In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. Lee-Ann and Parul discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation, successful brands in the region, and the strategies for success in the Asian market. They also talk about building relationships with affiliates, tracking and analytics, common mistakes in affiliate marketing, and the trends to watch in the Asian market. Don’t miss these valuable insights for brands looking to expand their affiliate marketing efforts in Asia.
Listen in here for all of the insights:
Tactical Approaches for Affiliate Managers
Lee-Ann asks Parul, “What are some of the tactical approaches and strategies that you would advise for affiliate managers listening to this? You spoke about the fact that language wasn’t really necessary, but that imagery was.”
Parul replies, “One very big differentiating factor between Europe, which is a big industry for gaming, and Asia is the buying capacity and the first deposits that come in, because they are considerably smaller. Here, in the Asian countries, what really needs to be focused on is the lifetime value of a customer rather than the first deposit. So, I think that is also one thing that I really emphasise to brands in the European markets – if they have a certain percentage of lead to first time deposit or the value of first time deposit, they should actually reduce it to one tenth when they talk.”
What Should You Test For?
Lee-Ann summarises, “I think what I’m hearing here is that in Asia, you’ve got to be testing and learning, and then scaling, and then getting to the point where you can actually look at that value metric. That is a very different mindset to what we have here in European markets and in the US as well, especially for acquisition marketers, because we’re always tasked with what’s the first purchase, or the average basket value, or first deposit option. We’re always looking at that first metric and maybe it’s a case of a mindset change because you need to be thinking about the localised market in a way that makes sense for that localised market.
“What would you suggest that a client coming into the Asian market tests for? Because you can’t test everything in one month.”
Parul says, “I recommend a one-year tenure of testing, broken down into four quarters. Where for each quarter you don’t change anything, you don’t disrupt the marketing program. For example, you’ve decided on a payout, you’ve decided on a conversion – flow test that out for three months before bringing in a change. Test that change out for another three months before bringing in a change and evolve your affiliate program with a stable metric.”
What Happens When a Campaign Fails?
Lee-Ann asks Parul, “You mentioned earlier that the metrics that you may look at in affiliate programs in Europe aren’t necessarily the same as what they are in Asian markets. But what happens when a campaign fails? How willing are publishers in Asia to actually come to the table and try and run the campaign again? Does that impact the relationships that you have when things don’t work on both sides?”
Parul explains, “I think like anywhere else in the world, here as well, if we have a logical explanation to why something happened, publishers are very open and willing to try the same brand again. But if we don’t have any logical reasoning as to why a certain thing happened, which shouldn’t have happened, then as a first step, even we try to stay away to be honest. But then it is also very difficult to bring the same publishers back.”
Listen to find out more about:
- Affiliate marketing is growing rapidly in the Asian market, driven by factors such as the increasing popularity of gaming and the mobile-first adoption of gadgets.
- Language localisation is not always necessary in the Asian market, as many countries have a significant English-speaking population and consume online content in English.
- Building strong relationships with affiliates is crucial in the Asian market, and brands should prioritise transparency, timely payments, and open communication.
- Content marketing remains a key trend in the Asian market, with a shift towards video content and influencer marketing.
Key segments of this podcast and where you can tune in to go direct:
[07:14] Language and Currency Localisation
[18:10] Strategies for Success in the Asian Market
[26:00] The Future for Affiliate Marketing in Asia
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Exness Affiliates proudly announces its recognition as the “Affiliate Program of the Year” at the prestigious SiGMA/AGS Asia Awards ceremony held on 19 July 2023 during Affiliate Grand Slam Asia (AGS Asia) in Manila, Philippines. This award celebrated the industry’s top performers for their outstanding contributions and innovation on the Asian market. The SiGMA Group’s first-time expo in Manila has brought the East and West together, fostering collaboration between professionals from various industries, including marketing, media, SEO, affiliation, and more.
The acknowledgement as the “Affiliate Program of the Year” marks a significant milestone for the Exness Affiliates team, highlighting its commitment to providing exceptional affiliate marketing services for valuable Asian partners and setting new benchmarks for excellence in the industry.
Mark Moiseev, the Exness Affiliates Product Owner, who presented the program’s features at the Exness Affiliates expo booth, shared insights into the journey that led to this success and recognition. “Over the past six months, we have substantially improved our development processes to respond even faster to our partners, ensuring seamless support and timely assistance.”
