\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '

'; } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_php_version_error() { /* translators: %s: search term */ echo '

' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '

'; } /** * Returns the file used to load the sitemap plugin * * @package sitemap * @since 4.0 * @return string The path and file of the sitemap plugin entry point */ function sm_get_init_file() { return __FILE__; } /** * Register beta user consent function. */ function register_consent() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) { if ( isset( $_POST['user_consent_yes'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'yes' ); } } if ( isset( $_POST['user_consent_no'] ) ) { if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){ update_option( 'sm_user_consent', 'no' ); } } if ( isset( $_GET['action'] ) ) { if ( 'no' === $_GET['action'] ) { if ( $_SERVER['QUERY_STRING'] ) { if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) { update_option( 'sm_show_beta_banner', 'false' ); $count = get_option( 'sm_beta_banner_discarded_count' ); if ( gettype( $count ) !== 'boolean' ) { update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 ); } else { add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) ); update_option( 'sm_beta_banner_discarded_count', (int) 1 ); } GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } else { add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' ); } } } if ( isset( $_POST['enable_updates'] ) ) { if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){ if ( 'true' === $_POST['enable_updates'] ) { $auto_update_plugins = get_option( 'auto_update_plugins' ); if ( ! is_array( $auto_update_plugins ) ) { $auto_update_plugins = array(); } array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' ); update_option( 'auto_update_plugins', $auto_update_plugins ); } elseif ( 'false' === $_POST['enable_updates'] ) { update_option( 'sm_hide_auto_update_banner', 'yes' ); } } } /* if ( isset( $_POST['disable_plugin'] ) ) { if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){ if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false ) { $default_value = 'default'; $aio_seo_options = get_option( 'aioseo_options', $default_value ); if ( $aio_seo_options !== $default_value ) { $aio_seo_options = json_decode( $aio_seo_options ); $aio_seo_options->sitemap->general->enable = 0; update_option( 'aioseo_options', json_encode( $aio_seo_options ) ); } } elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { $yoast_options = get_option( 'wpseo' ); $yoast_options['enable_xml_sitemap'] = false; update_option( 'wpseo', $yoast_options ); } } } */ } } $updateUrlRules = get_option('sm_options'); if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){ GoogleSitemapGeneratorLoader::setup_rewrite_hooks(); GoogleSitemapGeneratorLoader::activate_rewrite(); GoogleSitemapGeneratorLoader::activation_indexnow_setup(); if (isset($updateUrlRules['sm_b_rewrites2'])) { $updateUrlRules['sm_b_rewrites2'] = true; update_option('sm_options', $updateUrlRules); } else { $updateUrlRules['sm_b_rewrites2'] = true; add_option('sm_options', $updateUrlRules); update_option('sm_options', $updateUrlRules); } } if(isset($updateUrlRules['sm_links_page'] )){ $sm_links_page = intval($updateUrlRules['sm_links_page']); if($sm_links_page < 1000) { $updateUrlRules['sm_links_page'] = 1000; update_option('sm_options', $updateUrlRules); } } if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){ $updateUrlRules['sm_b_activate_indexnow'] = true; $updateUrlRules['sm_b_indexnow'] = true; update_option('sm_options', $updateUrlRules); } } function disable_plugins_callback(){ if (current_user_can('manage_options')) { check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce'); $pluginList = sanitize_text_field($_POST['pluginList']); $pluginsToDisable = explode(',', $pluginList); foreach ($pluginsToDisable as $plugin) { if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') { /* all in one seo deactivation */ $aioseo_option_key = 'aioseo_options'; if ($aioseo_options = get_option($aioseo_option_key)) { $aioseo_options = json_decode($aioseo_options, true); $aioseo_options['sitemap']['general']['enable'] = false; update_option($aioseo_option_key, json_encode($aioseo_options)); } } if ($plugin === 'wordpress-seo/wp-seo.php') { /* yoast sitemap deactivation */ if ($yoast_options = get_option('wpseo')) { $yoast_options['enable_xml_sitemap'] = false; update_option('wpseo', $yoast_options); } } if ($plugin === 'jetpack/jetpack.php') { /* jetpack sitemap deactivation */ $modules_array = get_option('jetpack_active_modules'); if(is_array($modules_array)) { if (in_array('sitemaps', $modules_array)) { $key = array_search('sitemaps', $modules_array); unset($modules_array[$key]); update_option('jetpack_active_modules', $modules_array); } } } if ($plugin === 'wordpress-sitemap') { /* Wordpress sitemap deactivation */ $options = get_option('sm_options', array()); if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false; else $options['sm_wp_sitemap_status'] = false; update_option('sm_options', $options); } } echo 'Plugins sitemaps disabled successfully'; wp_die(); } } function conflict_plugins_admin_notice(){ GoogleSitemapGeneratorLoader::create_notice_conflict_plugin(); } /* send to index updated url */ function indexnow_after_post_save($new_status, $old_status, $post) { $indexnow = get_option('sm_options'); $indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false; if ($indexNowStatus === true) { $newUrlToIndex = new GoogleSitemapGeneratorIndexNow(); $is_changed = false; $type = "add"; if ($old_status === 'publish' && $new_status === 'publish') { $is_changed = true; $type = "update"; } else if ($old_status != 'publish' && $new_status === 'publish') { $is_changed = true; $type = "add"; } else if ($old_status === 'publish' && $new_status === 'trash') { $is_changed = true; $type = "delete"; } if ($is_changed) $newUrlToIndex->start(get_permalink($post)); } } // Don't do anything if this file was called directly. if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) { sm_setup(); if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status']; else $wp_sitemap_status = true; if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true'; else $wp_sitemap_status = '__return_false'; add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status ); add_action('wp_ajax_disable_plugins', 'disable_plugins_callback'); add_action('admin_notices', 'conflict_plugins_admin_notice'); } company – Affiliate Marketing Programs | CBOMO.COM https://cbomo.com Your Affiliate Online Money Opportunities Mon, 24 Jun 2024 15:15:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Advertise Purple Recognized as Top Affiliate Marketing Company by Clutch https://cbomo.com/apiclick-aspxreffexrssaidtid66798d7bebb54400bd4233d9ccb7a52furlhttps%3a%2f%2fmarkets-businessinsider-com%2fnews%2fstocks%2fadvertise-purple-recognized-as-top-affiliate-marketing-company-by-clu/ https://cbomo.com/apiclick-aspxreffexrssaidtid66798d7bebb54400bd4233d9ccb7a52furlhttps%3a%2f%2fmarkets-businessinsider-com%2fnews%2fstocks%2fadvertise-purple-recognized-as-top-affiliate-marketing-company-by-clu/#respond Mon, 24 Jun 2024 15:15:09 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid66798d7bebb54400bd4233d9ccb7a52furlhttps%3a%2f%2fmarkets-businessinsider-com%2fnews%2fstocks%2fadvertise-purple-recognized-as-top-affiliate-marketing-company-by-clu/ [ad_1]

