\"
								plugin_version.type = \"hidden\"
								form.appendChild(plugin_version)
								var wordpress_version = document.createElement(\"input\")
								wordpress_version.name = \"wordpress_version\"
								wordpress_version.id = \"wordpress_version\"
								wordpress_version.value = '$wp_version'
								wordpress_version.type = \"hidden\"
								form.appendChild(wordpress_version)
							}

							},200);
						</script>";
				} else {
					echo '<script>
					setTimeout(()=>{
						let discardContent = document.getElementById("discard_content");
						
						if (discardContent) {
							discardContent.classList.add("discard_button_outside_settings");
							discardContent.classList.remove("discard_button");
						}
					}, 200);
					</script>';
				}
			} else {
				echo '<script>
				setTimeout(()=>{
					let discardContent = document.getElementById("discard_content");
					
					if (discardContent) {
						discardContent.classList.add("discard_button_outside_settings");
						discardContent.classList.remove("discard_button");
					}
				}, 200);
				</script>';
			}
		} else {
			echo "<script>
			setTimeout(()=>{
				let discardContent = document.getElementById(\"discard_content\");
				if (discardContent) {
					document.getElementById(\"discard_content\").classList.add(\"discard_button_outside_settings\")
					document.getElementById(\"discard_content\").classList.remove(\"discard_button\")
				}
				if( document.getElementById(\"user-consent-form\") ){
					const form = document.getElementById(\"user-consent-form\")
					var plugin_version = document.createElement(\"input\")
					plugin_version.name = \"plugin_version\"
					plugin_version.id = \"plugin_version\"
					plugin_version.value = '$plugin_version'
					plugin_version.type = \"hidden\"
					form.appendChild(plugin_version)

					var wordpress_version = document.createElement(\"input\")
					wordpress_version.name = \"wp_version\"
					wordpress_version.id = \"wp_version\"
					wordpress_version.value = '$wp_version'
					wordpress_version.type = \"hidden\"
					form.appendChild(wordpress_version)
				}
			},200);
				</script>";
			return;
		}
	}
}

/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
			if(document.getElementById("discard_content")){
				document.getElementById("discard_content").classList.add("reject_consent")
				document.getElementById("discard_content").classList.remove("discard_button")
			}
			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
					}
				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
					}
				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
		}
	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>automate &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/automate/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Tue, 11 Jun 2024 03:45:12 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>Create and Automate Multiple RSS Feed Emails with FeedOtter in 3 Steps</title>
		<link>https://cbomo.com/create-and-automate-multiple-rss-feed-emails-with-feedotter-in-3-steps/</link>
					<comments>https://cbomo.com/create-and-automate-multiple-rss-feed-emails-with-feedotter-in-3-steps/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 11 Jun 2024 03:45:12 +0000</pubDate>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[automate]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Emails]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[FeedOtter]]></category>
		<category><![CDATA[Multiple]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[steps]]></category>
		<guid isPermaLink="false">https://cbomo.com/create-and-automate-multiple-rss-feed-emails-with-feedotter-in-3-steps/</guid>

					<description><![CDATA[[ad_1] RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date. Some types of emails—like podcast notifications—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with multiple content streams, from blogs to YouTube to podcasts. With every additional content stream you add, the value of automating the&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div id="span-271-28016">
<p>RSS feeds play a crucial role in automating content distribution. By connecting an RSS feed to an email marketing platform, marketers can automatically generate and send email newsletters that are relevant and up-to-date.
</p>
<p>Some types of emails—<a href="https://www.feedotter.com/blog/emailing-your-podcast-episodes/" rel="noopener noreferrer">like podcast notifications</a>—might only need a single RSS feed. Simple and straightforward. More involved email newsletters often work with multiple content streams, from blogs to YouTube to podcasts. With every additional content stream you add, the value of automating the curation and sending process grows.
</p>
<p>Let’s dive a little deeper into how to leverage multiple RSS feeds within an email digest or newsletter—and what benefits this approach can bring.
