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TikTok, the leading destination for short-form mobile video, has been announced as an official sponsor of the Affiverse ELEVATE Summit for 2024.
No stranger to innovation, the TikTok platform empowers users to create, discover, and share short, engaging videos with a global audience.
Vana Han, Head of Global Affiliate, at TikTok For Business will be taking to the stage at ELEVATE to deliver insights on The Convergence of Performance Marketing and Lead Generation in 2025. Next year marks a crucial juncture where these two domains are poised to converge, reshaping strategies, technologies, and customer engagement models. Vana will join other leading industry figures to explore the emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.
Vana commented on the collaboration, “Firstly, thanks for inviting me. We’re attending the ELEVATE summit this year as we move into 2025 and face the challenging landscape of what happens after cookie deprecation. How do we navigate the whole content creator economy? We really wanted to be there and empower SMB’s to help them succeed and just to help them navigate through this complex new digital user journey – together.”
Lee-Ann Johnstone, founder of Affiverse, said, “We are delighted to welcome TikTok as an official sponsor of ELEVATE 2024. Their innovative approach to digital content and their ability to connect with a global audience make them an ideal partner for our two-day conference. This is a perfect opportunity for small retailers to come along to understand the value that TikTok can bring to their business, to learn how to leverage the tools as well, and to get efficient with their marketing to put themselves in front of their customer audience. We look forward to collaborating with TikTok to deliver an unforgettable experience for all attendees.”
When you attend ELEVATE, you’ll be able to hear the inside track on how TikTok is changing the game in the affiliate marketing and lead generation space.
You too, can join our community and become a sponsor of ELEVATE. Your booth is more than just a space – it’s a place to forge meaningful connections. Use this opportunity to spend two days actively informing attendees of who you are and how your brand can help them navigate 2025.
Show them, tell them, and leave them remembering you and how you can help them!
Get your brand seen and heard! Why wouldn’t you want to see your name alongside industry juggernauts like TikTok?
Download the ELEVATE Summit Sponsorship Kit here.
Early Bird tickets are available for a limited time for just £349.
Your ticket includes:
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
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We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance Marketing World. This accolade is a testament to her leadership, dedication, and contributions to the affiliate marketing industry.
The Performance Marketing Personality of the Year award is one of the most recognised people’s awards in the performance marketing industry. Recognising individuals who have made significant impact through innovation, leadership, and excellence in affiliate marketing.
Lee-Ann has consistently demonstrated these qualities, driving Affiverse to new heights and setting benchmarks for the entire performance marketing community.
Since founding Affiverse, Lee-Ann has been a trailblazer in the performance marketing space.
Her innovative strategies and forward-thinking approach have not only propelled Affiverse to the forefront of the industry as an award-winning agency, media and training business but on a personal level she has always invested her time to train and inspire countless affiliate marketing professionals, helping brands to rethink their affiliate marketing strategies through the popular Affiverse podcast and helping practitioners keep learning new skills on the job!
Under Lee-Ann’s leadership, Affiverse has achieved numerous milestones, building products and services that help brands and publishers do affiliate marketing better, including:
Her contributions have not only elevated Affiverse as a business brand that publishers can trust for knowledge and insights – but these contributions have also had a positive impact on the broader performance marketing landscape.
Upon receiving the award, Lee-Ann shared her gratitude and vision for the industry’s future:
“I’m delighted to receive this wonderful nomination from Performance Marketing World and to be held up in such good company along with my fellow practitioners working in the performance marketing industry. I hope that Affiverse’s efforts are encouraging more talent into the industry so we can continue to grow it and that we can continue to help support and develop strategies that help affiliates and advertiser brands make the most out of one of the most innovative digital areas we are working in today!”
As we celebrate this incredible achievement, we are more motivated than ever to continue our mission of driving innovation and delivering exceptional results for our clients. We are confident that Affiverse will continue to lead the way in helping our community improve and develop new performance marketing strategies, setting high standards and achieving even greater sales success.
We hope to see lots of you in person at our London event, ELEVATE, this September. Full details here.
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Semrush is one of the most powerful and cost-effective tools available to today’s online marketers – in fact, we like it so much that we did an in-depth review of their PRO and GURU subscriptions here.
However, perhaps the jewel in Semrush’s crown is the fact that it offers affiliates the chance to promote the tools on to others and pays a handsome commission for the privilege.
