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By Rebecca Edwards Hnatowski, a legal marketer with 15-years of experience advising attorneys on marketing and business development best practices
I think we can all agree that the idea of robots taking over the world is starting to feel like it could really happen. Am I nervous? Absolutely. But until that happens, why not leverage the benefits of AI—specifically Chat GPT—to our advantage? This article provides five ideas on how to leverage the platform to streamline your marketing and business development efforts.
It is easy to get overwhelmed by legal jargon when you are first starting out in this field (and honestly many times thereafter). I remember having the toughest time comprehending securities litigation. It would have been so helpful to type, “Explain securities litigation in simple terms” into a platform and get digestible results.
We all have been here: drafting a practice description from scratch; pulling together a new bio with limited information; attempting to lay out the elements of a new regulation so you have a starting point for a legal alert. These are all things that you can ask Chat GPT to help you with.
Similar to generating a first draft, you can use ChatGPT for content generation. You could ask, “What are the top five impacts of the Corporate Transparency Act?” Then, select the one that speaks to you and write an alert, blog, or LinkedIn post, using that idea as your inspiration.
We all know by now that a good title increases the probability that folks will read your content. So why not ask ChatGPT for help? Darryl Cross, Executive Sales Coach at Norton Rose Fulbright, does exactly that, using these terms, “Show me 5 suggested headlines for this webinar/article.” Select the headline that you would actually click on and use that for your piece. And yes, I did use it to generate a better title for this article.
David Ackert, the founder/CEO of Ackert, Inc., recently shared on LinkedIn how he uses the tool to repurpose content: “I turn to it often to summarize and repurpose content. It turns out that blog I wrote last year still has legs; it just needed an AI makeover. In a matter of seconds, ChatGPT revises it into a new piece I can edit and reuse.” Repurposing evergreen content is one of the easiest tools in your toolbelt to stay top of mind. With ChatGPT, it becomes even easier.
My biggest tip, though, is to sign up for ChatGPT and play around with the platform. You’ll quickly realize that it is a massive resource for marketing and business development. A very solid silver lining ahead of total robot domination.
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The Minnesota Hospital Association has selected Sanford Health as its inaugural winner of the Organizational Team Culture Award. The honor was presented during the MHA’s Workforce Innovation Conference this week in Brooklyn Center, Minnesota.
The MHA Workforce Innovation Awards recognize the outstanding work of Minnesota hospitals and health systems to invest in and support their employees. These awards celebrate achievements in workforce development, despite a difficult and changing landscape.
“We would like to thank the Minnesota Hospital Association for recognizing the commitment we have made to invest in the growth, engagement and well-being of our Sanford family,” said Ashley Wenger-Slaba, vice president of employee experience at Sanford Health. “Throughout our footprint, we understand our employees need to feel valued, cared for and listened to, so that they can in turn provide the ideal patient and resident experience to those we serve.”
Sanford Health ranks in the top 25% among peers in the health care industry for meaningful work and inclusiveness as a strength based on employee experience survey results.
Sanford Health has significantly grown its diversity councils, employee resource groups and multilingual capabilities as well as advancing work focused on health disparities among certain populations. Recent commitments include:
Clinician well-being is also a priority at Sanford Health. A clinician well-being council serves as ambassadors to proactively support meaningful engagement, vitality, efficiency and fulfillment in medicine for clinicians. They are committed to promoting a culture of wellness, resiliency and work-life integration across the organization and serve as a liaison between clinicians and administration on well-being priorities.
Sanford Health placed in the top 10 on the 2023 Military Friendly® Employer list and 2023 Military Spouse Friendly Employer list. In November of 2022, Sanford Health was recognized at No. 4 on the Best for Vets: Employers List by Military Times. This year, Sanford Health ranked No. 1 in the nonprofit category of employers and No. 1 in the health care category of employers. This is the fourth year in a row Sanford Health has been recognized as a Military Friendly® Employer and the first year being featured on the Military Friendly® Spouse Employer list.
Sanford Health has also created a variety of honor and recognition awards for employees that are making a true difference in the lives of those around them. Several award examples include Employee of Year, Brand Ambassador, HERO awards and various service awards.
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Awards & Recognition, Company News, Inclusion at Sanford, Leadership in Health Care, News, People & Culture, Veterans
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