\"
								plugin_version.type = \"hidden\"
								form.appendChild(plugin_version)
								var wordpress_version = document.createElement(\"input\")
								wordpress_version.name = \"wordpress_version\"
								wordpress_version.id = \"wordpress_version\"
								wordpress_version.value = '$wp_version'
								wordpress_version.type = \"hidden\"
								form.appendChild(wordpress_version)
							}

							},200);
						</script>";
				} else {
					echo '<script>
					setTimeout(()=>{
						let discardContent = document.getElementById("discard_content");
						
						if (discardContent) {
							discardContent.classList.add("discard_button_outside_settings");
							discardContent.classList.remove("discard_button");
						}
					}, 200);
					</script>';
				}
			} else {
				echo '<script>
				setTimeout(()=>{
					let discardContent = document.getElementById("discard_content");
					
					if (discardContent) {
						discardContent.classList.add("discard_button_outside_settings");
						discardContent.classList.remove("discard_button");
					}
				}, 200);
				</script>';
			}
		} else {
			echo "<script>
			setTimeout(()=>{
				let discardContent = document.getElementById(\"discard_content\");
				if (discardContent) {
					document.getElementById(\"discard_content\").classList.add(\"discard_button_outside_settings\")
					document.getElementById(\"discard_content\").classList.remove(\"discard_button\")
				}
				if( document.getElementById(\"user-consent-form\") ){
					const form = document.getElementById(\"user-consent-form\")
					var plugin_version = document.createElement(\"input\")
					plugin_version.name = \"plugin_version\"
					plugin_version.id = \"plugin_version\"
					plugin_version.value = '$plugin_version'
					plugin_version.type = \"hidden\"
					form.appendChild(plugin_version)

					var wordpress_version = document.createElement(\"input\")
					wordpress_version.name = \"wp_version\"
					wordpress_version.id = \"wp_version\"
					wordpress_version.value = '$wp_version'
					wordpress_version.type = \"hidden\"
					form.appendChild(wordpress_version)
				}
			},200);
				</script>";
			return;
		}
	}
}

/**
 * Google analytics .
 */
function ga_footer() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		$banner_discarded_count = get_option( 'sm_beta_banner_discarded_count' );
		if ( 1 === $banner_discarded_count || '1' === $banner_discarded_count ) {
			echo '<script>
			if(document.getElementById("discard_content")){
				document.getElementById("discard_content").classList.add("reject_consent")
				document.getElementById("discard_content").classList.remove("discard_button")
			}
			</script>';
		}
	}
}

/**
 * Check if the requirements of the sitemap plugin are met and loads the actual loader
 *
 * @package sitemap
 * @since 4.0
 */
function sm_setup() {

	$fail = false;

	// Check minimum PHP requirements, which is 5.2 at the moment.
	if ( version_compare( PHP_VERSION, '5.2', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_php_version_error' );
		$fail = true;
	}

	// Check minimum WP requirements, which is 3.3 at the moment.
	if ( version_compare( $GLOBALS['wp_version'], '3.3', '<' ) ) {
		add_action( 'admin_notices', 'sm_add_wp_version_error' );
		$fail = true;
	}

	if ( ! $fail ) {
		require_once trailingslashit( dirname( __FILE__ ) ) . 'class-googlesitemapgeneratorloader.php';
	}

}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_wp_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your WordPress version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least WordPress %4$s. You are using WordPress %2$s, which is out-dated and insecure. Please upgrade or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', esc_html( $GLOBALS['wp_version'] ), 'http://www.arnebrachhold.de/redir/sitemap-home/', '3.3' ) ) . '</p></div>';
}

/**
 * Adds a notice to the admin interface that the WordPress version is too old for the plugin
 *
 * @package sitemap
 * @since 4.0
 */
function sm_add_php_version_error() {
	/* translators: %s: search term */

	echo '<div id=\'sm-version-error\' class=\'error fade\'><p><strong>' . esc_html( __( 'Your PHP version is too old for XML Sitemaps.', 'google-sitemap-generator' ) ) . '</strong><br /> ' . esc_html( sprintf( __( 'Unfortunately this release of Google XML Sitemaps requires at least PHP %4$s. You are using PHP %2$s, which is out-dated and insecure. Please ask your web host to update your PHP installation or go to <a href=\'%1$s\'>active plugins</a> and deactivate the Google XML Sitemaps plugin to hide this message. You can download an older version of this plugin from the <a href=\'%3$s\'>plugin website</a>.', 'google-sitemap-generator' ), 'plugins.php?plugin_status=active', PHP_VERSION, 'http://www.arnebrachhold.de/redir/sitemap-home/', '5.2' ) ) . '</p></div>';
}

/**
 * Returns the file used to load the sitemap plugin
 *
 * @package sitemap
 * @since 4.0
 * @return string The path and file of the sitemap plugin entry point
 */
function sm_get_init_file() {
	return __FILE__;
}

/**
 * Register beta user consent function.
 */
function register_consent() {
	if ( ! ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) {
		if ( is_user_logged_in() && current_user_can( 'manage_options' ) ) {
			if ( isset( $_POST['user_consent_yes'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'yes' );
				}
			}
			if ( isset( $_POST['user_consent_no'] ) ) {
				if (isset($_POST['user_consent_yesno_nonce_token']) && check_admin_referer('user_consent_yesno_nonce', 'user_consent_yesno_nonce_token')){
					update_option( 'sm_user_consent', 'no' );
				}
			}
			if ( isset( $_GET['action'] ) ) {
				if ( 'no' === $_GET['action'] ) {
					if ( $_SERVER['QUERY_STRING'] ) {
						if( strpos( $_SERVER['QUERY_STRING'], 'google-sitemap-generator' ) ) {
							update_option( 'sm_show_beta_banner', 'false' );
							$count = get_option( 'sm_beta_banner_discarded_count' );
							if ( gettype( $count ) !== 'boolean' ) {
								update_option( 'sm_beta_banner_discarded_count', (int) $count + 1 );
							} else {
								add_option( 'sm_beta_banner_discarded_on', gmdate( 'Y/m/d' ) );
								update_option( 'sm_beta_banner_discarded_count', (int) 1 );
							}
							GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
							GoogleSitemapGeneratorLoader::activate_rewrite();
						} else {
							add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
						}
					} else {
						add_option( 'sm_beta_notice_dismissed_from_wp_admin', 'true' );
					}
				}
			}
			if ( isset( $_POST['enable_updates'] ) ) {
				if (isset($_POST['enable_updates_nonce_token']) && check_admin_referer('enable_updates_nonce', 'enable_updates_nonce_token')){
					if ( 'true' === $_POST['enable_updates'] ) {
						$auto_update_plugins = get_option( 'auto_update_plugins' );
						if ( ! is_array( $auto_update_plugins ) ) {
							$auto_update_plugins = array();
						}
						array_push( $auto_update_plugins, 'google-sitemap-generator/sitemap.php' );
						update_option( 'auto_update_plugins', $auto_update_plugins );
					} elseif ( 'false' === $_POST['enable_updates'] ) {
						update_option( 'sm_hide_auto_update_banner', 'yes' );
					}
				}
			}
			
			/*
			if ( isset( $_POST['disable_plugin'] ) ) {
				if (isset($_POST['disable_plugin_sitemap_nonce_token']) && check_admin_referer('disable_plugin_sitemap_nonce', 'disable_plugin_sitemap_nonce_token')){
					if ( strpos( $_POST['disable_plugin'], 'all_in_one' ) !== false  ) {
						$default_value   = 'default';
						$aio_seo_options = get_option( 'aioseo_options', $default_value );
						if ( $aio_seo_options !== $default_value ) {
							$aio_seo_options                           = json_decode( $aio_seo_options );
							$aio_seo_options->sitemap->general->enable = 0;
							update_option( 'aioseo_options', json_encode( $aio_seo_options ) );
						}
					} elseif( strpos( $_POST['disable_plugin'], 'wp-seo' ) !== false ) { 
						$yoast_options = get_option( 'wpseo' );
						$yoast_options['enable_xml_sitemap'] = false;
						update_option( 'wpseo', $yoast_options );
					}
				}
			}
			*/
		}
	}
	$updateUrlRules = get_option('sm_options');
	if(!isset($updateUrlRules['sm_b_rewrites2']) || $updateUrlRules['sm_b_rewrites2'] == false){
		GoogleSitemapGeneratorLoader::setup_rewrite_hooks();
		GoogleSitemapGeneratorLoader::activate_rewrite();
		GoogleSitemapGeneratorLoader::activation_indexnow_setup();

		if (isset($updateUrlRules['sm_b_rewrites2'])) {
			$updateUrlRules['sm_b_rewrites2'] = true;
			update_option('sm_options', $updateUrlRules);
		} else {
			$updateUrlRules['sm_b_rewrites2'] = true;
			add_option('sm_options', $updateUrlRules);
			update_option('sm_options', $updateUrlRules);
		}
		
	}
	if(isset($updateUrlRules['sm_links_page'] )){
		$sm_links_page = intval($updateUrlRules['sm_links_page']);
		if($sm_links_page < 1000) {
			$updateUrlRules['sm_links_page'] = 1000;
			update_option('sm_options', $updateUrlRules);
		}
	}

	if(!isset($updateUrlRules['sm_b_activate_indexnow']) || $updateUrlRules['sm_b_activate_indexnow'] == false){
		$updateUrlRules['sm_b_activate_indexnow'] = true;
		$updateUrlRules['sm_b_indexnow'] = true;
		update_option('sm_options', $updateUrlRules);
	}
	
}

function disable_plugins_callback(){
    if (current_user_can('manage_options')) {
        check_ajax_referer('disable_plugin_sitemap_nonce', 'nonce');

        $pluginList = sanitize_text_field($_POST['pluginList']);
        $pluginsToDisable = explode(',', $pluginList);

        foreach ($pluginsToDisable as $plugin) {
            if ($plugin === 'all-in-one-seo-pack/all_in_one_seo_pack.php') {
                /* all in one seo deactivation */
                $aioseo_option_key = 'aioseo_options';
                if ($aioseo_options = get_option($aioseo_option_key)) {
                    $aioseo_options = json_decode($aioseo_options, true);
                    $aioseo_options['sitemap']['general']['enable'] = false;
                    update_option($aioseo_option_key, json_encode($aioseo_options));
                }
            }
            if ($plugin === 'wordpress-seo/wp-seo.php') {
                /* yoast sitemap deactivation */
                if ($yoast_options = get_option('wpseo')) {
                    $yoast_options['enable_xml_sitemap'] = false;
                    update_option('wpseo', $yoast_options);
                }
            }
			if ($plugin === 'jetpack/jetpack.php') {
                /* jetpack sitemap deactivation */
                $modules_array = get_option('jetpack_active_modules');
				if(is_array($modules_array)) {
					if (in_array('sitemaps', $modules_array)) {
						$key = array_search('sitemaps', $modules_array);
						unset($modules_array[$key]);
						update_option('jetpack_active_modules', $modules_array);
					}
				}
            }
			if ($plugin === 'wordpress-sitemap') {
                /* Wordpress sitemap deactivation */
                $options = get_option('sm_options', array());
				if (isset($options['sm_wp_sitemap_status'])) $options['sm_wp_sitemap_status'] = false;
				else $options['sm_wp_sitemap_status'] = false;
				update_option('sm_options', $options);
            }
        }

        echo 'Plugins sitemaps disabled successfully';
        wp_die();
    }
}

function conflict_plugins_admin_notice(){
	GoogleSitemapGeneratorLoader::create_notice_conflict_plugin();
}

 /* send to index updated url */
function indexnow_after_post_save($new_status, $old_status, $post) {
	$indexnow = get_option('sm_options');
	$indexNowStatus = isset($indexnow['sm_b_indexnow']) ? $indexnow['sm_b_indexnow'] : false;
	if ($indexNowStatus === true) {
	    $newUrlToIndex = new GoogleSitemapGeneratorIndexNow();
		$is_changed = false;
		$type = "add";
		if ($old_status === 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "update";
		}
		else if ($old_status != 'publish' && $new_status === 'publish') {
			$is_changed = true;
			$type = "add";
		}
		else if ($old_status === 'publish' && $new_status === 'trash') {
			$is_changed = true;
			$type = "delete";
		}
		if ($is_changed) $newUrlToIndex->start(get_permalink($post));
    }
}

// Don't do anything if this file was called directly.
if ( defined( 'ABSPATH' ) && defined( 'WPINC' ) && ! class_exists( 'GoogleSitemapGeneratorLoader', false ) ) {
	sm_setup();
	
	if(isset(get_option('sm_options')['sm_wp_sitemap_status']) ) $wp_sitemap_status = get_option('sm_options')['sm_wp_sitemap_status'];
	else $wp_sitemap_status = true;
	if($wp_sitemap_status = true) $wp_sitemap_status = '__return_true';
	else $wp_sitemap_status = '__return_false';
	add_filter( 'wp_sitemaps_enabled', $wp_sitemap_status );
	
	add_action('wp_ajax_disable_plugins', 'disable_plugins_callback');

	add_action('admin_notices', 'conflict_plugins_admin_notice');