</p>
<h2>3 Benefits of Multiple RSS Feed Emails</h2>
<p>Let’s take a look at the top 3 benefits of connecting multiple RSS feeds to your email newsletter curation and sending process:</p>
<div class="g g-1">
<div class="g-single a-2"><a class="gofollow" data-track="MiwxLDEsNjA=" href="https://www.feedotter.com/pricing/?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=0001"><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2024/05/FO_BlogCTAImage_0001.webp " type="image/webp"/><img decoding="async" class=" sp-no-webp perfmatters-lazy" alt="" src="https://www.feedotter.com/wp-content/uploads/2024/05/FO_BlogCTAImage_0001.png"/><noscript><img decoding="async" src="https://www.feedotter.com/wp-content/uploads/2024/05/FO_BlogCTAImage_0001.png" class=" sp-no-webp" alt=""/></noscript> </picture></a></div>
</div>
<h3>Benefit 1: A simplified process</h3>
<p>RSS feeds can deliver the latest content directly to your ESP, saving you hours of time curating and manually adding each piece individually. With hours saved on every email, you’re able to reallocate time and energy to more creative ventures.
</p>
<h3>Benefit 2: On-time distribution</h3>
<p>When you start automating your newsletter creation process, emails can send on a schedule that runs independent of your team’s bandwidth, ensuring prompt updates for your audience without compromising quality. Whether you’re working with breaking news headlines or are curating industry topics, getting your email out efficiently can help give you an edge as a content authority.
</p>
<h3>Benefit 3: A value-rich email</h3>
<p>Inbox fatigue is an ever-increasing issue when it comes to engaging with your email subscribers. Creating a rich and varied email through multiple RSS feeds and content sources helps to increase the perceived value of your content. Ultimately, this can translate into higher open rates, clicks, and conversions.
</p>
<p>Despite these advantages, multiple RSS feed emails remain under-used within content teams. Often, marketers are unaware of the capabilities and potential impact of this approach or are hesitant to adopt new strategies amidst their busy schedules.
</p>
<p>Here’s how to get it done in just a few minutes:
</p>
<h2>How to set up a multi-RSS feed newsletter (the easy way)</h2>
<p>As we’ve noted elsewhere, many mainstream ESPs lack the ability to pull in RSS feeds on their own. Fortunately, FeedOtter natively integrates with some of the most popular email service providers.
</p>
<p>The advanced <a href="https://www.youtube.com/watch?v=Ue5pwwUjYmQ" target="_blank" rel="nofollow noopener">Multiple RSS Feed Options</a> found within <a href="https://www.feedotter.com/" rel="noopener noreferrer">FeedOtter</a> allows you to connect multiple content source feeds into one email newsletter. That way, you can present multiple RSS feeds from different categories in one email instead of sending out a campaign for each feed—and as the content cheerleaders we are, that’s exciting!
</p>
<p><em>Note: FeedOtter currently integrates with MailChimp, Marketo, Pardot, Eloqua, Salesforce Marketing Cloud, and Hubspot. </em>
</p>
<p>To be a little more specific: one feed may be regularly updated blog entries, and the other might include more static presentations like job postings or case studies. The handy thing with the advanced FeedOtter options is that you have control over every aspect of your feeds, including the ability to click on/click off any of the feeds involved in your single campaign.