Santa Monica, CA, June 24, 2024 (GLOBE NEWSWIRE) — Advertise Purple, the industry leader in affiliate marketing, is proud to announce its recognition by Clutch as a top affiliate marketing company. This prestigious accolade highlights Advertise Purple’s commitment to delivering exceptional marketing services and achieving outstanding results for its clients.

Clutch, a leading B2B ratings and reviews platform, awards this recognition based on in-depth client feedback, comprehensive market research, and rigorous evaluation of various companies’ market presence and performance. Advertise Purple’s ability to drive client success through innovative strategies and dedicated support has solidified its position as a top performer in the affiliate marketing industry.

“We are incredibly honored to be recognized by Clutch as a top affiliate marketing company,” said Kyle Mitnick, President of Advertise Purple. “This recognition is a testament to our team’s hard work, dedication, and unwavering commitment to our clients’ success. We strive to push the boundaries of affiliate marketing and deliver unparalleled results.”

Advertise Purple has consistently set the benchmark for excellence in affiliate marketing, specializing in connecting brands with high-quality affiliates to drive sales and enhance online presence. With a robust portfolio of satisfied clients and a team of experts proficient in cutting-edge marketing techniques, Advertise Purple continues to lead the industry.

Clients have praised Advertise Purple for their exceptional communication, tailored strategies, and ability to generate significant ROI. The company’s comprehensive approach to affiliate marketing includes detailed analytics, transparent reporting, and strategic partnership management, ensuring clients achieve their business goals efficiently. Learn more about their affiliate management services here: https://www.advertisepurple.com/what-is-affiliate-management/ 

As Advertise Purple celebrates this recognition, the company remains committed to innovation and excellence in affiliate marketing. Looking ahead, Advertise Purple aims to expand its service offerings and continue to deliver top-tier marketing solutions that drive growth and success for its clients.  For more information about Advertise Purple and their award-winning affiliate marketing services, please visit their website: https://www.advertisepurple.com/ or contact their team at info@advertisepurple.com.

About Advertise Purple

Advertise Purple is a premier affiliate marketing agency based in Santa Monica, California. Specializing in performance-based marketing, Advertise Purple connects brands with high-quality affiliates to drive sales and enhance online presence. With a commitment to innovation, transparency, and exceptional client service, Advertise Purple has established itself as a leader in the affiliate marketing industry.

Source: https://thenewsfront.com/advertise-purple-recognized-as-top-affiliate-marketing-company-by-clutch/

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4 Tips To Marketing Your Startup Company https://cbomo.com/apiclick-aspxreffexrssaidtid65e87da44c9b412d9c0536717bec4342urlhttps%3a%2f%2fwww-blackenterprise-com%2fmarketing-as-a-startup-founder%2fc18113290932258790318mkten-us/ https://cbomo.com/apiclick-aspxreffexrssaidtid65e87da44c9b412d9c0536717bec4342urlhttps%3a%2f%2fwww-blackenterprise-com%2fmarketing-as-a-startup-founder%2fc18113290932258790318mkten-us/#respond Wed, 06 Mar 2024 14:28:54 +0000 https://cbomo.com/apiclick-aspxreffexrssaidtid65e87da44c9b412d9c0536717bec4342urlhttps%3a%2f%2fwww-blackenterprise-com%2fmarketing-as-a-startup-founder%2fc18113290932258790318mkten-us/ [ad_1]

grants, loans, angel investor, fund, marketing, startup, founder, funding, startup

Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business.