}

<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Advisor &#8211; Affiliate Marketing Programs | CBOMO.COM</title>
	<atom:link href="https://cbomo.com/tag/advisor/feed/" rel="self" type="application/rss+xml" />
	<link>https://cbomo.com</link>
	<description>Your Affiliate Online Money Opportunities</description>
	<lastBuildDate>Wed, 26 Jun 2024 04:49:33 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>
	<item>
		<title>How to Start an E-Commerce Business In 2024 – Forbes Advisor INDIA</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid667b9ddcc4be423c99a7775a302ad64aurlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fin%2fbusiness%2fsoftware%2fhow-start-ecommerce-business%2fc14878468263335922944mkten/</link>
					<comments>https://cbomo.com/apiclick-aspxreffexrssaidtid667b9ddcc4be423c99a7775a302ad64aurlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fin%2fbusiness%2fsoftware%2fhow-start-ecommerce-business%2fc14878468263335922944mkten/#respond</comments>
		
		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Wed, 26 Jun 2024 04:49:33 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Advisor]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[start]]></category>
		<guid isPermaLink="false">https://cbomo.com/apiclick-aspxreffexrssaidtid667b9ddcc4be423c99a7775a302ad64aurlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fin%2fbusiness%2fsoftware%2fhow-start-ecommerce-business%2fc14878468263335922944mkten/</guid>