Mark Moiseev continued, “Our perspective on partnerships goes beyond the traditional approach. We recognise that our affiliates are the key experts in their niches and markets, they know what they need. Thus, our priority is to develop products and offers that empower our partners to leverage their expertise, thereby achieving mutual success.”
Reflecting on the past year’s accomplishments, followed by the earned top status, Exness Affiliates has been dedicated to pushing the boundaries of excellence. Leveraging cutting-edge technology, the product team has developed predictive models to expedite payouts and assess partner traffic quality more effectively. Additionally, they have implemented trigger-based communications, providing partners with tailored reports and timely notifications. Furthermore, the team has focused on seamless integration and streamlining postback configuration.
The resounding success of the Exness Affiliates program can be attributed to its exceptional offerings and, of course, to the unwavering support and votes from our esteemed partners and industry leaders. The votes from affiliate partners and field experts played a pivotal role in securing this prestigious award, highlighting that fair competition, combined with our innovative products and collaborative approach, are the key ingredients in winning top awards.
Nir Iter, Exness Senior Affiliate Manager, emphasized, “We are incredibly proud of earning the ‘Affiliate Program of the Year’ title at SiGMA/AGS Asia 2023. Winning this prestigious award further solidifies our strong belief that we are indeed one of the best in the industry, and it is immensely gratifying to know that our affiliate peers share this view. We will continue to push the boundaries of excellence and set new standards in the affiliate marketing arena”.
As Exness Affiliates continues to raise the bar in the industry, this distinguished title serves as a testament to their commitment to a customer-centric approach and constant innovation. The recognition earned at SiGMA/AGS Asia reaffirms Exness Affiliates’ position as a trailblazer in affiliate marketing and reinforces its mission to create a rewarding CPA model and a collaborative environment for its partners, driving exceptional success and growth.
About Exness Affiliates: Exness Affiliates is a leading affiliate marketing program in the finance industry, providing partners with the highest CPA payments, up to $1850 (subject to T&Cs). The program offers worldwide GEOs, major integration tools, a personal affiliate manager and more. Learn more about the program here.
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SINGAPORE, July 24, 2023 /PRNewswire/ — Singapore-based start-up, Slashie Media & Marketing, a Digital Marketing Agency specializing in the Chinese market in South East Asia, proudly announces its success at the highly acclaimed Marketing Interactive Awards 2023. The company secured eighteen finalists across three prestigious awards: MARkies Awards, Hashtag Asia Awards, and Agency of the Year Awards under Asia Marketing Interactive.
In a triumphant display of creativity and innovation, Slashie Media & Marketing achieved an outstanding feat by bagging twelve trophies at these three esteemed events. Among these accolades were two Gold, three Silver, six Bronze, and one Local Hero Award. The company’s expertise and excellence were recognized in various categories, showcasing versatility and effectiveness in diverse marketing strategies.
MARKies Award
Among the notable wins, Slashie Media & Marketing secured the Bronze Award in the highly competitive Most Creative – Multicultural Marketing category with Kiztopia’s “Back to Fun at Kiztopia” campaign at the MARkies Awards. The agency managed Kiztopia’s Chinese social media platforms, such as WeChat Official Account and Xiaohongshu, producing quality content, which also includes video production and KOL marketing.
The award ceremony took place on June 30th at Shangri-La Singapore.
Hashtag Asia Award
Additionally, the company emerged victorious in various cateories accumulating a total of eight trophies at the Hashtag Asia Awards. This includes Best Account Based Marketing Strategy, Best Social Brand Launch, Best Social Media Campaign: Xiaohongshu and Best Social Selling/Commerce Campaign.
In the category “Best Social Media Campaign: Xiaohongshu”, Kiztopia’s “Back to Fun at Kiztopia”, Crystal Tomato’s “Navigating China’s Border Reopening: Key Considerations for Businesses” and Four Points by Sheraton Singapore, Riverview’s “A New Beginning” campaigns clinched the Gold, Silver and Bronze awards respectively.
Meanwhile, in the category of “Best Social Selling / Commerce Campaign” and “Best Social Brand Launch”, Kinohimitsu was awarded Bronze, with the campaign: Healthier You Happier You. The agency managed Kinohimitsu’s Chinese social media platforms, such as WeChat Official Account, Xiaohongshu, Sina Weibo, and TikTok accounts, engaging in short video productions, content marketing, and TikTok Shop management.
Agency of the Year
Furthermore, the company conquered its winning, securing three trophies under the Agency of the Year Awards: Influencer Agency of the Year, Social Media Marketing Agency of the Year, and a Local Hero award.