Originally Published Mar. 22, 2019.

Startups that have a great marketing plan and product are leaps and bounds ahead of many starting a business. One of the first questions that’s posed is whether the company is going to take on the marketing themselves or outsource their marketing to an agency. The fact is that both of these options have their merits as well as disadvantages.

Taking on your marketing as a startup founder allows you to control each aspect of the marketing campaign, but this can be risky since many startup founders might not be too well-versed in marketing.

Outsourcing your startup marketing can be risky: not all marketing companies are created equal. With a small budget, one marketing company that doesn’t deliver can severely limit your cash flow.

Self-Education

Self-education in the marketing realm is challenging but very possible. There are training programs for nearly every part of online marketing like PPC, Google Adwords, and affiliate marketing. If you want to learn Adwords or PPC, then you should review which classes/certifications garner the best results. After you have self-educated, it is important to remember that your training was not industry-specific. For this reason, it is essential to try a few different approaches to things like content marketing, SEO, and PPC.

Finding the tactics with the most substantial ROI might take a few months. The education can also be offered to your staff as this will help them understand the marketing strategy in a more profound way. Many of these classes can be written off come tax time. Look at it as an investment in the company as well as its people.

Become an Industry Thought Leader

The founder of a startup generally gets quite a few responses when outreaching to industry publications. For this reason, you should spearhead becoming a thought leader in your industry. This doesn’t mean that you always have to write articles, but it can mean being a part of a podcast or agreeing to be interviewed. The companies of thought leaders in an industry tend to get leads just because of the highly revered name of the founder. As the founder, you should take it as a personal mission to become widely known throughout an industry.

Other opportunities to establish yourself in an industry is that of conferences. At specific conventions, there are openings to speak about something specific which can do a multitude of good for the speaker. This presentation can be shared as well as a substantial increase in sales can be achieved after the presentation. As we all know conferences are a hotbed of deals being made so giving a great presentation could seal a massive deal for your startup.

Build Your Team

Building a great team can be difficult, but it has numerous advantages. This team will have no learning curve when it comes to the brand that you want to build as this can be instilled in them with training and reminders. An in-house team will also be directly accountable, while a contractor can push responsibility onto their employees. This in-house team is an investment; but with the conversions the marketing team can bring in, it can be an excellent basis for the beginning of a startup.

How to build the perfect team:
• Find a great content strategist who can keep your content calendar exciting and informative.
• A social media coordinator isn’t always needed, but someone who writes excellent social media copy is. This can be a contract or piece-by-piece position. A copywriter you have on board can do a month’s worth of tweets using Hootsuite in a few hours. Automating all of the posts should be done carefully as this post points out what could go wrong.
• Talented writers are a must in an online marketing campaign, so find a few contractors while having a writer or two in-house for rush assignments.
• A person who specializes in other types of content like video or infographics can be quite valuable. Content shouldn’t just be in written form, so diversify your team with a person who specializes in these types of content.

Take Advantage of Free Marketing

Social media can market every business regardless of size or industry. The fact social media is also free makes it necessary to create social media accounts for your startup. This can be a great place to engage with those who might be potential customers. Creating a buzz via social media for a startup can be invaluable. Name recognition is something all startups strive for during their infancy. Social media profiles are often some of the first Google results for a company. Engaging with others in your industry can be an excellent way for the company to network as well as possibly drum up some new business.

Other free marketing opportunities are things like directories and forums. These are not as effective as social media, but without cost, there is no real risk. Subreddits are a great place to get real feedback about products or ideas. Even though this isn’t marketing, it can be used as a test group as many people on Reddit help and educate.

Taking on marketing, in-house and personally, as a founder of a startup can be quite a responsibility. Build the best team possible to market as well as establish yourself individually in the industry and watch the leads/sales stream in. Marketing in-house isn’t always an option, but it should at least be considered.

RELATED CONTENT: Be Your Own Marketing Engine,’ Says CurlMix Founder On The Keys To Business Success



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Marketing Predictions In The AI Era https://cbomo.com/marketing-predictions-in-the-ai-era/ https://cbomo.com/marketing-predictions-in-the-ai-era/#respond Tue, 27 Feb 2024 20:00:39 +0000 https://cbomo.com/marketing-predictions-in-the-ai-era/ [ad_1]

(MENAFN– 3BL) As 2023 wraps up, no one can dispute that AI has dominated and disrupted every facet of our lives, and this trend shows no sign of abating in 2024. If you doubt the impact of the technology, consider this-of the 84 billion views Wikipedia received this year, the leading page is ChatGPT, with 49.5 million views !

Research from McKinsey found that a third of organizations are using AI regularly in multiple departments, and 40% plan to increase their investment in the year ahead. And according to Gartner, AI is more than a trend and is forever changing how humans and machines interact.

The technology is transforming every aspect of marketing, from content to automating tedious tasks and analyzing vast volumes of data. Marketing has been inundated with AI tools and as teams grapple with these and try to navigate this new intelligent era, it has created a slew of opportunities and challenges in the quest to optimize marketing strategies and drive efficiencies.