					<description><![CDATA[[ad_1] Table of Contents Show more Show less E-commerce is more popular today than ever before. Between 2019 and 2023, the number of e-commerce websites increased from 9.2 million to 26.5 million. If you’re looking for a way to earn money online while being your own boss, an e-commerce business may be worthwhile. While it takes much time, effort, and dedication, it can become a profitable, enjoyable venture. With our handy guide on how to start an&#8230;]]></description>
										<content:encoded><![CDATA[<p> [ad_1]<br />
</p>
<div>
<div class="toc exclude-eds " v-cloak="">
<div class="toc__wrap" v-bind:class="{ 'show-show-more': !tocState.isMobile &amp;&amp; tocState.toggleTocShowMore, 'hide-show-more': (tocState.isMobile || tocState.hasLessJumpLinks) }">
<h2 class="toc__title font-euclidcircularb-bold" v-on:click="handleTocTitleClick">Table of Contents</h2>
<p>
				<span v-if="tocState.toggleTocShowMore">Show more</span><br />
				<span v-else="">Show less</span>
			</p>
</p></div>
</p></div>
<p><a target="_blank" href="https://www.forbes.com/advisor/in/business/what-is-ecommerce/" rel="noreferrer noopener">E-commerce</a> is more popular today than ever before. Between 2019 and 2023, the number of e-commerce websites increased from 9.2 million to 26.5 million. If you’re looking for a way to earn money online while being your own boss, an e-commerce business may be worthwhile.</p>
<p>While it takes much time, effort, and dedication, it can become a profitable, enjoyable venture. With our handy guide on how to start an e-commerce business, you can hit the ground running and bring a successful e-commerce store to life.</p>
<div id="featured-partners" class="multi-featured-products count-3 right-rail-template">
<p class="featured-partners-heading">Featured Partners</p>
<div class="fp-wrapper">
<div class="featured-partners-container">
<div class="featured-partners-card">
<div class="inner-wrapper">
<div class="bottom">
<div class="partners-stats">
<div class="stats-wrapper">
<p class="label">Price Per Month</p>
<p class="value">From INR 165.53 ($1.99) onwards</p>
</div>
<div class="stats-wrapper">
<p class="label">Benefits</p>
<p class="value">Free CDN, Domain and SSL for 1st year</p>
</div>
<div class="stats-wrapper">
<p class="label">Features</p>
<p class="value">10 GB SSD Storage and 1 Website</p>
</div>
</div>
<div class="button-container">
<div class="btn-wrapper"><a target="_blank" href="https://bluehost.sjv.io/PyVz2Q" class="get-estimate-cta" rel="nofollow noopener" data-component="Featured Partners Carousel" data-product-position="1" data-product-name="Bluehost" data-cta-position="Button Link"><span>Buy Now <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 16 14" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"></path></svg></span></a></p>
<p class="cta-subtext">On Bluehost&#8217;s secure website</p>
</div>
</div>
</div>
</div>
</div>
<div class="featured-partners-card">
<div class="inner-wrapper">
<div class="bottom">
<div class="partners-stats">
<div class="stats-wrapper">
<p class="label">Price per month</p>
<p class="value">INR 149 onwards</p>
</div>
<div class="stats-wrapper">
<p class="label">Features</p>
<p class="value">Drag-and-Drop Editor, Free Domain and Unlimited Free SSL</p>
</div>
</div>
<div class="button-container">
<div class="btn-wrapper"><a target="_blank" href="https://hostinger.sjv.io/DK0mvn" class="get-estimate-cta" rel="nofollow noopener" data-component="Featured Partners Carousel" data-product-position="2" data-product-name="Hostinger" data-cta-position="Button Link"><span>Buy Now <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 16 14" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"></path></svg></span></a></p>
<p class="cta-subtext">On Hostinger’s secure Website</p>
</div>
</div>
</div>
</div>
</div>
<div class="featured-partners-card">
<div class="inner-wrapper">
<div class="bottom">
<div class="partners-stats">
<div class="stats-wrapper">
<p class="label">Price per month</p>
<p class="value">INR 219 ($2.64) per month</p>
</div>
<div class="stats-wrapper">
<p class="label">Benefits</p>
<p class="value">Free domain and SSL for 1st year</p>
</div>
<div class="stats-wrapper">
<p class="label">Features</p>
<p class="value">10GB SSD Storage and Basic email included</p>
</div>
</div>
<div class="button-container">
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<h2 id="what_is_e_commerce" class="section-title">What Is E-Commerce?</h2>
<p>Before we discuss what it takes to start and run an e-commerce business, let’s define e-commerce. Put simply, e-commerce refers to the buying and selling of products or services online. An e-commerce website acts as a virtual storefront, allowing customers to purchase what they want from their desktop or mobile devices. While brick-and-mortar locations can be attached to e-commerce websites, many e-commerce businesses solely operate online.</p>
<h2 id="types_of_e_commerce_businesses" class="section-title">Types of E-Commerce Businesses</h2>
<p>In general, e-commerce businesses fall into these four categories:</p>
<ul>
<li><strong>Business to customer (B2C):</strong> A B2C website sells to individual customers, similar to brick-and-mortar storefronts. Customers can choose a product, check out, and wait for the product to be shipped to them.</li>
<li><strong>Business-to-business (B2B): </strong>A B2B website sells products or services to other companies. It usually receives many bulk and recurring orders.</li>
<li><strong>Consumer-to-consumer (C2C): </strong>A C2C website or marketplace allows customers to sell to one another. Etsy and eBay are<strong> </strong>popular examples of C2C sites.</li>
<li><strong>Consumer to business (C2B):</strong> A C2B website allows individuals to sell to businesses. Customers can often write reviews, exchange affiliate links, or provide places on their websites in exchange for compensation.</li>
</ul>
<h2 id="why_start_an_e_commerce_business" class="section-title">Why Start an E-Commerce Business?</h2>
<p>There are a number of benefits to e-commerce stores, including:</p>
<ul>
<li><strong>Lower overhead costs:</strong> Compared to running a brick-and-mortar store, an e-commerce website is often more affordable. There’s no need to pay for a commercial property and the utility costs that come with it. Instead, you’ll invest in a domain name, web hosting, inventory and digital marketing.</li>
<li><strong>Chance to reach a broader audience:</strong> With an e-commerce store, you don’t have to limit your customer base to where you’re located. Even if you’re in a small town, you may reach customers across the country and world. This can lead to higher profits and greater success.</li>
<li><strong>Ability to easily scale:</strong> It’s much more difficult to grow a business with physical storefronts than one that operates online. If you go the e-commerce route, your website and store can grow as your business grows. You won’t have to open and manage more brick-and-mortar locations.</li>
<li><strong>Flexibility for customers:</strong> In today’s day and age, customers are busy and often lack the time or desire to drive to a store and purchase what they need. If you can serve them through an e-commerce website, they’ll be able to make purchases whenever they want, from the comfort of their own home, office or anywhere with an internet connection. Flexibility can lead to happy customers who return to your store and refer their friends.</li>
<li><strong>Access to customer data:</strong> An e-commerce business can allow you to collect valuable customer data. You may gain insights on your customers’ buying habits and demographics. In addition, you’ll have a better understanding of demand and be able to reduce the risk of understocking or overstocking as a result.</li>
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<h2 id="8_steps_to_start_an_e_commerce_business" class="section-title">8 Steps To Start an E-Commerce Business</h2>
<h3 class="wp-block-heading">1. Define your e-commerce business idea</h3>
<p>First and foremost, figure out what you’re going to sell. Ideally, you’d choose a product or service in a very specific niche. This way, you’ll have less competition and increase your chances of success.</p>
<p>If you decide to sell clothing, for example, you can target young professionals with affordable suits for young children with comfortable formal wear. Make sure that you’re passionate about whatever you’re trying to sell and/or can do or make well.</p>
<h3 class="wp-block-heading">2. Validate your idea</h3>
<p>A business idea is only worth pursuing if you determine it’s actually viable. To do so, consider the following:</p>
<ul>
<li><strong>Market-based criteria:</strong> Market-based criteria focuses on market factors that will impact your business. It considers market size, competition, target customers and whether your products or services are trends or part of a flat or growing market.</li>
<li><strong>Product-based criteria:</strong> Product-based criteria revolves around your products and services. It examines your potential selling prices, size, weight and durability, how seasonality may affect demand, product regulations and whether your product caters to a passion or solves a pain point.</li>
</ul>
<p>Both market-based and product-based criteria can help you understand whether your products or services have potential. If you believe that there is a market for your offerings, you can move on to the next steps.</p>
<h3 class="wp-block-heading">3. Write a business plan</h3>
<p>Once you hone in on and validate your business idea, it’s time to create a business plan. Think of your business plan as a blueprint that outlines what you hope to accomplish and how you’ll get there. In general, a business plan involves the following components:</p>
<ul>
<li><strong>Executive summary:</strong> This is where you discuss your structure, industry, leadership team, and offerings.</li>
<li><strong>Competitor research:</strong> Competitor research is all about your competitors and their tactics.</li>
<li><strong>Product or service descriptions:</strong> Product or service descriptions explain each offer and how customers may benefit.</li>
<li><strong>Marketing and sales strategy:</strong> The marketing and sales section should describe what you’ll do to reach prospective customers and retain the ones you land.</li>
<li><strong>Financial projections:</strong> Here’s where you may want to work with an accountant to estimate your pricing strategy and profit goals.</li>
</ul>
<p><strong>Learn more:</strong> <a target="_blank" href="https://www.forbes.com/advisor/in/business/simple-business-plan-template/" rel="noreferrer noopener">Simple Business Plan Template (2024)<br /></a></p>
<h3 class="wp-block-heading">4. Set up your business</h3>
<p>After solidifying your e-commerce business idea and finalizing a business plan, you can take the plunge and set up your business. You’ll choose a business structure, name your business, apply for an employer identification number (EIN), and open a business checking account. Getting all the licenses and permits you’ll need to operate legally is also a good idea. For help with the setup process, don’t hesitate to contact an attorney, accountant, or other professionals who can answer any questions and steer you in the right direction.</p>
<h3 class="wp-block-heading">5. Develop or source your products</h3>
<p>Next, you’ll need to develop the products you plan to sell. If these are tangible products, you may make them yourself or leave the task to a manufacturer. At this point, you should decide whether you want to produce or order your products in bulk so you’ll have inventory in stock.</p>
<p>You may decide to start small and only stock a few products until you get a better sense for demand and determine whether bulk inventory makes sense. Another option is <a target="_blank" href="https://www.forbes.com/advisor/in/business/how-to-start-a-dropshipping-business/" rel="noreferrer noopener">dropshipping</a>, which is when products are manufactured and sourced when orders are placed. If you’re selling professional services online, such as graphic design or bookkeeping, you should zero in on what they’ll be and how much you’ll charge for them.</p>
<p><strong>Learn more:</strong> <a target="_blank" href="https://www.forbes.com/advisor/in/business/how-to-start-a-dropshipping-business/" rel="noreferrer noopener">How To Start A Dropshipping Business</a></p>
<h3 class="wp-block-heading">6. Create your e-commerce website</h3>
<p>Your e-commerce website will be one of your most important assets. Customers will visit your site to learn about you, explore your offerings, and, hopefully, make purchases. The easiest way to launch a site is through an e-commerce website builder, such as <a target="_blank" href="https://www.forbes.com/advisor/in/business/software/shopify-review/" rel="noreferrer noopener">Shopify</a> or <a target="_blank" href="https://www.forbes.com/advisor/in/business/software/bigcommerce-review/" rel="noreferrer noopener">BigCommerce</a>. While every builder is different, most allow you to market your offerings, manage inventory, collect payments, ship orders, access analytics, and more.</p>
<p>If you’re limited on funds or don’t want to invest too much in your business, a free e-commerce platform can be helpful. As your business grows, you may always upgrade to a paid plan or platform. Do your research and compare your options to figure out the best e-commerce tool for your unique budget, preferences, and goals.</p>
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<h3 class="wp-block-heading">7. Figure out order fulfillment</h3>
<p>Fulfillment is essential to your e-commerce store because it ensures your customers receive the products or services they paid for. Fortunately, most e-commerce website builders come with shipping label printing, allowing you to add shipping costs at checkout automatically. If you want to take the entire fulfillment process off your plate, you might want to outsource it to a company. Just make sure your potential profits outweigh the fees they’ll charge.</p>
<h3 class="wp-block-heading">8. Market your e-commerce business</h3>
<p>In a perfect world, you’d launch your e-commerce website, and countless customers would run to it. The reality, however, is that you’ll need to find, attract, and convert your target audience. While your marketing plan will depend on your budget, products or services, and capabilities, it may include search engine optimization (SEO), social media marketing, paid search, email marketing, and/or influencer marketing. Regardless of your chosen strategies, be consistent and establish a brand that allows you to stand out from your competitors.</p>
<h2 id="5_tips_for_running_your_e_commerce_business" class="section-title">5 Tips for Running Your E-Commerce Business</h2>
<p>Once you have all your ducks in a row and your e-commerce store is ready for business, keep these tips in mind:</p>
<ul>
<li><strong>Focus on customer retention:</strong> Retaining a current customer is more accessible and less expensive than landing a new one. That’s why you should keep your customers returning through excellent service, loyalty programs, exclusive discounts and new products and services.</li>
<li><strong>Optimize your shipping strategy:</strong> While an e-commerce store offers many benefits to customers, high shipping costs can turn them off. If possible, offer free shipping or deals for loyal customers or those who spend over a certain amount.</li>
<li><strong>Offer excellent customer service:</strong> In the world of e-commerce, the customer truly is king. That means you must be responsive and cater to customer needs and preferences through friendly agents, live chat and 24/7 availability. Otherwise, your reputation and profits will likely take a hit.</li>
<li><strong>Diversify your distribution channels:</strong> To raise your likelihood of success, go beyond your website and use other channels to sell your offerings. Amazon, social media and affiliate marketing are a few options to consider.</li>
<li><strong>Upsell and cross-sell:</strong> When you upsell, you encourage customers to purchase a higher-end product or service than the one they were considering. A cross-sell is when you encourage customers to buy products that are related to complementary products. Both strategies can boost profits.</li>
</ul>
<h2 id="bottom_line" class="section-title">Bottom Line</h2>
