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Couponing began as a hobby and money-saving passion for Keesh Deesh, who started a Facebook group in 2016 to share coupons and deals with friends.
“I started a Facebook group to show people what they needed to do, how to go to the store, how to save money, and everyone was really interested in it,” Deesh, who goes by a pseudonym online for privacy, told Insider. Once her friends began inviting their friends, and so on, Deesh’s group “started to take off.”
Today, Deesh’s “Dollar Diva Group” has more than 364,000 members and Deesh’s Facebook profile has 11,000 followers. She also launched a Telegram group, which has 31,000 members.
Deesh said that as the pandemic began in 2020 she started “dabbling” in affiliate marketing, which let her earn a commission from the deals and products she was sharing in her Facebook group. Influencers across platforms and industries have utilized this method to promote everything from financial apps to fashion brands.
When Deesh first started sharing affiliate links in her group, she was using Amazon’s Affiliate Program. Currently, Deesh mostly uses links generated by the affiliate marketing company Mavely because she said it was a smoother process and offered more brand options and perks than Amazon.
From Mavely links alone, Deesh has earned more than $220,000 in commission since January. Insider verified her earnings with documentation provided by Mavely.
In 2022, Deesh quit her previous job to go full time managing her Facebook group. Deesh posts every day to her group and told Insider that she’s on an upwards curve of earnings.
“I still every day wake up and have to pinch myself because I can’t believe that this community has turned into that for me,” she said.
Big shopping days, like Black Friday or Prime Day, are big days for commissions, she added.
But don’t go calling Deesh an influencer just yet.
“I haven’t dove into content creation,” Deesh said. “What I’ve done is just built a community.”
While influencers often share content showcasing the highlights, Deesh said she tries to keep her Facebook Group relatable.
“There are people out there that don’t make those types of finances and can’t go out and just buy all these brands,” Deesh said. “I wanted to make sure that anyone that wanted something, they were able to get it.”
By sharing products, sales, and deals in her group, Deesh views the experience as bringing those members along with her and shopping together. The group’s description even reads: “Come shop with us and save a bunch of your coins.”
Screengrab/Facebook/D
“You might be a single parent that can’t go out and buy all these luxurious things,” Deesh said. “But if you shop with me, I can find those luxurious things for you at a price that is more comfortable for you to still live your life on a day-to-day basis.”
In other words, Deesh is partaking in and running a social-shopping experience. Social shopping broadly refers to the phenomenon of shopping on social media and interacting with other users, such as live shopping or influencer posts.
But in order to run a successful social-shopping experience, Deesh said trust is crucial.
“I could most definitely post a bunch of junk just for commissions,” she said. “But I truly care about my audience, so I would rather get a product, test it out, and then share it with the world.”
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