In this article we’re delving deeper into what Semrush offers to partners and how its affiliate program, which not only equips you with unparalleled tools but also offers you the opportunity to earn lucrative commissions by referring others to the platform – really works!
At the heart of any affiliate program lies the commission structure, and Semrush doesn’t disappoint. The program offers generous commissions starting at $200 for every new subscriber and $10 just for a member of your audience signing up for a free trial. What’s even more enticing is the program’s scalability. As you convert more traffic, you can expect the commission and support you receive to scale proportionally.
That’s because the program is built around four different tiers: Basic, Silver, Gold and Platinum
Everyone starts off in the basic tier, but you get promoted into higher tiers based on the number of subscribers you send in a quarter. While CPAs start at $200, they reach as high as $350 for Platinum-level affiliates.
Too often, affiliate programs offer short cookie windows which mean that affiliates do a lot in terms of selling a user on the product, without seeing any of the rewards. Well, Semrush seems to understand that some users are going to want to think and compare before making a purchase.
Therefore, in a world where cookie windows tend to be measured in weeks, the Semrush affiliate program extends things by offering partners a huge 120-day conversion window. With a lengthy cookie duration, the program ensures that even if your referred customer doesn’t make an immediate purchase but returns within 120 days, you will still get credited with generating the sale and earn your well-deserved commission.
This extended cookie duration amplifies the earning potential, reflecting Semrush’s commitment to valuing every potential customer that you send their way.
Affiliate marketing is not just about promoting any product; it’s about aligning with a brand that solves your audience’s problem and reflects positively on your own brand. Semrush certainly does that. The platform is synonymous with excellence in digital marketing and is used by 30% of Fortune 500 companies. It is a brand that is recognised the world over which lends unparalleled credibility to your affiliate efforts.
When you endorse Semrush, you’re not just recommending a platform – you’re endorsing a trusted companion in the digital marketing journey. And what a companion they are. You check out our review of the platform to better understand the tools that they offer to their customers in more depth.
For the purposes of this article, though, we will say that the platform relies on a rich amount of data and AI to offer the modern-day marketer a wide range of apps that span all marketing channels and requirements: everything from SEO and Media spend analysis to AI-driven content and website maintenance.
The tools are of use to all online businesses – from solopreneurs, publishers and media companies who are just starting out all the way through to media agencies.
To help with your promotional efforts, Semrush provides a rich arsenal of promotional materials and resources which increase and become more personalised as your relationship grows.
High-performing creative is available to everyone with Gold and Platinum affiliates created personalised banners and co-branded Landing Pages.
Additionally, Semrush periodically rolls out exclusive promotions, giving you an extra edge to attract and convert potential customers with all affiliates eligible for a quarterly content bonus worth a minimum of $200 (Basic Level) and all the way up to an extra $1,500 (Platinum Level) on top of your affiliate commissions.
This is not just an affiliate program – it’s a partnership geared towards your success that rewards you each step of the way.
Knowledge is power, and in the world of affiliate marketing, timely insights can make all the difference. Semrush’s tools are built on a wealth of data, so it shouldn’t be a surprise that their affiliate program also offers their partners a set of data-rich reports which can be used to optimise campaigns.
The program is run via the Impact.com platform which is arguably one of the more robust tracking solutions for e-Commerce brands and certainly a trusted provider of tracking solutions in the affiliate industry. Campaign and analytics are updated in real-time allowing you to track your performance, analyse the effectiveness of your strategies, and adapt while optimising your campaign while it is still running.
As you progress through the tiers of the program, Semrush will also work with you to personalise these reports based on your specific goals and objectives.
The Semrush affiliate program goes beyond just providing an impressive set of tools – it’s a commitment to fostering a collaborative environment, which is ultimately what any long-term relationship should be built upon.
Once you have made your first sale, the program will provide you with a dedicated affiliate manager who will help you with any queries or concerns as well as provide you with any assistance that you may need.
Having a reliable support system aligned with your own goals ensures that you can navigate challenges seamlessly, focus on growing your business and ultimately make your journey as a Semrush affiliate a smooth and rewarding experience for both parties.
