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TikTok, the leading destination for short-form mobile video, has been announced as an official sponsor of the Affiverse ELEVATE Summit for 2024.
No stranger to innovation, the TikTok platform empowers users to create, discover, and share short, engaging videos with a global audience.
Vana Han, Head of Global Affiliate, at TikTok For Business will be taking to the stage at ELEVATE to deliver insights on The Convergence of Performance Marketing and Lead Generation in 2025. Next year marks a crucial juncture where these two domains are poised to converge, reshaping strategies, technologies, and customer engagement models. Vana will join other leading industry figures to explore the emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.
Vana commented on the collaboration, “Firstly, thanks for inviting me. We’re attending the ELEVATE summit this year as we move into 2025 and face the challenging landscape of what happens after cookie deprecation. How do we navigate the whole content creator economy? We really wanted to be there and empower SMB’s to help them succeed and just to help them navigate through this complex new digital user journey – together.”
Lee-Ann Johnstone, founder of Affiverse, said, “We are delighted to welcome TikTok as an official sponsor of ELEVATE 2024. Their innovative approach to digital content and their ability to connect with a global audience make them an ideal partner for our two-day conference. This is a perfect opportunity for small retailers to come along to understand the value that TikTok can bring to their business, to learn how to leverage the tools as well, and to get efficient with their marketing to put themselves in front of their customer audience. We look forward to collaborating with TikTok to deliver an unforgettable experience for all attendees.”
When you attend ELEVATE, you’ll be able to hear the inside track on how TikTok is changing the game in the affiliate marketing and lead generation space.
You too, can join our community and become a sponsor of ELEVATE. Your booth is more than just a space – it’s a place to forge meaningful connections. Use this opportunity to spend two days actively informing attendees of who you are and how your brand can help them navigate 2025.
Show them, tell them, and leave them remembering you and how you can help them!
Get your brand seen and heard! Why wouldn’t you want to see your name alongside industry juggernauts like TikTok?
Download the ELEVATE Summit Sponsorship Kit here.
Early Bird tickets are available for a limited time for just £349.
Your ticket includes:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
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CJ, has announced the appointment of Santi Pierini as its new Chief Executive Officer. The Publicis Groupe’s partnership-based performance marketing platform released the news this week.
Bringing with him a distinguished career marked by diverse leadership experiences across various industries, Pierini’s tenure promises to usher in a new era of growth and strategic direction for CJ. His professional journey, which includes notable positions at Accenture, Adobe-acquired Day Software, and the esteemed Jet Propulsion Laboratory, reflects a breadth of expertise.
Pierini is a seasoned business leader in the affiliate marketing domain, having helmed CAKE, a performance marketing software company, and made impactful contributions at TUNE, another prominent player in the field.
Under Pierini’s leadership, CJ will operate under the guidance of Publicis Media Global CEO Talia Raviv, signaling a unified approach to driving synergy and maximising the platform’s potential within the broader Publicis network. His appointment reflects a strategic alignment aimed at capitalising on CJ’s established reputation while propelling it towards new heights of success and market influence.

Pierini said: “I am excited to join the passionate team of global CJ’ers and look forward to leading this prestigious brand that has been a paradigm of respect for me throughout my career in affiliate and partnerships marketing. The upcoming phase for CJ promises to be an exciting journey, building upon the value we’ve collectively created in building a most trusted partnership-based performance marketing platform that ensures sustained, profitable growth for all stakeholders.”
This transition marks the culmination of nearly five years of dedicated service by CJ’s outgoing CEO, Mayuresh Kshetramade, who has been an integral part of CJ’s leadership team for the past seven years.
Our congratulations go to Pierini as he steps into his new leadership role.
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Digital content marketing agency Hargroves Helping Hand Media-Group has updated their 2024 strategies to help local businesses – contractors, law firms, healthcare and dental clinics – improve online visibility.

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This announcement comes as many businesses are struggling with turbulent economic conditions and evolving consumer preferences. With a specialized omnichannel approach to content marketing, Hargroves Helping Hand Media-Group helps local businesses engage and convert more in-market clients and patients. Their goal is to place local businesses at the top of Google, helping them compete against – even outperform – the bigger brand names and corporations.
More information is available at https://hargroveshelpinghand.clientcabin.com
The increase in online searches for local businesses since the pandemic is well documented. Consumers are now more accustomed to reaching for their devices to learn about the local lawyer, dentist, or contractor who can meet their needs. Statistics reveal businesses that organically rank at the top of Google receive close to 70 percent of consumer clicks. In addition, 78 percent of location-based mobile searches will result in an offline purchase. Hargroves Helping Hand Media-Group has updated their marketing content strategy to help local businesses capitalize on these consumer behaviors.
“Our team of writers and advertising professionals have helped hundreds of businesses obtain more clients, patients, and customers,” says Jeremy, founder of Hargroves Helping Hand Media-Group. “With our agency’s expertise and media connections, we help local businesses grow and succeed.”
Hargroves Helping Hand Media-Group says most businesses are failing at local SEO, which in turn impacts their ability to attract new clients, patients, or customers. According to industry studies, 58 percent of companies still don’t optimize for local search and only 30 percent have a content marketing plan designed to convert local traffic.