</p>
<p>Here’s how to get set up and running with just a few clicks:
</p>
<h3><span class="TextRun SCXW160763448 BCX2" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW160763448 BCX2">Step 1: Gather your RSS feed URL</span></span></h3>
<p><span class="TextRun SCXW160763448 BCX2" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW160763448 BCX2">The first thing you need to do is find the <a href="https://www.feedotter.com/blog/find-an-rss-feed-url/">appropriate RSS feeds</a> that involve different categories of marketing content.</span></span>
</p>
<p style="text-align: left;">For simplicity sake, we are going to use <a href="https://www.hubspot.com/" rel="nofollow noopener" target="_blank">Hubspot</a> for our example:
</p>
<p style="text-align: left;">https://blog.hubspot.com/marketing/rss.xml<br />https://blog.hubspot.com/sales/rss.xml<br />https://blog.hubspot.com/service/rss.xml
</p>
<h3>Step 2: Set up your multiple RSS feed email in FeedOtter</h3>
<p style="text-align: left;"><span class="TextRun BCX2 SCXW193902798" lang="EN-US" data-contrast="auto"><span class="NormalTextRun BCX2 SCXW193902798">Head over to your <span class="SpellingError BCX2 SCXW193902798">FeedOtter</span> account. Under the <strong>Automated</strong> tab, you can create a new automated email or edit one that’s already created. Once in the email editor, go to <strong>Feeds</strong> and insert each feed and then click the <strong>Next</strong> button, which should bring you to the template library.</span></span>
</p>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1.webp 1200w,https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1-768x458.webp 768w" data-sizes="(max-width: 1200px) 100vw, 1200px" type="image/webp"/><img fetchpriority="high" height="716" width="1200" class="alignnone size-full wp-image-28031 sp-no-webp perfmatters-lazy" alt="A screenshot of the FeedOtter interface showing how to add multiple RSS feeds to an email" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1.jpg" srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1.jpg 1200w, https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1-768x458.jpg 768w" data-sizes="(max-width: 1200px) 100vw, 1200px"/><noscript><img src="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1.jpg" height="716" width="1200" srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1.jpg 1200w, https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-1-768x458.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" class="alignnone size-full wp-image-28031 sp-no-webp" alt="A screenshot of the FeedOtter interface showing how to add multiple RSS feeds to an email" decoding="async"/></noscript> </picture></p>
<h3 style="text-align: left;"><span class="TextRun SCXW222874174 BCX2" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW222874174 BCX2">Step 3: Choose a “Multifeed” email template</span></span></h3>
<p style="text-align: left;"><span class="TextRun SCXW222874174 BCX2" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW222874174 BCX2">Click on the blue <strong>Template Library </strong>button to view the predesigned email templates available. (Note that you can also opt for a custom template design by reaching out to FeedOtter support directly.)</span></span>
</p>
<p>Here, you’ll want to select the <strong>Multifeed</strong> category. <span class="TextRun SCXW222874174 BCX2" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW222874174 BCX2">After you’ve completed that step, the rest of the template customization falls to your personal preferences.</span></span>
</p>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2.webp 1200w,https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2-768x458.webp 768w" data-sizes="(max-width: 1200px) 100vw, 1200px" type="image/webp"/><img height="715" width="1200" class="alignnone size-full wp-image-28032 sp-no-webp perfmatters-lazy" alt="A screenshot of the FeedOtter email template library settings" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2.jpg" srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2.jpg 1200w, https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2-768x458.jpg 768w" data-sizes="(max-width: 1200px) 100vw, 1200px"/><noscript><img loading="lazy" src="https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2.jpg" height="715" width="1200" srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2.jpg 1200w, https://www.feedotter.com/wp-content/uploads/2019/11/Multifeed-RSS-Email-2-768x458.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" class="alignnone size-full wp-image-28032 sp-no-webp" alt="A screenshot of the FeedOtter email template library settings" decoding="async"/></noscript> </picture></p>
<h4>For Advanced Users:</h4>
<p>If you are building your own custom email template using the <a href="https://www.feedotter.com/support/custom-templates/">FeedOtter RSS email template guide</a> you can easily find multiple post loops for use in your email below the feed entry boxes.  Use these “for loops” to display content from the appropriate feeds in your email.
</p>
<h3>Step 4: Set your automation parameters</h3>
<p>Under the <strong>Schedule </strong>tab, you can decide how frequently this email sends out, as well as what will trigger the send (so you don’t have to worry about sending multiple emails with the same content, if there’s a lull between new content pieces.)