Semrush’s influence spans the globe, and so do the opportunities for affiliates. The program is not restricted by geographical boundaries, allowing you to tap into vast and diverse new audiences. Whether you’re catering to local businesses or targeting a global market, Semrush’s global reach ensures that your affiliate efforts have the potential to resonate with audiences far and wide.
In the dynamic landscape of digital marketing, Semrush is a pioneer in the industry, consistently innovating by releasing new tools and updating its existing apps.
These are tools that are unique and bespoke to Semrush and, as an affiliate of theirs, you’re not just promoting a static product that is soon going to become out of date. You’re endorsing a solution that evolves with the industry, as can be seen with the way they have recently embraced AI to help their customers churn out high-quality content with just a couple of mouse clicks.
This continuous improvement not only enhances your credibility but also ensures that your audience is getting the latest and best-in-class digital marketing tools that can’t be found anywhere else.
Semrush understands that every affiliate marketer is unique, and one size doesn’t fit all. The program provides flexibility in how you choose to promote Semrush. Whether you prefer content marketing through a blog, social media promotion, webinars, or a combination of strategies, Semrush’s affiliate program accommodates to fit your style and strategy.
This flexibility empowers you to leverage your strengths and tailor your approach for maximum impact.
The Semrush affiliate program offers publishers a real opportunity to diversify earnings and generate new revenue streams over the longer term.
With its lucrative commissions, extended cookie duration, trusted brand recognition, exclusive resources, real-time reporting, dedicated support, global reach, continuous innovation, and flexibility, Semrush ensures that you have all the tools to convert users and grow trust in your own brand. The tiers involved in the program incentivise performance while ensuring that no one gets left behind. As such, the program is not just rewarding in the short term but also filled with unparalleled growth and success opportunities over the long term.
For more information or to join the Semrush Affiliate Program, head on over to their website. Such a unique program is definitely worthy of further consideration.
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Last month, we had the great pleasure of attending Affiliate World Dubai. In the final week of February, we took part in the largest gathering of the world’s top affiliate marketers and eCommerce entrepreneurs.
Affiliate World Dubai is a two-day online marketing conference, which took place on 28-29 February 2024. Experts presented new digital marketing insights and data-driven strategies that help businesses grow. With more than 35 live speeches, panels and Q&As taking place over the course of the two days, an immense amount of in-depth knowledge around the latest trends in digital marketing was shared.
Networking was at the heart of the conference, with official opening and closing parties, rooftop sunsets, happy hours and industry nightlife fringe events being aplenty.
This is the one conference where people who really run the internet are definitely hanging out!
The event was bustling with attendees looking to exchange ideas, learn new ways of doing things and explore new ways to expand their reach. From ad networks to publishers and lead generation experts as well as Advertisers and Brands, this event had it all.
These are Affiverse Founder, Lee-Ann Johnstone’s personal takeaways from attending this event for the first time:
Day One…
Day Two…
Join more than 7,500+ Marketers in Budapest 5-6 September 2024 – and join Lee-Ann at her next AWC tour .
Discover more here.
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Virtual events have become the new normal, opening doors to a world of knowledge and connection without the limitations of geography. But unlike physical events, getting the most out of a virtual experience requires a different kind of preparation. As we prepare for Affiverse AMPLIFY on March 19 and 20, let’s ensure you have the essential pre-summit strategies to maximise your experience and blast off your affiliate success.
Every journey needs a destination. What are your goals for the Amplify Summit? Is it to uncover fresh marketing tactics, forge connections with industry titans, or discover cutting-edge affiliate tools? Having a clear mission helps you navigate the information overload and prioritise your time. Are you an affiliate looking to boost conversions, diversify your traffic sources, or negotiate better deals? Or an affiliate manager seeking to attract high-performing affiliates, optimise your program, or improve communication? Tailor your summit experience based on your unique needs.
The Amplify Summit boasts a star-studded lineup of keynotes, workshops, and networking opportunities. Get familiar with the agenda before liftoff. Explore speaker profiles, session topics, and platform functionalities. Create a personalised schedule, highlighting must-attend sessions on topics like performance optimisation, influencer marketing, or combatting fraud. Leave room for unplanned discoveries – you never know what hidden gems you might find!
Imagine venturing into the virtual unknown with a sputtering spaceship! Ensure your digital vessel is mission-ready. Test your internet connection, computer capabilities, and microphone/webcam functionality. Download any necessary software or updates in advance. Having a backup plan, like using your phone for audio if needed, can be a lifesaver.