As specialists in high-conversion content marketing, Hargroves Media-Group helps local businesses grow their client base by crafting meaningful hyper-local content that gains significant digital media coverage and audience engagement.
The agency’s writers create engaging and informative keyword-optimized content in a range of formats, including blog posts, videos, slideshows, infographics, and podcasts which, once deployed, elicit clicks by in-market consumers. Google responds to this level of engagement by ranking these businesses at the top of the results.
Hargroves Helping Hand Media-Group helps local businesses put their marketing budgets to their best use with targeted content designed to engage and convert today’s consumers.
A recent client says, “Your expert campaigns transformed our luxury design/build business. We got over 340,000 Google My Business views in just three months and doubled our annual revenue.”
Learn more at https://hargroveshelpinghand.clientcabin.com
Contact Info:
Name: Jeremy K. Hargrove
Email: Send Email
Organization: Hargroves Helping Hand Media-Group
Address: 21252, Durham, NC 27703, United States
Website: https://www.hargroveshelpinghandmedia.info
Source: NewsNetwork
Release ID: 89121524
In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com. Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
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ChiroReach, a full-service marketing agency specializing in chiropractor patient acquisition, announces its new SEO and content marketing strategies.
Columbiana, Ohio–(Newsfile Corp. – July 21, 2023) – ChiroReach introduces its latest SEO and content marketing strategies, designed to help chiropractors across the United States increase online visibility and grow their clinics. These campaigns can be combined with targeted email outreach and website optimization to create a comprehensive marketing plan for achieving consistent results.
More information is available at https://chiropractormarketingservices.com/.
Chiropractor Marketing: Online Visibility Strategies Announced By ChiroReach
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With this announcement, the company addresses the growth in the demand for chiropractic treatments and the intensifying competition in the industry. According to the U.S. Bureau of Labor Statistics (BLS), employment of chiropractors is projected to increase by 10 percent between 2021 and 2031 – faster than the average for all occupations.
The newly announced multimedia content campaigns are developed with the goal of building the chiropractor’s online authority and reputation. A team of copywriters creates original content in various formats, such as blog articles, podcasts, slideshows, and videos, and publishes it on popular websites, aiming to increase the practice’s traffic and visibility, and establish it as an authority in its field.
To achieve maximum results, ChiroReach encourages chiropractors to combine content marketing with the latest SEO strategies. The company utilizes on-page, off-page, and technical optimization, which can include website speed and responsiveness optimization, URL structure and tag management, and internal linking. This will help chiropractors improve their search engine ranking and increase their chances of showing up on the first page for searches in their local area.
The new SEO and content campaigns are offered as separate services or as part of a custom marketing strategy, which can also include other services, such as website design and targeted cold email outreach campaigns. ChiroReach emphasizes that it is dedicated to helping clients reach as many new patients as possible, and therefore, only works with one practice per city.
The company encourages prospect clients to schedule a discovery call to find out more about its latest marketing packages.
“I know chiropractic marketing because I’ve been behind all of the online marketing efforts for my wife’s local practice since inception,” says Terry Cresanto, CEO of ChiroReach. “Our online marketing strategies have continued to produce consistent growth year after year. Now I would love to do the same for you.”
Interested parties can find more information by visiting https://chiropractormarketingservices.com/.
Contact Info:
Name: Terry Cresanto
Email: info@chiropractormarketingservices.com
Organization: Peak Market Solutions LLC, DBA ChiroReach
Address: P.O. Box 455, Columbiana, OH 44408, United States
Website: https://chiropractormarketingservices.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/174349
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(MENAFN– The Mavericks) 31st March, 2023: Noise, India’s leading connected lifestyle tech brand has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify its overall effort to expand as an organization. Noise has been growing exponentially both in terms of business and workforce, bolstering its leadership position rapidly in the last one year. This appointment is in line with the brand’s strategic step to sustain its profitable growth and cement its position as a market leader.
In his role as Chief Marketing Officer, Gaurav will be leading the marketing function through his strategic initiatives and will be responsible for devising strategies and overseeing overall marketing efforts that will in turn reinforce strong brand building and revenue growth in the long run. Working alongside the founders, Gaurav will identify key marketing opportunities and have responsibilities that range from creative influence to marketing strategies.
Commenting on the new appointment, Amit Khatri, Co-Founder, Noise said, “As we scale up exponentially, our team of experts continues to grow as well. We welcome Gaurav to the Noise family. His rich functional experience and unique blend of business acumen and creativity is just the accelerator we need to venture from here. I am certain that with him joining the leadership team, we are primed for greater milestones.”
Sharing his views on his new role, Gaurav Mehta, Chief Marketing Officer, Noise said, “I am thrilled to be a part of the dynamic team at Noise. Noise has established itself as a market leader in the smart wearable industry with an exceptional growth trajectory. With this new journey, I am confident I will put my knowledge and experience towards building a stronger brand connect.”
Gaurav comes with a career span of over two decades. Prior to joining Noise, he was leading the marketing function at key organizations across sectors such as technology, IT and online gaming. He has been associated with brands such as Yahoo, OLX, Car Dekho and Zupee where been instrumental in building these brands into the powerhouses they are today. Being an entrepreneur himself, he has also come to understand the pangs and timelines that are required in nurturing fledgling companies and creating well thought out systems.
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