In the highly competitive “Social Media Marketing Agency of the Year” and “Influencer Agency of the Year” categories, Slashie Media & Marketing achieved Gold and Bronze award respectively. On top of this, the company bagged a Local Hero award for the “Social Media Marketing Agency of the Year”, earning double trophies for this category.
We sincerely thank all our clients: Crystal Tomato, iShopChangi, Singapore Tourism Board, Kiztopia, Kinohimitsu, Design 4 Space, Superhype and Four Points by Sheraton Singapore, Riverview for all the invaluable support and trust given to us to make these achievements possible.
Slashie Media & Marketing attributes these remarkable achievements to its unwavering commitment to core values of integrity, creativity, and client-centricity. The company remains dedicated to deliver exceptional results and crafting success stories for its esteemed clients. With these impressive wins serving as a testament to its capabilities, Slashie Media & Marketing eagerly anticipates the promising opportunities that lie ahead. The company is poised to continue partnering with clients to create even more remarkable and impactful marketing campaigns in the future.
About Slashie Media & Marketing
Slashie Media & Marketing is a Singapore homegrown digital marketing company, specializing in social media management, short video production, and Key Opinion Leader (KOL) marketing. With a focus on the Chinese consumer market in South East Asia and online marketing in the Chinese market, the company has established partnerships with over 20 local brands, including Crystal Tomato, Kaplan Singapore, Kinohimitsu, Kiztopia, Mandai Wildlife Reserve, Singapore Changi Airport, Singapore Tourism Board, VIPSHOP and many more. With its comprehensive suite of services and dedication to excellence, Slashie Media & Marketing continues to make waves in the marketing industry and set new standards of success.
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/china-social-media-marketing-expert-slashie-media–marketing-recognized-with-12-trophies-at-asia-marketing-interactive-awards-2023-301881959.html
SOURCE Slashie Media & Marketing Pte Ltd
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Economic activities are returning to normal in Japan after the government downgraded COVID-19 to a low-level infectious disease last week, and for many people that means a change in their working style.
Working from home became common practice across the country during the pandemic. But a recent survey of employers found that nearly 40 percent of respondents planned to end remote work and return to the pre-pandemic style.
Private credit check firm Teikoku Databank surveyed 27,628 companies in March, with 11,428 responding. They asked whether the firms would change the way their employees work when the government downgraded the virus.
The most common response, from 39.1 percent of respondents, was that they would revert to the way things were before the pandemic. That was slightly more than the 38 percent who said they planned to keep the new style.
IT firm brings employees back to office
Tokyo-based IT firm GMO Internet Group encouraged its employees to work from home when the infection was spreading. Officials say as many as 80 percent of its employees worked from home at one point during the pandemic.
But the firm reinstated its pre-pandemic working policies in February as infection numbers receded. All employees are now required to work at the office. The officials say they found that remote work led to poorer communication among employees and slower business operations.
One employee who joined the company during the pandemic says he worried about whether he could resolve work issues by himself while he worked from home. He says having communication with others is very good.
The survey found that some industries were more likely than others to revert to their former work styles. Firms involved in construction, agriculture, forestry and fisheries were more inclined to end work-from-home or other measures implemented during the pandemic.
A Tokyo-based company that produces parts using 3-D printers says remote working proved unsustainable for its business. A company official says they cannot check the quality of the products without physically viewing them. The firm has been asking all employees to come to the workplace since June last year.
Diversified work style to attract talent
Some companies are sticking with the diversified working style in the belief that it will help them attract top talent.
DeNA is an IT company in Tokyo with around 1,200 employees. It introduced teleworking after the pandemic broke out. The company says 99 percent of employees worked remotely at one point.
Its employees are now free to choose whether to work at the office or from home. On most days, 70-80 percent choose to work from home.
DeNA downsized its head office in 2021, from 3,000 desks to fewer than 700, on the assumption that teleworking would remain the dominant work style.
DeNA executives believe that the option to work from home will help them stay competitive in the job market and overcome the shortage of IT specialists.
Manager Shimizu Takuya says they believe they can now secure talented personnel regardless of where they live.
One current employee, a man in his forties, says working from home allows him a good work-life balance, and his family appreciates it, so he would be disappointed if the company asked him to work in the office again.
Expert: balance needed
An expert on labor policy says companies have to find the right balance for their needs.
Professor Tsukasaki Yuko of Taisho University says remote work can make it harder to manage employees. She says it can hinder communication, and prevent the formation of human networks.