</p>
<p><span data-contrast="auto">The way that </span><span data-contrast="auto">FeedOtter’s</span><span data-contrast="auto"> automation works is that it looks at </span><span data-contrast="auto">all of</span><span data-contrast="auto"> your feeds by default and tries to determine whether or not there is new content—if there is, it will send.</span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span><span data-contrast="auto">By checking which feed should trigger that send, you can now exercise more control over your campaigns. </span><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span>
</p>
<p><picture><source data-srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3.webp 1200w,https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3-768x460.webp 768w" data-sizes="(max-width: 1200px) 100vw, 1200px" type="image/webp"/><img loading="lazy" height="718" width="1200" class="alignnone size-full wp-image-28033 sp-no-webp perfmatters-lazy" alt="A screenshot of the FeedOtter settings for scheduling an automated email" decoding="async" src="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3.jpg" srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3.jpg 1200w, https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3-768x460.jpg 768w" data-sizes="(max-width: 1200px) 100vw, 1200px"/><noscript><img loading="lazy" src="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3.jpg" height="718" width="1200" srcset="https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3.jpg 1200w, https://www.feedotter.com/wp-content/uploads/2019/11/Multiple-RSS-Feeds-Email-3-768x460.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" class="alignnone size-full wp-image-28033 sp-no-webp" alt="A screenshot of the FeedOtter settings for scheduling an automated email" decoding="async"/></noscript> </picture></p>
<h2 data-pm-slice="1 1 []">Key Takeaways</h2>
<p>In today’s fast-paced digital landscape, marketers face the constant challenge of delivering relevant and engaging content to their audience. This task can be particularly daunting when working with multiple content streams and a frequent email newsletter cadence. The more content you send out, the longer it takes to manually curate and build your newsletters.
</p>
<p>At some point, scaling your email strategy becomes entirely dependent on the size of your content team…or the automations you have in place.
</p>
<p>Which is why RSS feeds are an essential tool for content marketing curation—and are easier than ever to utilize with the power of tools like FeedOtter, which plug directly into your ESP, allowing you to automate multiple RSS feeds and plug them directly into your email campaigns.
</p>
<h2>Additional Resources:</h2>
</div>
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		<title>Ways To Automate Your Marketing In 2023</title>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Fri, 29 Sep 2023 22:12:00 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[automate]]></category>
		<category><![CDATA[Marketing]]></category>
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<p><span style="font-weight: 400">In the whirlwind of digital advancements, businesses constantly find themselves on the lookout for more efficient ways to connect with their audience. The year 2023 is no exception. As we stand at the threshold of this year, marketing continues to evolve, propelled by innovative technology and an ever-changing digital landscape. Automation, once a luxury, has now become a necessity for businesses, irrespective of their size or domain.</span></p>
<p><span style="font-weight: 400">Why the sudden surge in the significance of automation, you ask? Consumers are now interacting with brands across various platforms and devices. Their digital footprint is vast, and to effectively engage them requires strategies that are both personalized and scalable. Manual interventions are time-consuming and prone to errors. Automation, on the other hand, not only minimizes these inefficiencies but also offers precision targeting and real-time data analytics. From chatbots handling queries around the clock to AI-driven email campaigns that resonate with individual consumer preferences, automation tools are revolutionizing the way businesses approach marketing. In this article, we delve into the various ways businesses can leverage automation in their marketing strategies for 2023, ensuring they remain ahead of the curve and continue to engage their audience in meaningful ways.</span></p>
<h2><b>1. Omnichannel Marketing Automation</b></h2>
<p><span style="font-weight: 400">The consumer journey today is fragmented. They might hop from one device to another, from an app to a website, and expect a seamless experience throughout. Omnichannel marketing recognizes this non-linear journey and ensures consistent messaging across platforms. Whether a user sees an ad on a social media app, receives an email, or browses a website, the brand’s voice remains consistent, creating a cohesive brand image. This seamless integration is crucial, with consumers expecting brands to recognize and cater to their unique journeys.</span> <span style="font-weight: 400">Incorporating </span><a target="_blank" href="https://useinsider.com/omnichannel-marketing-automation/" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">omnichannel marketing automation</span></a><span style="font-weight: 400"> into your strategy ensures a seamless and consistent customer experience across all touchpoints, boosting engagement and conversion rates.</span></p>