With this in mind, let’s dive in and explore six predictions on how AI will impact marketing in 2024 and beyond.

6 Predictions on how AI will impact marketing in 2024-and beyond

  • Campaign Optimization

    AI is disrupting every facet of marketing, and teams will increasingly integrate the technology to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing campaigns. Any organization not exploring and testing how AI can improve marketing efforts will struggle to stay competitive.

  • Copyright Comes into Focus

    Generative AI design tools are increasingly being adopted, but one thorny issue is copyright. Many of these AI solutions scrape visual content without being subject to any consequences. The U.S. Copyright Office has provided some initial guidance and launched a formal AI initiative. In 2024, you can expect there will be a lot more energy, effort, and public policy discussions focused on finding a solution to the copyright problem with AI image creation to clarify ownership. This will allow marketing teams to embrace AI design tools without fear of encountering legal issues, saving precious time and money.

  • Customer Engagement: AI in the driving seat

    By the end of 2024, most customer emails will be AI-generated. Brands will increasingly use generative AI engines to produce first drafts of copy for humans to review and approve. However, marketing teams must train large language models (LLMs) to fully automate customer content and differentiate their brand. By 2026, this will be commonplace, enabling teams to shift focus to campaign management and optimization.

  • AI Key to Scaling Personalization Efficiently

    Generative AI tools will help appease the never-ending thirst for content. In addition, the intelligence will be pivotal as marketing has historically struggled to scale personalization efforts. The technology will enable marketing to generate more customer experiences from improved segmentation and optimize advertising targeting and marketing strategies to achieve higher engagement and conversion levels.

  • AI and Talent: The Augmentation Era

    As AI becomes more pervasive, this will inevitably change the fabric of marketing teams. Lower-level admin-centric roles will disappear, and many analytical positions will become redundant. However, it’s not all doom and gloom; the demand for data scientists will explode, making it one of the most sought-after skill sets for the rest of this decade and immune to economic pressures. Humans will continue to drive marketing, but the role of machines will increase each year. This era of AI (with guardrails) augmenting humans will continue for at least another decade in marketing.

  • The Intelligent Future

    For employees, hoping they will not need to adapt and reskill to some extent is naive. As with every disruptive technology, those who embrace it and look for ways to harness it will no doubt reap the benefits and create new and exciting career paths. Everyone should be learning how to work with AI and, for example, exploring how to use prompts effectively. At Keysight, the marketing team is test-driving various tools to determine the best mix for our organization to drive results and continue to delight our customers. As marketing teams plan for the year ahead, they should look to expand their skill set and become AI literate.

    Embrace the future and potential of AI

    Rather than fearing AI, I’m excited about the possibilities it’s opening up for all of us, irrespective of whether you are starting your career, in the final stretch, or at some point in between. Embracing change is a mantra for success in business and life, and I look forward to seeing how marketing is transformed in the AI era in the coming months and years. Buckle up and enjoy the ride.

    MENAFN27022024007202015466ID1107907014


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    This Utah company has tips to make your business recession-proof https://cbomo.com/this-utah-company-has-tips-to-make-your-business-recession-proof/ https://cbomo.com/this-utah-company-has-tips-to-make-your-business-recession-proof/#respond Fri, 23 Jun 2023 15:16:17 +0000 https://cbomo.com/this-utah-company-has-tips-to-make-your-business-recession-proof/ [ad_1]

    Estimated read time: 4-5
    minutes

    Everyone in America wants to know if the country is headed for an economic recession. Though no one can say for sure, a recent Bankrate survey reported a 64% chance of it happening in 2023.

    “We expect a recession in 2023, and while incoming data for the first quarter have shown a resilient economy thus far, there have been signs of slowing activity,” Mike Fratantoni, chief economist at The Mortgage Bankers Association, told Bankrate. “Coupled with the likelihood of tighter financial conditions brought about by developments in the banking sector, economic activity will likely slow sharply over the next few quarters.”

    Whether or not a recession is imminent, taking steps to safeguard your business is a wise move either way. To help you face the future without fear, contact Impact Utah to make your business recession-proof.

    Improve your margins through operational excellence

    Successful business leaders know that there are always ways to improve. Tightening up your operations is one way to do this. Look for opportunities to make reductions. Work hard to retain good employees — and possibly let go of some you don’t need. Reduce costs where possible.

    If you’re not sure where you stand in terms of operational excellence, Impact Utah offers a free assessment tool to help you gauge your strengths and weaknesses.

    Learn critical cash management strategies

    Perhaps the most important thing you can learn in business is how to manage cash flow in any economy. Start by clearing up your balance sheet and examining your three main areas of cash flow: accounts receivable, accounts payable and inventory.

    Be sure to collect receivables on time. If you require payment within 30 days, stick to that agreement. On the flip side, make sure you’re not making payments faster than necessary. If payment terms are between 30 and 60 days, you can push that out to the full 60 if your cash flow situation warrants it.

    When it comes to inventory, maintain appropriate levels. You may need to look at items that aren’t selling as quickly as other items and do whatever you need to do to keep things moving.