Just like on a physical expedition, pack the tools you need. Prepare a digital notebook for jotting down key takeaways, have your questions ready for Q&A sessions, and keep digital business cards or contact information handy for networking. Pack your curiosity and an open mind – the summit is brimming with innovative strategies and industry insights.
Don’t be a passive observer! Utilise chat functions to ask questions, share your experiences, and connect with other affiliates and managers. Participate in polls, live Q&A sessions, and dedicated networking spaces. Remember, networking is about building genuine connections, not just collecting contacts. Share your expertise, offer support, and learn from others’ experiences.
Remember, the summit is your launchpad to marketing success. Be prepared, be present, and be ready to AMPLIFY your impact!
Don’t miss out on this exciting opportunity! Register for the Affiverse Amplify Summit today. Our unmissable two-day Virtual Learning Summit on March 19 and 20. Delivered direct to your screen, our industry experts will share a series of informed debates covering new trends and thought leadership workshops, designed to help affiliate businesses AMPLIFY their performance!
GET ON-DEMAND TICKETS FOR JUST £49. Click here.
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Jim Nichols, Founder of Exclamation Marketing Solutions, outlines why we need to think beyond traffic in affiliate marketing. Jim is an experienced SaaS CMO with extensive international experience, based in the USA.
Words: Jim Nichols, Founder of Exclamation Marketing Solutions
We often lament that many marketing organisations don’t understand affiliate and view it as a tactical channel instead of a strategy. That’s certainly true, but I’d argue that part of the reason for this is that many affiliate marketers have one-track minds.
Traffic. I need traffic. How much traffic can you drive? Did I mention traffic?
Yes, driving lots of prospects and repeat customers to sites and apps has always been a big part of affiliate. Always will be. But focusing all your attention on traffic diminishes affiliate, making your company view it as a tactic rather than a strategy to drive highly efficient sales. If we work to redefine our roles in organisations as experts on performance-based marketing and bullet-proof measurement, we can increase our authority and budgets and chart a course for career advancement.
We need to think beyond traffic, asserting our value in improving what happens after we bring shoppers to the site. As affiliate experts, we are uniquely qualified to bring on-site strategies and tech that can improve results for all traffic. Here are four great ways to do that:
Many retailers saw half their holiday affiliate sales come through mobile in 2023. Yet many sites still deliver a lesser experience on small screens than via PC. For years, most brands have claimed to think mobile-first, but many continue to shortchange phone user experience. I asked ten people at different large merchants whether they thought their mobile experience was at parity with their PC experience. Six said no.
Advertiser and publisher leaders tell me they know they are missing a lot of credited sales because of poor mobile experience and measurement. Mobile apps add additional tracking and experiential challenges. Further, as brands increasingly look to affiliate to drive offline sales, a poor mobile experience is a severe hindrance.
If your company neglects its mobile experience, that probably means no one is focused on it. That’s your opportunity to advocate for upleveling mobile experience and measurement. Talk to your boss about your passion for mobile and how improving mobile experience can help increase sales across all channels. Do some research and become an expert on mobile design and measurement. Go to your boss with examples of bad experiences on your site today and ask for the authority to fix mobile.
There’s no magic number for a conversion rate other than higher than it is now. The average online store conversion rate hovers around 3%, according to Shopify. That means the entire company business is built on the actions of just 3% of the people who visit. What if you could make that 4%? Or 6%?
Many tech providers now offer conversion optimisation technology that can dramatically increase conversion rates, average order value, and more. Companies like RevLifter, Intently, and UpsellIt offer varying approaches to driving more – and more profitable – purchases from site visitors. Some of their solutions can increase traffic, but their secret sauce is getting more visitors to transact.
Ironically, it can sometimes be difficult for them to convince traffic-obsessed affiliate leaders to invest. But driving traffic with people who don’t transact is snatching defeat from the jaws of victory. On-site tools can be programmed with work rules to offer stretch-and-save deals, cross-selling, upselling, and interception of cart abandoners. What’s more, those tools can also help convert more of all traffic, not just affiliate. Best of all, you can buy much of the tech on a performance basis to manage profitability and help your company avoid big upfront costs.
