' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '
' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '
Companies offering in-app payments and financial services within their respective platforms are examples of applying embedded finance in non-financial services.
As embedded finance alters how businesses, both financial and non-financial, approach finance, companies are already seeing the benefits that come with it. For instance,
88% of them have reported that they are seeing an uptick in customer engagement, while 85% are witnessing an increase in new customer acquisitions. It’s estimated that by 2029, the
embedded finance sector will generate $384.8 billion, a notable increase from 2020’s $22.5 billion.
By incorporating embedded finance into their service offerings, businesses will be able to uncover new opportunities for growth. The embedded finance solutions allow leaders of the financial industry – major banks, payment systems, e-wallets and others -
to expand their portfolio of customers and niche products in areas and countries which were previously too expensive and risky for them to enter.
Examples of how fintech and financial companies are
applying embedded finance to their services include:
The integration of mobile banking apps with apps for food delivery or ride-sharing
Non-financial businesses using in-app payments
to create continuous customer interactions
Retailers offering POS financing options
Addressing Unmet Financial Services Needs in a Growing Market
There’s a vast affiliate marketing market with an acute need for financial services that current financial organizations are unable to adequately address. This is an ideal example of an industry where embedded finance solutions could unlock immense profit
potential for financial institutions. This gap also results in publishers facing cash flow issues and a lack of credit.
One way to start benefiting from these solutions is to engage in partnerships. In March, the international technology leader,
Mitgo Group, acquired embedded finance platform Embedded in a bid to launch a new business division. The company’s expansion is aimed to help more fintech services to tap into the affiliate marketing sector, which is estimated
to grow beyond $15.7 billion in spending this year.
Embedded provides end-to-end solutions designed to equip non-financial businesses with embedded finance products to reduce payment costs, improve business processes, and enhance customer lifetime value. Embedded
use cases cover businesses across various industries, such as pharmaceutical and medical, eCommerce and retail, and electronics manufacturing companies.
With this acquisition, Mitgo Group is looking to facilitate 7% of the transaction volume, which is estimated at over $1.5 billion, from the affiliate marketing sector within the next three years. The company plans to establish cooperation with the leading
players of this market – global payment platforms and financial institutions. This way, fintech companies can cooperate within the affiliate marketing industry and profit from it.
[ad_2]
Source link
Word about blockchain technology’s benefits has penetrated the global marketplace, so now’s the time for blockchain businesses to begin deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well.
Marketing a business always takes a lot of hustle, and blockchain technologies will likely need to blend traditional marketing methods focused on their own unique benefits with new strategies to make B2B clients outside the industry excited about what blockchain can do. Below, 16 members of Cointelegraph Innovation Circle share tips to help blockchain companies improve their marketing strategies to attract and land potential clients.
Solve a problem for businesses. One of the challenges in the blockchain category is that it is quite technical, and it sometimes requires a heavy lift for businesses to implement solutions. All that is to say, don’t market half-baked solutions to business leaders; truly put yourself in their shoes, solve a problem for them and then package that as a service or product that their businesses can easily deploy. – Mark Soares, Blokhaus Inc.
Understand the challenges that your potential clients are facing and how your blockchain technologies can really help solve them. Pitch the key value your project can bring to businesses. Start an experimental program before scaling it, and let the outcome and data speak for themselves. – Cindy Jin, Mintology
Crypto is a vibrant ecosystem, but it can also function as a bubble for those on both sides of the knowledge gap. While common features can seem like second nature to the initiated, industry jargon can alienate crypto-curious businesses, pushing them to seek a more traditional solution. That’s why it’s important to always meet each participant in their comfort zone before moving the conversation forward. – Oleksandr Lutskevych, CEX.IO
Assuming you have a product with a solid unique selling proposition that’s a bonafide value-add, you should focus on developing an uber-practical, implementable, streamlined pilot program that is “hands-free” for the target company. Allow them to utilize that program and assess its viability, efficiency, overall operational improvement and so on. – Timothy Enneking, Digital Capital Management
Blockchain technologies should work on creating as much brand awareness for themselves as possible by getting coverage in prestigious, top-tier news publications. This sort of coverage will help a blockchain company build credibility in front of its potential clients, who will surely Google the name and see the great, impressive media coverage it has achieved. – Ayelet Noff, SlicedBrand
To focus on scalability and integration and promote simple understanding, new blockchain technologies should invest in producing educational content like webinars, blogs, white papers and videos. These materials should provide an easy-to-understand summary of blockchain technology, highlight its advantages for companies and offer examples of how it can be applied in the real world. – Myrtle Anne Ramos, Block Tides
In a space where most projects are trying to be all things to all people, you can differentiate by building a brand around your values. You need focused, clear and relevant strategic positioning. Be clear about your core mission — the specific change that you are bringing to the world — and how your work can benefit your clients. If you can’t get that across in one sentence, you will never convince them. – German Ramirez, THE RELEVANCE HOUSE AG
Use the power of simplicity. Translate blockchain’s complexities into a language that businesses can understand by using a compelling narrative. Show them how blockchain is not just crypto — that it’s actually the missing part of the puzzle for their exponential growth and innovation. – Bogomil Stoev, Seasonal Tokens