    Grow your revenue

    There are two main ways to grow your revenue: effective marketing and increased sales.

    First, don’t discount the value of recession-proof marketing. Successful companies such as Venmo, NerdWallet, Uber, Groupon and WhatsApp each got their start during the Great Recession. If you can communicate a unique need or pain point that your product or service addresses, people will likely be willing to pay for it.

    Win Jeanfreau, executive director of Impact Utah, outlines several different questions you should be asking yourself to market your business more effectively. These include:

    • What problem are you solving?
    • How is your solution unique?
    • What is your value proposition?
    • How will you create awareness of your product/solution?
    • How will you get consumers to purchase your product?
    • How do you facilitate a purchase and a repeat purchase?
    • How will you get customers to refer you to others?

    For the full list of effective marketing questions, check out Impact Utah’s webinar on recession-proof marketing.

    Also, when it comes to increasing revenue, don’t be afraid to increase prices if necessary.

    “Every dollar increase in price is a dollar increase in your profitability,” Rick Papworth, Impact Utah’s managing director of finance, says.

    Develop skills and master tools to lead your company through a recession and beyond

    Just as a car relies on an engine to keep it running, your business has an engine that requires consistent maintenance. Specifically, Papworth says there are six areas that need to be aligned well for things to run smoothly: strategy, structure, people, work methods, lateral processes and metrics.

    Without a clear strategy, you have confusion. If your structure isn’t aligned with your strategy, that creates friction. People who aren’t enabled and empowered aren’t likely to perform well.

    Without standards on how to produce products, you’ll have variance. When you leave coordinating processes to chance, you get gridlock. And if your metrics and rewards don’t support your goals, you’ll have disengagement. You get the picture.

    To develop the skills and tools you need to lead your company effectively, visit impactutah.org for more information.

    Get the help you need

    If a recession is in the not-too-distant future, there’s nothing you can do to stop it. But there’s a lot you can do to prepare for it.

    Fortunately, you don’t have to try to figure things out on your own. Impact Utah can help you navigate your way through any economic climate. With full-service training, consultation services and a successful track record, you can trust Impact Utah to be a safe harbor and valuable resource. Visit impactutah.org today to learn more.

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    Trulife Distribution To Host Educational Webinar Series On Digital Marketing Strategies For Businesses https://cbomo.com/trulife-distribution-to-host-educational-webinar-series-on-digital-marketing-strategies-for-businesses/ https://cbomo.com/trulife-distribution-to-host-educational-webinar-series-on-digital-marketing-strategies-for-businesses/#respond Sat, 10 Jun 2023 03:19:23 +0000 https://cbomo.com/trulife-distribution-to-host-educational-webinar-series-on-digital-marketing-strategies-for-businesses/ [ad_1]

    (MENAFN– EIN Presswire)

    TruLife Distribution To Host Educational Webinar Series on Digital Marketing Strategies for Businesses

    FORT LAUDERDALE, FLORIDA, UNITED STATES, June 8, 2023/einpresswire.com / — TruLife Distribution, a trusted distribution company committed to knowledge sharing and industry expertise, is thrilled to announce its upcoming educational webinar series on digital marketing strategies for businesses. This webinar series aims to equip business owners and marketers with valuable insights and practical knowledge to excel in the digital marketing landscape.

    In today’s fast-paced digital world, staying ahead of the competition requires a deep understanding of effective digital marketing strategies. TruLife Distribution recognizes the importance of empowering businesses with the knowledge and tools necessary to succeed. TruLife Distribution has curated an educational webinar series designed to cover a wide range of digital marketing topics as part of its commitment to knowledge sharing.

    The webinar series will delve into critical areas of digital marketing, including social media marketing, content marketing, email campaigns, search engine optimization (SEO), and more. Each webinar will be led by industry professionals with extensive experience and a deep understanding of the latest trends and best practices.

    TruLife Distribution is excited to offer this educational webinar series on digital marketing strategies,” said Brian Gould, head of TruLife Distribution. We understand the challenges businesses face in navigating the ever-evolving digital landscape. By providing valuable insights and practical knowledge through this webinar series, we aim to empower businesses to achieve their digital marketing goals and drive success.

    The webinar series will feature interactive sessions, allowing participants to engage with industry experts and ask questions about their business needs. Participants will gain actionable strategies and learn practical implementation tips immediately to enhance their digital marketing efforts. The topics covered in the webinar series include:

    Social Media Marketing: Leveraging the power of social media platforms to build brand awareness, engage with the target audience, and drive conversions.

    Content Marketing: Creating compelling and relevant content to attract and retain customers, enhance brand credibility, and drive organic traffic.

    Email Campaigns: Designing effective email campaigns that resonate with the audience, nurture leads, and generate measurable results.

    Search Engine Optimization (SEO): Optimizing websites and content to improve visibility in search engine results and drive organic traffic.

    TruLife Distribution invites business owners, marketers, and individuals interested in enhancing their digital marketing skills to participate in the webinar series. The webinars offer an excellent opportunity to learn from industry experts and gain insights into proven digital marketing strategies.

