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 * Check if the requirements of the sitemap plugin are met and loads the actual loader
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		$fail = true;
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	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
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	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
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					update_option( 'sm_user_consent', 'yes' );
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				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
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			if ( isset( $_GET['action'] ) ) {
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							update_option( 'sm_show_beta_banner', 'false' );
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			/*
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							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
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	$updateUrlRules = get_option('sm_options');
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		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

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			$updateUrlRules['sm_b_rewrites2'] = true;
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			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
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	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
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        $pluginList = sanitize_text_field($_POST['pluginList']);
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                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
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                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
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		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
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		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
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		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

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	<title>B2B Sales &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
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	<link>https://cbomo.com</link>
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		<title>4 Strategies for B2B Marketers to Increase ROI During the Economic Downturn</title>
		<link>https://cbomo.com/4-strategies-for-b2b-marketers-to-increase-roi-during-the-economic-downturn/</link>
					<comments>https://cbomo.com/4-strategies-for-b2b-marketers-to-increase-roi-during-the-economic-downturn/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 19 Apr 2023 06:08:13 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Downturn]]></category>
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		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://cbomo.com/4-strategies-for-b2b-marketers-to-increase-roi-during-the-economic-downturn/</guid>

					<description><![CDATA[[ad_1] Disclosure: Our goal is to feature products and services that we think you&#8217;ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning customers. If that isn&#8217;t enough, many companies are slashing marketing spend. With that being said, CMOs can see significant short-term improvements&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<p>
          Disclosure: Our goal is to feature products and services that we think you&#8217;ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
      </p>
<div>
<p>As the economy slows, <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/6-skill-sets-every-b2b-marketing-team-should-have-on-its/355093" rel="follow noopener">B2B marketers</a> are being challenged with longer sales cycles, lower deal amounts and churning customers. If that isn&#8217;t enough, many companies are slashing marketing spend.</p>
<p>With that being said, CMOs can see significant short-term improvements that will help them power through the forecasted downturn by focusing on these areas of their business:</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/avoid-these-5-pitfalls-in-your-digital-marketing/444665" rel="follow noopener">5 Mistakes To Avoid in Your Digital Marketing</a></b></p>
<h2>1. Optimizing campaigns for offline conversion events</h2>
<p>Your most important priority should be to integrate your advertising platforms with your <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/how-crms-can-spark-or-continue-fast-growth/328943" rel="follow noopener">CRM</a> or demand-gen platform. This will allow you to optimize your ad campaigns for bottom-funnel conversion events. This is especially important when using Google since you can use Google&#8217;s algorithm to optimize your campaigns for bottom-of-funnel events. If you have a sales team that takes inbound calls, make sure to get third-party call analytics software that can track calls by channel and down to the most granular source. Having phone tracking will let you identify which marketing channel is contributing to sales and help you make budget allocation decisions.</p>
<h2>2. Marketing channels with short-term CAC payback periods</h2>
<p>Privacy changes have made marketing attribution tools less reliable in the last two years and makes finding winning campaigns more complex. To overcome this, you can ask users on form sign-ups or post-purchase surveys how they found your business. While also not 100% reliable, these self-reported attribution workflows can help you see which channel is driving the most sales. Based on what customers are telling you and what your other attribution tools show, you can then allocate budget by channel based on their relative performance and pause what&#8217;s not working.</p>
<h2>3. Your best customer cohorts</h2>
<p>When <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/10-ways-to-maximize-your-sales-teams-performance/390293" rel="follow noopener">sales performance</a> starts to drop, investigate your data to see which customer cohorts are underperforming or churning, and exclude them from your ad targeting. This could be unprofitable business verticals, job titles, geographic regions, age or other demographic cohorts. If you have a revenue intelligence platform to listen to and/or transcribe call recordings, analyze the calls that resulted in demos and sales.</p>
<p>For example, if calls show a spike in Fintech startups that are purchasing your product, test new ad creative with what they say they like about your product and test landing pages with matching messaging. On the media buying front, see if you can improve targeting for this cohort and get more ads to serve it.</p>
<p>It&#8217;s also important to keep track of <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/buyer-personas-what-they-are-why-they-matter-and-how-to/347886" rel="follow noopener">buyer personas</a>. You can figure out which persona to focus on by running a report on all your customers and their respective job title, and then focus your marketing on the personas with the highest lead count. Make sure to arm your prospects with the metrics they look for — that is, you&#8217;ll need to show that the service or solution is an investment, not a cost.</p>
<p>Related: <b><a target="_blank" href="https://www.entrepreneur.com/en-in/marketing/heres-how-you-can-have-a-perfect-digital-marketing-plan/336317" rel="follow noopener">Digital Marketing 101 for Entrepreneurs</a></b></p>
<h2>4. Conversion Rate Optimization (CRO)</h2>
<p>Focus on the segments that are driving the most revenue for your business — such as <a target="_blank" href="https://www.entrepreneur.com/science-technology/6-landing-page-tips-to-drive-sales-and-reach-new-customers/311310" rel="follow noopener">landing pages</a>, product pages and pricing pages. Use a qualitative analytics tool that can view what users are clicking on as they interact with your site. If you are running paid advertising campaigns, it&#8217;s important to not run the tests on all your campaigns. Carve out at least 80% of your budget for the campaigns that are carrying your quota and the rest for testing out new ideas.</p>
<p>Next on your list is improving <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/increasing-your-websites-speed-could-save-your-business/308227" rel="follow noopener">page loading speed</a>. For every additional second it takes the page to load, conversion rates drop by up to 20%. A good benchmark is a loading time below three seconds. Another time-sensitive indicator to optimize for is lead response times. Ideally, you should attempt to phone, text or email a prospective lead within <a target="_blank" href="https://www.chilipiper.com/article/speed-to-lead-statistics" rel="nofollow noopener">five minutes</a>. Just doing this will help increase conversion rates by double digits.</p>
<p>Of course, it takes resources to do these things. But making these changes during a downturn, if done right, will help you improve performance and build a data-driven and winning business.</p>
<p><b>Related: <a target="_blank" href="https://www.entrepreneur.com/growing-a-business/how-to-adjust-your-marketing-to-survive-a-recession/442499" rel="follow noopener">How to Adjust Your Marketing to Survive a Recession</a></b></p>
</p></div>
<p>[ad_2]<br />
<br /><a href="http://www.bing.com/news/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=643f854b1c5542f0a2c7445c1229efa1&#038;url=https%3A%2F%2Fwww.entrepreneur.com%2Fgrowing-a-business%2F4-strategies-for-b2b-marketers-to-increase-roi-during-the%2F449407&#038;c=1394793589824058490&#038;mkt=en-us">Source link </a></p>
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