<h2><b>2. Chatbots: The Digital Assistants</b></h2>
<p><span style="font-weight: 400">With the increased integration of </span><a target="_blank" href="https://en.wikipedia.org/wiki/Artificial_intelligence" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">artificial intelligence</span></a><span style="font-weight: 400">, chatbots have become the front-runners in transforming customer service experiences. Not just a tool to answer queries, they’re shaping up to offer personalized product recommendations and even assist in sales. Their ability to work tirelessly means that they can cater to customers across different time zones with ease. Businesses are saving costs, and customers enjoy instant responses. In 2023, with advances in natural language processing, chatbots are expected to handle even more complex tasks, becoming an indispensable asset for brands globally.</span></p>
<h2><b>3. AI-Powered Email Campaigns</b></h2>
<p><span style="font-weight: 400">In the sea of emails that consumers receive daily, standing out is crucial. Advanced algorithms analyze user behaviors, past purchases, clicked links, and browsing histories to craft emails that genuinely appeal. It’s beyond generic promotional content; it’s about curating offers and messages that resonate on a personal level. This precise targeting means higher open rates, better conversions, and increased brand loyalty. By automating and personalizing, businesses ensure that email marketing remains a potent tool in their arsenal.</span></p>
<h2><b>4. Social Media Tools: Posting and Analyzing</b></h2>
<p><span style="font-weight: 400">Social media isn’t just about posting; it’s about engagement. With the plethora of platforms available, maintaining consistency in branding and messaging becomes daunting. Automated tools, however, have changed the game. They don’t just post; they analyze user engagement, best posting times, popular content types, and more. By understanding which posts resonate most, businesses can curate content that appeals to their audience, driving better engagement and fostering brand loyalty.</span></p>
<h2><b>5. Predictive Analysis: Foreseeing Trends</b></h2>
<p><span style="font-weight: 400">In today’s fast-paced digital world, being proactive rather than reactive can set a brand apart. Predictive analysis tools sift through mountains of past data to identify patterns. These patterns, in turn, predict future trends. For marketers, this means the ability to strategize campaigns around predicted consumer behaviors, ensuring higher success rates. It’s not just about understanding past successes and failures but about leveraging this knowledge for future gains.</span></p>
<h2><b>6. Dynamic Content Personalization</b></h2>
<p><span style="font-weight: 400">The ‘one-size-fits-all’ approach is long gone. Today, with the help of AI and machine learning, websites and apps can dynamically adjust their content based on user preferences. This personal touch enhances user engagement, as consumers feel valued and understood. Whether it’s showcasing products based on browsing history or tailoring website content to fit individual preferences, dynamic personalization is reshaping the way brands interact with their audience.</span></p>
<h3><b>7. Lead Scoring and Management</b></h3>
<p><span style="font-weight: 400">Every lead is a potential conversion, but not all leads are created equal. Understanding which leads are ‘hot’ and which are ‘cold’ can significantly improve conversion rates. Automated lead scoring does just that. By analyzing user behaviors, engagement levels, and past interactions, these tools prioritize leads, allowing sales teams to focus their efforts where they matter most. In a world where time is money, automated lead management ensures that businesses get the best bang for their buck.</span></p>
<h2><b>8. Feedback Collection and Analysis</b></h2>
<p><a target="_blank" href="https://www.forbes.com/sites/forbestechcouncil/2022/10/07/how-to-ask-for-customer-feedback-and-why-you-should/" data-wpel-link="external" rel="follow external noopener"><span style="font-weight: 400">Feedback is gold</span></a><span style="font-weight: 400">. In 2023, the importance of understanding consumer sentiments cannot be overstated. Automated tools not only collect feedback through surveys but also analyze them, highlighting areas of concern and opportunities for growth. This continuous loop of feedback and improvement ensures that businesses remain agile, adapting to consumer needs and ensuring satisfaction.</span></p>
<h2><b>9. Affiliate Marketing Tools</b></h2>