<p>An e-commerce business can be advantageous. It may allow you to share your passions, interests or experience with customers near and far while providing some great income. By following the steps and tips listed above, you’ll put yourself on the path to success. Best of luck!</p>
<h2 id="frequently_asked_questions_faqs" class="section-title">Frequently Asked Questions (FAQs)</h2>
<div class="faq-wrapper">
<div class="main-faqs faq-2021 break-word faq-section mb-5 exclude-eds" data-component="faqs-2021">
<div class="faq active">
<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-0">How much does it cost to start an e-commerce business?</h3>
<div class="faq-answer answer wysiwyg-content" style="display: block">
<p>Several factors will determine how much you’ll pay to launch an e-commerce business. These include fees for your website, payment processing, stocking, order fulfillment, and warehousing. The general costs of running a business, such as accounting, marketing, and employee payroll, will also affect your overall cost.</p>
</p></div>
</p></div>
<div class="faq ">
<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-1">What are the three types of e-commerce?</h3>
<div class="faq-answer answer wysiwyg-content" style="">
<p>The three main types of e-commerce businesses are B2B, B2C, and C2C. Your products or services will help you determine the suitable business model for your e-commerce store.</p>
</p></div>
</p></div>
<div class="faq ">
<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-2">Is e-commerce actually profitable?</h3>
<div class="faq-answer answer wysiwyg-content" style="">
<p>Just like a business with a physical storefront, an e-commerce business has the potential to be profitable. However, profitability often takes time, so you must be patient before your efforts genuinely pay off.</p>
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		<title>14 E-Commerce Email Marketing Tips to Grow Your Business – Forbes Advisor</title>
		<link>https://cbomo.com/14-e-commerce-email-marketing-tips-to-grow-your-business-forbes-advisor/</link>
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		<pubDate>Sun, 16 Jun 2024 09:15:08 +0000</pubDate>
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					<description><![CDATA[[ad_1] Ready to start a successful email campaign? Use the following tips to take your e-commerce email marketing to the next level. 1. Use Email Marketing Software Before you get started, we recommend investing in email marketing software that can help you manage all of your campaigns, audiences and click-through rates (CTRs). They make it far easier to create and send emails to specific customers as well as see which emails are the most effective. Mailchimp is&#8230;]]></description>
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<p>Ready to start a successful email campaign? Use the following tips to take your e-commerce email marketing to the next level.</p>
<h3>1. Use Email Marketing Software</h3>
<p>Before you get started, we recommend investing in email marketing software that can help you manage all of your campaigns, audiences and click-through rates (CTRs). They make it far easier to create and send emails to specific customers as well as see which emails are the most effective. <a target="_blank" href="https://www.forbes.com/advisor/business/software/mailchimp-review/" rel="noopener">Mailchimp</a> is a top choice for all-in-one marketing. Another option is Constant Contact, which offers <a target="_blank" href="https://www.forbes.com/advisor/business/software/constant-contact-pricing/" rel="noopener">differently priced plans</a> depending on your company’s needs. But there are <a target="_blank" href="https://www.forbes.com/advisor/business/software/best-mailchimp-alternatives/" rel="noopener">plenty of alternatives to consider</a> as well.</p>
<h3>2. Utilize Abandoned Cart Emails</h3>
<p>When someone makes it nearly through checkout but then doesn’t finish the purchase, it’s like having a fish on your marketing line. You know exactly what they want to buy, so use that to reel them in. Send out cart abandonment emails to remind customers of what they’re missing out on. They’re effective at closing the deal, as <a target="_blank" href="https://moosend.com/blog/cart-abandonment-stats/#:~:text=More%20than%2040%25%20of%20cart,opened%20emails%20receive%20click%2Dthroughs" rel="nofollow noopener">50% of users</a> who click into a cart abandonment email end up completing their purchase.</p>
<p>However, you don’t want to overwhelm your audience. Limit your efforts to three total cart abandonment emails: one within a couple of hours of abandonment, one the next day and one the day after that.</p>
<h3>3. Send Out Discounts and Promos</h3>
<p>Give customers a reason to stay subscribed to your email list by, for example, offering them a chance to receive savings and discounts.</p>
<p>Offer frequent promos and discounts only available through email. For example, it might be something as simple as a 10% off code for subscribing to your newsletter. It could also be something even more exclusive, such as access to a special edition product or experience.</p>
<h3>4. Always Include a Call to Action (CTA)</h3>
<p>Your emails should always have a point, whether that’s encouraging customers to buy a certain product or check out your new blog post. Make this CTA clear and easy to follow.</p>
<p>For example, if you want customers to see your new product line, include a clear link to it as well as enticing copy encouraging readers to learn more. On average, <a target="_blank" href="https://databox.com/email-marketing-statistics#42" rel="nofollow noopener">email CTAs have a CTR of 3% to 5%</a>, which is a far higher rate than <a target="_blank" href="https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/" rel="nofollow noopener">Facebook ads (1.1% – 1.3%) or Google Ads (0.05%)</a>.</p>
<h3>5. Segment Your Audiences</h3>
<p>One of the most crucial things to do before you send out emails is segment your audience. About <a target="_blank" href="https://blog.hubspot.com/marketing/email-marketing-stats" rel="nofollow noopener">78% of marketers rate</a> it as the most effective strategy for email marketing campaigns.</p>
<p><a target="_blank" href="https://www.forbes.com/advisor/business/customer-segmentation/" rel="noopener">Segmenting your audience</a> means organizing it by type of customer. For example, you might create separate email campaigns based on customer demographics, previous purchase history, product interests or even responsiveness to previous email campaigns.</p>
<p>When you establish these different audiences, you can then create custom content tailored to their needs. You might send your VIP customers additional bonuses or rewards or you might market more expensive products to customers with a higher-value purchase history. The possibilities are endless.</p>
<h3>6. Personalize Your Emails</h3>
<p>Along the same lines, you’ll want to make sure you’re personalizing your emails—<a target="_blank" href="https://blog.hubspot.com/marketing/email-marketing-stats" rel="nofollow noopener">72% of marketers rated it</a> as the most effective strategy for email marketing. Naturally, this means addressing the customer by name, but it can also go further than that. You might reference products they previously bought or were interested in through dynamic content.</p>
<p>Approximately <a target="_blank" href="https://www.litmus.com/wp-content/uploads/pdf/Litmus-2023-State-of-Email-Design-Report.pdf?(Owned%20by%20Litmus%20Marketing%20team)&amp;mkt_tok=ODY0LVZQWi0xMzEAAAGQt-mzalmzNsC-wRYb9C07RbPHmxGzE2quQVMjFxEoZxaQBa4wcTT_6hGW4K_VG-QVUkx1qxZhNU6WZeMZomK7OyUg8joT19JDywVV2o7XL9A" rel="nofollow noopener">64% of emails leverage dynamic customization</a>. Personalizing content can make your emails feel more human and less generic, helping customers build brand trust and loyalty.</p>
<h3>7. Create a Winning Subject Line and Email Preview</h3>
<p>The subject line might be your only chance for a shot on goal. You could have the best-crafted email message in the world, but if the subject is boring, spammy or irrelevant, customers won’t even open it to find out.</p>
<p>Two of the top strategies you might want to consider are personalization and emojis. Currently, <a target="_blank" href="https://www.litmus.com/wp-content/uploads/pdf/Litmus-2023-State-of-Email-Design-Report.pdf?(Owned%20by%20Litmus%20Marketing%20team)&amp;mkt_tok=ODY0LVZQWi0xMzEAAAGQt-mzalmzNsC-wRYb9C07RbPHmxGzE2quQVMjFxEoZxaQBa4wcTT_6hGW4K_VG-QVUkx1qxZhNU6WZeMZomK7OyUg8joT19JDywVV2o7XL9A" rel="nofollow noopener">60% of email marketing teams use personalization</a> in the subject line to grab a consumer’s interest, while 58% use emojis to add some fun to the inbox.</p>
<p>Don’t forget about the first few lines of your email, too. This often shows up in email previews in modern mailboxes. Make sure these are compelling and intriguing—perhaps with a bit of a cliffhanger so the reader has to click into the message to find the answer to their question.</p>
<h3>8. Design Emails for Both Mobile and Desktop Users</h3>
<p>Mobile users are more prevalent than ever before, but that doesn’t mean everyone has abandoned desktop computers. The solution? Create emails with a responsive design that works perfectly in both formats. This is the strategy <a target="_blank" href="https://www.litmus.com/wp-content/uploads/pdf/Litmus-2023-State-of-Email-Design-Report.pdf?(Owned%20by%20Litmus%20Marketing%20team)&amp;mkt_tok=ODY0LVZQWi0xMzEAAAGQt-mzalmzNsC-wRYb9C07RbPHmxGzE2quQVMjFxEoZxaQBa4wcTT_6hGW4K_VG-QVUkx1qxZhNU6WZeMZomK7OyUg8joT19JDywVV2o7XL9A" rel="nofollow noopener">63% of email marketers take</a>. By making sure everyone can enjoy your emails no matter where they’re reading them, you’ll maximize your chance of success.</p>
<h3>9. Try Out A/B Testing</h3>
<p>A/B testing is a way to see which version of an email performs better. You’ll send out two versions of an email—a control one that uses your typical strategy and an experimental one that changes just one element. Then, you’ll track the results from each email to see which one generated more interest.</p>
<p>The elements that email marketing teams A/B test most often include personalization in the subject line, emojis in the subject line and animated GIFs or PNGs. However, you could also use it to test different CTAs, font sizes, color schemes and much more.</p>
<h3>10. Preview Your Email Before Sending</h3>
<p>This tip should be a no-brainer, but we know how frantic things can get when you’re on a deadline. Always preview your email before sending it out to make sure everything is spelled right, customization is working properly and all images load correctly.</p>
<p>Customers will take you less seriously if your email has a lot of typos or broken links. There’s research to back this up: companies that regularly tested every email before sending increased saw a <a target="_blank" href="https://www.litmus.com/wp-content/uploads/2021/07/CMOs-Guide-to-Email-ROI.pdf?utm_campaign=wc-2021-07-cmo_guide_to_email_roi-insights_followup&amp;utm_source=email" rel="nofollow noopener">6% average improvement in ROI</a> compared to companies that didn’t.</p>
<h3>11. Invest in Automation</h3>
<p>Email automation campaigns are ranked as the most important strategy for email marketing campaigns <a target="_blank" href="https://blog.hubspot.com/marketing/email-marketing-stats" rel="nofollow noopener">by 71% of marketers</a>. This is for good reason as they’ll make your life a lot easier. Rather than hand-crafting every message and sending it out, email automation services can curate cart abandonment emails, product reminder emails and even out-of-stock notification emails on your behalf. You can even set up a welcome drip campaign to send out automatically to every new member of your email list.</p>
<h3>12. Refrain From Spamming Your Email Lists</h3>
<p>No one likes getting 12 messages a day from the same company. You’ll want to limit the number of emails you send to a reasonable amount. Research suggests that the sweet spot is <a target="_blank" href="https://www.litmus.com/wp-content/uploads/2021/07/CMOs-Guide-to-Email-ROI.pdf?utm_campaign=wc-2021-07-cmo_guide_to_email_roi-insights_followup&amp;utm_source=email" rel="nofollow noopener">nine to 16 emails a month</a>—or about two to four a week.</p>
<p>But don’t make the mistake of not sending enough emails as well. Only sending one email a month has a lower ROI than sending over 33 emails a month. Being consistent without being overwhelming is key to staying at the top of a customer’s mind.</p>
<h3>13. Consider Design Elements Carefully</h3>
<p>Email is about more than just a relevant message. It’s also about the visual experience. You want your emails to look nice to reflect well on your brand. One area that many companies aren’t optimizing is creating emails specifically for Dark Mode. As many as 40% of people use this mode when viewing email, so if your message is in all-black text, it might not even be readable.</p>
<p>You might also consider integrating multimedia into your email. Nearly 50% of marketers said adding a video to an email somewhat improved that email’s performance.</p>
<h3>14. Test Out Artificial Intelligence (AI)</h3>
<p><a target="_blank" href="https://www.forbes.com/advisor/business/ai-statistics/" rel="noopener">AI is a hot-button issue</a> in the marketing world, so it’s no surprise that many email marketers have started using it to craft subject lines, copy and even CTAs. It looks like AI might be helping as <a target="_blank" href="https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?_ga=2.154607483.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research" rel="nofollow noopener">56% of marketers said</a> that content created by AI performs better for them than content created without it.</p>
<p>Still, this doesn’t mean you should dive in head-first on the robot train. <a target="_blank" href="https://www.forbes.com/advisor/business/artificial-intelligence-consumer-sentiment/" rel="noopener">Our survey on AI</a> found that 64% of consumers were concerned with AI being used in personalized advertising, meaning you might lose trust if you over-rely on this tool.</p>
<h3>Bottom Line</h3>
<p>E-commerce email marketing is an excellent strategy for converting consumers into customers. It’s also a great way to nurture brand awareness and trust with former customers. However, it’s not always an easy process to get started with. It can be daunting creating your first email and sending it to your subscribers. But when you use the e-commerce email marketing tips we’ve outlined here, you’ll be well on your way to curating an email experience your followers will love.</p>
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		<title>10 Email Marketing Tips To Grow Your Business in 2024 – Forbes Advisor UK</title>
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		<pubDate>Thu, 21 Mar 2024 22:14:24 +0000</pubDate>
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					<description><![CDATA[[ad_1] Table of Contents Show more Show less The role of email marketing is to communicate and engage with your customers. Yet, in a saturated market, it can be challenging to get off the ground, and get it right. In this guide, we’ll walk you through what you need to know to create winning email marketing campaigns for your business. We’ll outline what exactly email marketing is, why it matters and explore strategies that can generate exceptional&#8230;]]></description>
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<p><strong>The role of email marketing is to communicate and engage with your customers</strong>. Yet, in a saturated market, it can be challenging to get off the ground, and get it right.</p>
<p>In this guide, we’ll walk you through what you need to know to create winning email marketing campaigns for your business. We’ll outline what exactly email marketing is, why it matters and explore strategies that can generate exceptional results.</p>
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<h2 id="what_is_email_marketing" class="section-title">What is email marketing?</h2>
<p>Email marketing does what it says on the tin – it simply means sending emails in order to market and promote your business’ products or services. Emails could take the form of promotions, newsletters or updates and can be personalised to the customer and where they are on the buying journey.</p>
