategies have become increasingly data-driven, with businesses relying heavily on key performance indicators (KPIs) to make decisions. And while data undoubtedly can positively shape the impact of your organization (from measuring throughput to effectiveness of marketing campaigns to employee retention), one ingredient can truly unlock the potential of a successful marketing strategy: connecting with humans.</p>
<p>In the quest for marketing excellence, it&#8217;s crucial not to overlook the very thing we’re talking about when we look at the numbers—every data point is, in fact, a human element.</p>
<p>By shifting our focus from numbers to people, we can create marketing strategies that resonate on a deeper level, forge genuine connections, and ultimately drive lasting results. Behind every data point lies a human with complex emotions, desires, and needs</p>
<p>Wondering how your restaurant can strike the right balance between data and human insights? Here’s what you need to know.</p>
<p><strong>Understand human behavior and emotions</strong></p>
<p>Gone are the days when the customer journey involved one to two steps. In the past decade, we’ve shifted away from mediums such as billboards and flyers and said hello to Reddit threads and Facebook groups. Once you recognize the complexity of today’s buyer&#8217;s journey and the typical decision-making process, you can tailor your efforts to adequately reach your audience.</p>
<p>As the data rolls in providing a feedback loop of information, operators and marketers must run that information through the lens of the brand and its connection to humans not solely use it as output to optimize and analyze. If you skip the middle filter of human connection, you are missing the underlying element of the data—humans.</p>
<p>For example, a restaurant sees an uptick in sales on a random Wednesday and marketers all look at each other wondering what social post went semi-viral to drive an uptick. The reality is, the restaurant next door was closed and people were trickling over to the nearest neighboring establishment for the week. A “successful” marketing campaign, everyone congratulates each other on a well-executed campaign, modifies to replicate success, asks even more of supply chain and staffing because of the success, only to find their second run fall flat.</p>
<p>What happened? The data told us it would be successful again.</p>
<p>In this example, the overlooked element is the humans who wanted a quick bite to eat and were making emotional, quick decisions in the moment.</p>
<p>When looking at the numbers and metrics, try fostering engagement and brand loyalty by understanding your restaurantgoers’ emotions. Once you know what makes them tick, you can reach them in a way that allows genuine relationships to develop and, if you’re collecting the right data via systems like loyalty programs, you can even tap into the customer feedback to understand the emotional triggers. Treating someone like a point on a graph isn’t a great way to lean into authenticity and build trust. Instead, you can use what you know about real people to create personalized experiences.</p>
<p>This is where balance between data and connection is a must.</p>
<p><strong>Balance data and connection</strong></p>
<p>One of the best ways to succeed in marketing is by balancing data and connection. This means using your numbers to inform decisions—but not solely relying on them to get you from point A to point B. For example, your data might tell you where and when you need to show up online, while your emotion-based market research tells you what language to use to tap into storytelling and connection.</p>
<p>Employ your data to optimize each of your marketing campaigns. This way, you can combine your numbers with your story to fully embrace new trends and stay relevant. For example, consider conducting market research each quarter with a new survey or investing in your social listening efforts. You’ll have a much easier time crafting a winning campaign when you can approach it from an analytical and emotional perspective.</p>
<p><strong>Measure success beyond the numbers</strong></p>
<p>Once you combine your data and storytelling capabilities, you’ll want to find new ways to measure success. Look beyond the numbers and emphasize long-term relationships. Customer satisfaction should also top your list, as you’ll want to listen to your audience and hear what they say about your restaurant.</p>
<p>Incorporate qualitative feedback into your efforts through surveys and focus groups. Instead of sitting behind a spreadsheet, make it a goal to talk to members of your audience and hear them out. Chances are, their feedback will serve as the foundation for your next campaign.</p>
<p><strong>Shift your efforts</strong></p>