<p><span style="font-weight: 400">Affiliate marketing, though potent, can be challenging to manage. From tracking multiple affiliates to understanding which ones drive the most traffic to ensure timely payments, the process can get cumbersome. Automation tools streamline this. They offer real-time data on affiliate performance, track conversions, and even automate payment processes, ensuring transparency and trust, the cornerstones of successful affiliate relationships.</span></p>
<h2><b>10. Visual Recognition in Ads</b></h2>
<p><span style="font-weight: 400">Content today is visual. Whether it’s a blog post, a website, or a social media update, images and videos dominate. Visual recognition tools powered by AI analyze these visuals, ensuring that ads placed within them are contextually relevant. It’s not just about placing an ad; it’s about ensuring that the ad aligns with the content, enhancing user experience, and driving better engagement.</span></p>
<h2><b>Summary</b></h2>
<p><span style="font-weight: 400">In the ever-evolving digital realm, staying updated with the latest trends and technologies is not just a choice but a necessity for businesses. As 2023 unfolds, the push for automation in marketing grows stronger, signaling a pivotal shift towards more efficient and personalized consumer engagement. Embracing these automated tools and strategies will not only optimize your marketing efforts but also pave the way for robust growth and a competitive edge. So, whether you’re just dipping your toes into automation or planning to overhaul your entire marketing strategy, remember that the future is automated. Gear up, innovate, and let technology steer your brand towards unprecedented success.</span></p>
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		<title>How to use ChatGPT to automate affiliate marketing</title>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 22 Aug 2023 16:20:27 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
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					<description><![CDATA[[ad_1] ChatGPT  is disrupting a massive variety of different sectors  and the world of online marketing is no exception. anyone who’s interested in learning more about how to automate affiliate marketing using the latest AI technologies created by the likes of OpenAI, Microsoft, Meta and Google are sure to enjoy this quick overview guide on how you can harness this power to help grow your business. The ChatGPT conversational AI that has revolutionized the way we interact&#8230;]]></description>
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<p><img decoding="async" fetchpriority="high" class="aligncenter size-full wp-image-406093" src="data:image/svg+xml,%3Csvg%20xmlns=" http:="" alt="Use ChatGPT to improve your affiliate marketing workflow" width="700" height="466" data-lazy-srcset="https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow.webp 700w, https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow-300x200.webp 300w, https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow-75x50.webp 75w" data-lazy-sizes="(max-width: 700px) 100vw, 700px" data-lazy-src="https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow.webp"/></p>
<p><noscript><img decoding="async" fetchpriority="high" class="aligncenter size-full wp-image-406093" src="https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow.webp" alt="Use ChatGPT to improve your affiliate marketing workflow" width="700" height="466" srcset="https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow.webp 700w, https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow-300x200.webp 300w, https://www.geeky-gadgets.com/wp-content/uploads/2023/08/Use-ChatGPT-to-improve-your-affiliate-marketing-workflow-75x50.webp 75w" sizes="(max-width: 700px) 100vw, 700px"/></noscript>ChatGPT  is disrupting a massive variety of different sectors  and the world of online marketing is no exception. anyone who’s interested in learning more about how to automate affiliate marketing using the latest AI technologies created by the likes of <a target="_blank" href="https://openai.com/gpt-4" rel="noopener">OpenAI</a>, <a target="_blank" href="https://www.bing.com/new#faq" rel="noopener">Microsoft</a>, <a target="_blank" href="https://ai.meta.com/llama/" rel="noopener">Meta</a> and <a target="_blank" href="https://bard.google.com" rel="noopener">Google</a> are sure to enjoy this quick overview guide on how you can harness this power to help grow your business. The ChatGPT conversational AI that has revolutionized the way we interact with information. But how does one incorporate this incredible tool into the affiliate marketing realm? Let’s dive in.</p>
<p><strong>ChatGPT: A Brief Overview</strong></p>
<p>For those uninitiated, ChatGPT is a powerful conversational AI model. It excels in processing natural language, allowing users to have a near-human conversation with the system. With its advanced algorithms, it understands context, generates comprehensive responses, and learns from interactions. This leads us to ponder: how can affiliate marketers leverage ChatGPT?</p>