    TruLife Distribution is a leading player in the nutritional, health, and wellness product marketing and distribution industry. The executive team at TruLife Distribution comprises highly accomplished industry leaders with extensive experience in this field. Together, they bring over 100 years of combined expertise to the table, making them a formidable force in the market. What sets TruLife Distribution apart is its strong relationships with industry buyers and its exceptional track record of wide-scale distribution to top retail accounts. The team’s profound knowledge of market dynamics and trends enables them to position and promote their clients’ brands effectively. The company has a team of sales and marketing experts who deeply understand consumer behavior and preferences.

    Additionally, they have FDA compliance professionals who ensure that all products meet regulatory standards and authorities on nutrition ingredients and stay ahead of the latest research and trends. The company is located in downtown Ft Lauderdale, Florida, and enjoys a strategic position that facilitates national brand positioning. The company strives to build enduring relationships with its clients founded on mutual success.

    Hanna Thomsen
    Brainnest
    +49 1517 5384852
    email us here
    Visit us on social media:
    facebook
    linkedin

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    6 Digital Marketing Tips for the Modern Security Company https://cbomo.com/6-digital-marketing-tips-for-the-modern-security-company/ https://cbomo.com/6-digital-marketing-tips-for-the-modern-security-company/#respond Sun, 23 Apr 2023 00:32:18 +0000 https://cbomo.com/6-digital-marketing-tips-for-the-modern-security-company/ [ad_1]

    The global security market is experiencing a significant rise. Analysts project it to reach an impressive USD 225.21 billion by 2030. That’s a growth rate of 8.0% from 2023 to 2030. In a cutthroat market like this, you must have good marketing strategies to rope in those clients. With these six expert digital marketing tips, you can navigate the digital world like a pro and watch your business thrive.

    1. Identify your target audience

    When you try to know your clients, you show them that you care and that you’re not just some cold, distant professional. It’s the beginning of building trust, the foundation of any good relationship.

    Here’s what you can do to uncover your audience’s unique characteristics and needs:

    • Conduct market research: It’s about getting inside your audience’s heads and figuring out what makes them tick.
    • Develop your buyer personas: A buyer persona is like a little snapshot of your dream customer. You must understand their pain points, motivations, and behaviors.
    • Analyze your competitors: By observing what your competitors are doing, you can discover ways to do it even better.

     2. Create a strong online presence

    You must have a strong online presence if you’re running a security company. Having a website that looks professional and provides a user-friendly experience is crucial. 

    And don’t forget about social media! Keeping active accounts can help you connect with your audience.

    Here’s how to start building that killer website and maintaining social media accounts:

    • Make sure your website looks great on mobile devices: Keep it simple and easy to navigate with clear menus and organized content. 
    • Invest in images that showcase your products or services: Images can draw people in and help spread the word about your brand. Use cloud storage to manage all your social media content with ease. It provides a safe and secure way to keep your data accessible.
    • Include clear calls to action so visitors know what to do next: Whether filling out a contact form or giving you a call, make it easy for them to take that next step.

    Now, let’s talk about social media. 

    • Respond to comments and messages: Share helpful resources, industry news, and insights that position you as an expert.
    • Don’t forget to showcase your company culture: Let your followers know what it’s like to work with you.
    • Drive traffic back to your site by promoting your website and blog posts on social media.

    3. Use search engine optimization strategies

    Search engine optimization (SEO) is tweaking your website to show up higher in search results. Let potential customers find you by focusing on specific keywords related to your services. 

    You want people to trust you. So here are some tips for optimizing your website content for SEO:

    • Research what people are searching for when they search for security services. 
    • Use those keywords throughout your website, but don’t go overboard. 
    • Make your meta descriptions super compelling and include your target keywords.
    • Create high-quality content that provides value to people. 
    • Use internal linking to make your website easier to navigate. It also helps search engines understand what your site is about.

    4. Create an email marketing campaign

    Email marketing is a mighty tool to connect with potential customers. You can focus your message on consumers with specific interests, demographics, or behaviors. 

    To make your email campaigns the crème de la crème, here are some tips:

    • Use segmentation to send messages to the right people. Group your email list based on demographics, behavior, and interests.
    • Personalize your messages. Using the recipient’s name and tweaking your message will make them feel important. 
    • Make your subject line catchy. It is the first thing people see, so make it clear, alluring, and relevant to the person reading it. 
    • Your call-to-action (CTA) should be unambiguous and enthralling. Make it simple for people to take the next step. Use language that inspires action.
    • Test different parts of your email campaigns, such as subject lines, CTAs, and content. Optimize based on what works best.

    5. Create a pay-per-click (PPC) advertising campaign

    When potential customers search for security services, you want them to see your company front and center. With PPC advertising, you can make sure that happens.

    So, how do you create magnificent PPC campaigns? 

    • Choose the right keywords – ones that are not only relevant to your company but also speak directly to your target audience.
    • Ensure your ads reach the right people. By using geographic targeting and demographics, you can ensure that your message hits the mark.
    • Your words need to be not just informative but compelling too. Using the right keywords and a strong call-to-action can encourage people to click through to your website.
    • Keep testing and refining your campaigns. Use data to guide your decisions, and don’t be afraid to make adjustments based on what you learn.