<p>Building an email marketing campaign involves segmentation, content creation, automation and analytics. Marketers measure the success of their campaigns through metrics such as open rates, click-through rates and conversions. Carried out to its best advantage, it can be a cost-effective channel that can engage customers and convert leads into business.</p>
<h2 id="why_is_email_marketing_important" class="section-title">Why is email marketing important?</h2>
<p>Employing an email marketing strategy can be important for businesses for several reasons. We explore some below.</p>
<h3 class="wp-block-heading">Cost-effective </h3>
<p>Email marketing means you can communicate with your audience cost-effectively. Since minimal expenses are involved in designing and sending emails, businesses can reach a broad audience without breaking the bank. Compared to traditional advertising channels, it comes with a low entry cost and potentially very high return on investment.</p>
<p>Email marketing also provides detailed and measurable analytics. Marketers can track open rates, click-through rates and conversions. Thanks to this data-driven approach, they can achieve impressive results.</p>
<h3 class="wp-block-heading">Targeted and personalised communication</h3>
<p>Email marketing is about sending targeted and personalised messages to your audience. In fact, HubSpot <a target="_blank" rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/email-marketing-stats">found</a> effective email marketing campaigns involve subscriber segmentation (78%), message personalization (72%) and automated email campaigns (71%).</p>
<p>Segmenting people based on demographics, behaviours or preferences makes it easier to craft relevant messages for recipients.</p>
<p>Not only can targeted emails enhance engagement, but they can also boost conversion rates. More than three-quarters (<a target="_blank" rel="noreferrer noopener" href="https://www.litmus.com/wp-content/uploads/pdf/2021-state-of-email-report.pdf?utm_campaign=wc-2021-10-state_of_email-get_more_followup&amp;utm_source=email&amp;mkt_tok=ODY0LVZQWi0xMzEAAAGJ1Hl-ksK6RPt0strs8XAmztD-RJB1s30-HCs5IrJWzUr1WRH1dr_5qnxkYJPA2cmjCpRzAIR7j3BaCoBH4GYgczspReMfCJ-Fw0jqFj3Srw">76%) of buyers</a> expect personalised messages to develop a closer relationship with brands accordiing to a State of Email Report from Litmus. It also found that most (<a target="_blank" rel="noreferrer noopener" href="https://www.litmus.com/wp-content/uploads/pdf/2021-state-of-email-report.pdf?utm_campaign=wc-2021-10-state_of_email-get_more_followup&amp;utm_source=email&amp;mkt_tok=ODY0LVZQWi0xMzEAAAGJ1Hl-ksK6RPt0strs8XAmztD-RJB1s30-HCs5IrJWzUr1WRH1dr_5qnxkYJPA2cmjCpRzAIR7j3BaCoBH4GYgczspReMfCJ-Fw0jqFj3Srw">83%</a>) customers are even willing to share their data in exchange for a personalised experience.</p>
<p>For example, including a recipient’s name or referencing past interactions communicates that you pay attention to customer needs. It can help you foster stronger connections with subscribers and drive them towards desired actions.</p>
<h3 class="wp-block-heading">Building customer relationships</h3>
<p>Email marketing lets businesses communicate directly with their customers. You can nurture relationships by delivering regular newsletters, exclusive offers and personalised updates to subscribers’ inboxes.</p>
<p>According to Databox, around <a target="_blank" rel="noreferrer noopener" href="https://databox.com/email-marketing-sending-frequency">45% of marketers</a> send weekly emails. Done well, consistent communication allows businesses to cultivate trust, loyalty and brand advocacy.</p>
<h3 class="wp-block-heading">Measurable and trackable results</h3>
<p>A key advantage of email marketing lies in its measurability. Businesses can track metrics including open rates, click-through rates and conversions through complex analytics tools.</p>
<p>The data-driven approach lets companies evaluate the performance of their campaigns. By analysing these insights, marketers can make informed decisions, refine strategies and optimise future campaigns for better results.</p>
<h3 class="wp-block-heading">Sales and conversions</h3>
<p>An effective email campaign lets businesses guide leads through the sales funnel.For example, if you have a strategic email sequence coupled with compelling calls to action, you can drive conversions.</p>
<p>Businesses can choose to send specific email campaigns, offering discounts and quality content, influencing recipients’ purchasing decisions.</p>
<h3 class="wp-block-heading">Brand awareness and reach</h3>
<p>Email marketing offers a global platform to enhance brand visibility and reach. Since there are <a target="_blank" href="https://www.oberlo.com/statistics/how-many-people-use-email#:~:text=According%20to%20a%20study%20that,half%20of%20the%20global%20population." rel="noreferrer noopener">4.48 billion email users worldwide</a>, businesses can introduce their brands to many potential customers.</p>
<p>A series of three welcome emails can lead to <a target="_blank" rel="noreferrer noopener" href="https://www.mailmodo.com/guides/welcome-email-statistics/">90% more orders</a> compared to sending just one welcome email, according to industry data. And compared to typical email marketing campaigns, they have a four times higher open rate and a five times higher click-through rate. </p>
<p>By regularly appearing in subscribers’ inboxes, businesses can keep their brand front-of-mind and foster stronger connections with their audience.</p>
<h2 id="10_email_marketing_tips" class="section-title">10 email marketing tips</h2>
<p>Knowing the right tips and tricks can be the game-changer that differentiates a successful campaign from one that falls short. To navigate this landscape effectively, try these 10 targeted tips.</p>
<h3 class="wp-block-heading">1. Segmentation and personalisation</h3>
<p>Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based on demographics, behaviour or purchase history.</p>
<p>You can create personalised content for each segment to craft highly tailored messages that lead to conversions – whether your goal is more sign-ups, subscriptions or sales.</p>
<p>Small businesses with limited resources can focus on a specific audience to build a loyal customer base.</p>
<h3 class="wp-block-heading">2. Sending emails at the right time</h3>
<p>Timing is crucial in email marketing. Sending emails when your subscribers are most active, whether during specific hours of the day or particular days of the week, increases the likelihood of people interacting with your content.</p>
<p>Figure out your audience’s behaviour patterns, preferences and time zones. That way, you can pinpoint the optimal time to send emails across different segments.</p>
<p>Having a strategic email schedule in place will also ensure you don’t overwhelm your audience. Sending too many emails in a short period can lead to subscriber fatigue and higher numbers of ‘unsubscribers’.</p>
<h3 class="wp-block-heading">3. Compelling subject lines</h3>
<p>First impressions matter. In email marketing, subject lines can determine whether or not customers will read your email, so it’s worth crafting an engaging subject line. This could be a question about their needs, a surprising industry statistic, or it could reference an exciting news story.</p>
<p>Here are some examples of <a target="_blank" href="https://blog.hubspot.com/marketing/best-email-subject-lines-list" rel="noreferrer noopener">compelling subject lines from HubSpot</a>:</p>
<ol>
<li>We Saw You Checking Us Out 😏 – DollsKill</li>
<li>Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve) – Groupon</li>
<li>Don’t Open This Email* – Manicube</li>
<li>I got Botox — and this is what it looked like – Refinery29</li>
<li>Watch Out for This Amazon Phishing Scam – Wired</li>
</ol>
<p>Whatever angle you pick, it’s essential to consider what can attract readers. A good subject line lets you stand out in a crowded inbox. It should incite curiosity and communicate the urgency to open your email.</p>
<h3 class="wp-block-heading">4. Images with Alt Text</h3>
<p>Alt text provides a textual description of an image. It is designed for readers with visual impairments or those using assistive technologies to read the image’s content.</p>
<p>Images may not load because the email client blocked your photos. With alt text on email photos, you can display text descriptions even when images don’t render correctly.</p>
<p>For calls to action (CTAs), it’s best to make the alt text actionable, such as, “Click here to download the PDF.” This way, recipients can understand its intended message, even with missing visuals.</p>
<h3 class="wp-block-heading">5. Clear Call to Action (CTA)</h3>
<p>A clear and prominent call to action (CTA) directs recipients to take action upon reading the email. It can guide subscribers to purchase, sign up for a service or visit a website.</p>
<p>To get started, define the specific goal of your email. What will audiences gain by clicking the CTA button? Consider the value proposition when writing the email copy that leads to your CTA. Having a value-centric approach will motivate people to act.</p>
<p>Once you’re ready to write the CTA, use concise and impactful words that convey what action you want your audience to take. It can be as simple as “Shop Now,” “Subscribe,” “Learn More” or “Get Started.”</p>
<p>Make the CTA stand out visually by using contrasting colours, bold fonts or buttons. Experiment with CTA colours, buttons and placement, then optimise the buttons based on your insights for better results.</p>
<h3 class="wp-block-heading">6. Automated email marketing campaigns</h3>
<p>Staying on top of email marketing copy, design and analytics can be challenging, so automation is critical.</p>
<p>An effective email marketing automation tool allows marketers to send emails based on user behaviour or pre-defined timelines. That way, marketers have more time to focus on strategy and content creation.</p>
<p>Automated email sequences also ensure subscribers receive messages at the right time. There are two main types of email sequences:</p>
<ul>
<li><strong>Trigger-based sequences:</strong> Trigger emails are sent based on user actions such as signing up, purchasing or abandoning a cart. Some examples include a welcome series triggered by subscribing to a brand or a follow-up email started by checking out a product</li>
<li><strong>Time-based sequences:</strong> Scheduled emails follow a predetermined timeline. These sequences are sent at scheduled intervals, such as weekly newsletters, anniversary emails or post-purchase emails.</li>
</ul>
<h3 class="wp-block-heading">7. Social sharing buttons</h3>
<p>Social sharing buttons let subscribers share your email across their social networks. It extends your message beyond the confines of the inbox and provides opportunity to reach a much broader audience.</p>
<p>Subscribers sharing your content on their social profiles enhances your credibility. Recommendations from friends or connections often carry more weight because they’re the ones people trust the most.</p>
<h3 class="wp-block-heading">8. Mobile-optimised emails</h3>
<p>There are more than <a target="_blank" rel="noreferrer noopener" href="https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/#:~:text=In%202021%2C%20the%20number%20of,projected%20to%20reach%207.49%20billion.">7.1 billion mobile</a> users in the world. That’s why optimising emails for mobile in today’s digital landscape is essential. This is what to look for:</p>
<ul>
<li><strong>Responsive design:</strong> Use a responsive email design that adapts seamlessly to various screen sizes. Make it readable using a single-column layout, larger fonts and ample white space</li>
<li><strong>Concise Content:</strong> Keep your content concise and scannable. Use short paragraphs, bullet points and headers to make it easy for mobile users to consume your content</li>
<li><strong>Optimised images and media:</strong> Compress images to reduce load times. Avoid large files that might slow down email loading times on mobile devices</li>
<li><strong>CTA accessibility:</strong> Make sure call-to-action (CTA) buttons can be tapped on mobile. Use extensive and easily identifiable buttons with enough spacing to prevent accidental clicks</li>
<li><strong>Device testing:</strong> Send test emails to multiple mobile devices and email clients to ensure compatibility and readability across different platforms</li>
<li><strong>Accessible links or elements:</strong> Links, buttons and clickable elements should be adequately sized and spaced to accommodate touchscreens and to prevent users from accidentally clicking the wrong link.</li>
<li><strong>Minimal scrolling:</strong> Aim to keep the most important information visible without excessive scrolling. Place crucial content and CTAs within the initial screen view for visibility.</li>
</ul>
<h3 class="wp-block-heading">9. Analytics and optimisation</h3>
<p>Email marketing metrics provide valuable insights into what works best for the audience. They let you understand your audiences’ preferences to guide your personalisation and segmentation efforts. That way, you can create hyper-targeted campaigns that resonate with customer needs.</p>
<p>Here are some standard email marketing metrics you should know:</p>
<p><strong>Open rate</strong><br />Open rate refers to the percentage of recipients who opened your email. A high open rate could indicate that you have engaging email subject lines. According to CampaignMonitor, an excellent open rate is around <a target="_blank" rel="noreferrer noopener" href="https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/#:~:text=A%20good%20email%20open%20rate,those%20in%20your%20specific%20industry.">17% to 28%</a>, but it can vary depending on industry.</p>
<p><strong>Click-Through Rate (CTR)</strong><br />CTR refers to the percentage of recipients who clicked on any link within your email. It measures the effectiveness of your content and CTAs. A good CTR is around <a target="_blank" rel="noreferrer noopener" href="https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/#:~:text=A%20good%20email%20open%20rate,those%20in%20your%20specific%20industry.">2% to 5%</a>.</p>
<p><strong>Conversion rate</strong><br />Conversion rate refers to the percentage of recipients who completed a desired action, such as purchasing or signing up. As a general guideline, it’s best to aim for a <a target="_blank" rel="noreferrer noopener" href="https://www.enginemailer.com/blog/email-conversion-rate#:~:text=Generally%2C%202%25%20to%205%25,work%20to%20improve%20it%20continually.">2% to 5% conversion rate</a>.</p>
<p><strong>Bounce rate</strong><br />It refers to the percentage of emails that couldn’t be delivered to the recipient’s inbox. High bounce rates indicate your emails might be labelled as spam. Generally, a bounce rate <a target="_blank" rel="noreferrer noopener" href="https://www.fullstory.com/blog/what-is-a-good-bounce-rate/#:~:text=As%20a%20general%20guideline%2C%20a,explore%20more%20of%20your%20website.">lower than 40%</a> is ideal.</p>
<p><strong>Unsubscribe rate</strong><br />It refers to the percentage of recipients who opted out of receiving emails. A high unsubscribe rate signifies a need to evaluate subscriber satisfaction and content relevance. You’re in a good spot if your unsubscribe rate is <a target="_blank" rel="noreferrer noopener" href="https://www.mailmodo.com/guides/unsubscribe-rate/">less than 0.5%</a>.</p>
<p><strong>Forward/share rate</strong><br />This metric refers to the percentage of recipients who forwarded or shared your email. It shows the quality and shareability of your content.</p>
<p><strong>List growth rate</strong><br />The rate at which your number of subscribers is growing. An ideal email list growth rate, on average, is <a target="_blank" rel="noreferrer noopener" href="https://www.shno.co/startup-metrics/email-list-growth-rate#:~:text=A%20good%20email%20list%20growth%20rate%20on%20average%20is%202.5%25.">2.5%</a>. An email marketing software, such as Mailchimp, Zoho Campaigns and Drip, lets you monitor your campaign analytics. To narrow your options, check out our <a target="_blank" href="https://www.forbes.com/uk/advisor/business/software/best-mailchimp-alternatives/" rel="noopener">list of email marketing software</a>.</p>
<h3 class="wp-block-heading">10. A/B test emails</h3>
<p>A/B testing emails allows marketers to compare different versions of an email to determine which performs better. As your audience evolves, it’s essential to identify what resonates with them. Experiment with different elements to learn what drives higher open rates, click-through rates and conversions.</p>