<p>In the bustling realm of affiliate marketing, time is often the most valuable commodity. Affiliate marketers are always on the lookout for tools and strategies to optimize their processes. You’ll be pleased to know that ChatGPT stands out as a sterling solution. Let’s explore how ChatGPT can be the key to automating content creation and niche research for affiliate marketers.</p>
<h2>Automate affiliate marketing with ChatGPT</h2>
<p>In an enlightening video, All About AI unveils a unique workflow prompt sequence designed specifically for ChatGPT, an advanced language model, to craft compelling product reviews for affiliate marketing. The video, which serves as a tutorial, demonstrates the use of the chat GPT code interpreter to write a review for a high-end product. <strong>Using ChatGPT can significantly reduce the time spent on writing product reviews.</strong></p>
<p>The process begins with the writer conducting an in-depth research on Bing about the Plunge Tab. The research covers a wide range of information about the product, including its benefits, pros and cons, price, and more. The writer doesn’t stop there, but delves deeper into the product’s specifics, such as its features, price, sizes, and reviews from other users.</p>
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<p><strong>Other articles you may find of interest on the subject of automation and AI :</strong></p>
<p><strong>Integrating AI into Your Affiliate Strategy</strong></p>
<p>To enhance your experience, simply follow these steps to seamlessly integrate ChatGPT into your affiliate marketing. Crafting compelling product descriptions can be a time-consuming endeavor. Enter ChatGPT, your new content companion.</p>
<ol>
<li><strong>Tailored Content Creation:</strong> By feeding ChatGPT with product specifications and key selling points, it can generate detailed and enticing product descriptions. This not only ensures consistency but also maintains a high-quality standard across the board.</li>
<li><strong>A/B Testing Made Simple:</strong> Want to test different product description styles? ChatGPT can churn out varied descriptions, allowing you to A/B test and find the most effective narrative for your audience.</li>
<li><strong>Localized Descriptions:</strong> For those catering to a global audience, ChatGPT can be trained to produce descriptions tailored to specific cultural nuances and languages, ensuring relevancy and boosting engagement.</li>
</ol>
<p><strong>Streamlined Niche Research Using ChatGPT</strong></p>
<p>Understanding specific niches and sectors is vital for effective affiliate marketing. ChatGPT can be a valuable asset in this arena.</p>
<ol>
<li><strong>Data Compilation:</strong> Feed ChatGPT with initial data about a niche or sector. It can then provide a comprehensive overview, collating information from various sources it has been trained on.</li>
<li><strong>Trend Analysis:</strong> By querying ChatGPT about the latest trends in a particular niche, affiliate marketers can gain insights without trawling through countless articles and reports.</li>
<li><strong>Competitor Analysis:</strong> Want to know what competitors are doing? Pose the right questions to ChatGPT, and it can offer a synthesized view of competitor strategies, strengths, and weaknesses.</li>
<li><strong>Gap Identification:</strong> ChatGPT can help identify gaps in the market by comparing existing products, services, and content against user queries and needs it has encountered.</li>
</ol>
<p><strong>Integrating artificial intelligence into Your Workflow</strong></p>
<p>To enhance your experience and make the most of artificial intelligence:</p>
<ol>
<li><strong>Training is Key:</strong> Spend time refining ChatGPT’s understanding of your niche. The more specific and tailored the initial data, the better the output.</li>
<li><strong>Iterative Process:</strong> Continuously analyze the content and insights provided by artificial intelligence. Adjust your queries and provide feedback to improve accuracy and relevance over time.</li>
<li><strong>Blend Human Insight:</strong> While ChatGPT is powerful, combining its outputs with human judgment ensures a perfect blend of automation and intuition.</li>
</ol>
<p>By automating tasks like content creation and niche research, not only is time saved, but the potential for enhanced quality and consistency is also significant.</p>
<p><strong>The Future of ChatGPT in Affiliate Marketing</strong></p>
<p>Looking ahead, AI promises to be a game-changer. As the AI continues to evolve, we can anticipate even more personalized user interactions, deeper understanding of user intent, and seamless integration with other digital tools. You might wonder if ChatGPT will completely replace human touch in affiliate marketing. While it’s an invaluable tool, the human element remains irreplaceable. Think of AI as a complement to human efforts, streamlining processes and enhancing user experience, but not entirely replacing the personal connection that only humans can offer.</p>
<p>So, there you have it. ChatGPT offers a vast array of possibilities for affiliate marketers. By understanding its potential and incorporating it judiciously into your strategy, you can elevate your affiliate marketing game to unprecedented heights. Remember, in the ever-evolving digital landscape, staying updated and adaptable is key. With tools like artificial intelligence in your arsenal, you’re well-equipped to navigate the future of affiliate marketing.</p>