Affiliate tracking platforms offer real-time data access and granularity that many other channels don’t. We can repair holes in our transactional plumbing by working with tech teams to audit on-site implementation and escalating issues when publishers report much higher activity than our reporting. It is not the sexiest work, but tackling this area will be of tremendous value to your organisation, reaching far beyond the affiliate “channel.” It’s an outstanding way to grow your responsibilities and visibility in an organization. Your affiliate platform may have tech and teams to assist your internal teams, and there are now platforms like Moonpull to help automate this process. Affiliate sales growth of 10% is not uncommon.
Many companies have implemented cross-channel attribution modeling to determine the incremental value of marketing touches. However, too many companies omit affiliate from this modeling because of an outdated perception that affiliate does not track all the data necessary for this analysis. That’s no longer the case, and most affiliate tools now offer APIS to make integrating your data relatively easy. Explain to your analytics team that affiliate needs to be a part of this kind of analysis – I’ll bet you’ll see that your measurable impact is far larger than the sales currently “credited” to the “channel.”
In Conclusion…
We are all working to raise our game and increase our profiles inside organisations. Caring only about traffic handicaps us in this effort. By tackling one or more of these opportunities, you can raise your profile and earn the recognition and authority you want.
This content has been produced for Affiverse by a contributor and expresses their own views, in their own words. If you would like to feature as a contributor on Affiverse platforms, please email [email protected] with your article suggestion.
Always be learning…. There’s still time to secure your seat at our unmissable virtual learning event. On-demand tickets enable you to watch at a time to suit you after the event, or join the live-stream sessions on March 19 and 20. Stay informed about industry trends, learn actionable insights, and connect with decision-makers in the digital marketing realm.
View this year’s agenda, check out the knowledgeable speakers and get your ticket here
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Exness recently hosted its inaugural CPA Affiliate MeetUp in Ho Chi Minh City, Vietnam, on May 25 and Lee-Ann Johnstone, founder of Affiverse, was invited to speak about the future of affiliate marketing at this exclusive invite-only event.
Exness Affiliates is a leading affiliate program renowned for its top-level payouts. Following three years of exceptional achievements in the market, the team organized its first-ever Affiliate MeetUp with the aim of fostering a sense of unity within the affiliate community.
Three pillars formed the foundation of the MeetUp: “Learn, Connect, Grow Your Business” and it was clear this event had covered them all.
Over 150 participants were invited to join this educational event, including the Exness Affiliate and leadership teams as well as prominent regional partners, influencers, and affiliates from major networks and agencies. The exclusive gathering highlighted the importance of the Asian affiliate market and its growth. The Vietnam Affiliate Report, released recently by ACCESSTRADE, shows that the number of businesses implementing affiliate marketing increased sharply.
It is expected that in 2023 businesses will prioritize boosting budgets into this billion-dollar industry in order to optimize marketing costs and promote revenue growth. The market size of affiliate marketing in the country recorded year-on-year growth of 45 per cent in 2022, hitting $33.8 million. It is expected to reach over $50.8 million this year.
The event consisted of engaging keynote presentations, workshops and discussions which provided attendees with important knowledge to take their affiliate campaigns forward.
Amongst the key representatives in attendance, were leaders from major platforms and networks such as Cốc Cốc and CityAds, Media Vietnam, Metawork, and ACCESSTRADE, who all shared key introductions and insights about the future of affiliate marketing in Vietnam.
Affiliate marketing has taken centre stage in Asia with a large number of companies in Vietnam, owing to the remarkable development of ecommerce. A significant percentage of the Vietnamese Generation Z population are expressing immense enthusiasm for making their main career income from affiliate marketing.
Affiliate marketing trends were highlighted in the keynote speeches at the MeetUp. Lee-Ann also spoke about the history of affiliate marketing, where it’s come from and where the future of partner marketing is heading as we move forward to embrace wider partnerships and a bigger nearbound economy to engage with. Representatives from Swaarm spoke about intelligent ad tracking and Yoloco speakers discussed AI in Influencer Marketing, along with a lively discussion panel focused on affiliate industry specifics in the Vietnamese market.
The event enabled the audience to network together and gain a deeper understanding of current market trends and CPA model opportunities. Celebrating all that is good in affiliate marketing.