    6. Monitor your online reputation

    Your online reputation is delicate. It can make or break your business in this digital age. 

    Track your online reviews and respond to customer feedback with grace. Address any negative comments with urgency and compassion. Doing so can cultivate a positive online reputation. 

    And take both physical and cybersecurity seriously. A data breach can be a total nightmare. It can cause damage to your reputation and shake investor confidence. It can also disrupt your business operations and relationships with customers. And the worst part? It can cost you an estimated $79 million in losses.

    There’s a whole world of tools to help you stay safe in this crazy digital age. Password managers, VPN applications, and firewalls are a few things you should use. 

    Are you struggling with your security company’s digital marketing efforts? These tips will guide you through the treacherous realm of digital marketing. With this knowledge, you’ll get ahead of the competition and entice more customers.

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    Genuine Parts Company Is Genuinely A Good Buy  https://cbomo.com/genuine-parts-company-is-genuinely-a-good-buy/ https://cbomo.com/genuine-parts-company-is-genuinely-a-good-buy/#respond Fri, 21 Apr 2023 08:51:59 +0000 https://cbomo.com/genuine-parts-company-is-genuinely-a-good-buy/ [ad_1]

    Genuine Parts Company stock price

    Genuine Parts Company (NYSE: GPC) has had its share of ups and downs, but along the way, it has proven the value of Dividend Kings. Dividend Kings and their 50+ year history of distribution increases have proved an ability to operate in all markets, a willingness to change with the times, and the foresight to manage the business to generate long-term returns for shareholders.

    In the case of Genuine Parts Company, a multi-year transformation from an auto-parts manufacturer into a global auto and industrial parts manufacturer sustains business and high-single-digit growth and powers an attractive dividend. The significant takeaway from the Q1 results is that margin improved, earnings were better than expected, growth is in the forecast, and the dividend is safe. 

    Genuine Parts Company Revs Higher On Solid Outlook 

    Genuine Parts Company had a strong quarter driven by results in both segments and most operating regions. The company reported a record $5.8 billion in revenue, up 8.9% compared to last year, and beat the Marketbeat.com consensus by 200 basis points. The strength was driven by the newer Industrial segment, which grew by 11.9%, while the legacy Automotive segment grew by 7%. 

    The margin news is also good. The company lost margin in the Automotive group, but the 60 basis point decline was offset by a 230 bps improvement in the Industrial segment. This led to a 24% increase in net income, 15% adjusted, and earnings 430 basis points better than expected. Turning to the guidance, the outlook is equally robust.

    The company reaffirmed its expectation for revenue growth in the range of 4% to 6% but raised the guidance for earnings. The company expects earnings to top the previous high-end and for cash-from-ops to come near $1.35 billion. 

    “We are pleased with the solid start to 2023 and continue to expect another strong year of profitable growth. Our updated outlook for the full year reflects our confidence in our strategic plans and ability to execute through continued economic uncertainty. We believe GPC is well-positioned with the financial strength and flexibility to support our growth plans and provide for disciplined capital allocation and enhanced shareholder value,” Mr. Donahue concluded.

    Genuine Parts Company, You Pay A Premium But Get A Deal 

    The valuation of GPC stock is a bit high at 18X earnings, but it’s not astronomical, and you get a lot for the money. The company’s cash flow is sufficient to cover the 2.28% dividend yield while buying back shares, managing debt, and investing in the business. The payout ratio is low at 43%, considering the number of distribution increases and suggests this company could become a King twice over. The distribution growth rate isn’t high, but 6% CAGR is also better than what most Dividend Kings are running. 

    The analysts are holding the stock but see it trading slightly lower than now at $168. The caveat is that the most recent report came out just a few weeks before the release and upgraded the stock to Buy. That rating is from Truist, which sees the market trading at $186 or about 10% above the post-release price action. If that sentiment is echoed now that the report is out; this stock could complete its reversal. However, the market faces resistance at the $170 level.  In this scenario, the stock may trend sideways at current levels until later in the year. If the market can get above $170, it may increase to $180. 

    Genuine Parts Company Stock Chart

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    Sandhills Global shortened its work week. For Lincoln company and employees, productivity remains strong https://cbomo.com/article_ece983b6-5aa5-58d1-9ad6-ea48c1805766-html/ https://cbomo.com/article_ece983b6-5aa5-58d1-9ad6-ea48c1805766-html/#respond Sun, 26 Feb 2023 07:20:01 +0000 https://cbomo.com/article_ece983b6-5aa5-58d1-9ad6-ea48c1805766-html/ [ad_1]







    Progress: Sandhill Global, 2.6

    Tyler Schik, a sales representative at Sandhills Global, said the company’s move to shorten the work week has been great for employees. Managers say productivity has remained strong.




    Tyler Schik likes to spread joy during his free time.

    For the past six years or so, Schik and his chow shepherd Tank have visited hospice patients at centers like Tabitha for pet therapy sessions.

    The visits, however, haven’t always fit in with his busy work schedule as a sales rep at Sandhills Global. That was until the Lincoln-based publishing company sent an email last fall to employees announcing a surprising change: Sandhills was moving to a 4 ½-day work week.