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		<title>Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI</title>
		<link>https://cbomo.com/birdseye-raises-500000-to-help-shopify-businesses-automate-marketing-strategies-using-ai/</link>
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		<pubDate>Thu, 30 Mar 2023 11:05:33 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[automate]]></category>
		<category><![CDATA[birdseye]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[drive capital]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[raises]]></category>
		<category><![CDATA[saas]]></category>
		<category><![CDATA[Shopify]]></category>
		<category><![CDATA[strategies]]></category>
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		<guid isPermaLink="false">https://cbomo.com/birdseye-raises-500000-to-help-shopify-businesses-automate-marketing-strategies-using-ai/</guid>

					<description><![CDATA[[ad_1] Birdseye’s platform generates marketing plans with step-by-step instructions.&#13; &#13; Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows. The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian&#8230;]]></description>
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<p>Birdseye’s platform generates marketing plans with step-by-step instructions.&#13;
</p>
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<p>Toronto-based artificial intelligence (AI) startup <a target="_blank" href="https://www.birdseyeglobal.com/" rel="noopener nofollow">Birdseye</a> has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows. </p>
<p>The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica. </p>
<blockquote>
<p>”With funding in place, Birdseye is well positioned to level the playing field for growing brands.”<br />– Matt Bogoroch, Birdseye</p>
</blockquote>
<p>Birdseye is entering a saturated market for AI applications in marketing, especially now that enterprises such as Microsoft and Google have taken part in this new wave of generative AI. </p>
<p><a target="_blank" href="https://betakit.com/generative-ai-will-test-whats-worse-biased-data-or-user-bad-faith/" rel="noopener">Generative</a> AI has been widely used in marketing to create text, video, and image content. However, prior to the recent boom in generative AI, machine learning has been mainly used in marketing to provide <a target="_blank" href="https://betakit.com/marketing-analytics-startup-strategybox-raises-2-million-in-seed-funding/" rel="noopener">competitive intelligence</a> to businesses. Birdseye believes this isn’t enough. </p>
<p>According to Birdseye, its platform goes beyond standard e-commerce analytics reporting, which typically lacks solutions for what to do with the collected data. Birdseye uses AI to automatically generate step-by-step marketing plans.</p>
<p>Each week, Birdseye users receive marketing plans that are designed to be simple to act on. The platform is able to identify which specific product to advertise, who to advertise it to, and which channels to deploy the advertising campaign.</p>
<p>Birdseye also noted that each AI-generated marketing strategy is also accompanied by an expected end result, meant to help businesses pursue marketing opportunities that are most likely to yield lucrative outcomes.  Birdseye’s software integrates with data from various e-commerce and social media platforms, including Shopify, Google, TikTok, Meta, and Klaviyo. </p>
<p><strong>RELATED: <a target="_blank" href="https://betakit.com/hippoc-announces-3-million-to-help-marketers-test-ad-campaigns-using-neuroscience/" rel="noopener">Hippoc announces $3 million to help marketers test ad campaigns using neuroscience</a></strong></p>
<p>Birdseye was founded in 2021 by brothers Matt (CEO) and Adam Bogoroch (COO) as well as Shardul Frey (CTO). Matt and Frey shared a cubicle at KPMG in 2018, where they advised organizations on AI and developed advanced analytics solutions. </p>
<p>At one point in their time at KPMG, Matt and Frey recognized the challenges involved in interpreting data for large enterprises and how small businesses don’t have access to traditional management consulting.</p>
<p>Tapping Adam to join its founding team, Matt and Frey decided to establish Birdseye to provide “sophisticated technology and analysis at an affordable price for small and medium sized businesses.”</p>
<p>Matt told BetaKit that Birdseye is continuing to develop marketing solutions for Shopify brands and the broader e-commerce industry. This $500,000 in new funding will be allocated towards expanding Birdseye’s core engineering team. </p>
<p>“With funding in place, Birdseye is well positioned to level the playing field for growing brands. Our goal is to become the leading ecommerce software for Shopify and ecommerce businesses,” said Matt. </p>
<p><em>Featured image courtesy Birdseye.</em></p>
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