<p>Here’s a list of what you should A/B test for:</p>
<ul>
<li>Name or sender name</li>
<li>Message preview</li>
<li>Subject line</li>
<li>Copy</li>
<li>Images</li>
<li>Layout or design</li>
<li>CTA</li>
<li>Send date and time.</li>
</ul>
<p>How long should an A/B test last? According to Zapier, the sweet spot is around <a target="_blank" rel="noreferrer noopener" href="https://zapier.com/blog/ab-testing-email-marketing/">four to five days</a>. Otherwise, you might ruin the results. Not surprisingly, the impact of an email declines over time.</p>
<h2 id="bottom_line" class="section-title">Bottom line</h2>
<p>Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. </p>
<p>You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.</p>
<div class="faq-wrapper">
<p><h2 class="text-gray-800 text-2xl leading-8 mb-2 font-euclidcircularb-semibold">Frequently Asked Questions (FAQs)</h2>
</p>
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<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-0">What are the different types of email marketing?</h3>
<div class="faq-answer answer wysiwyg-content" style="display: block">
<p>The best types of emails that you can send to your audience are confirmation emails to verify purchases, promotional emails to highlight offers, newsletters for regular updates and drip campaigns to automate emails based on user actions or schedules.</p>
</p></div>
</p></div>
<div class="faq ">
<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-1">What email marketing strategies work best for small businesses?</h3>
<div class="faq-answer answer wysiwyg-content" style="">
<p>Small businesses can benefit from segmenting and personalising their emails to craft messages that resonate with their audience.</p>
<p>You can also communicate consistently through your audience newsletters and send emails with clear calls to action to drive specific actions.</p>
</p></div>
</p></div>
<div class="faq ">
<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-2">How do I start email marketing as a beginner?</h3>
<div class="faq-answer answer wysiwyg-content" style="">
<p>Begin by choosing an email marketing software.</p>
<p>From there, you can build an email list through website forms, create valuable content with a consistent schedule and track results to understand audience engagement and campaign effectiveness.</p>
<p>To get started, check out our list of <a target="_blank" href="https://www.forbes.com/uk/advisor/business/software/best-email-marketing-software/" rel="noopener">best email marketing software</a>.</p>
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		<pubDate>Thu, 14 Mar 2024 05:03:36 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
		<category><![CDATA[Advisor]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Marketing]]></category>
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					<description><![CDATA[[ad_1] If you’re willing to get into affiliate marketing, creating a website can help you streamline the process. It doesn’t matter whether you’re a beginner, as with advanced website builders and free hosting plans, it’s easier to create an affiliate marketing website than ever. However, like any other business or job, creating and running an affiliate marketing website requires planning and consistency. Before diving into the steps for building a website, we’ll go through some basic concepts&#8230;]]></description>
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<p>If you’re willing to get into affiliate marketing, creating a website can help you streamline the process. It doesn’t matter whether you’re a beginner, as with advanced website builders and free hosting plans, it’s easier to create an affiliate marketing website than ever.</p>
<p>However, like any other business or job, creating and running an affiliate marketing website requires planning and consistency. Before diving into the steps for building a website, we’ll go through some basic concepts for those getting started. </p>
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<h2 class="wp-block-heading">What is Affiliate Marketing?</h2>
<p>In our day-to-day lives, we recommend several products and services to our friends or family members, right? It could be the restaurant you visited last week or a new e-commerce platform that sells oversized t-shirts with funky designs. </p>
<p>In a way, you’re helping the business gain another customer, and that’s exactly what affiliate marketing is, except the recommendation takes place online, through a video, social media post, or a website, and you get paid for the recommendation.</p>
<p>Creative analogies aside, here’s what the affiliate marketing process actually entails. First, you select a brand’s specific product, then join their affiliate program to promote it online. Whenever someone buys the product through your affiliate link, you get a small commission, and that’s it. </p>
<h2 class="wp-block-heading">Why Do You Need a Website for Affiliate Marketing?</h2>
<p>It’s easy to begin an affiliate marketing business. However, as you collaborate with more brands and add more products to your portfolio, managing all the different links becomes difficult, primarily if you operate on a social media account or a video-sharing platform.</p>
<p>Having your website helps you streamline your affiliate portfolio. Keeping all the products and buying links in one place saves you time. Further, having a well-managed website with elaborate product descriptions and ratings helps you create credibility, drive traffic, and diversify without hassle.</p>
<p>Now that we’ve revised these concepts let’s start with the steps required to create a website that will help you generate an income stream in 2024. </p>
<h2 class="wp-block-heading">Steps To Create a Website for Affiliate Marketing</h2>
<h3 class="wp-block-heading">Choose a Genre</h3>
<p>The first thing that you need to do is find yourself a genre or a niche, which will, in turn, help you promote the products that you like. Try to come up with something of genuine interest, as this enables you to sustain the venture for the long term without feeling burdened. This will also help you connect and sell to a particular audience looking for similar products. </p>
<p>For instance, if you like traveling, you can create a fantastic affiliate website around related products, such as airline tickets, accommodation, car rentals, extreme weather gear, and other readily available accessories. Similarly, if you like smartphones, you can affiliate a dozen products, like screen guards, phone covers, headphones, power banks, chargers, cables, etc. </p>
<p>Along with finding the niche that interests you, you should also put some time into determining the profitability and the market trends. Once you’re through with the genre, start finding platforms that collaborate with affiliate marketers. Considering the examples given above, Booking.com, Skyscanner, and Amazon could be excellent affiliate partners.</p>
<ul>
<li>Find a niche that interests you.</li>
<li>Conduct online research to find out the related products and services.</li>
<li>Figure out the correct affiliate partners.</li>
<li>Sign up for their affiliate marketing programs.</li>
</ul>
<h3 class="wp-block-heading">Decide Which Type of Website You Wish to Build</h3>
<p>Once you’ve picked up a genre for yourself, the next thing is determining the type of website you wish to run. The easiest way is to start a blogging website around the topic and find meaningful anchors to place the affiliate links. However, you can create a simple retail listing website if you don’t want to write detailed blogs. Both of these methods are beginner-friendly and require very little investment. </p>
<p>However, if you’re confident about your skills and you already have an excellent reputation among brands, you can create a review website where you post in-depth reviews. On the other hand, if you’re into website designing and have what it takes to handle a slightly complex back-end, you can go for a product/price comparison website, too. </p>
<ul>
<li>Blog or retail websites are easier to maintain and update than comparison websites with an extensive database.</li>
</ul>
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<h3 class="wp-block-heading">Buy a Relevant Domain and Hosting Service</h3>
<p>Once you’ve decided on the type of products you wish to sell, <a target="_blank" href="https://www.forbes.com/advisor/in/business/how-register-domain-name/" rel="noreferrer noopener">creating a domain name</a> becomes easy. Brainstorm upon several ideas and check their availability on domain name aggregators. The domain name should contain a keyword that is related to your niche.</p>
<p>For example, if I want to start a blog around traveling in India, “theindiantraveller” could be a good domain name, mainly because it contains all the keywords. Upon checking on GoDaddy, I found that the domain is available for INR 699 yearly with a “.in” extension. Similarly, you can use the domain aggregator of choice to get the required domain name.</p>
<p>The next thing you need to do is choose a <a target="_blank" href="https://www.forbes.com/advisor/in/business/software/best-web-hosting-providers/" rel="noreferrer noopener">hosting service</a>. Most affiliate websites can use a <a target="_blank" href="https://www.forbes.com/advisor/in/business/software/best-shared-hosting/" rel="noreferrer noopener">Shared hosting </a>plan, which is affordable and effective. You can select from several hosting providers, such as Shopify, Squarespace, WordPress, etc. Several hosting providers have dedicated online selling plans and website builders.</p>
<p>For example, the <a target="_blank" href="https://bluehost.sjv.io/6eyrAm" rel="noreferrer noopener">Bluehost</a> Plus WordPress hosting plan costs INR 279 per month for a 36-month term. It provides hosting for unlimited websites, unmetered SSD storage and bandwidth, and a complimentary domain name for one year. However, this remains an example, and you can purchase whichever hosting service you deem suitable for your affiliate marketing vision.</p>
<ul>
<li>Get the required domain name from a trusted aggregator.</li>
<li>Decide which hosting service you require based on the additional services and features.</li>
<li>Look out for AI website builders while getting the hosting plans, as they are beneficial. </li>
</ul>
<h3 class="wp-block-heading">Create a Crisp and Appealing Website</h3>
<p>Given that the main objective of your website is to encourage users to purchase the recommended items, ensure that the overall theme, such as the background color, the font style/size, the placement of buying links, and the overall look of the website goes with each other. </p>
<p>Since most hosting service providers now offer AI-based website designing tools and customizable templates, it has never been easier to set up a website from scratch. One pro tip is to go through several websites in your niche and get an idea of their design language. You can always experiment with a new theme, but it should be easy to follow.</p>
<h3 class="wp-block-heading">Start Planning Content</h3>
<p>Once you’re done with the domain name and hosting services, familiarize yourself with the publishing process, as you’d have to do it repeatedly. Most content management systems (CMS) are beginner-friendly. </p>
<p>However, if you’re having trouble figuring things out, consider going through detailed YouTube crash courses. These videos often contain all the details you need, from how to publish content to managing the CMS, scheduling posts, uploading images, videos, etc.</p>
<p>The type of content you publish is also important, given that it will help you create a hold on your audience and establish credibility. For instance, you can curate several travel blogs around topics like “things to keep in mind,” “five essential items that you need,” “best waterproof trekking shoes,” and more. </p>
<p>Making an editorial calendar helps you keep track of the blogs or retail listings you wish to create and your ongoing progress. As we mentioned, be consistent with the blogs or the retail listings.</p>
<ul>
<li>Familiarize yourself with the CMS.</li>
<li>Create a content calendar for yourself.</li>
<li>Be consistent with the posts or the retail listings.</li>
</ul>
<h3 class="wp-block-heading">Add Affiliate Links to Your Website</h3>
<p>Once you have a couple of posts ready, it’s time to place the affiliate links you’ve procured from affiliate partners. Most modern programs provide a catalog of products you can promote through your website. Generally, you must copy the affiliate link with your credentials and embed it in the blog post or create a retail listing.</p>
<p>Different affiliate programs work differently, so the purpose of placing the links differs. For instance, if you only wish to redirect a potential customer from your blog to an aggregator website, a text embed mostly works. However, if the purpose of the link is to make a sale, you might want to create appealing “Buy Now” buttons or product listings that contain high-quality images.</p>
<h3 class="wp-block-heading">Drive Traffic to Your Site Through SEO</h3>
<p>There are several ways to drive traffic to your website. The most common way is search engine optimization (SEO), which is not just about optimizing the blogs you’re writing but also helps you develop relevant ideas that are trending and might help you gather a larger audience. </p>
<p>You can use tools like Google Keyword Planner, Ahrefs Free Keyword Generator, or Moz Keyword Explorer for basic keyword research. Use these platforms to learn about the current search trends and the trending/related keywords. Then, put those keywords in your blogs’ descriptions, subheads, and main text.</p>
<p>For instance, entering the keyword “travel” of Ahrefs Free Keyword Generator suggests a huge search volume for related keywords like “travel bag.” One can now create a blog post based on the keyword, listing five travel bags from their affiliate portfolio. </p>
<ul>
<li>Conducting keyword research helps you find relevant topics, products and gather an audience for your affiliate website.</li>
</ul>
<h3 class="wp-block-heading">Use Social Media to Boost Traffic and Sales</h3>
<p>You can also use other tools like YouTube Shorts or Instagram Reels to redirect traffic to your affiliate website and boost sales. For instance, if you’ve come across an excellent travel bag and you wish to promote the product on social platforms, get the bag, create a compelling short video, and upload it on Facebook, YouTube, Instagram, and other social platforms that you’re active on, with an actionable link that lets interested customers buy the product. </p>
<p>Ultimately, this article provides an overview of the general steps in setting up an affiliate marketing website. The exact steps, however, could differ based on the choices you make on the way. </p>
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<p><h2 class="text-gray-800 text-2xl leading-8 mb-2 font-euclidcircularb-semibold">Frequently Asked Questions (FAQs) </h2>
</p>
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<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-0">Can you create an affiliate website for free?</h3>
<div class="faq-answer answer wysiwyg-content" style="display: block">
<p>You can create an affiliate website for free using an introductory offer from a hosting service provider and a generic domain name. However, if you want to upgrade your hosting services or get a particular domain name, you must spend a minimal amount.</p>
</p></div>
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<div class="faq ">
<h3 v-on:click="toggleFaq" class="question-text" ref="question-text-1">Can beginners get into affiliate marketing?</h3>
<div class="faq-answer answer wysiwyg-content" style="">
<p><span style="font-weight: 400;">Yes, beginners can get into affiliate marketing with a limited affiliate portfolio and basic knowledge of website creation and publishing content.</span></p>
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		<title>10 Email Marketing Tips To Grow Your Business in 2024 – Forbes Advisor</title>
		<link>https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Thu, 22 Feb 2024 17:00:13 +0000</pubDate>
				<category><![CDATA[Marketing Techniques]]></category>
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		<guid isPermaLink="false">https://cbomo.com/10-email-marketing-tips-to-grow-your-business-in-2024-forbes-advisor/</guid>