Join the community where you can transform the future. Cointelegraph Innovation Circle brings blockchain technology leaders together to connect, collaborate and publish. Apply today
In a rapidly evolving landscape, new blockchain technologies must focus on showcasing tangible business value. By highlighting real-world use cases, emphasizing scalability and security, and fostering collaborative partnerships, they can build trust and drive adoption among businesses seeking innovative solutions. – Vinita Rathi, Systango
New blockchain technologies can improve B2B marketing by making complex tech understandable. This can be achieved by highlighting unique value propositions, sharing relatable case studies and demonstrating how their solutions solve specific industry issues, thus increasing efficiency or profitability. Show, don’t just tell. – Tomer Warschauer Nuni, Kryptomon
Blockchain technology inherently enables transparency through immutable record-keeping, which builds trust between B2B partners. Highlighting the fact that blockchain-based solutions provide smart contracts, factual data and a clear audit trail will help you develop a rapport with potential clients, assisting in your marketing strategy. – Anthony Georgiades, Pastel Network
Laser-focus on the ways that your business drives value. The 2017-2018 ICO boom has ended, and Web3 founders must now have a very specific value proposition to differentiate themselves from the competition. These days, it is critical to make sure that prospective clients understand exactly what problem you are solving and why your product is the must-have solution. – Wolfgang Rückerl, ENT Technologies AG
To convert B2B prospects, you must know your target audience and their buying behaviors. B2B audiences comprise a range of decision-makers, from C-suite executives to boards. Efficiency and facts take precedence over emotion, as businesses seek results and expertise. Blockchain technologies must leverage tactics including thought leadership, educational content and PR, as well as partnerships with positive brand association. – Tammy Paola, Zerocap
Develop educational content to explain blockchain benefits, use cases and integration strategies. Showcase successful case studies and testimonials to build credibility and demonstrate real-world impact. Collaborate with existing enterprise tech providers to integrate and complement their solutions. Offer pilots or trial programs to showcase the value and feasibility of the blockchain solution. – RJ Phillips, Zoop
First answer the question, “What can blockchain do for my business?” Clarify, in plain language, terms like double-spend problem, immutability, data availability and decentralization, as well as all the rest of the crypto and blockchain jargon. Aim for basic, gut, plain language understanding, and don’t hide behind the shimmer of tech jargon, which will just confuse your clients. – Zain Jaffer, Zain Ventures
Blockchain projects should engage Web2-focused marketing professionals and agencies. These experts have existing deep connections with major brands and are actively seeking to leverage blockchain’s benefits. From nonfungible token revenues that lower customer acquisition costs to token gating opportunities that extend customer lifetime value, Web3 offers enticing prospects to enhance their clients’ marketing strategies. – Shiv Madan, Moonwalk
This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.
Learn more about Cointelegraph Innovation Circle and see if you qualify to join.
[ad_2]
Source link
Join Lee-Ann and her guest, Leandro Schlottchauer, Co-founder of FUUL as they discuss FUUL’s place in the industry as a blockchain service provider and the effect of blockchain on the affiliate marketing industry.
Leandro is sharing insights gathered from years of founding various projects, including BullMetrix and Trocafone, and is ready to put the blockchain into terms that even the most tech-phobic of us can handle.
Listen in to hear all the details.
The term blockchain might make some of us roll our eyes. Any news around the subject hasn’t been good, and trying to actually understand the concept is a hurdle a lot of us can’t get past. But Leandro proposes that we don’t need to understand the concept.
Leandro says: “I think it’ll actually hit the mainstream when people that are using it don’t know that they’re actually interacting with a blockchain. And a blockchain at the end of the day is a public database. It’s as simple as that. But I think, for example, when I go into my email and just send a message, I don’t really know what’s going on in the background, but there’s a protocol behind it. There’s a protocol for email that basically defines how the message is encrypted and displayed in different clients and so forth.”
So, we don’t need to worry about how it works. That’s one less thing to think about, but then how do you use it? How do we, as professionals in affiliate marketing, use the blockchain? It turns out there are a lot of options.
Leandro poses finances as one practical use for the blockchain, saying: “All this transaction information is now public and it settles on the blockchain. You can actually see that a transaction is pending, somebody’s doing a transaction, and then that transaction is settled, it’s approved. So, in a matter of seconds, you can see whether the transaction went through or not, and then everybody can look at the same information.”
“In my experience, affiliates, when they engage in an affiliate program, usually get paid 90 days after the transaction takes place. And the reason for that is because there are cancellations. There are returns. They’re charged. That doesn’t happen in crypto today.”
But this is all true of any eCommerce business. What makes it particularly vital to affiliate marketing? Leandro has some thoughts.
Leandro says: “I follow your podcast and I know you talk a lot about the partnership economy and it’s such a powerful term and I love that. So, in any type of partnership, you really want to be transparent. You want everybody to be on the same page, and have the same information, because, at the end of the day, it’s all about a common goal. And the common goal is to grow the program and bring more transactions. And now I think it’s really powerful that both affiliates and merchants, advertisers are looking at the same data.”
For the very best advice from industry peers, register to join us for our ELEVATE Summit in July. ELEVATE aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Listen to find out more about:
Key segments of this podcast and where you can tune into go direct
[10:00] – The value of keeping a customer engaged
[20:00] – The unnoticed integration of crypto
[30:00] – The future of appeal marketing
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.
[ad_2]
Source link