    The shortened schedule has given Schik and his coworkers more time to do the things they love, which in Schik’s case includes making visits to hospice patients.

    “For me personally, it’s been really great,” said Schik, who has worked at Sandhills for 11 years.

    In an age where job candidates have become harder to find, Sandhills took the bold step to shorten its work week by a half-day last fall to boost its recruitment and retention efforts, said Chief Administration Officer Nancy Paasch. The move comes as shorter work weeks and flexible hours have become increasingly appealing for companies looking to entice talent — and even increase productivity.







    Progress: Sandhill Global, 2.6

    Sandhills Global employs more than 1,200 workers, including 800 in its Lincoln office.




    “Obviously in the Lincoln market, it is fairly competitive to find good talent,” Paasch said. “This idea came up of moving to a 4 ½-day work week.”

    Under the new schedule, employees are essentially able to take a half-day off anytime during the week, as long as it’s arranged in advance. Sandhills has roughly 1,200 employees, including 800 based out of its Lincoln office.

    “That’s their time they can use to run errands, attend appointments or use the flex (time) for what they need,” Paasch said. “It was received with great excitement, and a little bit of shock.”

    Kelli Krzycki, a department manager, has used the extra time off to go to events at her children’s school she otherwise might have missed.







    Progress: Sandhill Global, 2.6

    Kelli Krzycki, a department manager, works at her desk at Sandhills Global.




    “Before, we had to use vacation if we were going to cut into our day. Having that half-day to kind of adjust your schedule throughout the week and make plans based on that has been super helpful,” Krzycki said. “I think it’s a great perk.”

    Many employees will use it to extend their weekend, attend sporting events or even hit the golf course, Schik said. In addition to using the time off for volunteer work, Schik uses it for whatever odds and ends he needs to take care of.

    “Everybody’s got their little niche for what they use it for,” he said.

    Truncating the work week — in many cases to four days — has increasingly gained momentum in recent years as a way to boost employee morale and even productivity.







    Progress: Sandhill Global, 2.6

    Recruiting intern Morgan Perez (left) talks with recruiting specialist Ali Cottrell at Sandhills Global on Feb. 6.




    A 2022 study by 4 Day Week Global — a nonprofit that supports companies interested in shortening the standard 40-hour work week — showed positive results in revenue, recruitment, productivity and health.

    Two-thirds of employees at companies that instituted a four-day work week for six months said they were less burned out. Businesses also reported an increase in the overall number of workers.

    Among the employees she oversees at Sandhills, Kryzycki said the response has been great.

    “Productivity is just as high as it was before,” she said.

    Paasch said there has been “a lot more interest” in full-time positions, but whether a similar model can work elsewhere depends on the type of business, she added.







    Progress: Sandhill Global, 2.6

    Recruiting intern Tyler Mitchell is one of 800 employees based out of Sandhills Global’s offices in Lincoln. Employees are expected to work on location but are allowed a half-day off each week.




    Sandhills, which has published niche trade magazines for decades, is also home to a burgeoning online auction business, connecting buyers and sellers of farm equipment, cars, collectibles and more.

    Unlike some businesses that have become more flexible with work-from-home schedules, employees are expected to be in the office, which Sandhills found is better for collaboration and communication, Paasch said.

    But those mornings or afternoons that Schik can get out of the office have left him and his coworkers feeling recharged when they come back to work.

    “Everybody is just as efficient or even more efficient,” Schik said. “I feel more locked in when I’m here.”

    The work from home revolution might be disappearing, but the 4-day workweek is only just beginning. Veuer’s Tony Spitz has the details. 



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    Abu Dhabi: 34 startups vie for best innovative defence company award – Khaleej Times https://cbomo.com/cbmizgh0dhbzoi8vd3d3lmtoywxlzwp0aw1lcy5jb20vdwfll2fids1kagfias0znc1zdgfydhvwcy12awutzm9ylwjlc3qtaw5ub3zhdgl2zs1kzwzlbmnllwnvbxbhbnktyxdhcmtsawpodhrwczovl3d3dy5ragfszwvqdgltzxmuy29tl3vhzs9hynutzghhymkt/ https://cbomo.com/cbmizgh0dhbzoi8vd3d3lmtoywxlzwp0aw1lcy5jb20vdwfll2fids1kagfias0znc1zdgfydhvwcy12awutzm9ylwjlc3qtaw5ub3zhdgl2zs1kzwzlbmnllwnvbxbhbnktyxdhcmtsawpodhrwczovl3d3dy5ragfszwvqdgltzxmuy29tl3vhzs9hynutzghhymkt/#respond Tue, 21 Feb 2023 23:06:08 +0000 https://cbomo.com/cbmizgh0dhbzoi8vd3d3lmtoywxlzwp0aw1lcy5jb20vdwfll2fids1kagfias0znc1zdgfydhvwcy12awutzm9ylwjlc3qtaw5ub3zhdgl2zs1kzwzlbmnllwnvbxbhbnktyxdhcmtsawpodhrwczovl3d3dy5ragfszwvqdgltzxmuy29tl3vhzs9hynutzghhymkt/ [ad_1]

    Abu Dhabi: 34 startups vie for best innovative defence company award  Khaleej Times

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