					<description><![CDATA[[ad_1] Knowing the right tips and tricks can be the game-changer that differentiates a successful campaign from a lacking one. To navigate this landscape effectively, here are targeted tips to help you craft campaigns that make an impact. 1. Segmentation and Personalization Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based on demographics, behavior or purchase history. You can create personalized content for each segment to craft highly tailored messages that lead&#8230;]]></description>
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<p>Knowing the right tips and tricks can be the game-changer that differentiates a successful campaign from a lacking one. To navigate this landscape effectively, here are targeted tips to help you craft campaigns that make an impact.</p>
<h3>1. Segmentation and Personalization</h3>
<p>Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based on demographics, behavior or purchase history.</p>
<p>You can create personalized content for each segment to craft highly tailored messages that lead to conversions—whether your goal is more sign-ups, subscriptions or sales.</p>
<p>Small businesses with limited resources can focus on a specific audience to build a loyal customer base.</p>
<h3>2. Sending Emails at the Right Time</h3>
<p>Timing impacts the likelihood that recipients will open and engage with your emails.</p>
<p>By sending emails when your subscribers are most active, whether during specific hours of the day or particular days of the week, you increase the likelihood that more people will interact with your content.</p>
<p>When is the best time to send an email? Figure out your audience’s behavior patterns, preferences and time zones. That way, you can pinpoint the optimal time to send emails across different segments.</p>
<p>A study by GetResponse <a target="_blank" href="https://www.getresponse.com/blog/best-time-to-send-email-infographic" rel="nofollow noopener">analyzed 2.85 million emails</a> to determine the best time to send emails. Findings revealed the best hour for open rates is 4 a.m., while 6 a.m. is ideal to get the most click-through rates. Regarding the perfect day, the best day for open rates is Friday, while Tuesday is good for click-through rates.</p>
<p>Having a strategic email schedule lets you avoid overwhelming your audience. After all, sending too many emails in a short period can lead to subscriber fatigue and higher unsubscribe rates.</p>
<h3>3. Compelling Subject Lines</h3>
<p>First impressions matter. In email marketing, subject lines can determine whether or not customers will read your email.</p>
<p>Crafting an engaging subject line could mean several things. It can be a question about their needs, a surprising industry statistic, or it could reference an exciting news story.</p>
<p>Here are some examples of <a target="_blank" href="https://blog.hubspot.com/marketing/best-email-subject-lines-list" rel="nofollow noopener">compelling subject lines from HubSpot</a>:</p>
<ol>
<li>We Saw You Checking Us Out 😏 – DollsKill</li>
<li>Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve) – Groupon</li>
<li>Don’t Open This Email* – Manicube</li>
<li>I got Botox — and this is what it looked like – Refinery29</li>
<li>Watch Out for This Amazon Phishing Scam – Wired</li>
</ol>
<p>Whatever angle you pick, it’s essential to consider what can attract readers. A good subject line lets you stand out in a crowded inbox. It should incite curiosity and communicate the urgency to open your email.</p>
<h3>4. Images with Alt Text</h3>
<p>Alt text provides a textual description of an image. It is designed for readers with visual impairments or those using assistive technologies to read the image’s content.</p>
<p>Images may not load because the email client blocked your photos. With alt text on email photos, you can display text descriptions even when images don’t render correctly.</p>
<p>For calls to action (CTAs), it’s best to make the alt text actionable, such as, “Click here to download the PDF.” This way, recipients can understand its intended message, even with missing visuals.</p>
<h3>5. Clear Call to Action (CTA)</h3>
<p>A clear and prominent call to action (CTA) directs recipients to take action upon reading the email. It can guide subscribers to purchase, sign up for a service or visit a website.</p>
<p>To get started, define the specific goal of your email. What will audiences gain by clicking the CTA button? Consider the value proposition when writing the email copy that leads to your CTA. Having a value-centric approach will motivate people to act.</p>
<p>Once you’re ready to write the CTA, use concise and impactful words that convey what action you want your audience to take. It can be as simple as “Shop Now,” “Subscribe,” “Learn More” or “Get Started.”</p>
<p>The visual presentation of your CTA matters, too. Make the CTA stand out visually by using contrasting colors, bold fonts or buttons. Moreover, strategic placement is critical. Experiment with CTA colors, buttons and placement—then optimize the buttons based on your insights for better results.</p>
<h3>6. Automated Email Marketing Campaigns</h3>
<p>Staying on top of email marketing copy, design and analytics can be challenging, so automation is critical.</p>
<p>An effective email marketing automation tool allows marketers to send emails based on user behavior or predefined timelines. That way, marketers have more time to focus on strategy and content creation.</p>
<p>Automated email sequences also ensure subscribers receive messages at the right time. There are two main types of email sequences:</p>
<ul>
<li><strong>Trigger-Based Sequences:</strong> Trigger emails are sent based on user actions such as signing up, purchasing or abandoning a cart. Some examples include a welcome series triggered by subscribing to a brand or a follow-up email started by checking out a product.</li>
<li><strong>Time-Based Sequences:</strong> Scheduled emails follow a predetermined timeline. These sequences are sent at scheduled intervals, such as weekly newsletters, anniversary emails or post-purchase emails.</li>
</ul>
<h3>7. Social Sharing Buttons</h3>
<p>Social sharing buttons let subscribers share your email across their social networks. It extends your message beyond the confines of the inbox and allows you to reach a broader audience.</p>
<p>Subscribers sharing your content on their social profiles enhances your credibility. Recommendations from friends or connections often carry more weight because they’re the ones people trust the most.</p>
<p>According to Todd Patton, <a target="_blank" href="https://www.getambassador.com/blog/how-are-consumers-influenced-by-referral-marketing" rel="nofollow noopener">82% of Americans</a> seek recommendations from friends and family when evaluating their purchase decisions—so don’t miss out on this opportunity.</p>
<h3>8. Mobile-Optimized Emails</h3>
<p>There are more than <a target="_blank" href="https://www.statista.com/statistics/218984/number-of-global-mobile-users-since-2010/#:~:text=In%202021%2C%20the%20number%20of,projected%20to%20reach%207.49%20billion." rel="nofollow noopener">7.1 billion mobile</a> users in the world. That’s why optimizing emails for mobile in today’s digital landscape is essential.</p>
<p>Here’s how you can get this done:</p>
<ul>
<li><strong>Responsive Design:</strong> Use a responsive email design that adapts seamlessly to various screen sizes. Make it readable using a single-column layout, larger fonts and ample white space.</li>
<li><strong>Clear and Concise Content:</strong> Keep your content concise and scannable. Use short paragraphs, bullet points and headers to make it easy for mobile users to consume your content.</li>
<li><strong>Optimized Images and Media:</strong> Compress images to reduce load times. Avoid large files that might slow down email loading times on mobile devices.</li>
<li><strong>CTA Accessibility:</strong> Make sure call-to-action (CTA) buttons can be tapped on mobile. Use extensive and easily identifiable buttons with enough spacing to prevent accidental clicks.</li>
<li><strong>Device Testing:</strong> Send test emails to multiple mobile devices and email clients to ensure compatibility and readability across different platforms.</li>
<li><strong>Accessible Links or Elements:</strong> Links, buttons and clickable elements should be adequately sized and spaced to accommodate touchscreens and to prevent users from accidentally clicking the wrong link.</li>
<li><strong>Minimal Scrolling:</strong> Aim to keep the most important information visible without excessive scrolling. Place crucial content and CTAs within the initial screen view for visibility.</li>
</ul>
<h3>9. Analytics and Optimization</h3>
<p>Email marketing metrics provide valuable insights into what works best for the audience. They let you understand your audiences’ preferences to guide your personalization and segmentation efforts. That way, you can create hyper-targeted campaigns that resonate with customer needs.</p>
<p>Here are some standard email marketing metrics you should know:</p>
<p><strong>Open Rate</strong><br />Open rate refers to the percentage of recipients who opened your email. A high open rate could indicate that you have engaging email subject lines. According to CampaignMonitor, an excellent open rate is around <a target="_blank" href="https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/#:~:text=A%20good%20email%20open%20rate,those%20in%20your%20specific%20industry." rel="nofollow noopener">17% to 28%</a>, but it can vary depending on your industry.</p>
<p><strong>Click-Through Rate (CTR)</strong><br />CTR refers to the percentage of recipients who clicked on any link within your email. It measures the effectiveness of your content and CTAs. A good CTR is around <a target="_blank" href="https://www.campaignmonitor.com/resources/knowledge-base/what-are-good-email-metrics/#:~:text=A%20good%20email%20open%20rate,those%20in%20your%20specific%20industry." rel="nofollow noopener">2% to 5%</a>.</p>
<p><strong>Conversion Rate</strong><br />Conversion rate refers to the percentage of recipients who completed a desired action, such as purchasing or signing up. As a general guideline, it’s best to aim for a <a target="_blank" href="https://www.enginemailer.com/blog/email-conversion-rate#:~:text=Generally%2C%202%25%20to%205%25,work%20to%20improve%20it%20continually." rel="nofollow noopener">2% to 5% conversion rate</a>.</p>
<p><strong>Bounce Rate</strong><br />It refers to the percentage of emails that couldn’t be delivered to the recipient’s inbox. High bounce rates indicate your emails might be labeled as spam. Generally, a bounce rate <a target="_blank" href="https://www.fullstory.com/blog/what-is-a-good-bounce-rate/#:~:text=As%20a%20general%20guideline%2C%20a,explore%20more%20of%20your%20website." rel="nofollow noopener">lower than 40%</a> is ideal.</p>
<p><strong>Unsubscribe Rate</strong><br />It refers to the percentage of recipients who opted out of receiving emails. A high unsubscribe rate signifies a need to evaluate subscriber satisfaction and content relevance. You’re in a good spot if your unsubscribe rate is <a target="_blank" href="https://www.mailmodo.com/guides/unsubscribe-rate/" rel="nofollow noopener">less than 0.5%</a>.</p>
<p><strong>Forward/Share Rate</strong><br />This metric refers to the percentage of recipients who forwarded or shared your email. It shows the quality and shareability of your content.</p>
<p><strong>List Growth Rate</strong><br />The rate at which your number of subscribers is growing. An ideal email list growth rate, on average, is <a target="_blank" href="https://www.shno.co/startup-metrics/email-list-growth-rate#:~:text=A%20good%20email%20list%20growth%20rate%20on%20average%20is%202.5%25." rel="nofollow noopener">2.5%</a>.</p>
<p>An email marketing software, such as Mailchimp, Zoho Campaigns and Drip, lets you monitor your campaign analytics. To narrow your options, check out our <a target="_blank" href="https://www.forbes.com/advisor/business/software/best-mailchimp-alternatives/" rel="noopener">list of email marketing software</a>.</p>
<h3>10. A/B Test Emails</h3>
<p>A/B testing emails allows marketers to compare different versions of an email to determine which performs better.</p>
<p>As your audience evolves, it’s essential to identify what resonates with them. Experiment with different elements to learn what drives higher open rates, click-through rates and conversions.</p>
<p>Here’s a list of what you should A/B test for:</p>
<ul>
<li>Name or sender name</li>
<li>Message preview</li>
<li>Subject line</li>
<li>Copy</li>
<li>Images</li>
<li>Layout or design</li>
<li>CTA</li>
<li>Send date and time</li>
</ul>
<p>How long should an A/B test last? According to Zapier, the sweet spot is around <a target="_blank" href="https://zapier.com/blog/ab-testing-email-marketing/" rel="nofollow noopener">four to five days</a>. Otherwise, you might ruin the results. Not surprisingly, the impact of an email declines over time.</p>
</p></div>
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		<title>2024 Digital Marketing Strategy Guide – Forbes Advisor</title>
		<link>https://cbomo.com/apiclick-aspxreffexrssaidtid65d3f5eb8e2a4619b993681fac8040a6urlhttps%3a%2f%2fwww-forbes-com%2fadvisor%2fbusiness%2fdigital-marketing-strategy%2fc12743879215486244162mkten-us/</link>
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		<dc:creator><![CDATA[cbomo]]></dc:creator>
		<pubDate>Tue, 20 Feb 2024 00:44:31 +0000</pubDate>
				<category><![CDATA[Affiliate Marketing Tips]]></category>
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					<description><![CDATA[[ad_1] Developing a meaningful strategy is critical to the success of your sales goals. You want the strategy to be comprehensive and include several facets to best reach your target audience. Here are 10 steps to creating a digital marketing strategy. Step 1: Write a Customer Persona A customer persona is an archetype of the perfect customer. This is the person most likely to buy your products or services. A persona is based on people’s preferences, behaviors&#8230;]]></description>
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<p>Developing a meaningful strategy is critical to the success of your sales goals. You want the strategy to be comprehensive and include several facets to best reach your target audience. Here are 10 steps to creating a digital marketing strategy.</p>
<h3>Step 1: Write a Customer Persona</h3>
<p>A customer persona is an archetype of the perfect customer. This is the person most likely to buy your products or services. A persona is based on people’s preferences, behaviors and pain points.</p>
<p>For example, you may sell walking canes. A customer persona is a person who is older, perhaps over the age of 60, and who has trouble walking due to knee or hip problems. Their balance is off, and they would benefit from the use of a cane. You might further differentiate this persona by saying that they are still mobile enough not to need a walker. The more specific you can be in your persona, the better your target marketing will be to this group.</p>
<h3>Step 2: Identify All Goals</h3>
<p>Goals should revolve around market penetration and digital click-throughs to purchase. You can use tools, such as Google Analytics, to track and measure your progress and success. Goals should be clear and measurable, so you can firmly state whether you are achieving them. Goals should also support your business objectives.</p>
<p>An example of a digital marketing goal might be to get 100,000 impressions in a month for a Facebook ad. This would increase brand awareness and give you the number of eyes needed to convert enough sales. You could monitor your results through the Facebook Ad Manager to see if your ad is hitting the target numbers. If it isn’t, you might need to increase the ad spend to reach more people.</p>
<h3>Step 3: Develop the Right Content</h3>
<p>Depending on your strategy, you’ll want to customize content to meet your strategy objectives. Content may be ad copy, blogs, social media posts or white papers, depending on your overall strategy and what campaigns you employ. Create a content calendar that ensures that your audience is getting a drip feed of your content regularly. This will keep your brand top of mind and increase brand awareness.</p>
<p>For example, if your content strategy is to blog helpful tips, make sure you consistently publish blogs. This could be daily, weekly or monthly, depending on your goals. The key is to be consistent and to meet publishing deadlines, so your target audience gets fresh content and comes to expect this content on specific days.</p>
<h3>Step 4: Review Existing Digital Marketing Channels</h3>
<p>Evaluate what you are currently doing and evaluate whether you are seeing the success that you hoped for. This is the time to either refine existing campaigns or eliminate them and move budget resources to other areas that may be more successful. You may also explore new and interesting ways to innovate underperforming areas that you still feel have merit. For example, you may realize that your ads have not performed as well as expected. Instead of walking away from ads, you might want to work with a different ad team that has a better track record of success.</p>
<h3>Step 5: Implement Automations To Streamline Work</h3>
<p>Take a look at your campaigns and the process that the target audience has to go through to buy your product or contact you. Where possible, automate things, so you don’t need to spend extra time and energy on them. An example of automation might be in your content generation. You may have a content calendar for social media, and there are platforms that will automatically publish the content on a schedule to the relevant social media platforms. This frees up time and energy to focus on other tasks.</p>
<h3>Step 6: Be Sure You Are Optimized for Mobile</h3>
<p>A lot of people digest digital content on smartphones. This means your digital campaign must be optimized for mobile consumption otherwise people will bounce from your website. Your website should load quickly, be aligned for mobile viewing and be user-friendly. Make it easy for people to buy from a phone, to sign up for your email list or contact you with questions. Google prioritizes mobile-friendly sites, so this should be a priority from the start. You want to give Google every reason to search and rank your site. Coming up at the top of search results (SERPs) is a digital marketing strategy of its own, and mobile responsiveness is one tactic to help you rank.</p>
<h3>Step 7: Be Easy To Connect With</h3>
<p>Your target market may have questions and will readily buy if those questions are answered quickly. This means that you need to be responsive on social media and take the time to answer people’s questions on ads and social media posts. The more engaged you are, the better it is for your brand.</p>
<p>You will also want to look at any landing pages that you have. Evaluate the call to action (CTA) that exists on the page and make sure it is clearly and concisely asking for the sale. Many digital marketing experts will recommend split-testing CTAs to see which performs best and then switching to the best one. This is a tactic that you may want to employ to get the best responsiveness from your audience.</p>
<h3>Step 8: Choose the Right Technology</h3>
<p>The goal is to provide your target audience with the right messaging and human touch where appropriate without inundating yourself with extra work. Use CRM systems to manage contacts, invest in automation software and utilize AI technology where you can. Technology is there to support your digital marketing efforts and, when used correctly, will reduce your workload, so you can focus on the tasks that are most important to driving in new business. For example, a CRM can automatically send out reminder emails on your behalf, freeing you up for phone calls and follow-ups with hot leads.</p>
<h3>Step 9: Reaffirm What Makes You Unique</h3>
<p>Every business should have a unique selling proposition (USP). This is what makes you different and is a top priority to highlight when marketing. If you haven’t already done so, identify your USP and write it out. Incorporate it into your marketing strategy, so your target audience can see why they should choose you over the competition. Your USP should always be made clear to the target audience. If your current marketing campaigns don’t highlight this, then you need to rework your campaigns to do so.</p>
<h3>Step 10: Track Progress</h3>
<p>It should be part of your campaign process to establish a system that tracks progress. After all, you want to know if your campaign is a success and whether it should be duplicated and repeated. Put more resources into campaigns that are producing the desired results and fewer resources into campaigns that aren’t yielding what you expect them to. Everyone should know their campaigns’ goals and be prepared to adjust them as needed to offer better results that match the goals. This is part of being an agile company that can adapt as necessary to information in real time.</p>
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		<title>Fifth Annual Broadridge Survey Reveals Time and Expertise Top Challenges in Advisor Marketing Strategies</title>
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		<pubDate>Wed, 07 Feb 2024 18:43:35 +0000</pubDate>
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					<description><![CDATA[[ad_1] Advisors with a defined marketing strategy falls to the lowest rate in five years (20% in U.S.), yet confidence in meeting practice goals remains high Less than half of U.S. advisors currently use or plan to use generative AI for marketing, compared to 56% of Canadian advisors NEW YORK and TORONTO, Feb. 7, 2024 /PRNewswire/ &#8212; As macroeconomic volatility has led to an influx of investors seeking financial advice, advisors are increasingly looking to next-generation technology such&#8230;]]></description>