But she also says an increasing number of people, especially the young, want flexible work styles and believe telework should be an option.
She suggests adjusting the style according to the employee’s career, such as requiring new staff to come to the office for a certain period of time to interact with colleagues and receive thorough training, then allowing them to have a more diversified workstyle.
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Affilka’s winning streak began in 2022 when the affiliate management platform’s merits were recognised at the SiGMA Balkans & CIS Awards. In 2023, the geography of wins was expanded, with the platform making great strides in the eastern part of the Eurasian continent, and Affilka secured its leadership positions at the Asia Gaming Awards and the SiGMA Eurasia Awards.
Currently, Affilka by SOFTSWISS supports over 200 online casinos, sportsbooks and poker brands. In 2022, the total affiliate GGR increased by 60% year-on-year, while affiliates brought 10 million new players to operators. As a result, total affiliate payments increased by 46% against 2021.
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, says: “We are honoured to have won two prestigious awards in a row. In 2023, we will present new innovative product updates to the market, working on our ambition to make affiliate marketing management even more advanced and efficient.”
“And, of course, we will continue to grow our presence in the Asian region, offering our technically sustainable and reliable affiliate platform backed up with top-level service and deep market expertise.”
In addition to Affilka’s notable achievements, other products in the SOFTSWISS portfolio also get recognition through various accolades, such as ‘Game Aggregator of the Year’ at the EGR B2B Awards 2022 and Starlet Awards 2022, and ‘Crypto Company of the Year’ at the International Gaming Awards 2023.
Source: GMB
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| Flickstree Wins Best Affiliate Marketing Platform 2023, by IAMAI Flickstree (BusinessWire India) 2023-02-24 Business Wire India
Flickstree Productions has been recognized as the Best Affiliate Marketing Platform by the Internet and Mobile Association of India (IAMAI), at 13th India Digital Awards. Flickstree is an AI Powered CONTENT-LED COMMERCE PLATFORM, that generates transactions and sales, using videos. They help consumer facing brands to sell their products or services, thereby bringing real revenues for their partner brands, globally. |
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BEIJING, Feb 23 (Reuters) – The number of Chinese households that decided against buying a home soared in the fourth quarter of 2022, a private survey showed, as COVID infections and lockdowns sapped sentiment, while property foreclosures soared as the economy slowed.
But more households were considering buying a home or investing in other assets in the coming three months, according to the survey by a research institute and think tank under Ant Group and the Southwestern University of Finance and Economics released on Wednesday.
Stabilising the crisis-hit property sector will be a key challenge for policymakers this year as they try to kick-start an economic recovery. Much hinges on how quickly people will start spending again after the government abruptly dismantled its tough COVID restrictions in December.
The number of families opting to stay on the sidelines for property in the last quarter rose to 27.2% of respondents from 20.1% in July-October, the survey showed.
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However, it also found 16.6% of Chinese families had plans to buy a home in the coming three months, up from 7.0% in the July-October quarter.
Respondents’ willingness to allocate money to domestic stocks, funds, and overseas asset classes also increased, the survey showed.
The quarterly survey of over 34,000 households focuses on changes in Chinese household wealth.
China’s real estate sector, once a key driver of the world’s second-largest economy, fell into a deep slump in 2022 as debt-ridden developers failed to finish stalled projects and some buyers boycotted mortgage payments. As a result, property investment and sales fell sharply, weighing on home prices.
Foreclosed properties reached 606,000 units last year, up 35.7% from 2021, with the number of such properties finding buyers at auctions slumping 14.9% on year, according to calculations from a separate survey by China Index Academy, one of the country’s largest independent real estate research firms.
Cities with high numbers of foreclosures were mostly in central and western China, as well as the prosperous Yangtze River Delta and Pearl River Delta regions, according to the property research firm.
A tentative revival was seen in the property sector in January, with home prices rising for the first time in a year, boosted by the government’ aggressive support measures late last year, lower mortgage rates and the u-turn on the “zero COVID” containment policy.
But analysts expect a sustainable recovery in the sector will only kick in towards the second half of this year.
In the poll by Ant Group’s institutions, the overall debt of Chinese families and all types of debt increased significantly in the fourth quarter and were at higher levels than in the year-earlier period.
The survey also showed demand for consumer loans increased in the fourth quarter, although low interest rates on consumer loans have led many home buyers to use the funds to pay off their existing mortgages in advance.
Reporting by Liangping Gao and Ryan Woo; Editing by Kim Coghill
Our Standards: The Thomson Reuters Trust Principles.
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