The CPA Meetup Gala Dinner Awards provided partners with a chance to be recognised for their work in Affiliate Marketing with Affiverse being selected for Best Strategic Partner in affiliate marketing on the night.
Sergey Yarovoy, Exness Affiliate Team Lead said of the event “Tonight, we come together to express our deepest gratitude and acknowledge our affiliates’ instrumental role in shaping the success of the Exness Affiliate Program. May these achievements inspire us all to reach new heights and redefine the future of affiliate marketing.”
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Last week, Lee-Ann sat down with Head of Customer Success Leigh Simons from the quiz funnel marketing company ScoreApp for a special affiliate onboarding webinar.
The two discussed why onboarding is so important for affiliate managers and outlined some key strategies for onboarding optimisation. We’ve recapped some of the essential points below and have included a link to an excellent free onboarding asset.
Why is onboarding so important?
Onboarding, whether that be affiliates joining a new program or employees joining a new company, is a crucial process that can define the future trajectory and health of that relationship.
Successful onboarding is all about the first-touch experience. The initial connection between managers and affiliate clients should be a positive one that should educate and provide insight and incentive.
In doing so, partners will be more engaged and more productive, which will see better results in the long term.
The stats back this up; research conducted by Zippia revealed that positive onboarding processes can see employee retention rates increase by 82% and boost productivity by 70%.
What should an onboarding program look like?
If you want to see true success as an affiliate manager, implementing a successful onboarding program is critical. What should such a program look like? We’ve outlined some of the key attributes that all effective onboarding programs need to have.
The first and most important thing your onboarding program needs to do is to clearly define your business’s goals and objectives. This will give new partners an understanding of what is expected of them and an idea of how the relationship will progress in the future.
You will also need to give partners access to all relevant marketing materials and resources, with explanations as to how they can be used in their campaigns.
Training is an essential part of an onboarding program. New affiliates must be guided through the process of tracking links and monitoring performance. You will also need to outline commission structures and payment procedures.
Finally, it’s vital that you establish your brand guidelines and that your new partners are aware of your strategic goals, this will ensure everyone is on the same page as you move forward.
Onboarding programs should be flexible and dynamic. By personalising your approach for different partners, you will be able to deliver a positive first-touch experience and get your affiliates earning within their first month.
Scorecards
One of the most effective onboarding optimisation strategies you can implement is the use of scorecards.
Scorecards can be issued at the first point of contact, such as when an affiliate applies for your program. They can contain a range of different questions that you can use to glean invaluable information about your new partners, which can then be used to inform your management strategy.
Scorecards aren’t just to help you as a manager, they are also incredibly effective at ensuring the onboarding process is smooth and efficient at partner level. They can be used to deliver information and inform new affiliates about key business processes, making their transition smoother and less stressful.
Free onboarding template
To help you optimise your onboarding process and maximise results, Affiverse has collaborated with ScoreApp to create a unique scorecard template. This template is fully customisable and can be changed to fit your company branding and image.
After applying for your program, the template will ask affiliates a series of questions designed to evaluate their readiness and potential. After answering the questions, affiliates will be given a percentage score that indicates how they might perform as part of your program.
You can use this score to assess which affiliates need a more hands-on management approach and which can self-manage and work in a more independent capacity. This is key data that can help you streamline your business and ensure you are getting the most out of your partners.
The best part about this scorecard template is that it’s absolutely free! Follow this link to sign up and access the template to optimise your onboarding strategy.
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The talk of the town is AI and that is no different on the affiliate marketing podcast. Join Lee-Ann as she discusses the effects of the AI tech boom on the affiliate marketing industry, with Rob Berrisford.
Rob is the founder of Affiliate.ai and has 20 years of experience in affiliate marketing. Alongside his team, he is creating generative AI software for the affiliate marketing industry. Listen in as the two discuss AI’s effect on affiliate marketing.
Did you notice that as soon as ChatGPT gained traction online, suddenly everyone from Google to Bill Gates’ mum was releasing an AI alternative? Did you think that was just a bunch of copycats, and perhaps Affiliate.ai was just another take on following a trend? No such thing.
As Rob explains: “While I’ve been kicking the tires on it, like doing deep learning and affiliate marketing, the take rate isn’t there to support that type of business. And so then, what happened was when in early January OpenAI launched their ChatGPT product to the public with APIs, it fired a rocket up the whole industry.”