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<p><i>Advisors with a defined marketing strategy falls to the lowest rate in five years (20% in U.S.), yet confidence in meeting practice goals remains high</i></p>
<p><i>Less than half of U.S. advisors currently use or plan to use generative AI for marketing, compared to 56% of Canadian advisors</i></p>
<p><span class="legendSpanClass"><span class="xn-location">NEW YORK</span> and <span class="xn-location">TORONTO</span></span>, <span class="legendSpanClass"><span class="xn-chron">Feb. 7, 2024</span></span> /PRNewswire/ &#8212; As macroeconomic volatility has led to an influx of investors seeking financial advice, advisors are increasingly looking to next-generation technology such as generative AI to address their marketing challenges and meet the increased personalization expectations of prospects and clients, according to global Fintech leader <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4086039-1&amp;h=2297003919&amp;u=https%3A%2F%2Fwww.broadridge.com%2Fjp&amp;a=Broadridge+Financial+Solutions%2C+Inc." rel="nofollow noopener" data-ylk="slk:Broadridge Financial Solutions, Inc.;elm:context_link;itc:0;sec:content-canvas" class="link ">Broadridge Financial Solutions, Inc.</a> (NYSE: BR) annual financial advisor marketing survey.</p>
<p>In its fifth year, this annual survey evaluates North American registered financial advisors&#8217; sentiment and activities around digital marketing strategies, shedding light on the successes and challenges that advisors are facing. According to this year&#8217;s survey, advisors are now more than ever struggling with their marketing efforts due to a lack of time and expertise needed to build a successful strategy, yet many are finding success in building their practices through a personalized content approach and leveraging next-generation technologies such as AI to reach their prospective and current client base.</p>
<p><b>Frequent, Meaningful Communications Serve as Drivers for Advisor Growth </b></p>
<p>As investors demand a more high-touch experience from their advisors, financial advisors who communicate more frequently with their clients are found to be far more confident in meeting their practice goals. Sixty-eight percent of U.S. advisors who communicate at least quarterly with their clients are confident in meeting their goals compared to 51% who communicate with clients annually or less frequently. Similarly, U.S. advisors who are personalizing their content marketing are more confident in reaching their practice goals (71% compared to 62%), and have almost double the rate of being &#8220;very confident&#8221; in reaching practice goals next year (30% vs. 18%).</p>
<p><button class="link caas-button collapse-button" data-ylk="elm:readmore;slk:Story continues">Story continues</button></p>
<p>Those who are personalizing their content are also more likely to:</p>
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<p>convert social media leads to clients (45% vs. 34%)</p>
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<p>use generative AI (50% vs. 38%)</p>
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<p>spend more time on marketing efforts (an average 2.5 vs. 1.9 hours a week)</p>
</li>
<li>
<p>have a defined marketing strategy (32% vs. 10%)</p>
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<li>
<p>generate more website leads (an average of 3.3 leads person month vs. 1.9)</p>
</li>
</ul>
<p>An important element in an advisor&#8217;s growth strategy is personalized educational content that forges deeper relationships and helps clients achieve their unique goals, and yet many advisors find challenges in developing and sharing personalized education. The top reasons that U.S. advisors don&#8217;t share educational content with clients are that they&#8217;re not sure how to best go about it (49%), don&#8217;t find enough time (46%), perceive a lack of interest from clients (44%), and run into compliance issues (34%). To overcome these challenges, many financial advisors are leveraging innovative technology solutions. The survey found that over half (56%) of Canadian advisors are currently using or plan to use generative AI in digital marketing strategies compared to 43% of U.S. advisors.</p>
<p><b>Advisor <span class="xn-person">AI Usage</span> and Perceptions</b></p>
<p>The top use cases for AI among North American advisors include generating personalized content, developing personalized marketing campaigns, automating administrative tasks and communications and segmenting clients and prospects, highlighting how generative AI is a key tool in enabling advisors to engage with clients in more meaningful ways while lowering their operating costs.</p>
<p>Along with generative AI, advisors are also looking to ramp up their investments in social media for digital marketing, with 57% of Canadian currently or planning to invest in social media marketing compared to 43% of U.S. advisors. This is likely because Canadian advisors are placing a greater emphasis on attracting Millennial and Gen Z clients compared to their U.S. counterparts. Canadian advisors have also been more successful in converting social media leads to clients (44% vs. 39% of U.S. advisors), with LinkedIn and Facebook being the top two social media platforms for lead conversions across <span class="xn-location">North America</span>.</p>
<p>&#8220;An advisor recently told me she no longer competes only with other advisors when building a sustainable practice with younger clients, she competes against TikTok influencers as well. 2023 was the year of generative AI, and tech-savvy advisors can break through the clutter as they develop use cases to better personalize their content and communications for multi-generational clients,&#8221; says <span class="xn-person">Kevin Darlington</span>, General Manager, Head of Broadridge Advisor Solutions. &#8220;However, many concerns and questions remain around the technology, so advisors should understand the risks and opportunities to leveraging generative AI in a digital marketing strategy to remain compliant while attracting prospects. Similarly, social media has become a popular tool to attract the next generation of potential clients and should be harnessed effectively for lead generation.&#8221;</p>
<p><b>The Number of Advisors with a Defined Marketing Strategy Reaches Lowest Level in Five Years</b></p>
<p>The number of advisors leveraging a defined marketing strategy has fallen due to the number of challenges that advisors face when it comes to marketing. Nearly all advisors (99% of U.S. and 98% of CA) find marketing activities challenging. The top two challenges North American advisors face include finding time for marketing initiatives and sourcing the right expertise. However, having a defined marketing strategy can help ease these pressures.</p>
<p>The number of U.S. advisors who have a defined marketing strategy is at the lowest level since 2019; 20% in 2023 compared to 28% in 2019. Similarly, only 21% of Canadian advisors report having a defined marketing strategy.</p>
<p>Despite a decline in advisors with a defined marketing strategy, those who leverage one are significantly more confident in meeting their practice goals over the next 12 months (83% and 89% of U.S. and Canadian advisors, respectively, compared to 62% and 61% of U.S. and Canadian advisors without a defined marketing strategy).</p>
<p>Seventy percent of U.S. advisors with a defined marketing strategy saw an increase in inbound requests in the past 12 months compared to just 44% of advisors without a defined marketing strategy. For Canadian advisors, the difference was nearly double &#8211; 63% of those with a defined marketing strategy saw an increase in the number of inbound requests compared to 32% of advisors without a defined strategy.</p>
<p>&#8220;We conduct this survey annually to analyze how advisor behavior is evolving with the changing financial advice landscape. There is a direct correlation between advisors who spend more time on their marketing efforts, their levels of confidence, and the number of prospects they attract,&#8221; adds Darlington. &#8220;It simply shows that devoting the right amount of time to create a defined strategy drives measurable results, helps advisors map out their time commitment and allocate the appropriate resources before they set out to engage in marketing. Advisors should leverage the right tools and technology that can save them time, resources and allow them to be intentional with their efforts to get the highest ROI.&#8221;</p>
<p>Read the detailed insights from Broadridge&#8217;s fifth-annual financial advisor marketing survey <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4086039-1&amp;h=2879232077&amp;u=https%3A%2F%2Fwww.broadridge.com%2Fadvisor%2Finsights%2Ffinancial-advisor-marketing-report-2024&amp;a=here" rel="nofollow noopener" data-ylk="slk:here;elm:context_link;itc:0;sec:content-canvas" class="link ">here</a>.</p>
<p><b>Methodology </b></p>
<p>The Broadridge survey was conducted by 8 Acre Perspective, an independent marketing research firm. A total of 403 U.S. financial advisors across primarily IBD and RIA channels completed the survey, which was fielded from <span class="xn-chron">October 20-November 15, 2023</span>. A total of 131 Canadian financial advisors across primarily IBD and Regional Full-Service Brokerage channels also completed the survey, which was fielded from <span class="xn-chron">October 25-December 4, 2023</span>. </p>
<p>For further details on survey methodology, please contact a Broadridge media representative.</p>
<p><b>About Broadridge</b></p>
<p>Broadridge Financial Solutions (NYSE: BR), a global Fintech leader with over <span class="xn-money">$6 billion</span> in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions to banks, broker-dealers, asset and wealth managers and public companies. Broadridge&#8217;s infrastructure serves as a global communications hub enabling corporate governance by linking thousands of public companies and mutual funds to tens of millions of individual and institutional investors around the world. In addition, Broadridge&#8217;s technology and operations platforms underpin the daily trading of on average more than U.S. <span class="xn-money">$10 trillion</span> of equities, fixed income and other securities globally. A certified Great Place to Work®, Broadridge is a part of the S&amp;P 500® Index, employing over 14,000 associates in 21 countries.</p>
<p>For more information about Broadridge, please visit <a target="_blank" href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4086039-1&amp;h=3993363743&amp;u=http%3A%2F%2Fwww.broadridge.com%2F&amp;a=www.broadridge.com" rel="nofollow noopener" data-ylk="slk:www.broadridge.com;elm:context_link;itc:0;sec:content-canvas" class="link ">www.broadridge.com</a>. </p>
<p><b>Media Contact:</b></p>
<p><span class="xn-person">Matthew Luongo</span> <br />Prosek Partners <br />+1 646-818-9279 <br /><a target="_blank" href="http://www.bing.com/news/mailto:mluongo@prosek.com" rel="nofollow noopener" data-ylk="slk:mluongo@prosek.com;elm:context_link;itc:0;sec:content-canvas" class="link ">mluongo@prosek.com</a></p>
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<p><figcaption class="caption-collapse">2024 Broadridge survey &#8211; marketing challenges for financial advisors in North America</figcaption></p>
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<div class="caas-img-container caas-img-loader" style="height:16px;width:100%"><img decoding="async" class="caas-img caas-lazy has-preview has-width" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/dZnfKtazAduJt5N8XVqqUA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/prnewswire.com/dd72237425fde3d2d22f8341d994c8dd" height="16" width="16"/><noscript><img decoding="async" alt="Cision" src="https://s.yimg.com/ny/api/res/1.2/dZnfKtazAduJt5N8XVqqUA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTM2O2g9MzY-/https://media.zenfs.com/en/prnewswire.com/dd72237425fde3d2d22f8341d994c8dd" height="16" width="16" class="caas-img has-width"/></noscript></div>
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<p>SOURCE Broadridge Financial Solutions, Inc.</p>
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		<title>WordPress.com Vs. WordPress.org (2023 Comparison) – Forbes Advisor INDIA</title>
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		<pubDate>Thu, 05 Oct 2023 08:25:19 +0000</pubDate>
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<p>WordPress has options for all your website needs whether you need a site to run your e-commerce business, want to start a blog or need a landing page to collect leads for you. If you’re considering WordPress to build your site, you may have come across two different types of WordPress sites: WordPress.com and WordPress.org. We’ll walk you through the key features, pricing and pros and cons of each option so that you can decide which is the best for you.</p>
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<p>Remeber, the difference between WordPress.com and WordPress.org is to remember .org provides advanced customization and monetization options. WordPress.com gives users a quick and easy way to get started for free and can expand to more custom paid options as they grow.</p>
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<div class="card-image-wrapper"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/125x/https://www.forbes.com/advisor/in/wp-content/uploads/2023/06/WordPress-logotype-standard-e1624610812729.png" loading="lazy" class="card-image " alt="WordPress.com"/></div>
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<h4 class="fact">Gives WordPress Rights to Share Content</h4>
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<p>Why We Picked It</p>
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<p>WordPress.com can help merchants to monetize through selling their own products and services, affiliate marketing, WordAds, sponsored posts and donations or tips from readers. WordAds is the only ad network available for use with your free WordPress account. If you want to qualify for an ad service like Mediavine or AdThrive, you must use a self-hosted account instead.</p>
<p>Unless you pay for a Premium (or better) plan at INR 1,165.39 ($14) per month, you won’t generate ad revenue from the ads WordPress places on your site—they keep it. With a free account, you give WordPress the right to share your content how it sees fit.</p>
<p>Business or eCommerce plan of WordPress.com offer plugins, which extend the functionality of a site. However, there are standard themes that are easy to install in minutes. While it lacks customization, you can have your site live quickly.</p>
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<p>Pros &amp; Cons</p>
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<div class="list-points pros">
<ul>
<li>Offers a free option</li>
<li>Easy to use</li>
<li>Comes with pre-installed SSL certificate</li>
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<div class="list-points cons">
<ul>
<li>No advanced customization</li>
<li>You’ll have ads on your site with the free version</li>
<li>The subdomain will end in WordPress.com by default</li>
</ul>
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<p><span class="featured-widget-label-txt">FEATURED PARTNER OFFER</span></p>
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<h3 class="card-title">WordPress.org</h3>
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<div class="card-image-wrapper"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/125x/https://www.forbes.com/advisor/in/wp-content/uploads/2023/03/WordPress-logotype-standard-e1624610812729.png" loading="lazy" class="card-image " alt="WordPress.org"/></div>
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<h4 class="fact">Gives WordPress Rights to Share Content</h4>
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<div class="card-image-wrapper"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/125x/https://www.forbes.com/advisor/in/wp-content/uploads/2023/03/WordPress-logotype-standard-e1624610812729.png" loading="lazy" class="card-image " alt="WordPress.org"/></div>
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<h4 class="fact">Gives WordPress Rights to Share Content</h4>
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<p>Why We Picked It</p>
<div class="c-tab--content list-points answer">
<p>WordPress.org software is free. Despite WordPress.org being known as the self-hosted WordPress option, you typically don’t host the site yourself (unless you do own a hosting setup). Instead, you pay for a web hosting company such as Bluehost or SiteGround to host your site for you. Web hosting providers generally offer plans from INR 832.42 ($10) to INR 2497.26 ($30) per month. Often, they provide a <a target="_blank" href="https://www.forbes.com/advisor/in/business/free-domain-name/" rel="noopener">free domain name </a>for the first year you’re with them.</p>
<p>WordPress.org gives you virtually limitless creative options thanks to HTML and other coding languages. If you’re not coding-savvy, you can use premade themes to change the look and layout, and plugins to increase the functionality of your site. You can purchase advanced themes that work best for the goal of your site at marketplaces. For example, there are options specifically for e-commerce or travel blogging.</p>
<p>You own all the content you share on your self-hosted site, as well as all the rights. This means WordPress cannot reshare your content anywhere. Site owners can also sell ad space on their websites with WordPress.org, whereas you can’t with WordPress.com (unless using WordAds). Provided it’s legal, you can use any type of monetization method when self-hosting. It’s best to double-check with your host company, in case it has specific rules around certain niche industries (such as CBD or adult content).</p>
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<p>Pros &amp; Cons</p>
<div class="c-tab--content list-points answer">
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<div class="list-points pros">
<ul>
<li>Uses a custom domain name</li>
<li>Advanced customization options</li>
<li>Can use plugins and sell ad space for revenue</li>
</ul>
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<div class="list-points cons">
<ul>
<li>More complicated because of advanced customization</li>
<li>Have to pay for hosting</li>
<li>A constant need to update plugins and themes</li>
</ul>
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<h2 id="how_the_companies_stack_up" class="section-title">How the Companies Stack Up</h2>
<h3>Cost and Domain Names</h3>
<p>Advanced features of WordPress.com come with a cost. These start at INR 582.69 ($7) per month and go up to INR 4,911.28 ($59) per month. While the free version comes with a custom subdomain, such as mysitehere.wordpress.com, you must pay for a domain name if you want full customization (mysitehere.com). With WordPress.org, most host companies provide a free, custom domain name for the first year.</p>
<h3>Monetization and Rights</h3>
<p>There’s a glaring difference between WordPress.com and WordPress.org in ad options. With .com, you can only use WordAds, which is WordPress’ official advertising network. A self-hosted account allows for any ad network, such as Google AdSense, Mediavine or AdThrive.</p>
<p>Bloggers who want to make money bloggin must have a self-hosted blog via WordPress.org. This is because the vast majority of influencer networks require you to self-host so you own the content you produce without giving WordPress the blanket right to use your content as they see fit.</p>
<p>Similarly, let’s say you want to publish a book traditionally, and you build your audience via a blog or website by sharing excerpts from your book. Whether you use .com or .org, a traditional publisher won’t take any content you’ve posted online. This is because you’ve already “published” the content, even if it was just on your own website.</p>
<p>Google Analytics can be installed on a self-hosted site to help you measure the site traffic. If you want the option for your WordPress.com site, you must purchase a Premium plan or above. Most influencer networks and brands require a blogger or influencer to have Google Analytics installed on their site.</p>
<p>If you don’t need advanced customization or monetization tools and are okay with display ads, you may enjoy using WordPress.com. An example is someone keeping a journal online about a family member’s health updates; you don’t plan on making money off this and need a place to share updates with friends and family.</p>
<h3>Storage</h3>
<p>WordPress.com offers backup and storage as per the plan you choose. Free plans get 3 GB, and with its paid plans you can have up to 200 GB of storage. For WordPress.org, the amount of storage available depends on your host company package. Many offer unlimited storage, particularly with higher-tiered packages.</p>
<h3>E-Commerce</h3>
<p>An e-commerce option is available on WordPress.com for INR 4,911.28 ($59) per month, so users can accept payments in over 60 countries, integrate with shipping carriers and have better design options. With plugins, WordPress.org users can integrate their site with e-commerce solutions, as well as choose themes best suited for selling online.</p>
<h2 id="bottom_line" class="section-title">Bottom Line</h2>
<p>WordPress has options for every need no matter the reason for needing a content management system (CMS) webiste. However, there are certain situations that warrant using a self-hosted option. If you’re a blogger or business owner selling products or services, you’re best sticking with a self-hosted website through WordPress.org.</p>
<p>Although an e-commerce plan exists with WordPress.com, you can’t beat the customization options available with WordPress.org for your online store. Use WordPress.com if you just want a free website to experiment with, or don’t need customization or plugins.</p>
</p></div>
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