\" plugin_version.type = \"hidden\" form.appendChild(plugin_version) var wordpress_version = document.createElement(\"input\") wordpress_version.name = \"wordpress_version\" wordpress_version.id = \"wordpress_version\" wordpress_version.value = '$wp_version' wordpress_version.type = \"hidden\" form.appendChild(wordpress_version) } },200); "; } else { echo ''; } } else { echo ''; } } else { echo ""; return; } } } /** * Google analytics . */ function ga_footer() { if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) { $banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' ); if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) { echo ''; } } } /** * Check if the requirements of the sitemap plugin are met and loads the actual loader * * @package sitemap * @since 4.0 */ function sm_setup() { $fail = false; // Check minimum PHP requirements, which is 5.2 at the moment. if ( version_compare( PHP_VERSION, '5.2', '<' ) ) { add_action( 'admin_notices', 'sm_add_php_version_error' ); $fail = true; } // Check minimum WP requirements, which is 3.3 at the moment. if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) { add_action( 'admin_notices', 'sm_add_wp_version_error' ); $fail = true; } if ( ! $fail ) { require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php'; } } /** * Adds a notice to the admin interface that the WordPress version is too old for the plugin * * @package sitemap * @since 4.0 */ function sm_add_wp_version_error() { /* translators: %s: search term */ echo '
' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '
' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to active plugins and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the plugin website.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '
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This week, Lee-Ann is welcoming back Maverrik CEO, Dean Seddon. Sharing his insights into building your brand and being a social ambassador, from a career in business consultancy, Dean explains how it may sound simple but it takes work. Listen in for all the details…
Dean has one piece of advice that he swears by, in order to raise metrics.
“20 seconds, right?” Dean says. “Remember this, if you can hold onto your audience for 20 seconds or more, all of the other metrics work. So, if you can do a video and keep people for more than 20 seconds, it’s going to be the best video you’ve ever done.”
“Same with posts. 20 seconds, right? So, how do you keep people for 20 seconds? Don’t deliver any value until 20 seconds into the video, or 20 seconds into the post. If you do that, I promise you, everything rises.”
It’s a good point to make, since far less than 20 seconds into a TikTok can be make-or-break for that piece of content. People make snap decisions on whether they’re going to waste their time on this short-form video content, even if that time only amounts to 20 seconds. Consequently, marketers better make sure they offer value upfront.
The key to being a social ambassador might be pitching, but that in itself is changing. Lee-Ann brought up a situation most of us have encountered, even if you’re not in affiliate marketing in any capacity: spam affiliate marketing offers.
She asked, “Isn’t that a little bit spammy though? Because I’ve always been taught on social, don’t just reach out to somebody [in direct messaging] because they’re immediately going to go hit delete because it’s spam. So, how do you get around that?”
Dean has a suggestion: “I’ve just done this recently with a client where they’ve shared a video about the changes in automation in manufacturing sites, right? Not the most exciting thing. They put a video together and sent it and said, ‘Thought this might be interesting’. It’s packed with value, so it’s not like a sales pitch.”
LinkedIn is the networking network, but if we’re being honest, very few people really know what that means. Most of what gets posted would have once been called “Instagram inspiration” and was a meme even at the time. Is there a better way to use LinkedIn’s company and personal pages?
Well, Dean says, somewhat bluntly: “Company pages are a joke.”
“Profile’s totally different because LinkedIn needs attention. If you want to actually recruit affiliates, and that’s your primary objective on LinkedIn, your personal brand is the biggest asset. Also, if you’re an affiliate manager and you are looking for your next career, move to another brand or another platform or what have you, the recruiters will vet you, look at your profile and go, ‘this person really bought into what they were doing, really invested in’. It’s a massive tick.”
If you are interested in discovering more about affiliate marketing insights, and tips – sign up to our newsletter or search our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our agency team. If you’re looking to launch an affiliate program for your business, we can help you navigate and fast-track your program to success.
Listen to find out more about:
Key segments of this podcast and where you can tune into go direct:
[10:00] – Video marketing on social media
[20:00] – Avoiding the “spammy” DMs
[30:00] – Using LinkedIn to really benefit your affiliate career
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