<p>In a world where data reigns supreme, it&#8217;s easy to get caught up in pursuing numbers and metrics while the true secret to developing a successful marketing strategy lies in connecting with humans. By recognizing the limitations of data-driven decision-making and embracing the power of human connection, marketers can create strategies that resonate on a profound level.</p>
<p>Data still plays a vital role in informing decisions, it should be complemented by human insights. Striking the right balance between data and human connection allows your restaurant to optimize campaigns, identify trends, and create personalized experiences that resonate with its target audience.</p>
<p><strong>Avoid over-relying on data</strong></p>
<p>Though humans should be at the center of your marketing efforts, I’m not here to tell you that data isn’t essential and that you should throw your spreadsheets out the window. Instead, find ways to avoid relying solely on the numbers and avoid the risk of failing to understand your target audience.</p>
<p>Balancing data and connection means your restaurant decreases its potential for bias and misleading conclusions. You’ll have an easier time capturing qualitative insights and won’t miss the mark on your campaigns—something no restaurant should risk, regardless of their budget.</p>
<p>Instead, focus on the power of human connection and how you can use the emotions of your customers to make a greater impact.</p>
<p>This year, try incorporating qualitative feedback, measuring long-term relationships, and prioritizing customer satisfaction to truly gauge the impact of your marketing efforts. Success lies not only in numbers but in the minds of our customers.</p>
<p>So, as you embark on your marketing journey, remember the secret: connect with humans, not just data points. Put people at the center of your strategy so you can forge lasting connections, build brand loyalty, and reach marketing success far beyond what data alone can achieve.</p>
<p> </p>
<p><em><span><strong>Meg Prejzner</strong> is the CEO and Founder of Hackett Brand Consulting, a brand marketing consultancy where her team helps build and grow purpose-driven brands. Meg has led marketing for Fortune 50 enterprises, international organizations, national franchise brands, and small businesses. Her work has resulted in multi-million-dollar, revenue-driving marketing campaigns, nationally-recognized social programs, and award-winning brand redesigns. She has worked with more than 60 brands across more than a dozen industries.</span></em></p>
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		<title>6 opportunities to Connect, Learn and Grow with Mate Affiliates &#8211; Affiliate Marketing Agency, Media, Training &#038; Events</title>
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		<pubDate>Tue, 14 Mar 2023 09:58:49 +0000</pubDate>
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					<description><![CDATA[[ad_1] Welcome to the wild world of iGaming events! From sunny beaches to bustling cities, the industry will be on the move this year, with conferences and summits attracting crowds from around the world. Do you think it is possible for Mate to miss a big conference in the industry? Not really. We are excited about all the opportunities to meet you again and again…and again. We won’t tell you all the reasons why you should come&#8230;]]></description>
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<p>Welcome to the wild world of iGaming events!</p>
<p>From sunny beaches to bustling cities, the industry will be on the move this year, with conferences and summits attracting crowds from around the world.</p>
<p>Do you think it is possible for Mate to miss a big conference in the industry? Not really. We are excited about all the opportunities to meet you again and again…and again.</p>
<p>We won’t tell you all the reasons why you should come and interact with us. Maybe you already know them all. Or maybe you are just curious, and you’ll come anyway.</p>
<p>But we’ll definitely let you know where you can discover more about all of Mate’s new brands, commissions, and promotions.</p>
<p>✅SIGMA Dubai</p>
<p>✅Prague Gaming &amp; TECH Summit</p>
<p>✅iGB Amsterdam</p>
<p>✅SBC Summit Barcelona</p>
<p>✅Affiliate Meet Markt</p>
<p>✅SIGMA Malta</p>
<p>That’s all. For the moment.</p>
<p>First on the list? Dubai. Let’s meet and you can be the first to find out about our next brand launch. See you there!</p>
<p><span class="ui-provider vr b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">This promoted content is produced by an advertiser of Affiverse. This is a paid-for Advertorial content supplied by Mate Affiliates. Affiverse allows affiliates, operators, agencies and SaaS providers to share their news, opinion and insights with Affiverse’s audience both online and via our newsletters. To advertise with us – contact: <a target="_blank" href="https://affiverse.com/6-opportunities-to-connect-learn-and-grow-with-mate-affiliates/mailto:sales@affiverse.com" rel="noopener">sales@affiverse.com</a></span></p>
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