“So, before that, Google weren’t shipping these products publicly. They were talking about them in journals and scientific reviews. They certainly weren’t shipping APIs. As soon as OpenAI made this technology publicly available, everyone else had to make it publicly available.”
However, as the chat around AI keeps reminding us, there is a dark side to AI. And we don’t mean the robot uprising will occur or Hal 3000 is sorry but he can’t do that. No, more likely there will be problems that cause stress closer to home.
As Rob says: “You do have to think about these problems in an intelligent way where a lot of the big financial institutions who do modelling and modelling is their game insurance is effectively a modelling business, most of them are banned access to OpenAI on site because they’re so scared that employees are going to copy and paste sensitive data into OpenAI, you no longer own that data.”
Given this is an industry where data is more valuable than gold, that is a terrifying problem for financial tech businesses to have.
Lee-Ann asked what are the most interesting things businesses are doing with AI that Rob has seen, leading to a very interesting answer.
“True, there are a lot of much older (in timescale) points of view. Companies that are built on machine learning and kind of a subset of AI. So, a lot of the published discovery and even, I think, most big companies will have a version of AI at their core. But in terms of generative, I haven’t seen anyone else.
“A lot of the publisher end is super interesting in terms of content creation. I saw one of the guys that runs one of the big social content publishers and they’ve effectively given all of their content teams paid ChatGPT subscriptions, so they can increase their content output.”
So ultimately, the answer is “not enough”.
If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team.
Or, for the very best advice from industry peers, register to join us for our ELEVATE Summit in July. Elevate aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe and it’s all available to stream from our website.
Listen to find out more about:
Key segments of this podcast and where you can tune into go direct
[15:00] – The importance of tooling for profits
[25:00] – Does ChatGPT mean sacrificing quality content?
[35:00] – Rob’s pitch for integrating ChatGPT into your work
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We are delighted to announce that we will once again be hosting the ELEVATE Summit on July 18–19 2023. This two-day virtual live streamed summit brings together some of the best and brightest minds in affiliate and performance marketing to help attendees grow their affiliate marketing programs and partnerships too.
The ELEVATE Summit is the perfect opportunity for publishers, affiliates, affiliate managers, and SaaS suppliers to learn about the latest trends and gain practical insights from industry experts. The event will feature 30+ world-class speakers, 20+ showcase and tech demos, and four masterclasses, allowing attendees to dive deep and learn new skills to help them achieve their goals.
REGISTER FOR OUR EARLY BIRD TICKET – £49
“Thank you Lee-Ann from #affiverse.com for your invitation and all these great speakers, insights, ideas and partner connections. Special thanks also to those speaking in the early hours (US time) for giving us information and discussing important #affiliate topics in a global perspective. This was a really great event with great people! Thank you so much Lee-Ann for organizing this!” Fabian Schröder, Digital Partner Manager, CARE.com.
Our early bird tickets cost just £49 and will be selling at £149 thereafter so make sure you register now to secure your seat and don’t miss out on the doors closing as tickets to attend this event are limited.
FREE TICKET ACCESS
In addition to the two days of live streamed expert lead content and MasterClasses the ELEVATE summit will also offer FREE tickets for those who are new to the industry or looking for new job opportunities to help you connect and learn how to get the best results from your affiliate and performance marketing. Simply register your company and name to apply for FREE tickets by completing the FREE registration on check out. Our team will review your application and inform you if you’ve been allocated a seat.
“We are thrilled to be hosting the ELEVATE Summit 2023 again this year and to bring together some of the brightest minds in affiliate and performance marketing,” said Lee-Ann Johnstone, CEO of Affiverse.
“Our goal is to help attendees learn, connect, and grow their affiliate marketing programs and partnerships by giving them access to the people who do this day in and day out. Not to mention get them connected with top-notch practitioners who are providing invaluable insights to help you GROW.”
The ELEVATE Summit is open to anyone in the affiliate and performance marketing industry, including affiliate/publisher marketers, digital marketers, brands/merchants, agency and network employees, SaaS and B2B providers, and consultants.
Registration is now open, and more information can be found on our event page. Remember, our early bird pricing is available for a limited time. For media inquiries or additional information, please contact Emma at er@affiverse.com.
Book your ticket here: https://affiverse.com/affiverse-elevate-summit-2023/
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